Summary of Cronbach Alfa test results
Observation variable
Cronbach Alpha coefficient | |||
Study in Hoi An | Study at My Son | Study in Hue | |
Satisfaction level | 0.763 | 0.788 | 0.755 |
Assessment of heritage value | 0.782 | 0.892 | 0.806 |
Environmental Assessment | 0.892 | 0.826 | 0.834 |
Reviews of services | 0.835 | 0.813 | 0.877 |
Security and order assessment | 0.641 | 0.667 | 0.743 |
Assessment of local people's attitudes direction | 0.846 | 0.768 | 0.869 |
Assessment of tourist concentration | 0.872 | 0.861 | 0.894 |
Evaluation of presentation activities | 0.868 | 0.775 | 0.794 |
Review of activities attended at the site product | 0.729 | 0.693 | 0.755 |
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Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 30 -
Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 31 -
Reasonable exploitation of world cultural heritages to develop tourism in Central Vietnam - 29 -
The Significance of Rational Exploitation of World Cultural Heritages for Tourism Development -
Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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RESULTS OF SURVEY DATA PROCESSING THROUGH SPSS 15.0 SOFTWARE
Based on the customer survey results shown in the tables in the appendix, some evidence of customer evaluation of the World Cultural Heritage is provided, specifically as follows:
1. Characteristics of tourists
The tourist areas are mainly tourists traveling on package tours, accounting for 70.9% of visitors to Hoi An, 75% of visitors to Hue and 73.1% of visitors to My Son.
go on a package tour (HA)
Frequency | Percent | Valid Percent | cumulative Percent | ||
Dung | 151 | 70.9 | 70.9 | 70.9 | |
Valid | not correct | 62 | 29.1 | 29.1 | 100.0 |
Total | 213 | 100.0 | 100.0 |
go on a package tour (HU)
Frequency | Percent | Valid Percent | cumulative Percent | ||
Dung | 141 | 75.0 | 75.0 | 75.0 | |
Valid | not correct | 47 | 25.0 | 25.0 | 100.0 |
Total | 188 | 100.0 | 100.0 |
go on tour
Frequency | Percent | Valid Percent | cumulative Percent | ||
Dung | 98 | 73.1 | 73.1 | 73.1 | |
Valid | not correct | 36 | 26.9 | 26.9 | 100.0 |
Total | 134 | 100.0 | 100.0 |
Tourists visiting MT are of different ages.
Tourists visiting Hue are aged from 26 to 35 years old with the highest proportion (28.7%), from 46 to 55 years old (22.3%), from 56 to 65 years old (15.4%), from 36 to 45 years old
(11.2%), under 25 years old (14.9%) and over 65 years old (7.4%).
Frequency | Percent | Valid Percent | cumulative Percent | ||
under 25 years old | 28 | 14.9 | 14.9 | 14.9 | |
26-35 years old | 54 | 28.7 | 28.7 | 43.6 | |
from 36 to 45 years old | 21 | 11.2 | 11.2 | 54.8 | |
Valid | from 46 to 55 years old | 42 | 22.3 | 22.3 | 77.1 |
from 56 to 65 years old | 29 | 15.4 | 15.4 | 92.6 | |
over 65 | 14 | 7.4 | 7.4 | 100.0 | |
Total | 188 | 100.0 | 100.0 |
Tourists visiting Hoi An ancient town are aged from 36 to 45 years old with the highest proportion (28.6%), from 26 to 35 years old (25.4%), from 56 to 65 years old (13.1%), from 46 to 65 years old (13.1%).
