Solutions for Tourism Development in Lam Dong Province to 2020

Forests...). The infrastructure system and tourism facilities have not met the needs.

growing tourism

Investment in tourism development still lacks focus, key points, capital, and is ineffective; investment policies have not really attracted all social resources to invest in tourism development.

The work of building, directing, managing and implementing tourism development plans is still overlapping; the system of policies and legal regulations related to tourism development is not consistent; management and business experience, and professional qualifications of staff and workers in the tourism sector are still limited.

3.2 Perspectives on tourism development goals of Lam Dong province until 2020

3.2.1 Development perspectives

Based on the requirements and development tasks of the industry in the new situation, the viewpoints on tourism development in Lam Dong province from now until 2020 are supplemented and adjusted in accordance with the economic development guidelines of the Party and the State, with the Vietnam Tourism Development Strategy, of the Central Highlands region and the socio-economic development orientation of the province as follows:

1. Fully promote internal resources, while maximizing external resources to create breakthroughs and accelerate local tourism economic development;

2. Tourism development must ensure sustainability on the basis of rational exploitation of natural resources, coupled with protection and preservation of the tourism environment and cultural identity of ethnic groups in the province, protection of social order and security, which is of great significance to the cause of hunger eradication and poverty reduction;

3. Tourism development ensures high inter-sectoral, inter-regional and socialized nature with tourism as a driving force to promote the development of other economic sectors and vice versa.

3.2.2 Development goals

3.2.2.1 General objectives

- Regarding economy: If in the recent period, Lam Dong tourism development was aimed at becoming a strong and convincing economic sector, contributing to the socio-economic development of the locality, then from now until 2020, Lam Dong tourism will develop with the following general goals:

- "Developing tourism in the direction of high-quality and sustainable tourism so that the tourism industry truly becomes a driving force" of the province in the spirit of Resolution 06/NQ-TU dated September 21, 2006 of Lam Dong province.

- Effectively exploit local resources, support from the Central Government, attract foreign investment and economic sectors to build Lam Dong province into a high-quality tourism center of the country and the region. Invest in building technical infrastructure and developing types of tourism with local advantages such as eco-tourism, resort - medical treatment, conferences - seminars along with promoting the development of scientific research facilities, education and training, tourism development associated with the preservation and promotion of indigenous cultural identity, developing many types of products and services to promote consumption, create jobs, contribute to improving living standards, eliminating hunger and reducing poverty in rural, remote and isolated areas.

- Regarding culture and society: Tourism development aims to contribute to preserving and promoting the values of national cultural identity, enhancing the position of Lam Dong province's tourism in the country and internationally; improving the intellectual level of the people; promoting consumption and developing many services; creating jobs, contributing to hunger eradication and poverty reduction in rural and remote areas with many difficulties.

- Regarding the environment: Tourism development in Lam Dong province from now to 2020 is associated with sustainable tourism development, so the goal of tourism development is to contribute to preserving and embellishing tourism resources, natural and human environment.

- Regarding national security and defense, social order and safety: Developing tourism in Lam Dong province must contribute to maintaining national security and defense, stabilizing the region, creating a safe and friendly destination.

3.2.2.2 Specific objectives

- Growth and structural transformation:

Strive for the growth rate of the tourism sector to be higher than the average growth rate of the service industry, increasing by 18.5% per year in the 2011-2015 period, reaching 16.8% in the 2016-2020 period, by 2010 the value of tourism GDP in 2010 reached about 1,158 billion VND equivalent to nearly 70 million USD; in 2015 it reached about

3,400 billion VND equivalent to 180 million USD and in 2020 it will reach about 9,700 billion VND equivalent to 500 million USD.

Increase the proportion of tourism sector from 4.4% in 2005 to 5% in 2010 and 9% in 2020. Gradually make tourism an important economic sector of the province.

- Tourists : Increase tourist attraction.

- In 2010, about 3,000 thousand visitors were welcomed, of which 160-170 thousand were

international visitors and 2.8 million domestic visitors;

- In 2015, the number of visitors was about 4,500 thousand, including 280-300 thousand international visitors and 4.0 million domestic visitors; the average growth rate of visitors in the period 2011-2015 was 8.6%.

