Domestic (for self-arrangement customers)
Go)
Average expenditure (outside the tour) per visit to domestic tourist area (for guests) go on tour) | 1000 copper | 1151.1 | 24.89 | 173 | 72.42 | 33.9 | 578.72 | 80.58 | 23.9 | 164.4 |
Average daily spending (outside the tour) at domestic tourist sites (for guests traveling with a partner) tour) | 1000 copper | 257.23 | 5.56 | 38.65 | 16.18 | 7.58 | 129.17 | 18.01 | 5.34 | 36.74 |
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Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 30 -
Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 29 -
Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 27 -
The Significance of Rational Exploitation of World Cultural Heritages for Tourism Development -
Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Source: General Statistics Office survey on tourist spending in 2009
Number of employees in the tourism industry in the Central region in the period 2000 - 2012
Unit: person
Year
Total number of employees | Direct labor | Indirect labor | ||||
Quantity | GDP (%) | Quantity | GDP (%) | Quantity | GDP (%) | |
2000 | 77,228 | - | 25,002 | - | 52,226 | - |
2001 | 88,827 | 115.02 | 27,398 | 109.58 | 61,429 | 117.62 |
2002 | 96,645 | 108.80 | 30,115 | 109.92 | 66,530 | 108.30 |
2003 | 109,075 | 112.86 | 33,190 | 110.21 | 75,885 | 114.06 |
2004 | 122,219 | 112.05 | 36,208 | 109.09 | 86,011 | 113.34 |
2005 | 130,305 | 106.62 | 38,872 | 107.36 | 91,433 | 106.30 |
2006 | 138,165 | 106.03 | 43,505 | 111.92 | 94,660 | 103.53 |
2007 | 173,259 | 125.40 | 49,709 | 114.26 | 123,550 | 130.52 |
2008 | 189,210 | 109.21 | 53,680 | 107.99 | 135,530 | 109.70 |
2009 | 203,983 | 107.81 | 58,784 | 109.51 | 145,199 | 107.13 |
2010 | 227,010 | 111.29 | 64,688 | 110.04 | 162,323 | 111.79 |
2011 | 254,450 | 112.09 | 72,875 | 112.66 | 181,575 | 111.86 |
2012 | 275,635 | 108.33 | 81,015 | 111.17 | 194,620 | 107.18 |
Source: Representative office of the Ministry of Culture, Sports and Tourism in the Central region
PROCESSING OF EXPERT SCORING DATA
HOI AN REVIEW
Descriptive Statistics
N | Minimum | Maximum | Mean | Std. Deviation | |
full exploitation | 16 | 2 | 5 | 2.81 | 1,047 |
Exploiting and protecting the uniqueness | 16 | 2 | 5 | 3.31 | .946 |
have investment capital | 16 | 4 | 5 | 4.38 | .500 |
exploitation guarantee night | |||||
jobs and income for the community | 16 | 3 | 5 | 4.00 | .730 |
pay attention to health | 16 | 1 | 3 | 2.06 | .443 |
combine other types of tourism | 16 | 3 | 5 | 3.94 | .443 |
environmental protection | 16 | 2 | 4 | 2.75 | .931 |
Valid N (listwise) | 16 |
MY SON REVIEW
Descriptive Statistics
N | Minimum | Maximum | Mean | Std. Deviation | |
full exploitation | 16 | 1 | 3 | 1.88 | .500 |
Exploiting and protecting the uniqueness | 16 | 2 | 4 | 2.56 | .629 |
have investment capital | 16 | 2 | 4 | 2.94 | .854 |
exploitation guarantee night | |||||
jobs and income for the community | 16 | 1 | 2 | 1.44 | .512 |
pay attention to health | 16 | 1 | 3 | 1.94 | .680 |
combine other types of tourism | 16 | 2 | 4 | 3.13 | .957 |
environmental protection | 16 | 2 | 3 | 2.13 | .342 |
Valid N (listwise) | 16 |
HUE REVIEW
Descriptive Statistics
N | Minimum | Maximum | Mean | Std. Deviation | |
full exploitation | 16 | 2 | 4 | 3.13 | .885 |
exploitation, protection and promotion independent | 16 | 2 | 5 | 3.81 | .834 |
