Adjust market approach, re-study key products to focus on effective investment.
- For the Bai Bang Paper Expansion Project Phase 2 to overcome the capital shortage like the Thanh Hoa Paper Factory Project, the Corporation should have a form of calling for capital from foreign investors by forming joint ventures with foreign investors to be able to take advantage of their capital and technology. For example, the Corporation can form joint ventures with Indian or Thai investors - investors who are currently very interested in investing in developing the Paper industry in Vietnam.
In addition, the Corporation should also seek and research domestic enterprises to increase its own capital, and at the same time have an effective joint venture and association strategy in investment activities.
- In project appraisal and evaluation: Must actively research and select reliable partners and reputable foreign investment organizations to build effective investment strategies. Avoid the situation of not having good cooperation with contractors as before.
- During the project implementation process, we must pay close attention to human resources. We should promote capable and responsible staff, assign important responsibilities and accept reasonable contributions in all cases. We should not manage in the form of subordinates working according to the wishes of superiors, but should follow the spirit of cooperation, completing common tasks... everyone shares common tasks, is ready to recognize errors and risks to make timely adjustments...
CONCLUDE
Foreign trade activities of our country have long played a very important role in the national economy. It is like an open door to help us trade with countries around the world. In recent years, our Party and State have continuously implemented new economic strategies as well as wise foreign economic policies to maximize internal strength, successfully implementing the industrialization and modernization of the country. In which, there are two extremely important areas that have contributed to changing the country's industry, which are export and import. If export activities create capital for import, contributing to the shift of the market economy structure to an outward-looking economy, import activities help supplement the missing machinery and equipment for the industry.
Currently, in the condition that our country's manufacturing technology is still young, import and export activities in our country are indispensable because it creates conditions to promote the development of domestic production.
Investment activities to expand production and business are essential activities to expand scale and improve production capacity for enterprises. Only with effective investment activities can enterprises develop sustainably and improve their position in the market.
Officially established in 1995, after many years of construction and growth, Vietnam Paper Corporation has achieved many achievements in production and business, productivity, quality and efficiency are higher year after year, has made great contributions to the national economy, has been awarded the title of Heroic Labor Unit in the renovation period.
However, our country's economy is currently facing a great opportunity, since November 7, 2006 our country has officially joined the WTO. We have integrated into the global economy, the opportunity for our country's economy to develop quickly and strongly is very large, but the challenges are also many. Our country's paper industry is facing upcoming difficulties and needs to take measures to improve its competitiveness in the context of integration into the global economy. Within the scope of this article, I would like to propose some solutions to improve the efficiency of import-export and investment activities at Vietnam Paper Corporation. Hopefully, with my limited knowledge, I can contribute a small part in achieving the common goals of Vietnam Paper Corporation.
Once again, I would like to sincerely thank Associate Professor, Dr. Nguyen Van Hong and the staff of Vietnam Paper Corporation for their enthusiastic help in completing this article.
Appendix
Appendix 1: Production level and consumer demand response in 2006
Paper type
Self-sufficiency (%) | |
Newsprint | 73.26 |
Printing & Writing Paper (Uncoated) | 97.02 |
Packaging paper (Top layer) | 55.00 |
