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Perfecting the management of tourism activities in Ha Long City, Quang Ninh Province - 2

LIST OF ABBREVIATIONS


HDDL

: Tourism activities

IUOTO

: International Union of Official Travel Oragnization- Union

international official travel organizations

Socio-economic

: Economy - Society

QLNN

: State management

UNESCO

: World Heritage Organization

People's Committee

: People's Committee

Culture, Sports and Tourism

: Culture, sports and tourism

Culture and Information

: Information culture

WTO

: World Tourism Organization – World Tourism Organization

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Perfecting the management of tourism activities in Ha Long City, Quang Ninh Province - 2


LIST OF FIGURES, TABLES, CHARTS

Diagram 2.1. Organization of the management apparatus of the Ha Long City Tourism Board 57

Table 2.1. Economic structure of Ha Long city in the period 2016 - 2020 35

Table 2.2. Number of accommodation establishments in Ha Long city classified as 42 stars

Table 2.3. Comparison of spending and accommodation levels of visitors in Ha Long 47

Table 2.4. Education level of hotel staff in Ha Long city 56

Chart 2.1. Number of accommodation establishments from 2013-2018 41

Chart 2.2. Number of 1-2 star hotels in Ha Long compared to other localities of Quang Ninh province 43

Chart 2.3. Number of tourists to Ha Long in the period 2013-2019 44

Chart 2.4. Number of international tourists visiting Ha Long Bay 45

Chart 2.5. Tourism revenue of Ha Long city in the period 2016-2020 46

Figure 3.1. Number of passengers using low-cost airline services in the Asia-Pacific region 72

Chart 3.2. Forecasted growth rate in the number of international tourists, departing in the period 2020-2025 73

Figure 3.3. The emerging middle class of tourists, especially in Asia 74


SUMMARY OF THESIS RESEARCH RESULTS


Project name: Perfecting tourism management in Ha Long city, Quang Ninh province

1. Urgency of the topic:


Firstly, it stems from the important role of tourism in the socio-economic development of Ha Long city.

Second , it comes from the role of State management in the field of tourism in Ha Long city.

Thirdly , in recent times, in order to effectively develop tourism activities and contribute to promoting socio-economic development, Ha Long City, Quang Ninh Province has strengthened management activities for tourism activities in the area. The city has implemented the orientations and policies of the central government and the province; at the same time, it has built strategies and plans to exploit tourism advantages and potentials to promote tourism activities.

2. Research method:


The theoretical basis of the topic is based on the viewpoints of the Party and the laws of our State on tourism development, expressed in the documents of the national congress; legal documents related to state management activities on tourism such as the Law on Tourism, the Law on Cultural Heritage, the Law on Environmental Protection and other relevant legal documents.

To achieve the proposed research objectives, the topic mainly uses the following descriptive research methods: Method of information analysis and processing; Synthesis method: Systematization method; Statistical method.

3. Research results:


Firstly , the thesis studies the basic contents of tourism management of the provincial city government. In addition, the thesis also points out the factors affecting this work; studies the experience of tourism management in some cities with similar conditions for developing sea and island tourism such as Ha Long city. From there, the thesis has pointed out the reference values ​​for tourism management in Ha Long.


Second , through assessing the natural conditions, socio-economic conditions and tourism development resources along with the development of tourism activities in the city; assessing the current status of tourism management in Ha Long city, at the same time presenting the achieved results, the remaining limitations and thereby stating the causes of the limitations in management work to have a direction to overcome.

Third , based on the results of the analysis of limitations as well as the causes of limitations and the analysis of the forecast of tourism development needs of Ha Long City in the next period. Based on the orientations of tourism management of Ha Long City government, the author has proposed a number of solutions to overcome limitations and improve the effectiveness of tourism management in Ha Long City.


INTRODUCTION


1. Reasons for choosing the topic


The topic: " Improving the management of tourism activities in Ha Long city, Quang Ninh province " was chosen as a research topic for the following reasons:

Firstly , it comes from the important role of tourism activities in the socio-economic development of Ha Long city. In recent years, tourism activities have contributed to transforming the economy of Ha Long city from "brown" to "green", improving people's lives, ensuring social security; preserving and promoting cultural values; promoting friendly relations, cooperation, and international integration; routes and attractions have been expanded. The reputation and position of Ha Long Bay have increasingly had a positive influence and become a destination for domestic and international tourists, contributing to creating a new look. Thanks to that, in recent years, the tourism industry of Ha Long city has always grown steadily. In the period from 2015 to 2020, the total number of tourists to Ha Long reached 34.7 million, equal to 126% of the period 2011-2015; Revenue from tourism activities reached nearly 40,000 billion VND, equal to 144% of the 2011-2015 period; length of stay reached 2.8 days/tourist, an increase of 1.3 days compared to the previous period (Ha Long City Culture and Communication Center, 2020).

Second , from the role of State management of tourism activities in Ha Long city. Tourism development becomes a key economic sector of Quang Ninh province in general, including Ha Long city. However, besides tourism development, the city also needs optimal solutions to limit negative impacts on the environment and society. Therefore, State management of tourism activities plays an extremely important role, guiding tourism activities to develop positively, on the one hand helping to promote economic growth while still preserving traditional values ​​and conserving tourism resources of Ha Long; harmonizing the relationship and benefits between tourism and other economic sectors; ensuring harmony of interests between the community, tourism investors and tourists. In particular, the Ha Long city government, through certain management tools, aims to positively impact tourism activities, create a healthy legal environment, and help the city's tourism industry develop in the right direction and effectively.


