Production and supply of clean vegetables in Van Duc commune, Gia Lam district, Hanoi - 1



THESIS


TOPIC : Production and supply of clean vegetables in Van Duc commune, Gia Lam district, Hanoi

Table of Contents: Page


CHAPTER I: BASIS FOR DETERMINING THE NEED FOR INVESTMENT 4

1.1: Legal basis 4

1.2. Actual basis 6

CHAPTER II. MARKET PRODUCTS 7

2.1. Product type 7

2.2. Market plan 8

2.2.1. Market demand analysis 8

2.2.2. Determine the expected annual consumption level 9

2.2.3. Market solutions 9

2.2.4. Sales promotion plan 9

2.2.5. Price determination 11

2.2.6. Determine product distribution channels 11

CHAPTER 3: PRODUCTION PROCESS AND RAW MATERIALS TO ENSURE PRODUCTION 13

3.1.Task 13

3.2.Technological process of growing clean vegetables 13

3.2.1. Clean vegetable growing process 13

3.2.2.Characteristics and techniques for growing some types of vegetables 14

1. Chayote 14

2. Clean water spinach 15

4. Luffa 17

6.Sweet cabbage 19

7. Bitter melon 20

8. Cucumber 22

9.CORINAL 26

10.Carrots 27

12.Celery 31

13. Growing green onions 32

14. Malabar spinach 35

15. Fish mint 38

16.Winter Melon 38

CHAPTER 4: PROJECT LOCATION 43

4.1. Project location 43

4.2. Location analysis 43

Natural conditions 43

Climate 44

Soil 44

Land and rivers 45

Socio-economic conditions 46

CHAPTER V ARCHITECTURAL CONSTRUCTION 49

5.1. Architectural plan for construction of project 49

5.1.1.Construction design tasks 49

5.1.2.Construction items 49

5.1.3. Overall layout plan 50

5.2. Construction solutions 50

CHAPTER VI: ORGANIZATIONAL STRUCTURE 52

6.1 Functions and tasks of departments 52

6.1.1: Project Board 52

6.1.2 : Functional parts 53

CHAPTER 7: FINANCIAL ANALYSIS 55

7.1 Initial investment capital 55

7.2 Expected output 56

GROUP PRACTICE


CHAPTER I: BASIS FOR DETERMINING THE NEED FOR INVESTMENT:

* INVESTOR INTRODUCTION

-Company name: Duc Minh Private Enterprise

- Head office: Van Duc Commune, Gia Lam District, Hanoi City

Phone: 84-4-9199768

-Legal representative of the company:

Mr. Bui Van Minh

Position: Company Director

-Business line: Specializing in producing and supplying clean vegetables.

-Legal status:

Business registration certificate No. 012002647 issued by Hanoi Department of Planning and Investment on February 10, 2005.

- Financial situation: 3,500,000,000 VND (three billion five hundred million VND).


1.1 Legal basis.


Currently, the Party and the State have policies to encourage all economic sectors in the country to invest in production and business activities, creating a fair and healthy competitive environment among economic sectors. Our country is a backward agricultural country striving to become an industrial country by 2010. In the current situation, agricultural development is still one of the top concerns of the country, every year agricultural exports still bring the country a significant amount of foreign currency, so in its policies, the State always encourages agricultural development and creates all favorable conditions for the development of agricultural projects. Specifically, the following related economic and technical documents:

Technical documents:


- Decision No. 67/1998/QD-BNN_KHKT dated April 28, 1998 of the Ministry of Agriculture and Rural Development on temporary regulations on safe vegetable production.

-Food Safety Ordinance dated July 26, 2003.

+Decision No. 15 dated April 14, 2004 of the Ministry of Agriculture and Rural Development stipulates 4 standards for safe vegetables:

Heavy metal content is controlled at permissible levels depending on irrigation water, soil quality and fertilizer.

+ Nitrate content is mainly due to Urea fertilizer, if fertilizer

Too close to harvest date will result in excess content.


+Microorganism content is determined by irrigation water and fertilizer, so only use well water or large river water, do not use untreated fertilizer.

+Pesticide residues.


- Decision No. 03/2007/QD_BNN regulating the announcement of standards and quality of specific agricultural products and goods.

Regulation No. 04/2007/QD-BNN promulgating decisions on production management

and safe vegetable certification.


-Official document VIETGAP of the Ministry of Agriculture and Rural Development

village


GAP standards are announced by the Plant Protection Department.