Packaging paper (Middle layer) | 50.38 |
Chalk coated paper | 9.49 |
Tissue paper | 98.98 |
Joss paper | 100.00 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Source: http://www.vppa.com.vn/
Appendix 2: Forecast of paper production and consumption capacity to 2015
2006 | 2007 | 2008 | 2009 | 2010 | 2015 | |
Capacity | 1,158,000 | 1,341,000 | 1,498,000 | 2,350,000 | 2,618,000 | 5,400,000 |
- Newsprint | 58,000 | 58,000 | 58,000 | 58,000 | 58,000 | 200,000 |
- Writing paper (coated with chalk) | 57,000 | 70,000 | 70,000 | 80,000 | 90,000 | 200,000 |
- Printing and writing paper (uncoated) | 260,000 | 260,000 | 300,000 | 350,000 | 370,000 | 750,000 |
- Paper for corrugated cardboard surface layer | 313,000 | 400,000 | 450,000 | 870,000 | 1,000,000 | 2,100,000 |
- Paper used as middle layer of corrugated cardboard | 172,000 | 250,000 | 280,000 | 542,000 | 620,000 | 1,350,000 |
- Chalk coated paper | 93,000 | 93,000 | 100,000 | 180,000 | 200,000 | 450,000 |
- Tissue paper | 65,000 | 70,000 | 100,000 | 130,000 | 140,000 | 200,000 |
- Joss paper | 140,000 | 140,000 | 140,000 | 140,000 | 140,000 | 150,000 |
Consumption | 1,554,578 | 1,800,230 | 2,054,479 | 2,424,136 | 2,882,243 | 6,045,000 |
- Newsprint | 95,994 | 99,468 | 106,462 | 114,136 | 122,883 | 180,000 |
- Writing paper (coated with chalk) | 88,916 | 109,342 | 130,000 | 150,000 | 173,000 | 370,000 |
- Printing and writing paper (uncoated) | 235,785 | 256,000 | 294,000 | 333,000 | 380,000 | 667,000 |
- Paper for corrugated cardboard surface layer | 454.004 | 530,577 | 616,700 | 750,000 | 943,000 | 2,150,000 |
- Paper used as middle layer of corrugated cardboard | 298,175 | 375,096 | 431,673 | 524,000 | 640,000 | 1,600,000 |
- Chalk coated paper | 174,433 | 191,711 | 202,384 | 243,000 | 270,000 | 418,000 |
- Tissue paper | 39,402 | 40,500 | 43,600 | 46,600 | 50,700 | 75,000 |
- Joss paper | 6,200 | 10,000 | 13,000 | 15,000 | 17,000 | 35,000 |
- Other paper | 161,669 | 187,536 | 216,660 | 248,400 | 285,660 | 550,000 |
Manufacture | 958,600 | 1,130,000 | 1,311,600 | 1,988,000 | 2,415,000 | 5,000,000 |
- Newsprint | 59,000 | 55,000 | 55,000 | 55,000 | 55,000 | 190,000 |
- Writing paper (coated with chalk) | 5,000 | 15,000 | 30,000 | 60,000 | 73,000 | 185,000 |
- Printing and writing paper (uncoated) | 228,750 | 250,000 | 290,000 | 340,000 | 370,000 | 690,000 |
- Paper for corrugated cardboard surface layer | 303,650 | 354,000 | 410,640 | 700,000 | 950,000 | 1,995,000 |
- Paper used as middle layer of corrugated cardboard | 181,000 | 236,000 | 273,760 | 460,000 | 560,000 | 1,235,000 |
- Chalk coated paper | 20,000 | 45,000 | 52,200 | 153,000 | 170,000 | 390,000 |
- Tissue paper | 60,000 | 70,000 | 90,000 | 105,000 | 120,000 | 180,000 |
- Joss paper | 101,200 | 105,000 | 110,000 | 115,000 | 117,000 | 135,000 |
- Other paper |
Unit: Ton
101
Source: http://www.vppa.com.vn/
Appendix 3: Forecast of paper import and export to 2015
2006 | 2007 | 2008 | 2009 | 2010 | 2015 | |
Import | 766,958 | 861,730 | 962,579 | 705,986 | 725,343 | 1,371,000 |
- Newsprint | 37,474 | 44,968 | 52,162 | 59,986 | 68,983 | 20,000 |
- Writing paper (coated with chalk) | 83,916 | 94,342 | 100,000 | 90,000 | 100,000 | 185,000 |
- Printing and writing paper (uncoated) | 31,035 | 36,000 | 36,000 | 43,000 | 70,000 | 67,000 |
- Paper for corrugated cardboard surface layer | 162,354 | 191,577 | 226,060 | 70,000 | 20,000 | 155,000 |
- Paper used as middle layer of corrugated cardboard | 135,675 | 160,096 | 180,913 | 104,000 | 80,000 | 365,000 |
- Coated paper | 154,433 | 146,711 | 150,184 | 90,000 | 100,000 | 28,000 |
- Tissue paper | 402 | 500 | 600 | 600 | 700 | 1,000 |
- Joss paper | 0 | 0 | 0 | 0 | 0 | 0 |
- Other paper | 161,669 | 187,536 | 216,660 | 248,400 | 285,660 | 550,000 |
Export | 170,980 | 191,500 | 219,700 | 269,850 | 258,100 | 326,000 |
- Newsprint | 480 | 500 | 700 | 850 | 1,100 | 30,000 |
- Writing paper (coated with chalk) | 0 | 0 | 0 | 0 | 0 | 0 |
- Printing and writing paper (uncoated) | 4,000 | 30,000 | 32,000 | 50,000 | 60,000 | 90,000 |
- Paper for corrugated cardboard surface layer | 12,000 | 15,000 | 20,000 | 20,000 | 27,000 | 0 |
- Paper used as middle layer of corrugated cardboard | 18,500 | 21,000 | 23,000 | 40,000 | 0 | 0 |
- Coated paper | 0 | 0 | 0 | 0 | 0 | 0 |
- Tissue paper | 21,000 | 30,000 | 47,000 | 59,000 | 70,000 | 106,000 |
