Preserving and Developing Cultural Activities of the Central Highlands Ethnic Communities, Maintaining Social Order and Security and Protecting the Ecological Environment

With its capital advantages, Lam Dong tourism industry needs to strongly develop these types of tourism.

In addition, it is necessary to develop other types of tourism such as: city tours, business tourism, culinary tourism, etc.

+ Regarding tourism products : continue to maintain and improve the quality of tourism products and services as before such as: visiting the waterfall system, lakes, historical and cultural architectural works of the province, organizing festivals well: flower festival, tea festival, visiting forest reserves, pagodas... in addition to traditional tourism products as at present, it is necessary to develop other tourism products with the strong identity of Lam Dong such as:

- Flowers and people of Da Lat : Coming to this tourism product, visitors will be able to visit flower fields with many different types of flowers, enjoy products made from flowers: perfume, cosmetics, flower tea, other products made from flowers... At the same time, visitors can join with flower growers, participate in flower production and processing stages...

Maybe you are interested!

- Every year, choose to organize a love festival in Da Lat: Da Lat is known as the "City of Love" to beautify the city and honor the love of couples, husband and wife, then in our opinion, a love festival should be organized in Da Lat. At this festival, it is necessary to organize many unique cultural, artistic and sports activities, such as: couples singing duets, simulating the custom of wife-catching, the longest kissing contest, male-female cycling races... In addition, it is necessary to reserve two areas, the Valley of Love and Than Tho Lake, for couples to confide and date...

- Hunting, mountain climbing, waterfall climbing, horse racing and parachuting : is a locality with strengths to develop the above products and services, such as: there are many forests, hills, and mountains to develop hunting and horse racing activities; many hills, mountains, and waterfalls can develop mountain climbing and waterfall climbing activities; many hills, mountains (Langbiang, Elephant Mountain, spectacular passes) can develop other sports activities such as parachuting, horse racing, bicycle racing... Due to

Therefore, the tourism industry needs to expand and develop these products and services to attract tourists.

- Building entertainment areas, especially nighttime entertainment activities : currently when coming to Lam Dong, tourists can see that there is no large entertainment area of scale, attractive to tourists, especially at night, there are almost no significant entertainment activities, which reduces the attractiveness to tourists. To serve the needs of tourists, Lam Dong needs to build a number of large-scale entertainment areas, especially nighttime entertainment areas, combining modern entertainment forms with traditional activities in the locality.

- Organizing visits to traditional craft villages and ethnic cultural villages : Lam Dong has a number of traditional craft villages, such as flower, weaving, silk villages... In addition, there are also a number of ethnic villages with unique cultures such as the K'ho ethnic villages in Di Linh, Lach in Lac Duong... developing this service product to serve tourists to know unique embroidery products, to see with their own eyes the embroidery skills of artisans; to enjoy seemingly endless flower fields with many brilliant colors and fragrant scents, or the beauty that is both genuine and emotional but simple of the ethnic groups in the Central Highlands. Coming here, tourists can enjoy many unique cultural activities of many different cultures...

- Building rest stops and tourist attractions along national highways to Lam Dong: the current situation shows that, currently, the whole country in general, Lam Dong in particular, has not built tourist attractions, modern rest stops along national highways to prevent tourists from getting bored when traveling a long distance. Should we build rest stops and tourist attractions on national highways, provincial roads along the routes that tourists often pass through? Particularly in Lam Dong, rest stops should be built in areas with many specialties of Lam Dong province such as: fruits, tea, coffee, silk, ... In addition, tourists can also visit some famous landscapes, scenic spots, ethnic cultural villages. The construction of these locations should be done not too close or too far apart, specifically: building

Rest stop in Da Huoai, where there are many specialties such as fruits and products made from fruits, blue-green medicine, there is also a famous tourist area called Suoi Tien, where visitors can rest and visit the majestic and romantic scenery; Rest stop in Bao Loc, this locality is the capital of tea, silk and has the famous Damri waterfall; Di Linh has coffee and many ethnic cultural villages, has the majestic and charming Bobla waterfall; Duc Trong has many specialties of vegetables and flowers, has the Pongour waterfall known as the number one waterfall in the South, ...

- Organizing traditional cultural festivals : such as buffalo stabbing festival, new rice festival, gong cultural space... need to be organized systematically and publicized to the public about the date, month and location of these festivals so that tourists know in advance.

