The situation of arbitrary pricing affects the general reputation of Vietnamese accommodation establishments. The establishment of the Hotel Association also has the effect of regulating the number of guests between hotels in case of excess or shortage of rooms between hotels.
2.2. For travel businesses
Solutions for travel businesses are as follows :
2.2.1. Improve the quality of tourism products
The quality of Vietnam's tourism products is considered to be poor compared to other countries, which is why we cannot attract a large number of international visitors to our country. Therefore, the solution for travel agencies is to first improve the quality of tourism products, which includes: Improving the quality of tourism programs and constantly developing new programs.
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Improve the quality of tourism programs:
We have just entered the WTO door, there is a question for the Vietnamese business sector in general and for travel companies in particular: what will happen when our country opens the door for foreign businesses to establish 100% foreign-owned companies to operate in the travel business. At that time, large corporations and large companies will "invade" and directly bring and welcome tourists to Vietnam. With large capital, strong brands, high tourism technology, and a global network of agents... foreign companies will dominate the international tourist market. Thus, domestic travel businesses will be at risk of "going out of business". Therefore, to reduce that risk, the problem for Vietnamese travel agencies is to first improve the quality of their tourism programs.
To improve the quality of tourism programs, first of all, travel agencies must conduct research on the tastes and needs of each market segment to create quality that is suitable for tourists because tourists are not only buyers but they also participate in the process of creating quality tourism products. Improve the quality of tourism programs by keeping up with customers' needs, serving the maximum requirements of customers in each tour. Travel agencies need to
There is a harmonious coordination with other sectors such as: Transportation, hotels, restaurants... to provide the best tours for tourists. In addition, the human factor is also a part of the tourism product. The quality of service of the staff is decisive to the quality of the services, that quality is shown in the level and understanding of the tour guides, hotel and restaurant staff... Travel companies should have their own human resource training policies to suit the facility.
The quality of package tours depends largely on the quality of the services provided by the supplier. Therefore, before purchasing services from suppliers, travel agencies need to evaluate and check those services. The solution to this problem is that travel agencies should find reputable suppliers who have good relationships with them.
Building new tourism programs: Competition between travel agencies will lead to the need for travel agencies to proactively build new tourism programs to retain tourists and attract new potential tourists. This is a solution that requires a large initial investment capital, however, if travel agencies are really interested, the program will not only bring prestige and image to the company but also have the potential to bring high business efficiency to travel agencies. To create new tourism programs, company staff must directly go to tourist destinations, learn about traditional cultural features, and agree with local residents to organize festivals for tourists to enjoy. Based on today's travel trends, travel companies should build tourism programs with themes such as: River tourism, craft village tourism, origin tourism, landscape tourism combined with festivals... with many types of enjoyment such as: Boating, elephant riding, walking in wild natural areas... These are very attractive forms for international tourists.
2.2.2. Proactively carry out tourism promotion and advertising work.
Tourism promotion is an extremely important task of the Vietnamese tourism industry in general and of travel agencies in particular. It is a measure to create and enhance the image of Vietnamese tourism, especially for international tourists.
international visitors. Travel agencies need to proactively carry out this work, not just wait for the country's tourism promotion policies. This work must be done as quickly as possible, because this is a very important step in providing the necessary signals to encourage customers to perceive and decide to consume the company's products. Tourism promotion measures of travel agencies can be implemented by the following measures:
Need to actively advertise the quality of your company's products and services, in forms such as:
Advertising on mass media such as television, domestic and foreign newspapers (especially tourism newspapers), Internet advertising... in many different languages to provide adequate information for tourists in countries with different languages.
Distribute company documents and leaflets, highlighting the company's attractions and comparative advantages through international travel agencies with which the company has relationships, tourists who have been to Vietnam or foreign agencies working.
Make many posters and advertisements for your business domestically and in some key and target tourist markets.
Regularly participate in domestic and international tourism fairs and exhibitions.
Improve the quality of tourism services to create a good impression on international guests. These guests will be a powerful and effective source of advertising for the company.
Use many forms of customer care, such as:
Discount promotions according to each customer market, according to the number of tour groups or according to each time, update a lot of useful information and meet the requirements of tourists such as building a good online tour booking system.
There are many forms such as free or discounted tickets for services, gifts for customers who use the company's services for the second time or more, the more times customers use the service, the cheaper the tour price.
There is a form of giving souvenirs with the company's image to each tourist at the end of the tour.
Maintain good relations with domestic and foreign media agencies and newspapers, creating long-term relationships to create favorable conditions for regularly promoting the company's image to tourists.
2.2.3. Actively participate in the activities of the Vietnam Tourism Association
The Vietnam Tourism Association has been in operation but has not been effective. Travel businesses need to proactively participate in the activities of the Vietnam Tourism Association to achieve the common development of the industry.
Above are all the author's proposals based on consulting many opinions of other individuals and organizations, aiming to find the right development directions for Vietnamese tourism and gradually be able to catch up with other countries in the region, especially Thailand.
CONCLUDE
After studying the topic, the question raised in the "Introduction" section has been answered, the question revolves around the reason why Vietnam has tourism potential equal to Thailand but their tourism industry develops while Vietnam's tourism never "takes off".
The answer boils down to one thing: Thailand's tourism industry is truly a "smokeless industry" in the true sense and operates flexibly and effectively. The tourism sectors are like links in the general cycle of development, under the skillful management of the government and the Thai tourism authority, while Vietnam's tourism generally operates spontaneously, largely "hiding" under the "blanket" of state protection. Through research on Thailand's tourism, valuable experiences can be drawn for a young tourism industry in Vietnam. In general, those lessons will be distilled from the successes of Thai tourism, the successes in perfect tourism services, diverse types of tourism, tourism promotion and advertising policies, investment policies and investment attraction for tourism, human resource training policies... Besides, we can also see some limitations in terms of culture, ethics, society and environment... in the process of tourism development in Thailand to consider them as lessons to avoid.