Third , in recent times, in order to effectively develop tourism activities, contributing to promoting socio-economic development, Ha Long City, Quang Ninh Province has strengthened management activities for tourism activities in the area. The city has implemented the orientations and policies of the central government and the province; at the same time, it has built strategies and plans to exploit tourism advantages and potentials to promote tourism activities. In recent times, tourism activities, products and services have attracted a large number of tourists. However, the management of tourism activities in Ha Long City still has some shortcomings that limit it, especially the process of massive exploitation and development of tourism activities, lack of management by functional agencies has partly led to environmental pollution, loss of biodiversity, destruction of the ecological environment of the City, especially the Ha Long Bay area. Therefore, to promote the positive aspects and overcome the limitations and challenges in the management of tourism activities in the City, it is necessary to have synchronous solutions to manage tourism activities in a sustainable manner, contributing to accelerating the socio-economic development process of the City, which is both an urgent and long-term strategic requirement and task.

2. Research status related to the topic

Tourism management is an issue that always attracts the attention of many managers and researchers to ensure that these activities are effectively exploited to serve socio-economic development and the needs of people for relaxation and enjoyment. Some studies can be mentioned as follows:

Author Le Long, 2012, Strengthening State management of tourism business activities of the tourism industry in Quang Ninh province , Master's thesis in Economics, University of Economics and Business Administration, Thai Nguyen University. This is a research project on State management of tourism business activities in a specific locality. The thesis analyzed the theoretical and practical basis to clarify the functions and tasks; proposed viewpoints and solutions to contribute to innovation and improvement of State management of tourism business activities in Quang Ninh province. However, the author only researched State management of tourism business activities in Quang Ninh, different from the management of tourism contracts in general.

Author Vu Thi Hanh, 2012, Developing human resources for tourism in Quang Ninh 2011 - 2012 , Master's thesis in Tourism, University of Social Sciences and Humanities, University


Hanoi National University. This research also addresses the issue of human resources to serve the needs of tourism development in the area.

Author Nguyen Thi Thuy, 2013, State management of tourism in Van Don island district, Quang Ninh province , Master's thesis in Tourism, University of Social Sciences and Humanities, Vietnam National University, Hanoi. The thesis analyzed the characteristics and role of the tourism industry in the early stages of market economy development, assessed the current state of state management of tourism in general and proposed solutions to contribute to improving the effectiveness of state management of tourism. However, the author only studied the issue of tourism in a small island district.

Author Le Anh Cuong, 2013, Strengthening State management of tourism in Ha Long City , Master's thesis in Economics, University of Economics and Business Administration, Thai Nguyen University. The content of this thesis deals with the current status of tourism management in Ha Long City in the previous period from 2007-2013.

Author Do Hong Thuy, 2014, State management of historical relics in Quang Ninh province , Master's thesis in Public Administration, National Academy of Public Administration. This content only mentions a part of tourism activities, which are historical relics serving cultural and spiritual tourism activities.

Author Bui Thi Duc Hang, 2015, State management of tourism activities in Phu Tho province , University of Economics - Vietnam National University, Hanoi. The content of this study is to show that state management of tourism activities still has many shortcomings. On that basis, 6 specific solutions are proposed to improve the effectiveness of tourism management activities in Phu Tho province.

Author Tran Nhu Dao, 2017, State management of tourism in Quang Nam province , Master's thesis in Economic Management, University of Economics - University of Da Nang. The research content aims to systematize theoretical issues related to tourism and State management of tourism; Analyze and evaluate the current state of State management of tourism in Quang Nam province in the recent past; point out the successes, shortcomings and causes; propose some solutions to improve State management of tourism in Quang Nam province in the coming time.

Master's thesis in Economic Management conducted at Tra Vinh University in 2017, Some solutions to improve State management of tourism activities in Tra Vinh province


Vinh " by Huynh Van Kien, 2017. This topic is carried out to systematize theoretical bases on tourism such as: tourism activities, state management of tourism activities; characteristics, roles and contents of state management of tourism activities; lessons learned for Tra Vinh province from the effectiveness of state management of tourism activities in Can Tho City and Da Nang City. At the same time, the topic analyzes the current status of tourism development and the current status of state management of tourism activities in Tra Vinh province. From there, propose solutions to improve state management of tourism activities in Tra Vinh province.

Author Dinh Thi Thuy Lien, 2018 , State management of tourism in Quang Ninh province , Master's thesis in public administration. Based on the assessment of the current state of state management of tourism in Quang Ninh province to find 2018 directions and solutions to improve and further enhance management of tourism in the province. Thereby promoting the province's tourism industry to develop rapidly, effectively and sustainably, in line with the economic development situation of the country.

In general, the above studies have more or less mentioned the management of tourism activities of localities, especially Quang Ninh province, including Ha Long city. There is even a topic that has mentioned the management of tourism activities in Ha Long city, but in the period from 2007 to 2012. Therefore, it can be affirmed that the research object and scope (time scope) of this topic do not overlap with the content of previous studies.

3. Purpose and tasks of the topic


3.1. Purpose


The research purpose of this topic is to propose solutions to improve tourism management to promote the tourism industry in Ha Long city to develop quickly, sustainably and in the right direction.

3.2. Tasks


To achieve the above objectives, the topic identifies the following research tasks:

+ Firstly , research theoretical issues on the management of labor contracts of state agencies.

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