55 years old (12.7%), under 25 years old (9.9%) and over 65 years old (10.3%).
customer age
Frequency | Percent | Valid Percent | cumulative Percent | ||
under 25 years old | 21 | 9.9 | 9.9 | 9.9 | |
26-35 years old | 54 | 25.4 | 25.4 | 35.2 | |
from 36 to 45 years old | 61 | 28.6 | 28.6 | 63.8 | |
Valid | from 46 to 55 years old | 27 | 12.7 | 12.7 | 76.5 |
from 56 to 65 years old | 28 | 13.1 | 13.1 | 89.7 | |
over 65 | 22 | 10.3 | 10.3 | 100.0 | |
Total | 213 | 100.0 | 100.0 |
Tourists visiting My Son Temple Complex are aged from 46 to 55 years old (23.9%), from 26 to 35 years old (22.4%), under 25 years old (17.2%), from 36 to 45 years old.
(15.7%), 56 to 65 years old (14.9%), and over 65 years old (6.0%).
customer age
Frequency | Percent | Valid Percent | cumulative Percent | ||
under 25 years old | 23 | 17.2 | 17.2 | 17.2 | |
26-35 years old | 30 | 22.4 | 22.4 | 39.6 | |
from 36 to 45 years old | 21 | 15.7 | 15.7 | 55.2 | |
Valid | from 46 to 55 years old | 32 | 23.9 | 23.9 | 79.1 |
from 56 to 65 years old | 20 | 14.9 | 14.9 | 94.0 | |
over 65 | 8 | 6.0 | 6.0 | 100.0 | |
Total | 134 | 100.0 | 100.0 |
The rate of international visitors to Hue was 47.9%, to Hoi An was 45.5% and to My Son was 52.2%, while the rate of domestic visitors to Hue was 52.1%, to Hoi An was 54.5% and to My Son was 47.8%.
Frequency | Percent | Valid Percent | cumulative Percent | ||
international | 90 | 47.9 | 47.9 | 47.9 | |
Valid | domestic guests | 98 | 52.1 | 52.1 | 100.0 |
Total | 188 | 100.0 | 100.0 |
customer type
Frequency | Percent | Valid Percent | cumulative Percent | ||
domestic guests | 116 | 54.5 | 54.5 | 54.5 | |
Valid | international | 97 | 45.5 | 45.5 | 100.0 |
Total | 213 | 100.0 | 100.0 |
customer type
Frequency | Percent | Valid Percent | cumulative Percent | ||
domestic guests | 64 | 47.8 | 47.8 | 47.8 | |
Valid | international | 70 | 52.2 | 52.2 | 100.0 |
Total | 134 | 100.0 | 100.0 |
Among these tourist areas, the majority of visitors are first-time visitors (73.4% in Hue, 72.3% in Hoi An and 75% in My Son), the rate of returning tourists is very low (visitors returning 3 times or more: 13.3% in Hue, 14.1% in Hoi An and 12.7% in My Son). This proves that this place is not attractive enough to invite visitors to return many times.
sightseeing
Frequency | Percent | Valid Percent | cumulative Percent | ||
1 orchid | 138 | 73.4 | 73.4 | 73.4 | |
2 times | 25 | 13.3 | 13.3 | 86.7 | |
Valid | 3 times | 18 | 9.6 | 9.6 | 96.3 |
over 3 times | 7 | 3.7 | 3.7 | 100.0 | |
Total | 188 | 100.0 | 100.0 |
sightseeing
Frequency | Percent | Valid Percent | cumulative Percent | ||
1 orchid | 154 | 72.3 | 72.3 | 72.3 | |
2 times | 29 | 13.6 | 13.6 | 85.9 | |
Valid | 3 times | 23 | 10.8 | 10.8 | 96.7 |
over 3 times | 7 | 3.3 | 3.3 | 100.0 | |
Total | 213 | 100.0 | 100.0 |
Frequency | Percent | Valid Percent | cumulative Percent | ||
1 orchid | 101 | 75.4 | 75.4 | 75.4 | |
2 times | 16 | 11.9 | 11.9 | 87.3 | |
Valid | 3 times | 11 | 8.2 | 8.2 | 95.5 |
over 3 times | 6 | 4.5 | 4.5 | 100.0 | |
Total | 134 | 100.0 | 100.0 |
The main purpose of tourists' trips to Hue is to visit heritage sites (59%), in addition, tourists also come for relaxation, rest, entertainment (16%), business trips (21%), visiting relatives and friends (7.4%) and other purposes (6.4%).