- “Vietnamese Tet” tourism product: Traditional Tet in Vietnam has many unique, cozy features and carries many national cultural identities. However, up to now, the Vietnamese tourism industry in general and Lam Dong in particular have not known how to exploit them. This is a service product that is probably very interesting for foreign tourists and overseas Vietnamese returning home for Tet. Tourists participate in activities such as buying apricot blossoms, peach blossoms; wrapping Chung cake, Tet cake, visiting pagodas, etc., thereby helping tourists understand the customs and practices of Vietnamese people.

- Cuisine: Lam Dong is a locality with many ethnic groups living together, so its culinary culture is very diverse and rich. Therefore, it is necessary to choose valuable culinary products with many local characteristics of each ethnic group to introduce to domestic and foreign tourists to enjoy.

- Bathing under waterfalls, streams, lakes in cold weather, bathing in hot springs : in the cold weather of the winter months, it is necessary to offer products that test the courage of tourists such as: bathing under streams, waterfalls, lakes in cold weather; besides, organizing hot water baths in Dam Rong stream for the purpose of healing to attract and impress visitors.

- Organize sightseeing activities related to the province's typical industries such as : tourists come to visit and study, work with growers, processors of flowers, coffee, tea, silk, vegetables and fruits... in specialized areas. The birth of this tourism product will create for tourists to see new things and the interesting things of each industry and profession that they have used for a long time but do not know how and the process of making it, moreover, through directly performing the work will improve the spirit and health of each tourist.

Wine Festival : Lam Dong is a land very famous for its grape wine and rice wine products. In order to promote its products to domestic and foreign consumers as well as attract many tourists to try the wine flavor with the characteristics of Lam Dong province, the tourism industry has researched and proposed a wine and rice wine festival. At this festival, in addition to displaying and selling wine products, visiting businesses and households that produce wine, performing some culinary cultural activities... and should hold a wine drinking contest for domestic and foreign tourists.

Shopping: Up to now, Lam Dong province has not had any large-scale shopping centers, and the products are still monotonous, so they have not met the needs of tourists. In order for customers to be able to freely shop for goods, especially the typical products of Lam Dong, it is necessary to build a few large commercial centers and research and produce many products made from the typical products of Lam Dong to serve the needs of tourists.

Visiting rural-urban markets, visiting handicraft processing activities, visiting and researching Nguyen Dynasty woodblock warehouses, researching Cat Tien holy land, researching ornamental plants in Cat Tien national forest, researching flower production, etc.

3.4.3. Preserving and developing cultural activities of the ethnic communities in the Central Highlands, maintaining social order and security and protecting the ecological environment.

Nowadays, the trend of countries in the world is to cooperate and integrate with each other for mutual development. The integration process has brought ethnic groups and localities closer together and more integrated. After more than twenty years of renovation, due to the process of economic development and deep integration with the world, many unique cultural activities of ethnic groups in Lam Dong province have been and are being forgotten. This is a great loss if the authorities at all levels do not have solutions to preserve and promote the cultural activities of ethnic groups in Lam Dong province. Nowadays, there are many tourists who want to enjoy many cultural activities of different ethnic groups. Thus, preserving and promoting the cultural activities of the ethnic communities in the Central Highlands also contributes significantly to the development of the tourism industry of the locality as well as the whole country. Many scholars also believe that while moving the nation forward, it is necessary to pay attention to the cultural identity of that nation, so preserving the cultural identity of each ethnic group will enrich the culture of the Vietnamese people. Thus, to develop Lam Dong tourism, it is necessary to preserve the unique cultural activities of Lam Dong province such as: gong culture, traditional festivals: buffalo stabbing festival, harvest festival, new rice festival, worshiping the god of the stream, worshiping the god of Bo Mung... Preserving traditional craft villages: brocade weaving, flower villages, embroidery, handmade pottery... Culinary culture: rice wine, traditional dishes... Musical art: stone instruments, singing, talking...

Social security and order is an important issue that is always associated with tourism development. A country or a locality with a safe social security and order environment for tourists will be chosen by more tourists to visit and vice versa. Therefore, ensuring social security and order in Lam Dong province is a necessary task to attract more and more tourists to the province. Currently, in Lam Dong province, there are still cases of theft of tourists' property at tourist attractions or at places of accommodation; the situation of trading in the wrong place, the wrong place

places, selling goods at prices much higher than their real value; the situation of fighting to compete for tourists at some hotels, souvenir shops or the situation of begging is still common in many places in the province... these are the things that make tourists feel insecure and uncomfortable when coming to Lam Dong. In order to ensure social security and order in the province, all levels such as: police, market management, culture and information, press... need to coordinate closely with each other to limit the situation of theft, robbery of money and goods of tourists; completely resolve the situation of renting hotels, selling goods at high prices, poor quality goods; put an end to the situation of soliciting customers, the situation of begging in public places... Only then will tourists feel secure and comfortable when visiting Lam Dong.

