Tourism Organization and Promotion Work Still Has Many Limitations:

Propagating and educating community awareness on forest protection and development, promoting the image of forest resources and the Can Gio mangrove forest ecosystem associated with developing types of forest ecotourism.

Build model, civilized, urban aesthetic routes, especially the Sac Forest route, and raise awareness among local people and tourism service businesses about environmental protection, create natural landscapes to serve tourists, avoid chasing profits that affect the environment here, orient the community towards sustainable eco-tourism business in which environmental protection is the top priority when participating in tourism business activities.

- Regarding security, order and safety for tourists:

Security and safety for tourists is one of the important factors when doing tourism business. Tourists only like to go to a place with guaranteed security. No matter what country has natural landscapes, good service quality, reasonable prices, if the political system is unstable, tourists will never set foot in that country.

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Currently, domestic and foreign tourists are very reluctant to come to Can Gio because of the situation of solicitation and overcharging, making tourists feel uncomfortable and insecure. To solve this problem, the People's Committee of Can Gio district has directed the People's Committees of communes to strengthen measures to maintain security, order and social safety in the area, regularly inspect and resolutely handle the situation of soliciting tourists according to Decree No. 158/2013/ND-CP dated November 12, 2013 of the Government on administrative sanctions in the field of culture, sports and tourism;

Strengthening the prevention of social evils in tourist businesses and ensuring safety and convenience for tourists at ferry terminals, ferry terminals and public bus routes.

- About community education work:

During the period from 2013 to 2015, the Department of Tourism coordinated with the People's Committee of Can Gio district to organize classes on environmental protection awareness, classes on responsible tourism, and topics on sustainable and long-term ecotourism development for local people to help them understand and have orientation and awareness in environmental protection work.

However, to make the local community aware of protecting the environment for themselves as well as for tourists, it takes a long time and perseverance for people to gradually realize and understand the impact of the environment if it is polluted and destroyed. Currently, although this work has been implemented, in general, it has not achieved the desired results, specifically:

+ Can Gio products and specialties are not guaranteed in quality, tourists can easily be fooled, such as pineapple fish being replaced with basa fish, which damages the brand of this specialty.

+ Prices are not listed in all types of prices, causing confusion for tourists. There is a lack of information on the website about facilities and shops displaying and introducing Can Gio's specialties and souvenirs with reputation, quality, and clear origin for tourists to know and come to buy as gifts for friends and relatives. This is also considered an effective channel of information to promote tourism for Can Gio through specialties and souvenirs.

To overcome the above situations, it is necessary to organize training sessions on knowledge of civilized commercial business, communication skills, regulations on brand registration, trademarks, and prices for tourism businesses.

2.8. General assessment:

Can Gio has strengths in forests and seas, but these strengths have not yet been fully exploited. In addition, the lack of entertainment areas

In the areas, eco-tourism spots as well as night entertainment activities have made the number of tourists coming to Can Gio not commensurate.

The quality of products is not good, Can Gio's gift products are not diverse and rich. Projects are implemented slowly, tourism planning has not been implemented, affecting the implementation of construction projects in Can Gio.

The promotion and introduction of sustainable ecotourism has not been carried out regularly and has not focused on the target market, so the effectiveness is not high. The workforce in the tourism sector has not met the needs of tourists.

Some limitations of Can Gio in developing resources to serve the development of sustainable ecotourism:

1. Limited tourism human resources:

The human resources are thin and unevenly distributed in terms of positions, there is a lack of experienced staff and experts with adequate knowledge of tourism development, especially in the field of sea and islands. Tour guides currently lack practical knowledge as well as interpretation of resources according to very primitive tours and tourist destinations, lack expertise and are weak in professional skills.

2. Tourism organization and promotion work still has many limitations:

The exploitation and development of tourism in Can Gio is still at the initial stage, not yet systematic. There is a lack of specific policies and mechanisms to promote and encourage social components to participate in investing in tourism development. The promotion of tourism activities has not been focused on and has not reached domestic and foreign tourists. The awareness of people, tourists and investors in general about protecting nature and the environment is not high and not uniform. Many communes and people have low educational level and are poor, which is an indirect consequence causing many difficulties in protecting forests and seas for sustainable ecotourism development.

3. Investment in infrastructure development and ecological environment protection is still limited.

The planning and investment in service and transport infrastructure are not yet synchronous. The exploitation is generally fragmented, lacking the connection to organize and complete tours, lacking the systematic and synchronous planning of exploiting tourist destinations. Cultural and ecological tourism is also limited.

4. The competitiveness of tourism products is still low, the variety of tourism products is still monotonous.

Currently, most of Can Gio's tourism products only focus on exploiting available tourism resources, investing in natural landscapes to create eco-tourism areas and coastal resorts. There is a lack of large-scale artificial products with their own characteristics, especially unique tourism products that meet the entertainment and relaxation needs of high-income tourists. Artificial tourism products such as water music stages, modern music performance stages, international standard sports centers, high-class spas that are very familiar to tourists when traveling anywhere, these products are completely absent from the Can Gio tourism product list.

5. The progress of tourism project implementation still has many shortcomings.

The speed of project implementation is still slow due to legal problems and the weak financial capacity of investors. Many investors rent land with the reason of building a tourist area, but in fact they wait for the land price to increase and then "transfer" it to other investors to make a profit.