Documents of the economic and state management sectors:


-Circular No. 09/BKH/VPKT dated September 21, 1996 of the Ministry of Planning and Investment guiding the preparation and appraisal of investment projects.

-The 11th Party Congress decided on the direction and strategy for socio-economic development of the country in the period of 2001-2010 to accelerate the industrialization and modernization of the country, especially the industrialization and modernization of agriculture and rural areas, comprehensively develop agriculture, forestry and fishery, and shift the structure of the rural economy.

1.2. Factual basis


Currently, the total vegetable growing area of ​​Hanoi is nearly 11,650 hectares, of which only 2,105 hectares are used to grow safe vegetables. Each year, the city produces about 570,000 tons of vegetables, meeting 60% of the local demand for green vegetables, while 40% still has to be imported from other localities. The production of safe vegetables in Hanoi alone only meets 14% of the demand. Therefore, the demand for clean vegetables in Hanoi is very large. With the current socio-economic conditions in Hanoi, people's income is increasing, life is increasingly stable, so the demand for clean vegetables is very large. The reality is that vegetables and fruits in many vegetable markets do not meet the quality and food hygiene and safety standards, making consumers worried, so clean vegetable products have become the choice of many housewives who want to ensure the health of their families and relatives. They are willing to spend more money to get clean vegetables with clear origins at supermarket systems and clean vegetable stores.

Furthermore, we chose to do this project in Gia Lam district - Hanoi because: the land fund for cultivation is large, the soil here is quite fertile because it is deposited by the Red River and Duong River, suitable for growing short-term vegetables such as: water spinach, mustard greens, onions, tubers (zucchini, cucumber, kohlrabi, carrots) ... In addition, it is also convenient for transporting clean vegetables into the city to supply supermarkets in Hanoi: Metro, BigC ... Gia Lam is convenient for transportation, which will reduce transportation costs and short transportation time to keep vegetables fresh.

Based on this reality, Duc Minh Company's clean vegetable growing project can bring in high revenue and profit each year, while meeting the urgent need for clean vegetables for the capital's residents as well as creating jobs for many people in Van Duc commune, Gia Lam district, Hanoi.

CHAPTER II. MARKET PRODUCTS

2.1. Product type


Through natural-geographical and climatic conditions, RAT products are grown and preserved with many varieties. Our country has a tropical monsoon climate so vegetables grow very well. Vegetables are grown based on two main seasons: Winter-Spring, Summer-Autumn. Below is a list of some of our company's main vegetables:


SUMMER-FALL CROP

WINTER-SPRING CROP

Water spinach


Malabar spinach


Malabar spinach


Sweet cabbage


Herbs


Malabar spinach


Onion


Gourd


Winter melon


Tomato


Bitter greens


Cucumber


Bitter melon


Chayote

Cabbage


Broccoli


Cauliflower


Sweet cabbage


Cabbage


Chrysanthemum greens


Chinese cabbage


Kohlrabi


Lettuce


Lettuce


Water spinach


Tomato


Cucumber


Bitter melon

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2.2. Market plan

2.2.1. Market demand analysis


For a long time, the issue of safe vegetable production has been implemented in our country. In particular, the issue of safe vegetables has always received close guidance from management agencies, along with large investments in finance and effort to build safe vegetable models.

Nowadays, vegetable growers overuse pesticides, fertilizers as well as use polluted water and soil in the cultivation process, so there are many toxic elements in clean vegetables that are harmful to human health. In recent times, vegetables have always been the number one culprit in food poisoning cases. Therefore, consumers' concerns about RAT as well as the need to use safe vegetables are increasingly urgent issues for consumers.

According to the latest statistics, there are a total of 478 vegetable growing areas in Hanoi. In Hanoi, the demand for safe vegetables is about 1,200 tons/day. Not only that, consumers are also willing to buy vegetables at prices 4-5 times higher than normal vegetables to use safe vegetables. Thus, the demand for safe vegetables in Hanoi is very large. The demand for safe vegetables is urgent, but nearly 74% of vegetables produced according to safe processes must be sold on the market, only 24% are sold in supermarkets and safe vegetable stores. After expanding the agricultural land area of ​​Hanoi to more than 300,000 hectares, including nearly 12,000 hectares of green vegetables. But so far, Hanoi has only been able to meet about 570,000 tons of vegetables/year, meeting 60% of the demand.

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