- In 2020, it will welcome about 6,500 thousand visitors, including 500 thousand international visitors and 6,000 thousand domestic visitors; the average growth rate of visitors in the period 2011-2015 reached 7.7%.

- Social income from tourism: Implement comprehensive solutions to increase the average spending level of visitors to increase social income from tourism, by 2010 social income from tourism will reach about 4,000 billion VND equivalent to 240

million USD, accounting for 19% of the province's total GDP, by 2020 it will reach about 30,000 billion VND equivalent to 1,500 million USD, accounting for 22.3% of the province's total GDP,

- Tourism income: Increase tourism revenue. Strive to reach about 1,700 billion VND in 2010, equivalent to 100 million USD, about 5,000 billion VND in 2015, equivalent to 260 million USD; about 13,000 billion VND in 2020, equivalent to 650 million USD.

- Tourism technical facilities: Invest in building new ones, upgrading the tourism technical facilities system; tourist areas; tourist routes, destinations, tourism types and products... Ensure that by 2010, the accommodation facilities will develop to reach about 13.3 thousand hotel rooms, of which 40% will meet the ranking standards (with 5% reaching 3-5 stars); by 2015, it will be 25 thousand rooms, of which 50% will be ranked (with 20% reaching 3-5 stars); by 2020: 50 thousand rooms, of which 70% will be ranked (with 40% reaching 3-5 stars); By 2020, develop 1 modern regional resort urban area, 2 national comprehensive and thematic tourist areas, nearly 20 tourist areas of regional and local significance and many other tourist attractions and entertainment areas.

- Labor and employment : Create more jobs for society. Strive to have about 41-42 thousand workers in Lam Dong tourism industry by 2010 (including 16-17 thousand direct workers and 25 thousand indirect workers); in 2015, ensure about 83-84 thousand workers (including 36 thousand direct workers and 47 thousand indirect workers) and in 2020, about 168 thousand workers (including 76 thousand direct workers and 92 thousand indirect workers).

(Please see the table of Summary and forecast of tourism development indicators in

Appendix 01 attached.)

3.2.2.3 Specific indicators

Currently, tourists to Lam Dong are mainly concentrated in Da Lat and its vicinity (accounting for about 90%). In the future, to reduce pressure on resources and the environment in Da Lat and its vicinity, it is necessary to invest in the synchronous development of other areas such as Bao Loc and Cat Tien. However, Da Lat and its vicinity are still the main tourist cluster, attracting the majority of Lam Dong's tourists.

According to calculations, by 2010, Da Lat and its vicinity still accounted for about 85 - 90% of the province's visitors, Bao Loc Town accounted for about 8 - 10% and Cat Tien and its vicinity accounted for about 2 - 5%. In the 2011 - 2020 period, Bao Loc accounted for about 13 - 15%, Cat Tien accounted for about 5 - 10% of the province's visitors.

With the above analysis and calculation, the forecast of tourists to Lam Dong in general and tourist clusters in particular until 2020 is adjusted and specifically calculated as attached in Appendix 02 (Table 1: International tourists to Lam Dong by region ; Table 2: Domestic tourists to Lam Dong by region).

- Tourism income

Tourism income of a locality includes all the revenue paid by tourists in that locality such as: revenue from accommodation, food, transportation, shopping and other services such as: Post office, Banking, Healthcare, Insurance, entertainment services, etc. Calculating tourism revenue of a locality is based on main indicators such as number of visitors, average days of stay, average spending per day of a visitor.

- About average stay:

In 2006, the average length of stay of visitors to Lam Dong was only 1.9 days for international visitors and 2.3 days for domestic visitors. To match the general context of the country, it is expected that in 2010 the average length of stay of international and domestic visitors will be 2.5 days; in 2015 international visitors will be 3.0 days and

Domestic visitors are 2.8 days; by 2020 international visitors are 3.5 days and domestic visitors are 3.2 days.