A locality, a tourist destination or a historical and cultural relic is always closely linked to the landscape and ecological environment. The tourism industry in a locality can only attract and appeal to more tourists if that locality always has a good natural landscape and ecological environment. Therefore, preserving the natural landscape and ecological environment are always important factors that countries and each tourist locality need to pay attention to and solve. The tourism industry in the world as well as in the country in recent years has been calling for help about environmental pollution, emissions, or deforestation that has caused climate change on earth, greatly affecting social life in general and tourism activities in particular. In Lam Dong recently, there has not been proper attention paid to protecting the natural landscape and ecological environment, causing many tourist attractions to disappear or be destroyed in a short time, such as: many forests have been and are being destroyed, leading to floods and the climate is no longer fresh and cool, drought causes a lack of water for production and daily life of the people; the situation of people littering has caused many beautiful waterfalls (Prenn waterfall, Cam Ly...) to be seriously polluted, affecting the quality and aesthetics of the waterfalls; there are beautiful waterfalls but due to the construction of hydroelectric dams, the waterfalls have been lost, such as Gougah waterfall... These are the consequences of people's lack of awareness, causing damage to many valuable resources and then

difficult to overcome or cost a lot of money to overcome. To preserve the ecological environment, the provincial government needs to preserve and develop forests; have a policy of heavy penalties for organizations and individuals who harm the ecological environment; collect environmental fees to support agencies and units participating in environmental protection; establish environmental protection teams, improve the effectiveness of environmental police; regularly participate in garbage collection, wastewater treatment, and cleaning of public works; educate local people and tourists to participate in environmental protection... In addition, authorities and businesses need to pay attention to building public toilets at tourist attractions and other public places, avoiding the situation of lacking public toilets like in the recent past, when many tourists have no place to "relieve themselves", and have to relieve themselves right at public places, which not only destroys the beauty but also contributes to increasing environmental pollution.

Protecting the ecological environment in Lam Dong is of great significance and closely related to the development of tourism in Lam Dong province. All levels and sectors need to urgently take action to protect the natural landscape and ecological environment, thereby gradually turning Lam Dong into an environmental model for the whole country as well as the region, thereby attracting more and more tourists to visit and relax.

3.4.4. Increase investment in technical facilities to serve tourism development

- Investing in building a transport system: in order to facilitate tourists to come to Lam Dong more quickly and safely, it is recommended that the Government and central and local ministries and branches invest and attract investment to restore, upgrade and expand a number of road, railway and air transport systems. In the immediate future, it is necessary to invest in upgrading and expanding a number of important projects such as: National Highway 20 from Da Lat to Dau Giay (Dong Nai), upgrading and expanding the road route from Nha Trang, Phan Rang and Dak Lak to Da Lat and the route from Binh Thuan, Dak Nong to Di Linh - Lam Dong. Restore the railway route from Thap Cham - Phan Rang to Da Lat

In order to facilitate international flights to Lam Dong, the Government has directed Vietnam Airlines Corporation to study the implementation of international flights and increase the frequency of flights to Lam Dong, especially on weekends, holidays and Tet. In addition, it is necessary to invest in upgrading Lien Khuong airport into a modern international airport, capable of receiving large aircraft so that domestic and international airlines can fly here.

- Investing in expanding the water supply system : in many places, for example right in the center of Da Lat, although there is a clean water supply system, in the dry season there is still a frequent shortage of domestic water, which significantly affects the daily life of local people and tourists. To solve this problem, sectors at all levels need to call on economic sectors to invest in renovating and expanding the water supply system in Lam Dong province, to provide enough clean water for people and tourists, even in the dry season.

- Investing in upgrading the communication system: in recent years, the communication system in Lam Dong province has developed quite well, but compared to the requirements of economic development and international economic integration, the communication system has not met the requirements, especially in Lam Dong, the CD-ROM (Compact Read Only Memory) system has not been applied, this system can store tens of thousands of different data about history, culture, scenic spots, entertainment centers, hotel systems, restaurants, etc. In addition, there are many areas that still do not have landlines, internet, mobile phone signals, etc., which significantly affects the lives of residents and tourists. In order to meet the development requirements of the tourism industry, it is necessary to invest more in the communication system across all regions from urban to mountainous areas so that tourists can use, provide and receive full information throughout their journey.

- Power supply system : Lam Dong tourism industry will increasingly develop, the demand for power supply for hotels, restaurants, tourist facilities, houses for foreigners to rent... will increase, besides providing for many other economic sectors.

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