Some Basic Targets Achieved in Recent Years:


Finance and currency are reflected in the rapid and stable growth in terms of total assets, charter capital and business efficiency. In the current competitive environment, to anticipate the trend of international economic integration, NAVIBANK identifies its strategic spearhead as improving its business capacity through financial capacity, information technology and implementing good risk management. In addition, focusing on investment in research and development, thoroughly applying information technology to improve the utility of the Bank's financial products and services is also given special attention.


The bank's management board clearly recognizes that the stable and sustainable development of an organization can only be achieved if the organization builds prestige and trust with the public. Therefore, the staff has built all of NAVIBANK's business operations in a standardized manner based on international standards through the implementation of the Microbank core banking system. With this system, NAVIBANK is always ready to provide customers with accurate, safe, fast and effective products and services. NAVIBANK is identified as a solid financial foundation to support its customers in achieving increasingly brilliant successes in life.


With the slogan "Financial support, stepping up to success" , NAVIBANK confirms

definition:

As a unit operating in the field of currency trading, NAVIBANK is committed to sustainable development to bring absolute safety to depositors and related partners.

As an enterprise operating in the economy, NAVIBANK is committed to strictly complying with the regulations of the State Bank of Vietnam, the Government and other relevant regulations.

As a banking financial service provider, NAVIBANK is committed to providing its customers with perfect, convenient and diverse products and services.

As an active member of the community, NAVIBANK is committed to participating in social activities and charity programs to build a civilized and progressive community.


As a joint stock company, NAVIBANK is committed to constantly striving to bring maximum profits in a legitimate manner to shareholders and stable jobs to employees.


STRATEGIC OBJECTIVES:


NAVIBANK aims to become one of the leading retail commercial banks in Vietnam, operating multi-functionally with diversified products, high quality services, and a wide distribution channel network based on an organizational and management model according to international standards and information technology.


How it works:


In the context of international economic integration and financial liberalization taking place strongly, NAVIBANK aims to modernize banking technology to quickly access and develop modern and multi-functional commercial banking services, strengthen risk management to meet international standards on credit safety coefficients, improve business efficiency as well as competitiveness. In recent years, NAVIBANK has made remarkable progress in restructuring its organization and operations along with modernizing banking technology. With internal strength accumulated and developed over many years of operation and the determination of the leadership and staff, we are confident that we can overcome all challenges to become one of the leading retail banks in Vietnam.

NAVIBANK focuses on promoting capital mobilization with many diverse forms , mainly mobilizing medium and long-term capital from the population to create lending sources, promptly meeting the capital needs of economic sectors nationwide.

NAVIBANK aims to sustainably and rapidly develop its network of operations in major cities and provinces across the country, aiming to capture market share in three key areas such as Hanoi, Ho Chi Minh City and Da Nang City.

NAVIBANK focuses on developing card products (ATM, payment cards and credit cards) through research to increase card utilities such as payment, transfer and other convenient transactions, etc. to improve customer service quality.


NAVIBANK will increase its search for and attract major strategic shareholders, which are economic organizations with large investment capital and strong financial potential, capable of increasing charter capital for NAVIBANK.

NAVIBANK always cares about improving the quality of customer service by understanding the needs and expectations of each customer group to provide effective care solutions, satisfying the most reasonable needs of customers within its capabilities.

ORGANIZATIONAL STRUCTURE



STRATEGIC SHAREHOLDER

NAVIBANK's strategic shareholders are large companies in various fields.

Construction investment, services, including:

Saigon Tourism Joint Stock Company. Saigon Construction Joint Stock Company.

Kinh Bac Urban Development Joint Stock Company. Kinh Bac Consulting and Investment Joint Stock Company. Kinh Bac Services Joint Stock Company.


Vietnam Textile and Garment Corporation.

United Transport Agency Joint Stock Company.

Tan Tao Office and Production Service Trading Exploitation Company Limited. Rubber Securities Joint Stock Company.


2.2.2 Some basic targets achieved in recent years:

Table 7 : Some business performance indicators

Unit: billion VND


STT

Target

2005

2006

06/2007

1

Total Assets

144

1,126

6,000

2

Mobilizing TCKT

40

550

3,235

3

Loan

63

353

1,295

4

Profit before tax

3

21

74

5

Equity

100

487

475

6

Charter capital

100

500

500

7

Interest rate differential



1.24%

8

Service Charges

65

213


9

Network

4

10

34

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Table 8 : Service performance results in the first 6 months of 2007


STT

Target

Sales

(million dong)

Number of dishes

Revenue

(million dong)

01

Domestic money transfer

11,856,598

4,690

104

02

International Payment

196,645

55

194


International Money Transfer

22,054

20

50


Letter of Credit (L/C)

174,591

35

144

03

Remittance payment

1.155

153

5


Total



303


Currently, the main and largest profit structure in NAVIBANK's operations is from credit activities and trust services, credit activities also have great potential risks. The profit structure needs to be directed towards business activities in the currency markets, capital markets (buying and selling valuable papers, securities, etc.), investment.


joint venture investment in the fields of asset exploitation, capital contribution, share purchase and other services.


2.2.3 Business performance of the bank over the periods:


The predecessor is Song Kien Rural Commercial Joint Stock Bank and has been operating in Kien Giang province for more than 10 years, so NAVIBANK's products, services and business results have not been outstanding.


