Promote Tourism Promotion and Advertising Activities to Create an Environment for Tourism Development

Speed up the equitization of a number of businesses, hotels, and restaurants, mobilize more capital to upgrade tourism facilities, and create more motivation to promote effective tourism activities.

Third, organize the construction of tourist areas, attract investment capital to build important tourist areas and spots. One of the important investment orientations for the tourism industry is to prioritize considering investment projects in sports areas or investment projects associated with sports services such as mountain climbing, boating of Nam Tha and Nam Ngao tourist spots, especially Nam Can tourist area, a conservation tourist spot that is receiving attention from foreign tourists (foreign investment). In addition, there is also cultural tourism such as Lan Ten ethnic group, Mong ethnic group, Lao Huoi ethnic group, Co Su Van Na Khong Kham district tourism, Chom Khau Ma Ni Lat pagoda, etc.

Fourth, focus on effectively exploiting the province's available natural resources, unique ethnic cultural identities, and customs, because Bo Keo province has many ethnic groups living there. Bo Keo is also the center for distributing tourists from Thailand to Bo Keo province and the Northern provinces, especially Pac Beng district, Udom Xay province, Luang Pra Bang province, Luang Nam Tha province and Muong La (China). Convenient transportation, linked to key areas for economic and tourism development in the South, especially tourism to Luang Pra Bang province (world heritage). Bo Keo province has many opportunities for economic development in general and tourism development in particular. If there is a reasonable exploitation plan, Bo Keo's tourism potential will certainly be effectively promoted.

With the advantage of the Golden Triangle, Bo Keo province has a great opportunity to expand the province's tourism activities both now and in the coming years. This is also in the general development plan of Bo Keo tourism area, as well as exploiting the existing potential of the province.

Fifth, improve the quality of tourism products, with goods regularly exchanged in the social market such as: food, household items, etc.

Maybe you are interested!

activities, gifts... tourism products can be goods. Promote the production of souvenirs to serve tourists at central locations. Research to restore and develop traditional craft villages to create unique products of Bo Keo. Besides, we must limit the weaknesses in tourism resources, such as expanding the scale of exploitation, increasing the attractiveness of destinations focusing on the types of tourism that are strengths of the province.

Promote the exploitation of traditional craft villages and other service industries in districts with tourist attractions and neighboring tourist attractions. Develop entertainment areas focusing on two districts; Huoi Sai district and Ton Phang district such as visiting Don Sao tourist area, Su Van Na Khom Kham ancient city, Nam Can tourist area and cultural villages of Mu So, Mong, Lan Ten ethnic groups and the Gemstone mining area, taking a boat to see the scenery on both banks of the Mekong River.

3.3.2. Mobilizing capital for tourism development

Investing in the tourism industry has advantages over other industries, such as less capital can be spent but the capital recovery is fast and high. However, the capital demand for Bo Keo tourism is currently very large. Therefore, it is necessary to mobilize from many different sources to invest in tourism development. The ability to attract investment is a decisive factor in the scale and speed of tourism development, this is an important solution that is decisive for the development in the province. Therefore, to achieve the above goals, in terms of policy, Bo Keo province focuses on mobilizing internal resources, as well as foreign investors, focusing on encouraging investment in large tourism projects with the ability to attract high numbers of tourists, entertainment projects, mainly focusing on investing in infrastructure works such as electricity, domestic water, transportation, communication in tourist areas, investing in the restoration and embellishment of cultural and historical relics.

Encourage economic sectors and domestic and foreign enterprises to invest in amusement, entertainment, sports and resort areas that are currently

Bo Keo province does not have the conditions to develop. This is aimed at creating diverse tourism products to attract visitors. In these activities, there needs to be innovation in the mechanism of management organization; there is openness; there are many incentives for foreign investors, so that they have goodwill when investing here. Those incentives can be incentives on land rent, environmental fees...

Applying scientific and technological advances and advanced technology to improve the quality of tourism services to meet international standards so that the tourism economy can develop towards modernized tourism. First of all, focusing on rectifying the organization and operation of travel centers. Next, accelerating the specialization of tourism work, assigning and arranging labor reasonably to improve product quality.

In addition to implementing policies on investment attraction, the province attaches importance to mobilizing capital from the accumulated resources of the tourism industry. This is a positive capital solution, opening up a possibility for the industry to proactively coordinate with functional sectors to develop specific development plans and programs based on approved plans.

