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Promoting cultural heritage values ​​to serve tourism development in Thai Binh province - 2


for Thai Binh land

2. Research objectives

Systematize theories on cultural heritage in tourism development.

Study the current status of tourism exploitation for cultural heritages in Thai Binh.

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Propose some solutions to enhance the effectiveness of tourism exploitation for cultural heritages in Thai Binh.

3. Research object and scope

Promoting cultural heritage values ​​to serve tourism development in Thai Binh province - 2

3.1. Research objects: Tangible cultural heritages and intangible cultural heritages of Thai Binh province.

3.2. Research scope: Thai Binh province.

4. Research methods

4.1.

This is an extremely necessary method for carrying out research topics on tourism. To have a quantity of information to provide for the article on the topic: "Promoting the value of cultural heritage to serve the development of tourism in Thai Binh province" , the author must collect data and information from many different sources and then process them to complete his article.

4.2.

This is a very important method used to increase the persuasiveness of the article with a lot of authentic information recorded during the process of the writer collecting data and information about the participation of tourists when learning about cultural heritages. From there, we can understand the great value of this resource and can compare and supplement the necessary information that other methods do not provide or provide incompletely.

4.3. p

During the writing process, the author researched and exploited information sources from local residents, who have in-depth knowledge of local cultural heritages such as festivals and historical and cultural relics to supplement practical information for the article.


4.4.

Is a method used to analyze, evaluate, synthesize, and make comments.

based on the data collected from the above methods. From there, have a more general view of the problem that you are researching.

5. Structure of the thesis


Chapter:

, the thesis is structured into three parts.


about cultural heritage


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CONTENT SECTION

CHAPTER 1: THEORETICAL BASIS OF CULTURAL HERITAGE

1.1. CONCEPT OF CULTURAL HERITAGE

1.1.1. Heritage concept

Nowadays, “Heritage” is a term that is known and used by many people. In the common understanding of people, “heritage” means the wealth and property left by our ancestors.

According to this understanding in the book: "Great Vietnamese Dictionary" by Professor Nguyen Nhu Y, it is explained as follows: "Heritage is the property left by the deceased" and " Heritage is the spiritual and material value of world culture or a nation, a people left behind".

In line with this concept, France.L also defines “heritage” as follows: “Heritage is material and immaterial values ​​that have been preserved for many generations.”

With this understanding, we often see it appear in the commonly used terms today, which are "World Heritage", "Natural Heritage" and "Cultural Heritage".

Regarding the term heritage, we can easily see that the phrase "heritage" has been used for a long time in Vietnam and all over the world. However, that only stops at the first understanding, while with the second understanding, the term "heritage" has only been used in the last few decades. Because before the "Convention for the Protection of the World Cultural and Natural Heritage" abbreviated as "Convention for the Protection of World Heritage" was adopted by UNESCO (November 16, 1972) and came into effect (December 1975), people in the world had not used the term "heritage" to refer to material and spiritual values ​​of national, ethnic or more broadly, of the whole world. In fact, before that, people in the world only used the term "World Wonders" to refer to the most complete works such as: "Seven Wonders of the Ancient World", "Seven Wonders of the Natural World", "Seven Wonders of the World in the field of modern science". Thus, it can be said that the term "Heritage" was officially widely used and popularized after the "Convention for the Protection of World Heritage" was born. It refers to the magnificent and perfect works created by humans.


Creativity as well as nature are passed down from generation to generation of a people, a community or a nation.

1.1.2. Concept of cultural heritage

According to UNESCO: "Cultural heritage is the entire result of cultural creation left by previous generations".

Cultural heritage includes: Tangible cultural heritage and Intangible cultural heritage.

According to the Law on Cultural Heritage effective from January 1, 2002, "Cultural Heritage" is defined as follows: "Cultural heritage includes intangible cultural heritage and tangible cultural heritage, which are spiritual and material products of historical, cultural and scientific value passed down from generation to generation in the Socialist Republic of Vietnam".

- Intangible cultural heritage is a spiritual product of historical, cultural and scientific value preserved through memory, writing, oral transmission, craft transmission, performance and other forms of preservation and transmission, including language, folk performances, lifestyles, festivals, secrets of traditional crafts, knowledge of traditional medicine and pharmacy, culinary culture, traditional ethnic costumes and other folk knowledge.

- Tangible cultural heritage is material products of historical, cultural and scientific value, including historical and cultural relics, scenic spots, relics, antiquities and national treasures.

+ Historical and cultural relics are construction works, locations and relics, antiquities and national treasures belonging to construction works and locations with historical, cultural and scientific value.

+ Scenic spots are natural landscapes or places that combine natural landscapes with architectural works of historical, aesthetic, and scientific value.

+ Relics are artifacts that have been handed down and have historical, cultural, and scientific value.

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+ Antiques are artifacts that have been handed down and have typical historical and cultural value.


Chemistry, science is a hundred years old or more.

+ National treasures are artifacts that have been handed down and have special, rare, and representative values ​​of the country in terms of history, culture, and science.

1.1.3. Cultural tourism - Heritage tourism

We can understand cultural tourism or heritage tourism as types of tourism where people enjoy cultural products, material and spiritual values ​​of humanity, of a country, of a region or of a nation.

Cultural tourism and heritage tourism are not new types of tourism, but today, in addition to eco-tourism and adventure tourism, cultural tourism is increasingly attracting many tourists because cultural tourism focuses on exploiting the cultural values ​​of destinations, including both tangible and intangible culture, in which there are differences between regions.