have investment capital | 16 | 1 | 5 | 3.31 | 1,138 |
Mining ensures jobs and income for the community. | 16 | 1 | 4 | 2.94 | .998 |
pay attention to health | 16 | 2 | 4 | 2.56 | .727 |
combine other types of tourism | 16 | 3 | 5 | 4.13 | .619 |
environmental protection | 16 | 2 | 4 | 2.75 | .775 |
Valid N (listwise) | 16 |
LIST OF EXPERTS CONSULTED
STT
Full name | Position | |
1 | Nguyen Duc Tuan | Director of Representative Office of the Ministry of Culture, Sports and Tourism and tourism in Central Vietnam |
2 | Nguyen Dang Hung | Deputy Director of the Representative Office of the Ministry of Culture, Sports and Tourism Sports and tourism in Central Vietnam |
3 | Ngo Quang Vinh | Director of the Department of Culture, Sports and Tourism of the City Danang street |
4 | Tran Chi Cuong | Deputy Director of Department of Culture, Sports and Tourism Da Nang City |
5 | Nguyen Xuan Binh | Director of Danang Tourism Promotion Center |
6 | Dinh Hai | Director of the Department of Culture, Sports and Tourism of the Province Quang Nam |
7 | Ho Tan Cuong | Deputy Director of the Department of Culture, Sports and Tourism of the Province Quang Nam |
8 | Phan Van Tu | Quang Nam Tourism Promotion Center |
9 | Nguyen Chi Trung | Director of Center for Cultural Heritage Conservation Management Hoi An |
10 | Tran Van An | Deputy Director of Heritage Conservation Management Center Hoi An culture |
11 | Dinh Thi Thu Thuy | Head of Hoi An City Tourism and Trade Department An |
12 | Nguyen Cong Huong | My Son Relic and Tourism Management Board |
13 | Phan Tien Dung | Director of the Department of Culture, Sports and Tourism of the Province Thua Thien Hue |
14 | Le Huu Minh | Deputy Director of the Department of Culture, Sports and Tourism of the Province Thua Thien Hue |
15 | Phan Thanh Hai | Director of Hue Monuments Conservation Center |
16 | Mai Xuan Minh | Deputy Director of Hue Monuments Conservation Center |
EXPERT'S SCORE ASSESSMENT FORM ON TOURISM EXPLOITATION ACTIVITIES AT WORLD CULTURAL HERITAGE SITE
CENTRAL REGION
Name of evaluator:……………………………………………………………………. Place of work:……………………………………………………………………………. Position:………………………………………………………………………………….
Review content
Very reasonable | Reasonable | Normal | Unreasonable | Very inappropriate reason | |
Rating Points | 5 | 4 | 3 | 2 | 1 |
World Cultural Heritage Hoi An Ancient Town | |||||
1. Fully exploit world cultural heritage gender | |||||
2. Exploiting world cultural heritage must always go hand in hand with restoring, embellishing, protecting relics and preserving traditional cultural values, promoting uniqueness. of world cultural heritage | |||||
3. Have reinvestment capital to protect World Heritage Site | |||||
4. Mining ensures employment and income for the community | |||||
5. Exploitation of world cultural heritage must be combined with other types of tourism | |||||
6. Pay attention to the capacity issue during the process. Miner | |||||
7. Rational exploitation of world cultural heritage always goes along with protecting the tourism environment | |||||
World Cultural Heritage American Sanctuary Paint | |||||
1. Fully exploit world cultural heritage gender |
2. Exploiting world cultural heritage must always go hand in hand with restoring, embellishing, protecting relics and preserving traditional cultural values, promoting uniqueness.
