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Tourism Development Orientation of Lam Dong Province to 2020


Lam Dong and the strategy to promote the tourism brand of Da Lat - Lam Dong to

2020.

2.8 General assessment

2.8.1 Achievements

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In more than 10 years of implementing Lam Dong tourism development planning and 3 years of implementing Resolution 06/NQ - TU dated September 21, 2006 of Lam Dong Provincial Party Committee on directions, goals, tasks and breakthrough solutions to accelerate the development of tourism and service economy in the period of 2006 - 2010, the management of tourism development according to the planning has achieved the following main results:

- The number of visitors, income and tourism GDP increase annually, contributing to increasing the proportion of services in the province's total income, transforming the economic structure, creating the premise for developing tourism into a spearhead economic sector.

Tourism Development Orientation of Lam Dong Province to 2020

- Attracted many economic sectors to participate in tourism development, creating jobs for thousands of local workers; creating momentum for socio-economic development of the province; improving the material and spiritual life of the people; contributing to hunger eradication and poverty reduction; stabilizing political security in localities in the province.

- The tourism market is increasingly expanding, tourism products are gradually being diversified and improved in quality.

- The system of tourism technical facilities is being gradually built synchronously, creating conditions to promote growth in tourism development expenditures and contributing to creating a new look for the province.

- Investment work has been focused and directed in the right direction, attracting many investment sources, bringing certain efficiency in socio-economy and environmental protection.

- The system of tourism development policies and mechanisms has been formed and is being increasingly implemented.

The more complete it is, the more favorable the environment is for tourism development management.

- Has created important bases for districts and cities in

The province implements investment projects to develop tourism in the area.


- The level of management and tourism expertise has been improved, Lam Dong tourism industry has truly affirmed its important position and role in tourism in the Central Highlands and the whole country.

2.8.2 Existing problems and limitations

- The main tourism development targets have not been achieved as forecasted.

Industry planning and annual plans.

- The effectiveness of tourism development investment and tourism business in the area is still low. Tourism development is not commensurate with the potential and strengths of the locality as well as the role of a dynamic economic sector and is still low compared to some localities considered as tourism centers of the country;

- Although tourism products have changed, in general, they still grow slowly, are not attractive enough, and have not created unique tourism products. The poverty of entertainment products at night or in the rainy season has not been overcome, so they are not attractive and do not retain tourists;

- The implementation of detailed plans and projects is not suitable to the requirements of the plan and the reality of development; The implementation of key programs and key tourism projects is still slow. Although the investment projects have attracted quite a lot, many projects are small in scale, the objectives of the projects overlap, which has negatively impacted the landscape environment as well as the ability to create unique local products;

- Promotion and advertising work has not met the increasingly high development requirements of the industry, the capacity of tourism labor force is still weak in terms of expertise, foreign languages ​​and communication style...

- Tourism resources and environment are gradually degrading due to low efficiency of resource exploitation;

- Although tourism human resources have been trained and developed,

In general, the workforce is still weak in both quantity and quality;


Foreign language level, professional expertise, formal training

still low;

- The awareness of all levels, sectors and the whole society about identifying tourism - service economy as a driving force for the province's economy is not really profound, not creating a combined strength to develop the local tourism economy.

2.8.3 Reason for existence

- The complex fluctuations in the world in terms of economy, politics, natural disasters, epidemics, etc. in recent times, especially the current global economic and financial crisis, have negatively impacted the tourism industry in Vietnam in general and Lam Dong in particular.

- Competition and market sharing among major tourist centers in the region and the country are increasingly fierce, moreover, the needs and tastes of customers tend to change with increasingly high demands.

- The recent domestic situation also has many unfavorable factors such as weather, epidemics, high prices... which have affected the attraction of tourists in the country in general and Lam Dong in particular, affecting the attraction of investment capital for industry development.

- The system of documents guiding the implementation of the Law on Tourism is still lacking and inadequate, the system of policy mechanisms is not really open, administrative procedures are still cumbersome, not really reasonable, and lack clarity, so it has not really created an open and attractive investment environment for investors.

- Coordination between levels and sectors still has many shortcomings, there is still overlap and division in the division of labor and management decentralization between sectors and territories.

- The exploitation of tourism resources is still spontaneous, unbalanced and

lack of sustainability


- Although the transport infrastructure has been invested in and upgraded, it still does not meet the requirements of socio-economic development in general and tourism in particular. In particular, air transport is still in the process of completion, so it has not been put into operation at 100% capacity, not creating convenience for tourists. The intra-provincial and inter-regional road transport system has not yet fully promoted its effectiveness to create a driving force for tourism development.

- Tourism businesses are still passive in building strategies to develop tourism products and expand markets, self-promoting and promoting tourism to exploit customers. They have not paid attention to applying advanced scientific and technological advances to tourism business.

- State management in implementing planning is still weak, the implementation of detailed planning and investment projects is still slow, and post-planning management is not good. The implementation of the Law on Tourism and guiding circulars is still incomplete and inadequate, which partly affects the overall development of Lam Dong tourism.

- Training and retraining of staff serving in the tourism industry

The schedule does not meet industry requirements.

- Most tourism investment projects are in the implementation stage and the implementation is still slow; some investors are limited in capital, capacity, experience in tourism business management and operation, the scale of investment projects is still small, investment rate is low, some projects are not really attractive to attract investors (especially projects related to ethnic minority areas, forest development to serve ecotourism).