The development of cultural tourism is not only meaningful in preserving traditional cultural values, but it is also a bridge connecting nations together, especially in the current trend of expanding international cooperation and globalization, while developing the trend of people making pilgrimages to return to their roots.

All tourists with average or higher education levels can enjoy the cultural values ​​of their own country and the countries they visit. Cultural tourism not only meets people's travel needs but also has great educational significance. That explains why people always want to go for cultural tourism and that is also what has promoted the development of cultural tourism.

Cultural tourism in the present stage is not only concentrated in one country but it is also a cultural exchange between countries around the world. Tourists do not only go to known tourist destinations in their region but they also go to other countries to learn, explore and discover the unique cultures of friends from all over the world. That means cultural tourism is not only developing in developed countries but is also developing very strongly in developing countries, even in remote areas of the country.


1.2. RELATIONSHIP BETWEEN CULTURAL HERITAGE AND TOURISM DEVELOPMENT

1.2.1. Cultural heritage with local socio-economic development

Heritage is an extremely valuable asset of the nation. It is the core, the basis for uniting the ethnic community and the basis for creating new values ​​and cultural exchange. In today's era, under the influence of the market economy, with a new perspective and new concept when evaluating cultural heritage as a tourism product, cultural heritage not only meets the spiritual and material needs of people but also is a great resource for the socio-economic development of a locality, a region or a country. We can briefly summarize the significance of heritage for socio-economic development in today's era as follows:

- The heritage of our ancestors with historical relics, tombstones, genealogies that remain to this day along with historical documents are powerful evidences showing the existence and development of a nation, ethnic group in that country or locality. From there, people will be aware of their origins, their people and clearly understand the historical ups and downs of the nation.

- The cultural heritages that are still preserved today have a great effect on educating patriotism and arousing national pride. It can be said that when each person comes into direct contact with the cultural achievements of their nation, especially with the explanation of someone who understands it, we will truly feel the great value of the relics. For example, when standing in front of Tan Vien mountainside looking down at the dikes below, listening to the tour guide tell the story of "Son Tinh - Thuy Tinh", we will see how meaningful that ordinary dike is and every time we see it, we will feel proud and it is the blood and sweat of many generations of Vietnamese people.

- Reality has proven that a place with rich cultural heritage and national identity attracts a large number of visitors every year. Visitors from all over the world will have an impact on many aspects of local social life, of which it is easy to see that it makes local life more comfortable.


The locality is becoming more and more vibrant and bustling. On the other hand, the process of interaction between visitors and local people will be a condition for cultures to integrate with each other, making people understand each other better and increasing friendship, mutual love and affection between communities.

- Places with valuable cultural heritage, especially those recognized as world heritage sites, have more advantages and conditions for economic development than other localities through tourism activities, and at the same time have many impacts on the local economy.

- When a place has an attractive heritage and becomes a tourist destination, visitors from everywhere will flock to it, causing material needs to increase significantly. The demand for a large number of materials and goods of all kinds has strongly stimulated related economic sectors such as agriculture, processing industry, transportation, and services. This has created many jobs for people and reduced unemployment, contributing to stabilizing social order in the locality.

Thus, with a rich heritage source that is exploited to serve tourism, it will have a great effect in changing the socio-economic face of the region, both in terms of awareness and the spiritual life of the people. Therefore, many countries in the world have considered cultural heritage as a core of tourism business activities and have contributed significantly to reviving the country's ailing economy.

1.2.2. The importance of cultural heritage for local tourism development

- Cultural heritage is an important element that creates tourism products and creates attractiveness in tourism. We can understand cultural heritage as an overview of the life of each ethnic community. It includes characteristics of style, lifestyle, habits, customs and material values ​​that have been passed down from ancient times to the present. These elements are all formed from mutual interactions to adapt to current environmental conditions.

- Cultural tourism resources are considered special tourism resources.


attractive. If natural tourism resources attract tourists by their wildness, uniqueness and rarity, human tourism resources attract tourists by their richness, diversity, uniqueness and traditionality as well as locality. Cultural heritage objects - human tourism resources are the basis for creating a rich type of cultural tourism. On the other hand, cultural awareness is also a factor that promotes tourists' travel motivation. Thus, from a market perspective, culture is both a supply factor and contributes to forming the demand factor of the tourism system. To some extent, we can consider the relationship between tourism and culture through a number of cultural means and products, specifically:

+ Paintings, sculptures, and sculptural products create a driving force to promote the importance of tourism. Dong Ho paintings and silk paintings are art forms that tourists love. When coming to Hue, almost everyone buys a conical hat for themselves or their friends. People who go to coastal areas often look to buy souvenirs made from materials from the sea or simulating coastal life.

+ Performing folk songs and other traditional and modern art forms is also a manifestation of cultural heritage. In fact, in some countries, music is the main source of entertainment and satisfaction for tourists at accommodation facilities. In particular, hotels and motels in resort areas can provide opportunities for tourists to enjoy traditional music in the best way. Evening entertainment programs and recorded concerts all enhance the existing artistic aspect of that country. Concerts, parades and festivals are very welcome to tourists. Video and music tapes that visitors can buy are very effective means of maintaining and preserving the culture of a locality.

+ Traditional ethnic dances create a very attractive, vibrant and powerful attraction of a culture to tourists. The colorful forms and programs, traditional ethnic costumes and artistic level have increased the attraction. Most ethnic groups have their own dances. Regional performances and other public programs also create many new opportunities to maintain and promote ethnic cultural traditions.

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