State management of tourism in Dong Hoi city, Quang Binh province

for people and raising awareness of local communities about the role of tourism in socio-economic development is still low and does not meet the requirements of tourism development in the current context.

Second, the organizational apparatus for tourism management is still lacking in synchronization, there is no coordination, clear division of tasks and powers among relevant departments and branches, especially for the Tourism Development Steering Committee. The capacity and effectiveness of state management of tourism have not kept up with the requirements, some problems are slow to be discovered, research is not in-depth, and solutions are not promptly proposed.

Third, the work of improving the quality of human resources in the tourism industry is still limited, the number of professional training courses is still small, the program is still heavy on theory. The state management force in tourism is still very small, the team of officials and civil servants in charge of tourism has limited capacity. There are no tour guides for inner-city routes.

Fourthly, tourism promotion and advertising activities, although being innovated, have not kept up with the development of the industry as well as the image of Dong Hoi. Annual festivals and Cultural - Tourism Weeks still have some shortcomings and limitations, not really bringing satisfaction to visitors. There is no connection between the State and enterprises in promoting and advertising tourism. Brand building and raising awareness of tourist destinations are still very low. Investment and cooperation activities in tourism development to create connections with neighboring regions have been implemented, but in general, there are very few signed documents. The scope of connection and cooperation is relatively narrow, the exchange and learning from other cities and localities is not professional.

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Fifth, the inspection, examination and handling of violations in the field of squid tourism, although being directed by the city government, still have many shortcomings and the results are not high. Current situation

The inspection and control of business activities still faces certain difficulties, because many businesses register for business but do not open offices or have specific addresses, so it is not known how many businesses are actually operating. There is still a situation of not posting prices of production and business establishments and increasing prices during peak season, causing bad consequences for the city's tourism industry.

2.4.2.2. Causes of limitations

- Some Party committees and authorities in the city have not attached importance and paid due attention to the state management of tourism activities in the area. Awareness of tourism development in the socio-economic development of the city is still limited, so many places and units still have a mindset of waiting, relying, not being proactive, creative, not caring, not creating a favorable environment for tourism development, not focusing on mobilizing economic sectors to participate in tourism development.

- The introduction of the local tourism potentials and strengths to a large number of tourists is still limited, the propaganda and promotion of tourism, the forms of propaganda are not rich and diverse, so it has not attracted tourists to Dong Hoi. The capital from the budget allocated for infrastructure investment is still limited, the socialized capital for investment mobilization is still inadequate.

- The management of staff and planning of state management training in tourism are still inadequate; in communes and wards there is no specialized department, causing confusion in management work, affecting the overall development of tourism in the city.

Chapter 2 Summary

In this Chapter, the Thesis has introduced an overview of the socio-economic situation, tourism potential, tourism characteristics and state management characteristics of tourism in Dong Hoi city, Quang Binh province. Assessing and analyzing the current state management of tourism in the city, specifically: assessing and analyzing the current status of promulgation, guidance and implementation of legal documents; developing and implementing tourism development planning; organizing the state management apparatus for tourism in the city; tourism development policies; tourism promotion and propaganda; inspecting and examining tourism activities and socializing state management activities on tourism... On that basis, find out the limitations, shortcomings and causes affecting state management in Dong Hoi city, Quang Binh province in the past time. The results obtained from Chapter 2 are the basis for proposing solutions to overcome limitations in state management of tourism to help Dong Hoi tourism develop commensurate with its existing potential.

Chapter 3

DIRECTIONS AND SOLUTIONS TO IMPROVE STATE MANAGEMENT OF TOURISM IN DONG HOI CITY, QUANG BINH PROVINCE

3.1. Directions for perfecting state management of tourism in Dong Hoi city, Quang Binh province

3.1.1. Linking tourism development with general economic development in the city

Tourism is a highly synthetic economic sector and is related to many other sectors such as trade, handicrafts, etc. Developing tourism in a synchronous coordination mechanism between levels and sectors to support mutual impact for development, protect the landscape and environment, and ensure sustainable development. Developing tourism will promote the development of many other economic sectors. This is very suitable for the current reality in Dong Hoi - a young city, where people's living standards are not high, job creation is an urgent requirement of society, and tourism development will contribute positively to creating jobs for workers. The city's tourism products are a synthesis of many economic and cultural sectors, closely linked to the development of the sectors, with synchronization and characteristics. To develop tourism into a key economic sector of the city, it is necessary to promote the synthesis of economic sectors, mobilize all capital sources and socialize. Strengthening the coordination of security, health, environment sectors... to put an end to street vending, soliciting customers, food safety and hygiene, littering at tourist attractions... Ensuring that the tourism industry achieves high economic efficiency in terms of economy, politics and society, contributing to promoting the economy, making an increasingly large contribution to the city budget, solving employment for society, making a practical contribution.

for the city's poverty reduction program. Tourism development is associated with marine economic development, with marine tourism as the focus.

3.1.2. Renewing awareness and renewing economic thinking about the role of tourism in the city's socio-economic development

Innovation in awareness and economic thinking must first make people aware of the role of tourism in socio-economic development and economic restructuring towards industrialization and modernization. Following that development trend, the proportion of tourism will increasingly increase in the economic structure of the province. On the other hand, tourism is considered a "smokeless industry", it not only creates income but also changes the face of life of people where tourism activities take place.