Since the transformation of its operating model into an urban commercial joint stock bank, NAVIBANK has only provided traditional banking products and services to the market, without modern banking products and services, or if they are available, the utilities are still poor, not meeting the increasingly diverse and demanding needs of customers. Some products and services have not been deployed synchronously and widely in member units, which is possible.


NAVIBANK has determined the strategy, orientation for product and service development in the new conditions and appropriate steps. However, implementation requires compliance with the roadmap and sequence, besides, technology and people are key factors for NAVIBANK's product development.


From 2004 to 2010, the bank maintained its traditional customers, prioritized the development of the small and medium-sized enterprise market, and the consumer market of the population. The bank's service objects were constantly expanded and developed, striving to bring the bank's market share to include all economic sectors and the population.


NAVBANK's reputation in the service sector, although not high, is gradually being established in the market, especially in foreign exchange trading, foreign affairs and high-tech services. By focusing on diversifying banking products and services, improving service quality, and using modern technology, it has attracted a large number of customers to aim at the goal of sustainable development in all aspects of NAVIBANK's operations.


Step by step, the bank's position and brand in the city in terms of scale, quality and operational efficiency have been affirmed. Abundant human resources and quality of operating network. Development plans for a right direction have been drawn up. Good ideas have been formed, the machine is still racing against time without stopping. The bank always understands that the source of its strength is the development of the entire system, the solidarity of the entire system is for the common goal, the common vision by 2010 to make NAVIBANK one of the leading quality and prestigious Banking - Finance Groups in Vietnam.


Begin to assert its position in the private sector, small and medium enterprises, and retail customers. Continue to expand its presence with new products and easier access to customers through specific service and distribution channels for each customer group with an overall strategy. Focus on developing skills as well as specific products for small and medium enterprises. Coordinate with foreign organizations with modern technology to enhance the bank's capacity to identify the needs of different customer groups, develop essential banking products for small and medium enterprises, unleash available potentials and access their bank's service capital sources to develop business and create more jobs.


Building its own operating regulations to increase public trust, making its operations increasingly safe and effective, contributing to the successful implementation of economic, political and social goals. The leadership and staff of NAVIBANK always uphold the spirit of solidarity, self-cultivation and striving to improve. That effort is clearly demonstrated in areas of work such as studying to improve professional and technical capacity.


Focus on developing retail banking services, which are banking services for individuals such as money transfer, deposit accounts, consumer loans, electronic payments, ATMs; investment banking activities provide financial investment services to direct customers, capital contribution investment to buy shares, consulting on enterprise equitization, issuing stocks, bonds, mergers, asset management services, etc.


Which direction do banks choose to invest in: Increasing the proportion of revenue from services is the right direction and is chosen by many banks to increase competitiveness when the market is seeing more and more foreign banks. The key to developing modern services is technology. But investing in technology is very costly and complicated to basically meet the management processes, banking operations management, payment transactions, etc. Therefore, banks need to focus on investing with focus, key points, investing in technologies that domestic banks do not have yet, such as technology to provide electronic banking services; technology serving banking management, especially risk management.


2.3 Requirements for opening up the banking service market in the context of international economic integration :


Banking is a sensitive sector of Vietnam. The negotiation process was very fierce and intense, but in the end, it was successful in terms of compliance with the government's policies and WTO commitments. Basically, Vietnam committed to giving national treatment to foreign banks. Thus, foreign banks will penetrate Vietnam in two main forms of commercial presence: One is to establish a 100% foreign-owned bank. Second, foreign investors will buy shares of Vietnamese commercial banks at the permitted ratio.


2.3.1 Requirements of the ASEAN Framework Agreement on Trade in Services (AFAS):


a) Strengthen cooperation in the service sector among member countries to improve efficiency and competitiveness, diversify production and service distribution capabilities of service providers in ASEAN member countries.

b) Eliminate most restrictions on trade in services between member countries.

c) Liberalization of trade in services (through expanding the scale and scope of liberalization) beyond the commitments of member countries under the WTO's General Agreement on Trade in Services (GATS), moving towards establishing an ASEAN free trade in services area by 2020.


“The development orientation of some major banking services will include: orientation for developing capital mobilization services, developing credit and investment services, developing payment services, developing foreign exchange services and investment operations of credit institutions in the financial market, developing the banking market and determining the service objects of the banking system and finally developing other services. It is necessary to gradually expand the international banking activities of Vietnamese credit institutions to the international financial market through forms of commercial presence and cross-border provision. Allow Vietnamese credit institutions to conduct unrestricted investment banking operations and new currency trading, especially currency derivatives, interest rates, and exchange rates in the domestic and international financial markets according to international practices in the international financial market to maximize investment opportunities and minimize risks.


By 2010, fully open the banking services market; fundamentally eliminate restrictions on access to the domestic banking services market, limits on banking activities (scale, total number of permitted banking services, etc.) for foreign credit institutions; implement fair treatment between domestic credit institutions and foreign credit institutions; between foreign credit institutions with each other according to the principles of most-favored-nation treatment, national treatment and other principles in the GATS/WTO Agreement and other international agreements that do not conflict with the GATS/WTO Agreement".


2.3.2 Requirements for opening the banking services market under the Vietnam-US Bilateral Trade Agreement (BTA):


The Vietnam-US Trade Agreement (BTA) outlines six committed measures, including

including:

- No limit on the number of service providers;

- No limit on total value of service transactions or asset value;

- No limit on the total number of service activities or the total quantity of services expressed in units of quantity;

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