- There is a policy to attract foreign capital sources such as attracting foreign investment capital such as FDI, ADB, ODA, or joint ventures with foreign countries. This, on the one hand, aims to solve the shortage of capital sources, on the other hand, aims to create jobs for local people, increase income, and improve the living standards of local people. However, for foreign investment capital, the province needs to direct investment into large projects such as building modern entertainment areas, building high-class resorts to serve customers with high demand for tourism products. Mobilizing direct or indirect investment capital from abroad must be implemented in accordance with the Investment Law in Laos and in accordance with international practices.

- Mobilizing domestic investment capital through domestic joint ventures and associations, encouraging domestic investment according to the Investment Law to build hotels, restaurants, and tourist areas. This is the top priority in the tourism development strategy of Bo Keo province.

In the process of mobilizing domestic and foreign capital, it is necessary to research and create effective forms of capital management and use to create equal participation with partners, especially foreign partners, and encourage economic sectors and domestic and foreign investors to participate in investing in entertainment facilities, cultural villages, and high-end tourist areas.

- Improve the effective use of capital, stimulate the development of tourism economy, and promote it as a key economic sector.

3.3.3. Complete infrastructure

- The province focuses on building infrastructure, material and technical facilities for Bo Keo tourism. There is a plan and investment phase to build and upgrade infrastructure to serve the development of approved tourism types. There is a policy to call on all economic sectors to participate in investing in infrastructure construction. Priority is given to synchronous investment in transportation systems, electricity supply, clean water, waste treatment, environmental sanitation, and ensuring communication. The province plans bus stations and boat stations to serve tourists. The province builds a network of boats and vehicles to transport tourists, creating conditions for effective tourism development.

Step by step improve the infrastructure system of the tourism industry, strengthen the protection of the natural and social environment to create a solid development, create a competitive position for Bo Keo tourism, contribute to making Bo Keo a locality with developed tourism in the region. Quickly complete all administrative procedures to quickly resolve investment procedures, avoid causing trouble for investors.

- Preserving and embellishing tourist attractions and tourism resources is a core issue in tourism development. Thus, it is necessary to invest heavily and quickly to create conditions to promote tourism development according to the plan. In recent times, the Bo Keo Provincial Government has paid special attention to the construction of infrastructure and urban embellishment, especially upgrading roads, developing electricity and communication networks to tourist areas such as: building roads to tourist areas, repairing

Inner city streets, improving the electricity network, expanding the postal and telecommunications network to ensure communication, throughput and timeliness... these are prerequisites for the socio-economic development of the province in general and tourism in particular and are important factors contributing to attracting domestic and foreign tourists.

The completion of the province's infrastructure such as roads, electricity networks, clean water networks, entertainment areas, parking lots, etc. does not affect the natural landscape of tourist attractions and the ecological environment.

The infrastructure of existing tourist areas and spots must be upgraded to attract domestic and foreign investors to Bo Keo tourism. From now until 2020, departments and branches need to advise the Provincial People's Committee to plan in detail and promptly establish and implement projects on infrastructure and social engineering such as transportation, electricity, water supply and drainage, telecommunications, tree planting, forest development, etc. At the same time, take advantage of aid capital from international organizations, call for investment capital to develop infrastructure, invest in cultural and historical tourism facilities, existing accommodation facilities, associated with the embellishment of Bo Keo provincial town and neighboring areas, tourism, and landscape creation. To ensure an attractive ecological environment to attract tourists, first of all, it is necessary to pay attention to preserving the traditional values of the province and the people of Bo Keo province. Another thing, the province needs to ensure order, security, safety for tourists, and ensure environmental sanitation. It is necessary to improve procedures to avoid causing difficulties and inconvenience for tourists coming to Bo Keo province.

3.3.4. Promote tourism promotion and advertising activities to create an environment for tourism development.

Promote the propaganda and promotion of the image of Bo Keo province with the aim of making people understand and come to visit and explore the natural landscapes, historical and cultural relics, learn about the customs and habits of the people... The work of attracting visitors to Bo Keo province is extremely important and plays a vital role in the tourism industry. On the other hand, tourism products have changing characteristics and resources.