of world cultural heritage
3. Have reinvestment capital to protect World Heritage Site | |||||
4. Mining ensures employment and income for the community | |||||
5. Exploitation of world cultural heritage must be combined with other types of tourism | |||||
6. Pay attention to the capacity issue during the process. Miner | |||||
7. Rational exploitation of world cultural heritage always goes along with protecting the tourism environment | |||||
World Cultural Heritage Complex of Monuments Hue ancient capital | |||||
1. Fully exploit world cultural heritage gender | |||||
2. Exploiting world cultural heritage must always go hand in hand with restoring, embellishing, protecting relics and preserving traditional cultural values, promoting uniqueness. of world cultural heritage | |||||
3. Have reinvestment capital to protect World Heritage Site | |||||
4. Mining ensures employment and income for the community | |||||
5. Exploitation of world cultural heritage must be combined with other types of tourism | |||||
6. Pay attention to the capacity issue during the process. Miner | |||||
7. Rational exploitation of world cultural heritage always goes along with protecting the tourism environment |
APPENDIX 23
PROJECTS SUPPORTED BY GOVERNMENTS AND INTERNATIONAL ORGANIZATIONS (PERIOD 1992 - 2012)
TT
Program name | Year | Sponsoring agency | and cooperation | Funding | ||||
1. | Restoration of Ngo Mon relic | 1992 | Japan Funds in Trust through UNESCO | 100,000 USD | ||||
2. | Equipment for antique warehouse | 1994 | Toyota Foundation (Japan) | 40,000 USD | ||||
3. | Van Thanh | 1995 | Hue Lovers Association in Paris | 150,000 Fr. (#30,000 USD) | ||||
4. | Lim wood for restoration of Hue monuments | 1995 | Government of Lao PDR | 400 m3 of wood (#200,000 USD) | ||||
5. | Huu Tung Tu (Minh Mang Tomb) | 1996 | Toyota Motor Foundation (Japan) | and | Japan | 40,000 USD | ||
6. | Quang Duc Door | 1996 | Honolulu Chamber of Commerce (USA) | Vietnamese | - | America | live | 50,000 USD |
7. | Restoration of three altars of kings Ham Nghi, Thanh Thai, Duy Tan (The Mieu) | 1996 | Sponsored by the British Ambassador and 10 British companies in Vietnam | 35,000 USD | ||||
8. | Equipment for IT room and GIS training | 1996- 1997 | UNESCO | 50,000 USD | ||||
Maintenance and consulting | ||||
9. | termite control for the Hien Lam Cac project, Imperial City, | 1996- 1997 | Rhone Polenc Chemical Company, France | 1,000,000 USD |
Hue | ||||
10 . | Preservation and restoration of Minh Lau (Minh Mang Tomb) | 1997- 1999 | American Express Bank (USA) through the World Monuments Fund WMF | 80,000 USD |
11 . | Equipment for Conservation Chemistry Laboratory | 1997 | UNESCO World Heritage Centre | 467,301 Fr. (90,000 USD) |
12 . | Preservation and restoration of Hung Mieu | 1997 | Prime Minister of Thailand | 20,000 USD |
Emergency repairs of | ||||
13 . | damaged construction tornado damage | 1997 | World Heritage Center of UNESCO | 50,000 USD |
September 1997 (Courtesy) | ||||
Dien Tho) | ||||
14 . | Preservation and restoration of the The To Mieu project | 1997- 1998 | Debt settlement between the Socialist Republic of Vietnam and the Government of Poland with the cooperation of experts from the Polish Enterprise for the Preservation of Cultural Property (PKZ) | 900,000 USD |
15 . | Restoration of the Eastern Octagonal House (Imperial City, Hue) | 1998 | Canadian Ambassador through the Center for International Research and Cooperation CECI | 10,000 USD |
16 . | Sea Beer System tour guide | 1999 | Canadian Ambassador through the Center CECI International Research and Cooperation | 4,200 USD |
relics (phase 1) | ||||
17 . | Support the restoration of monuments by consequences of floods in 2015 | 1999 | UNESCO | 40,000 USD |
1999 |