travel purpose
Frequency | Percent | Valid Percent | Cumulative Percent | ||
visit the monuments | 111 | 59.0 | 59.0 | 59.0 | |
relax, unwind, entertain | 30 | 16.0 | 16.0 | 75.0 | |
work | 21 | 11.2 | 11.2 | 86.2 | |
Valid | friend | 14 | 7.4 | 7.4 | 93.6 |
other | 12 | 6.4 | 6.4 | 100.0 | |
Total | 188 | 100.0 | 100.0 |
The main purpose of tourists' trips to Hoi An is to visit heritage sites (62%), in addition, tourists also come for relaxation, rest, entertainment (15%), business trips (12.2%), visiting relatives and friends (7.5%) and other purposes (3.3%).
travel purpose
Frequency | Percent | Valid Percent | Cumulative Percent | ||
visit the monuments | 132 | 62.0 | 62.0 | 62.0 | |
relax, unwind, entertain | 32 | 15.0 | 15.0 | 77.0 | |
work | 26 | 12.2 | 12.2 | 89.2 | |
Valid | friend | 16 | 7.5 | 7.5 | 96.7 |
other | 7 | 3.3 | 3.3 | 100.0 | |
Total | 213 | 100.0 | 100.0 |
The main purpose of tourists' trips to My Son is to visit heritage sites (50%), in addition, tourists also come for relaxation, rest, entertainment (16.4%), business trips (18.7%), visiting relatives and friends (11.9%) and other purposes (3%).
travel purpose
Frequency | Percent | Valid Percent | cumulative Percent | ||
visit the monuments | 67 | 50.0 | 50.0 | 50.0 | |
relax, unwind, entertain | 22 | 16.4 | 16.4 | 66.4 | |
work | 25 | 18.7 | 18.7 | 85.1 | |
Valid | friend | 16 | 11.9 | 11.9 | 97.0 |
other | 4 | 3.0 | 3.0 | 100.0 | |
Total | 134 | 100.0 | 100.0 |
The information that tourists get when visiting heritage sites is disseminated through various media, however the Internet is the most effective tool. Up to 30.9% of tourists, through information obtained from the Internet, decided to visit the relics in Hue, where there are attractive and unique landscapes. In addition, leaflets and travel guides are widely used in tourism promotion, so they have somewhat influenced tourists. 30% of tourists come to Hoi An through this source of information. In addition, advice from friends and relatives also has a significant impact on the decision-making process of tourists. 19.7% of tourists decide to travel to Hue, 19.2% of tourists decide to travel to Hoi An and 26.1% of tourists decide to travel to My Son through the impact of this word-of-mouth information. Travel agencies also have a certain influence on tourists' choices.
source of information
Frequency | Percent | Valid Percent | cumulative Percent | ||
on the advice of friends relative | 37 | 19.7 | 19.7 | 19.7 | |
travel companies | 24 | 12.8 | 12.8 | 32.4 | |
Valid | big, travel guide book | 55 | 29.3 | 29.3 | 61.7 |
Internet | 58 | 30.9 | 30.9 | 92.6 | |
other | 14 | 7.4 | 7.4 | 100.0 | |
Total | 188 | 100.0 | 100.0 |
source of information
Frequency | Percent | Valid Percent | cumulative Percent | ||
on the advice of friends relative | 41 | 19.2 | 19.2 | 19.2 | |
travel companies | 29 | 13.6 | 13.6 | 32.9 | |
Valid | big, travel guide book | 64 | 30.0 | 30.0 | 62.9 |
Internet | 58 | 27.2 | 27.2 | 90.1 | |
other | 21 | 9.9 | 9.9 | 100.0 | |
Total | 213 | 100.0 | 100.0 |
source of information
Frequency | Percent | Valid Percent | Cumulative Percent | ||
on the advice of friends relative | 35 | 26.1 | 26.1 | 26.1 | |
travel companies | 14 | 10.4 | 10.4 | 36.6 | |
Valid | big, travel guide book | 37 | 27.6 | 27.6 | 64.2 |
Internet | 37 | 27.6 | 27.6 | 91.8 | |
other | 11 | 8.2 | 8.2 | 100.0 | |
Total | 134 | 100.0 | 100.0 |
Heritage sites all have their own unique features that make tourists excited to visit. The characteristics of heritage sites that make tourists decide to visit are the cultural and historical values of the heritage sites, beautiful landscapes, well-preserved relics and unique traditional festivals. These are factors that can attract domestic and foreign tourists.