3.1.3. Innovation in direction and management to improve state management of tourism

In the period of promoting industrialization - modernization and international economic integration, state management of tourism in Dong Hoi city needs to focus on perfecting strategies, development plans and mechanisms and policies to suit new requirements. The issue that needs attention in state management of tourism in Dong Hoi city is the application of mechanisms and policies of higher levels to specific conditions of the locality; strengthening inspection and examination of tourism activities; reforming administrative procedures more actively to create transparency in state management of tourism activities in accordance with the current situation. Perfecting state management of tourism activities must be placed in the process of industrialization, modernization and international economic integration, creating high-speed tourism development, contributing to the successful implementation of the Resolutions set forth by the City Party Committee.

3.1.4. Strong innovation in the organization and staff of state management of tourism

Stronger innovation in the organization and human resources is one of the key tasks and is becoming increasingly important in the work of perfecting state management of tourism today. Accordingly, the state management apparatus in general and tourism in particular in Dong Hoi city need to be arranged on the basis of reviewing functions, clearly assigning tasks; selecting and rearranging the staff and civil servants; clearly defining powers, responsibilities, obligations and benefits.

3.2. Solutions to improve state management of tourism in Dong Hoi city, Quang Binh province

3.2.1. Promulgate, guide and organize the implementation of legal documents

Pursuant to the Law on Tourism No. 44/2005/QH11 dated June 14, 2005 of the National Assembly, Decree 92/2007/ND-CP dated June 1, 2007 of the Government detailing a number of articles of the Law on Tourism; Circular 88/2008/TTBVHTTDL dated December 30, 2008 of the Ministry of Culture, Sports and Tourism guiding the implementation of Decree 92/2007/ND-CP; Decree 149/2007/ND-CP dated October 9, 2007 of the Government on administrative sanctions in the field of tourism; Decree 180/2013/ND-CP dated November 14, 2013 of the Government amending and supplementing a number of articles of Decree 92/2007/ND-CP; Documents of Dong Hoi City People's Committee: Dong Hoi City Tourism Development Program for the period 2010-2015 issued with Decision 38/2010/QD-UBND dated March 1, 2015 of Dong Hoi City People's Committee; Dong Hoi City Tourism Development Program for the period 2016-2020 issued with Decision 16/2016/QD-UBND dated May 17, 2016 of Dong Hoi City People's Committee,... To develop tourism as a truly spearhead economic sector; Dong Hoi City Party Committee and People's Council need to issue

Implement the Resolution on tourism development for the period 2015 - 2020. The City People's Committee concretizes the Resolution through Programs, Projects and Action Plans for each period and each year. In addition, departments, branches and sectors base on the Central's guiding documents, tourism development policies of the province and city; according to their duties and responsibilities, advise on the issuance of documents in each related field.

+ For the Public Security sector: Advise on the issuance of plans to ensure security, order and social safety at tourist areas, points and routes.

+ For the Natural Resources and Environment sector: Advise on the issuance of Projects and documents on environmental protection at tourist destinations, tourist routes, and in tourism service business activities.

+ For the Home Affairs sector: Advise on the issuance of a project to train and develop human resources for Dong Hoi city in the period 2015-2020, including tourism human resources.

+ For the Culture - Information sector: Advise on the issuance of the Project on propaganda, promotion and tourism promotion; the project on developing tourism products for the period 2015-2020.

+ For the Urban Management sector: Consulting on the issuance of planning and projects for the construction of facilities and technical infrastructure serving the tourism industry.

+ For the health sector: Advise on issuing documents to ensure food hygiene and safety at tourist areas, tourist attractions, restaurants, hotels, etc.

On the basis of the issued documents, relevant sectors provide guidance and organize implementation for subjects operating in the tourism sector: state management teams on tourism from district level to communes, wards and towns; businesses, households operating tourist accommodation establishments currently operating in the city to raise awareness of compliance.

Law enforcement in the tourism sector. In guiding and organizing the implementation of legal documents, it must be appropriate for each specific subject to guide the organization in implementing legal documents appropriately.

Currently, the city has 265 accommodation establishments, including 2 5-star hotels, 2 4-star hotels, 3 3-star hotels, 21 2-star hotels, 22 1-star hotels; over 1,000 restaurants, including about 60 restaurants that regularly serve tourists. In the coming time, it is necessary to focus on giving priority to guiding and organizing the implementation of legal documents and regulations for accommodation establishments and restaurants serving tourists. Every year, when there are new documents, new regulations to adjust, supplement or replace, it is necessary to promptly disseminate and guide business establishments to implement.

3.2.2. Develop and implement local tourism development plans

- Based on the Master Plan for Tourism Development of Quang Binh Province to 2020 and Vision to 2025; Master Plan of the City to 2020. The Program for Tourism and Trade Development of Dong Hoi City in 2016-2020, the City People's Committee needs to direct wards and communes to develop their own local tourism development plans. Develop detailed plans for tourist areas, tourist attractions, entertainment centers, commercial centers serving tourists... Review, adjust, and supplement plans that are no longer suitable for the socio-economic development situation of the locality. Developing tourism development plans must be based on development strategies and must be linked to the socio-economic development of the locality; Based on current resources, potentials, and future development trends, it is necessary to have a long-term vision and the participation of many levels, many sectors, many organizations, individuals, and most importantly, it must be closely linked to reality. Special attention must be paid to the issue of

State management of tourism in Dong Hoi city, Quang Binh province - 10

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