Tourism resources occupy an important position. That is one of the most important tasks in tourism development, for the domestic and regional markets, it is necessary to focus on propaganda and promotion to enhance the image of Bo Keo tourism, such as resources and unique tourism products of the province to attract tourists. For localities, it is necessary to promote propaganda to raise awareness of all levels, sectors and people about the role of tourism, the key economic sector of the province and the country, to raise the sense of responsibility of the whole people for protecting natural and social environmental resources in the economic development of the locality.[25]

- Bo Keo province is a province with very unique ethnic festivals, organizing typical festivals. The province needs to promote the image of the province through tourism publications such as tourist maps, brochures, tourist guidebooks, and through newspapers, radio and television channels both domestically and internationally. In addition, when there are upcoming tourism events, anniversaries, national and local festivals, image promotion work needs to be promoted even more.

With the goal of raising public awareness of the role of tourism, bringing benefits to people such as entertainment, increasing income, creating jobs for people. Raising awareness of protecting and preserving tourism resources, having reasonable exploitation policies. Maintaining and enhancing the image of Bo Keo tourism at home and abroad to attract more and more tourists and investors, contributing to expanding cooperation relations to develop domestic and international tourism. To do so, it is necessary to implement the following contents:

+ Promote tourism promotion activities in the province, domestically and internationally by participating in domestic and international tourism fairs, participating in domestic and international seminars on tourism promotion topics to promote the province's image to domestic and international tourists.

+ Publish publications to promote and introduce the history, culture, scenic spots, and tourism potential of Bo Keo.

+ Introduce and distribute Bo Keo tourist maps with postcards, tourist programs for specific tourist groups on domestic and international information channels. Increase information and broadcasting time about tourist programs on local and central media. Build tourism billboards and tourist guide signs to destinations.

+ Participate in fairs and seminars on tourism held domestically and internationally. Organize seminars on BoKeo tourism, combine with promoting propaganda and educating the whole population about tourism, communication, behavior, cultural activities, should not chase after money in front of the eyes but must care about visitors and the image of the country and the province, creating a friendly image of the province in the eyes of visitors.

+ Create websites about Bo Keo province tourism to introduce on the Internet. Build audio products, introduce images, destinations, potential resources and tourism products of the province.

- Protect and plant new trees to serve tourism activities, create a green environment in tourist areas of Bo Keo province such as: Vat Chom Khau Ma Ni Lat, That Pha Kham, Don Sao, Su Van Na Khom Kham ancient city, Nam Can ethnic cultural village... This is a very basic advantage in exploiting the tourism potential of the province, but besides that, there are still concerns such as the risk of erosion of the Mekong River banks, building the Mekong River bank area into a clean, airy environment with fresh air. Create more attractive tourist landscapes, favorable for the construction and development of new types of tourism.

- It is necessary to propagate regulations on environmental protection, on maintaining security, social order and safety in tourist areas, regularly monitor environmental changes to have timely solutions, coordinate with all levels, departments and localities, and overcome incidents and degradation of environmental resources.

- Promote public education on tourism environment, develop policies and regulations on tourism environment protection. Strengthen environmental protection, at the same time invest in preserving tourism resources, rapid and sustainable tourism development. Promote the establishment of patrol teams, rescue teams in tourist areas. Maintain and regularly strengthen inspection of security and order in tourist areas and spots, coordinate and combine with relevant sectors such as police, interdisciplinary inspection teams to gradually stabilize security and order, safety for tourist areas, for tourists when coming to Bo Keo. Educate people to always be vigilant, fight against the plot of peaceful evolution of hostile forces taking advantage of tourism activities by tourism organizations and individuals to sabotage the local socio-economic situation.

Extensive education for all classes of people and tourists when coming to Bo Keo, the benefits of tourism and the impacts of tourism on the local socio-economic development of the region and the country. This is an indispensable issue in the development strategy of tourists.

The government manages tourism resources with the role of ensuring, directing and supervising. Since environmental resources are largely national assets, tourism resource management is also a matter of public management.

Tourism is closely related to changes in the external environment, therefore, adverse environmental impacts can undermine the tourism industry.

3.3.5. Training human resources for tourism development

The labor force in the tourism industry is a decisive factor in the efficiency of the industry. To ensure rapid and sustainable development for the tourism industry, the human resource development policy must be considered a major policy, a strategic task under the primary responsibility of the State. Tourism is an industry that requires a high level of professional skills, a friendly and attentive communication style and attitude. Therefore, the issue is to train those who work in the tourism industry.

Comment