Most of the high-quality tourism projects are built on the beautiful natural landscapes of Can Gio to serve the large number of domestic and foreign tourists. Can Gio also has great potential for some types of sports tourism, forest exploration, diving, sea sports and resort tourism that can bring in large revenues, but currently has not been seriously invested to become the strength of local tourism. Tourism projects

Large-scale tourism projects investing in modern tourism products are being implemented, but construction speed is slow.

6. Main causes

Lack of investment resources for tourism, here are capital and human resources. The management and development of human resources for tourism in the district is still confused, not keeping up with the actual development. Up to now, there is still no specific training strategy for tourism human resources for each commune with ecotourism activities.

Besides the limitations in exploiting the potentials for ecotourism development, Can Gio has also achieved certain successes:

1. The infrastructure to serve the development of eco-tourism is increasingly modern but close to nature, limiting concreting in construction, taking advantage of natural materials so that visitors can feel living with nature, nature is always around.

2. The number of international and domestic tourists coming to Can Gio for ecotourism has increased over the years, bringing income and stabilizing the lives of local people.

3. Training of tourism human resources has been improved with the support of domestic and foreign organizations, especially the EU, which has devoted many policies and training programs to local communities in the past 3 years.

4. Investors and city leaders pay special attention and have close instructions in developing sustainable eco-tourism in line with international trends in Can Gio.

5. Environmental protection work is concerned to bring positive aspects to the people, environmental protection tours when visiting Can Gio are widely replicated and strongly implemented such as planting trees.

The forest is supported by domestic and foreign tourists and actively contributes to improving the environment.

6. Local people are more aware before participating in local tourism activities, reminding tourists not to litter and to put trash in the right place.

In order to develop sustainable ecotourism most effectively in the future, Can Gio should have preferential policies for investors, promote ongoing tourism projects, strengthen education and environmental protection of natural resources, between state agencies and local people there must be high consensus in coordinating the development of sustainable ecotourism and there must be a clear division of profits between the two sides when participating and investing in the field of sustainable ecotourism development in the next stages.

Chapter 2 Summary:

The current situation of tourism exploitation in Can Gio is not commensurate with its current potential, the resources exploited for tourism activities have not been highly effective and have not attracted many international tourists, mainly domestic tourists, the average number of international visitors to Can Gio is only about 10-15%. Although there are strategies, plans and projects for tourism development, Can Gio has not really become the most attractive destination of the city. Compared to Cu Chi, the number of international visitors to this place is higher although the potential of this place is not really diverse and rich like Can Gio. Therefore, to attract visitors and exploit the potential, Can Gio needs to quickly speed up the progress of investment projects such as sea reclamation works, commercial centers and technical infrastructure serving tourism development activities.

Known as a world biosphere reserve with the advantage of forests and seas, the development of ecotourism has been formed for a long time but the exploitation has not been highly effective, especially the protection of environmental resources is a problem. How to exploit natural resources but still ensure the environment, at the same time must protect and embellish to promote and maintain the landscape here. On that basis, the development of sustainable ecotourism is the orientation of tourism development in Can Gio in the coming time. To do this, it is necessary to have other resources such as people, roads, security and order, policies and guidelines on investment in tourism, promotion, accommodation, shopping and dining facilities and ecotourism products associated with the natural environment must be new to attract tourists.

In addition to the difficulties that need to be overcome, the advantages of Can Gio are one of the factors that help Can Gio develop sustainable ecotourism such as investment portfolios and tourism development projects that are being resolutely directed and implemented by the district to speed up the implementation progress to avoid affecting tourism activities. The attention and direction of the leaders of the City People's Committee and the City Party Committee in meetings with departments and branches must create the best conditions and focus on developing sustainable ecotourism in Can Gio.

Chapter 3. SOME SOLUTIONS TO EXPLOIT THE POTENTIAL FOR SUSTAINABLE ECO-TOURISM DEVELOPMENT IN CAN GIO BIOSPORES RESERVE

3.1. Orientation for sustainable ecotourism development in Can Gio:

Based on the orientation of sustainable ecotourism development, Can Gio needs to focus on exploiting its inherent potential strengths, at the same time, it is necessary to invest in complete development and organize effective exploitation of tourism space in a way that is suitable for the psychology, cultural beliefs of the local people, demonstrating the diversity of the ecosystem of Can Gio Biosphere Reserve, ensuring the maximum carrying capacity of the destination to meet the needs of many current tourist markets.

To ensure the sustainable development of ecotourism, Can Gio needs to overcome the existing weaknesses that affect the ability to attract visitors related to infrastructure, transportation, and human resource quality. Thereby, gradually improve all aspects to improve the quality of local products and services, increase investment attraction to build more accommodation facilities suitable to local characteristics, and strengthen marketing and promotion of Can Gio ecotourism. At the same time, strengthen strategic policy planning, focus resources on promoting tourism development into a spearhead economic sector.

Based on Can Gio's current resources to develop sustainable ecotourism, it is necessary to promote and implement the following 5 orientations to attract domestic and foreign tourists to Can Gio:

1. Developing new, unique products associated with ecotourism:

- Focus on building eco-tourism products associated with the strengths of Can Gio mangrove forest resources and the human values of Can Gio residents in general and Sac Forest area in particular. Enhance local traditional events and festivals in the direction of serving tourism, meeting the requirements of

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