heritage
Frequency | Percent | Valid Percent | Cumulative Percent | ||
has historical value | 85 | 45.2 | 45.2 | 45.2 | |
beautiful view | 37 | 19.7 | 19.7 | 64.9 | |
The monuments are well preserved. | 32 | 17.0 | 17.0 | 81.9 | |
Valid | special traditional festival | 22 | 11.7 | 11.7 | 93.6 |
Other | 12 | 6.4 | 6.4 | 100.0 | |
Total | 188 | 100.0 | 100.0 |
heritage
Frequency | Percent | Valid Percent | Cumulative Percent | ||
has historical value | 94 | 44.1 | 44.1 | 44.1 | |
beautiful view | 40 | 18.8 | 18.8 | 62.9 | |
The monuments are well preserved. | 36 | 16.9 | 16.9 | 79.8 | |
Valid | special traditional festival | 23 | 10.8 | 10.8 | 90.6 |
Other | 20 | 9.4 | 9.4 | 100.0 | |
Total | 213 | 100.0 | 100.0 |
heritage
Frequency | Percent | Valid Percent | Cumulative Percent | ||
has historical value | 61 | 45.5 | 45.5 | 45.5 | |
beautiful view | 25 | 18.7 | 18.7 | 64.2 | |
The monuments are well preserved. | 24 | 17.9 | 17.9 | 82.1 | |
Valid | special traditional festival | 18 | 13.4 | 13.4 | 95.5 |
other | 6 | 4.5 | 4.5 | 100.0 | |
Total | 134 | 100.0 | 100.0 |
2. Tourists' reviews of world cultural heritages
‡ Guest satisfaction
With this research sample, the test results show that the majority of tourists are satisfied with the tour. That shows that the World Cultural Heritage always has an attraction for tourists. The test results of the overall average value
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
level of satisfaction with the story sightseeing | 2,850 | 212 | .005 | .12207 | .0376 | .2065 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
level of satisfaction with the story sightseeing | -.639 | 187 | .524 | -.03191 | -.1305 | .0667 |
One-Sample Test
Test Value = 4 | ||||||
t | df | Sig. (2- tailed) | Mean Difference | 95% Confidence Interval of the Difference | ||
Lower | Upper | |||||
level of satisfaction with the story sightseeing | .215 | 133 | .830 | .01493 | -.1225 | .1523 |
Tourist satisfaction with factors
One-Sample Statistics
N | Mean | Std. Deviation | Std. Error Mean | |
two hearts about cultural values at the heritage | 188 | 4.2819 | .51739 | .03773 |
two long about infrastructure | 188 | 4.0904 | .67603 | .04930 |
Hai Long about the environment at the trip level | 188 | 3.0213 | .88334 | .06442 |
two dragons explanation Instructions | 188 | 3.1064 | .64531 | .04706 |
two long about services at the resort | 188 | 3.1223 | .93702 | .06834 |
two long about security situation tea | 188 | 3.3245 | .88120 | .06427 |
two hearts about the state local people | 188 | 3.6755 | .56269 | .04104 |
two dragons | 188 | 3.4628 | .56046 | .04088 |
two long concentrated level tourist | 188 | 3.2660 | .64045 | .04671 |
two dragons on the sea just enough calendar | 188 | 3.5000 | .69759 | .05088 |