- About average customer spending:

In the coming years, with the province's investment in developing unique, high-quality tourism products... visitor spending will certainly increase. The average visitor spending is forecasted as follows:

Stage

International guests

Domestic guests

- From year

2011 – 2015

150 USD

(equivalent to 2.8 million VND)

40 USD

(equivalent to 0.76 million VND)

- From year

2016 – 2020

200 USD

(equivalent to 4.0 million VND)

60 USD

(equivalent to 1.2 million VND)

Maybe you are interested!

Total revenue in each period is calculated in detail in Appendix 03 attached to the thesis .

+ Total tourism GDP and investment demand

Based on the adjusted calculation results of Lam Dong's total tourism revenue, the value of total tourism GDP will be adjusted accordingly. According to the research results after many years, as well as the experience of countries in the region, the intermediate costs in tourism activities account for an average of about 30 - 35% of total revenue (of which accommodation 10%; food and beverage 55 - 60%; tourist transportation 20%; souvenir sales 65 - 70%; other services 15%).

+ Regarding investment capital needs: To achieve the basic adjustment targets of Lam Dong tourism industry by 2020, investment in synchronous development of infrastructure, tourism technical facilities; training, propaganda and promotion; conservation of resources and environment, etc. is very important. Without investment,

Or if the investment is not comprehensive and synchronous, the implementation of the planning will encounter many difficulties.

many difficulties

(Please see Table of Gross Domestic Product (GDP) and Investment Capital Needs for Tourism in

Appendix 04 attached) .

According to the calculation results in the table above, the capital investment demand for Lam Dong tourism industry from now to 2020 is about 2,678.5 million USD, of which the period from now to 2010 is 195.6 million USD; the period 2011 - 2015 is about 600 million USD, the period 2016 - 2020 is about 1,883 million USD. For the development of a province's driving economic sector, this is not a large amount of capital, but in the current difficult conditions, capital mobilization requires attracting from many different sources. Capital from the State budget is mainly invested in infrastructure in key tourist areas, conservation of tourism resources and environment, promotion and promotion of tourism development, and training of tourism management staff. Investment capital for the construction of tourism technical infrastructure systems and other service facilities must be mobilized from many different sources such as accumulated GDP of tourism businesses, bank loans, joint ventures, associations (domestic and foreign), private investment, etc.

+ Demand for hotels

The study to calculate hotel demand in the years is based on the total number of guests, the average number of days of stay of guests, the average occupancy rate, as well as the number of people staying in a room according to the following formula:

(Number of guests) x (Average number of days of stay)

(365 days)

in the year)

(Room occupancy rate)

average year)

(Average number of guests/room)

Number of rooms required =

In there:

- Average number of days of stay is from 2.5 - 3.5 days for international guests and from

2.5 - 3.2 days for domestic guests.

- The average annual room occupancy rate is expected to reach approximately

60%.

- According to the general trend, hotels are often built and arranged each

2-bed room, equivalent to 2-2.5 people for domestic guests and 1.5-2

people for international guests

Accordingly, Lam Dong's hotel demand is calculated in Appendix 05 attached.

included

Of the total number of rooms mentioned above, special attention should be paid to the development of the number of

3 - 5 star hotel rooms. Forecast 20% in 2015 and 40% in 2020.

+ Demand for tourism labor

Currently, the average number of workers per hotel room in Lam Dong is very low (only 0.6 workers per hotel room). This indicator affects the quality of tourism services. For the whole country, the average number of workers per hotel room is 1.5 - 1.6 direct workers and 1 direct worker corresponds to 1.2 - 1.5 indirect workers in society. Based on the forecast of hotel demand, as well as the above indicators, the labor demand of Lam Dong tourism by 2020 is specifically calculated in Appendix 06 attached - "Labor demand for tourism in Lam Dong province" .

3.3 Solutions for tourism development in Lam Dong province until 2020

3.3.1 Some solutions to protect tourism resources and environment

To protect tourism resources and environment in Lam Dong province,

It is necessary to have some solutions to minimize the negative impacts from