Through the absorption of achievements of the tourism industry of other countries, and at the same time, based on the specific characteristics of the country, it is possible to draw out a number of macro and micro solutions to promote the development of Vietnam's tourism. First of all, the State needs to invest more in the tourism business sector such as investing in infrastructure, training human resources... and continuously attracting foreign direct investment in this sector. Create competitiveness in the industry by encouraging the activities of private enterprises and 100% foreign-owned enterprises to operate a dynamic mechanism in the tourism business. At the same time, implement horizontal and vertical linkages in tourism activities such as between accommodation establishments, travel agencies... to operate.
operate in a unified and effective manner, reducing travel costs. In addition, it is necessary to strengthen the promotion and advertising of Vietnamese tourism to the world.
On November 7, 2006, Vietnam officially joined the World Trade Organization (WTO). Vietnam's accession to the WTO is like "sailing out to sea" for the national economy in general and especially for a young tourism industry like ours. In order for Vietnam's tourism boat to sail smoothly, active preparations are necessary, and these preparations must be made by the government, the tourism industry in general and the Vietnamese people. The big issue is to turn Vietnam's tourism industry into a real industry to meet the demands of the national economy. And Vietnam's tourism must affirm its brand in the international arena, so that the whole world must recognize: " Vietnam is a shining star in the sky of tourist destinations in the Asia-Pacific region " - as Mr. Taleb Rifai, Deputy Secretary General of the World Travel Organization, commented.
LIST OF REFERENCES
A. LIST OF DOCUMENTS INCLUDES BOOKS, NEWSPAPERS, MAGAZINES, RESEARCH ARTICLES
1. Nguyen Van Dinh - Tran Thi Minh Hoa (2004), tourism economics textbook , statistical publishing house
2. Pham Trung Luong - Dang Duy Loi (2001), Vietnam's tourism resources and environment, education publishing house
3. Vietnam Industry Newspaper (issued on September 14, 2006)
4. Lao Dong Newspaper (2006), a source of guides for the tourism industry , Issued on April 24, 2006
5. Nhan Dan Newspaper (2006), Vietnam tourism seeks solutions to attract international visitors,
Issue dated October 18, 2006, page 5
6. International Newspaper (2006), promoting tourism on the occasion of APEC Vietnam year 2006: "Wait until the water reaches your feet to jump" , issue 40 from October 5 to October 11, page 9
7. Law Protection Newspaper (2006), Why is Vietnam's tourism less competitive , issue dated October 24, 2006, page 13
8. Vietnam Law Newspaper (2006), lack of tour guides - a big loophole in development strategy, No. 245, October 12, 2006, page 11.
9. Sports and Culture Newspaper (2006), Ho Chi Minh City museums and tourism "lack of handshake", No. 123, October 14, 2006, page 43
10. Vietnam Economic Magazine (2006), Many challenges for Vietnamese tourism businesses , No. 39, September 26, 2006, page 13.
11. Urban Economics Magazine (2006), promoting the image of the past, issue 6, October 13, 2006, page 8
12. Voice of Vietnam Magazine (2006), Vietnam tourism: "Don't lose advantages and opportunities", issue dated October 12, 2006, page 15
13. Economic and Urban Magazine (2006), Cultural tourism "when will the golden eggs come" , Monday, October 16, 2006, page 12
14. Vietnam Tourism Magazine (2002), Vietnam is the new paradise of tourism,
No. 51, December 20, 2002, page 10
15. Vietnam Tourism Magazine (2006), promoting the 46-year tradition of determination to promote rapid and sustainable tourism development in the new revolutionary period - Vo Thi Thang, No. 7/2006, page 2
16. Vietnam Tourism Magazine (2006), Building a system of standards for Vietnamese tourism skills, No. 8/2006, page 52
17. Financial Times (2006), Tourism industry will "swim in the ocean" , Wednesday issue, October 4, 2006, page 8.
B. LIST OF DOCUMENTS ARE THESIS, GRADUATION THESIS, MINISTRY-LEVEL THESIS
18. Nguyen Ngoc Tu (2002), Vietnam tourism - opportunities, challenges and solutions to promote development , Ministry of Education and Training, Foreign Trade University.
19. Vu Hoai Chau (2001), Some solutions to promote on-site export activities of Vietnam's tourism industry in the integration process, Ministry of Education and Training, Foreign Trade University.
20. Duong Van Loan (2004), Prospects and solutions to promote Vietnam tourism activities 2001-2005 , Ministry of Education and Training, Foreign Trade University
21. Nguyen Thi Dung, Vo Thanh Thu, Tran Nguyen Tuyen, Dinh Son Hung (2004), Innovation of the Vietnamese state's policy mechanism on international tourism management in the new period, Education Publishing House, Foreign Trade University
C. LIST OF DOCUMENTS ARE WEBSITES, ELECTRONIC NEWSPAPERS
22. http://www.quangnamtourism.com.vn/vn/thongke_vietnam.asp/Number of international visitors to Vietnam in the first 7 months of the year , accessed 9:07 am, August 15, 2006
23. http://www.galileo.com.vn/Bantin/index.asp?Id=383/ Tourism Authority of Thailand launches the program "Thailand Unforgetable" , accessed 9:50 am, August 16, 2006
24. http://www.dantri.com.vn/kinhdoanh/2005/6/61359.vip/ Vietnam Net/ Thailand's medical tourism attracts visitors, accessed at 8:30 a.m., August 16, 2006