- Lam Dong tourism has not had the conditions to connect and exploit the tourist flows of tourist routes that are especially attractive to international visitors such as: Central Heritage Road, cross-Vietnam tourism, sea tourism... Meanwhile, tourist routes with great potential such as "Green Road of the Central Highlands", "Tourism back to the old battlefield" have not been well exploited.


- The seasonality of Lam Dong tourism is quite evident. During holidays, Tet, and summer, there are many visitors, in large numbers, while in the low season (rainy season), there are not many visitors, "supply" is greater than "demand", so there are some negative effects in business...

- The activities of the Tourism Association are not effective and have not yet promoted their role.

role in the overall development of the industry.

- Socialization of tourism development is not well implemented, people's awareness of protecting tourism resources and environment is still limited.


Chapter 2 Summary

The development of Lam Dong tourism in recent times has achieved a number of achievements: High growth rate, increasing contribution to the province's GDP, contributing to the transformation of economic structure, expansion of investment and tourism areas, solving jobs for people, attracting investment, tourism development policies and mechanisms are gradually implemented to meet the tourism business situation. Besides the achieved results, Lam Dong tourism still has a lot of work to do to achieve the annual plan of the industry, worthy of being a key position in the economic development strategy of the province.

Clearly recognizing the achievements, in addition to the shortcomings, studying the objective and subjective causes to propose solutions to develop Lam Dong tourism towards high quality and sustainability in the period of world economic integration.


CHAPTER 3

SOLUTIONS FOR TOURISM DEVELOPMENT IN LAM DONG PROVINCE TO 2020


3.1 Tourism development orientation of Lam Dong province to 2020

3.1.1 Opportunities and advantages

3.1.1.1 On the international level

The world in the early years of the 21st century is undergoing profound changes in economics, politics and society; The trend of globalization and development cooperation is increasing, requiring changes in the scope, functions and structures of global organizations such as the United Nations (UN), the World Bank (WB), the International Monetary Fund (IMF), the World Trade Organization (WTO)...; the demand for tourism is increasing sharply, world tourism is developing with a gradual shift to the East Asia - Pacific region and Southeast Asia. According to the forecast of the World Tourism Organization, the Southeast Asia region by 2020 will welcome about 125 million international visitors, the average growth rate of international visitors to the region from 2010 to 2020 is 6%/year. That context creates favorable opportunities for Vietnam tourism in general and Lam Dong tourism in particular to develop towards regional and international integration.

3.1.1.2 Domestic

Vietnam is located in an economic development region that is considered one of the most dynamic in the world. The economy is constantly growing, the average annual GDP is increasing (Vietnam continues to be ranked as a country with a high economic growth rate in the Asia region, second only to China); the economic structure is rapidly transforming to a socialist-oriented market economy; infrastructure is increasingly invested in and developed; the material and spiritual life of the people


improved; tourism awareness changed in a positive direction; tourism demand increased rapidly.

The legal system is being gradually improved, typically the birth of the Tourism Law in 2006 has created a favorable legal corridor for tourism development;

The policy of innovation, openness and integration with the accession to regional and world economic organizations has, is and will create favorable conditions for the development of foreign economy, including tourism. Vietnam becoming the 150th member of the WTO in early 2007 will create three great opportunities for the tourism industry in the future:

- Strong growth of international tourist flow to Vietnam;

- Increase the attraction of foreign investment capital in tourism to develop infrastructure, improve the capacity to serve domestic and foreign visitors, especially MICE tourism;

- Improve competitiveness.

In addition, the removal of the VI SA regime for citizens of some ASEAN countries and Japan, the opening of more flights from Vietnam to the United States, Vietnam to Korea, etc., also contributes to attracting more tourists from the above countries to Vietnam.

Vietnam has a stable political regime and guaranteed security; the country and people of Vietnam are hospitable; it is a safe and friendly destination for international tourists.

Lam Dong province's tourism industry receives attention and support from central agencies.


3.1.1.3 In the province


Provincial leaders have had a correct view of the development trend.

long term, specifically:

- Tourism and tourism services have been oriented as the province's driving economic sector; infrastructure, including tourism infrastructure, is receiving investment and development attention in a favorable direction, attracting many domestic and foreign investors; the province has issued a number of open and preferential policies and mechanisms in investment, creating a favorable environment, attracting domestic and foreign investors;

- Lam Dong has Da Lat city with many potentials and advantages to become a large national and international tourist city, with eco-tourism, resort, conference, seminar, flower tourism products associated with high-quality scientific research and training centers;

- With the development trend and open regional linkage, Lam Dong has many potentials and strengths to develop and expand the tourism product market with the South Central Coast provinces and other major tourist centers in the country;

Tourism awareness of the people in the province is gradually improving.

create a favorable social environment to develop tourism according to the set goals.

3.1.2 Difficulties and challenges

Vietnam tourism, including Lam Dong tourism, develops in an environment of many unpredictable changes in economics, politics, weather... on a global scale. In particular, the current economic recession in the world is one of the major difficulties and challenges for the tourism industry in the country in general and Lam Dong tourism in particular.

International competition is increasingly fierce; the country's economic development level and people's living standards are generally low compared to many countries in the region, affecting the development of domestic and international tourism markets.

Tourism resources and environment are degraded due to shortcomings in management.

management, protection and exploitation and many other causes (such as natural disasters, fires).

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