- Joss paper | 95,000 | 95,000 | 97,000 | 100,000 | 100,000 | 100,000 |
- Other paper | 0 | 0 | 0 | 0 | 0 | 0 |
Per capita consumption (Kg/person/year) | 18 | 21 | 24 | 28 | 32 | 60 |
Unit: Ton
Source: http://www.vppa.com.vn/
Appendix 4: Some indicators on the production and business performance of the Corporation in 2001 and 2002
Target
2001 | 2002 | ST | TH 02/01 | |||||
Plan | Perform | % | Plan | Perform | % | |||
Total revenue | 2,250.0 | 2,343.5 | 104.15 | 2,300.0 | 2,436.3 | 105.93 | +92.8 | 103.9 |
Total cost | 2,199.5 | 2,290.4 | 104.13 | 2,237.2 | 2,371.9 | 106.02 | +81.5 | 103.5 |
Profit before tax | 50.5 | 53.1 | 105.15 | 62.8 | 64.7 | 103.02 | +11.6 | 121.8 |
Fixed capital | 801 | 800.5 | 99.93 | 800 | 797.5 | 99.69 | -3.0 | 99.6 |
Working capital | 300 | 305.5 | 101.83 | 310 | 305.5 | 98.55 | 0 | 100.0 |
Submit budget | 145.0 | 147.2 | 101.52 | 147.3 | 149.6 | 101.56 | +2.4 | 101.6 |
Average income(1000. VND/employee) | 1,100. | 1,136 | 103.27 | 1,200. | 1,297 | 108.08 | +161 | 114.2 |
Number of employees | 12,000 | 11,830 | 98.58 | 11,800 | 12,108 | 102.61 | +270 | 102.3 |
Unit: Billion VND
102
Source: Production and business report - Vietnam Paper Corporation
Appendix 5 : Report on the Corporation's production and business results in 2003 and 2004
Target
2003 | 2004 | Difference | ||
Amount | % | |||
Total revenue | 2,484.1 | 2,821.9 | 337.8 | 13.6 |
Deductions | 9.9 | 6.2 | -3.7 | -37.4 |
Net revenue | 2,474.2 | 2,815.7 | 341.5 | 13.8 |
Cost of goods sold | 2,266 | 2,636.4 | 370.4 | 16.3 |
Gross profit | 208.2 | 179.3 | -28.9 | -13.9 |
Gross profit margin/net revenue (%) | 8.4 | 6.4 | -2.0 | |
Cost of sales | 56.2 | 50.2 | -6.0 | -10.7 |
CPBH/DTT ratio (%) | 2.3 | 1.8 | -0.5 | |
Management costs | 113.3 | 82.6 | -30.7 | -27.1 |
Management cost ratio/revenue (%) | 4.6 | 2.9 | -1.7 | |
Financial revenue | 14.6 | 6.0 | -8.6 | -58.9 |
Financial costs | 120.5 | 110.7 | -9.8 | -8.1 |
Profit from business operations | -67.2 | -58.2 | 9.0 | 13.4 |
Other income | 40.1 | 8.9 | -31.2 | -77.8 |
Other costs | 17.4 | 8.0 | -9.4 | -54 |
Other profits | 22.7 | 1.0 | -21.7 | -95.6 |
Total profit | -44.5 | -57.4 | -12.9 | 29.0 |
Unit: Billion VND
103
Source: Production and business report - Vietnam Paper Corporation
Vietnamese
References
1. Annual summary report on production and business activities of Vietnam Paper Corporation.
2. Vietnam Paper Industry Magazine (many issues)
3. Decision No. 579/QD-TCHC dated September 9, 1998 promulgating regulations on planning and purchasing requirements of the General Director of Vietnam Paper Corporation
4. Textbook "Foreign trade techniques", editor: Associate Professor, Associate Professor, Dr. Vu Huu Tuu. Education Publishing House - 2006
5. Textbook on organization and management of import-export business operations - Associate Professor, Meritorious Student Vu Huu Tuu - Foreign Trade University - Education Publishing House - 2000.
6. Documents of the Department of Science and Technology - Ministry of Industry
7. Ministry of Industry (2004), Report on Paper Industry: Corporations and Members, Hanoi.
8. Vietnam Paper Corporation (2001), Development Strategy of Vietnam Paper Industry to 2010 , Hanoi
9. Vietnam Paper Corporation (2002), Feasibility study report on raw material area for Bac Kan pulp factory , Hanoi.
10. Vietnam Paper Corporation (2004), History of Vietnam Paper Industry , Hanoi
Inside.
11. Institute of Paper and Cellulose Industry (2000), Report on technical conference
Research and Development Investment 5 years 2001-2005, Hanoi.
English
12. Asia Pulp and Paper, October 2003
13. Asia Paper Express, May 2001
Websites
14. www.vinachannel.net
15. www.moi.gov.vn
16. www.mof.gov.vn
104
17. www.tanmaipaper.com
18. www.vietpaper.com
19. www.vppa.com.vn
20. www.ecsme.com.vn
21. www.mpi.gov.vn
22. www.baophutho.org.vn
23. www.cpv.org.vn
24. www.vnexpress.net
25. www.industry.gov.vn
26. www.ips.gov.vn
27. www.agroviet.gov.vn
28. www.tissuesd.com.vn
29. www.gso.gov.vn
30. www.saigonpaper.com
31. www.anbinhpaper.com
32. www.vietnamtradefair.com
33. www.vietnamnet.vn
34. www.vietbao.vn
35. www.vinhhuepaper.com.vn
36. www.kenhdoanhnghiep.vn
37. www.bluebird.com.vn
38. www.bacninh.gov.vn
39. www.nhanhieuviet.gov.vn
105
40. www.saovangdatviet.org.vn





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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