- Organize the preparation, appraisal and submission to the Prime Minister for approval of plans for exploration, exploitation, processing and use of minerals as main construction materials and minerals for cement production; guide and inspect the implementation after approval by the Prime Minister;
- Guide and inspect the People's Committees of provinces and centrally run cities in the preparation, appraisal, approval and management of the implementation of plans for exploration, exploitation, processing and use of minerals as common construction materials in the locality;
- Guiding appraisal and assessment activities on production technology, quality of products and goods of construction materials; processing technology, quality of minerals used as construction materials; guiding and inspecting experimental activities, testing, assessment, and certification of conformity in quality of products and goods of construction materials;
- Issue under authority or submit to competent authority for issuance the list, conditions and technical regulations for construction materials allowed to be exported and imported, construction materials restricted from export and import, construction materials subject to business conditions; guide and inspect the implementation;
- Guidance on the use of construction materials that save mineral resources, save energy, and are environmentally friendly in construction works.
(13). Regarding technical safety in construction:
- Take the lead in developing national standards on occupational safety and hygiene and construction, promulgate national technical regulations on occupational safety and hygiene within the scope of management after consulting with the Ministry of Labor - Invalids and Social Affairs, including: Occupational safety and hygiene in establishing technical measures and organizing construction works; occupational safety for machinery, equipment, and materials with strict requirements on occupational safety used in construction;
- Implement state management of machinery, equipment, materials and substances with strict requirements on occupational safety and hygiene used in construction; develop a detailed list of machinery, equipment, materials and substances with strict requirements on occupational safety and hygiene under the management authority of the ministry and send it to the Ministry of Labor - Invalids and Social Affairs for promulgation; develop and promulgate inspection procedures and guide and inspect the inspection activities of machinery, equipment and materials with strict requirements on occupational safety and hygiene under the management authority after receiving opinions from the Ministry of Labor - Invalids and Social Affairs;
- Organize training, fostering, and testing of professional skills in inspecting machinery, equipment, and materials with strict requirements on labor safety and hygiene for inspection subjects under management authority;
- Grant, extend, re-grant, revoke Certificates of eligibility for occupational safety technical inspection activities and grant, re-grant inspector certificates under the management authority, and publish on the website of the Ministry of Construction;
- Provide guidance on declaration, investigation, statistics and reporting of technical incidents causing occupational safety loss in construction; provide guidance and inspection on occupational safety and hygiene within the scope, tasks and state management authority of the ministry.
(14). On environmental protection:
- Direct and guide the integration of environmental protection plans, programs and schemes into development strategies, plans, programs and schemes in areas under the state management of the Ministry;
- Develop and promulgate, under authority, legal documents on environmental protection in the fields under the management of the Ministry in accordance with the provisions of law;
- Direct and guide the implementation of strategic environmental assessment reports and environmental impact assessment reports; appraise strategic environmental assessment reports and environmental impact assessment reports according to the appraisal.
rights, monitor environmental impacts from industry and sector activities, prepare reports on environmental protection work of the industry;
- Develop and implement environmental protection activities and respond to climate change within the scope of the ministry's management;
- Implement the use of energy saving and efficiency in construction works, develop green works and green growth in the state management fields of the ministry.
(16). Organize the implementation of tasks on information technology application and e-Government development in the construction industry according to the provisions of law; build and manage the operation of the online public service provision system in the fields of state management of the Ministry of Construction assigned by the Government and the Prime Minister.
(17). Organize the implementation of statistical work, archive documents and data on the state management fields of the ministry according to the provisions of law.
(18). Decide on specific policies and measures and direct the implementation of the operating mechanisms of public service organizations under the ministry's management in accordance with the provisions of law; manage and direct the operations of public service organizations under the ministry.
(19). On the implementation of the rights and obligations of the state capital owner at state-owned enterprises under the management of the ministry:
- Develop projects and master plans on the arrangement, reorganization, equitization, ownership conversion, innovation and development of state-owned enterprises and public service units under the management of the Ministry to submit to the Prime Minister for approval and direct the implementation of the projects after approval;
- Submit to the Prime Minister for decision or decide within the authority on the appointment, dismissal, resignation, reward, discipline, and salary regime for the positions of Chairman of the Board of Members, member of the Board of Members, General Director, and specialized Controller at 100% state-owned corporations and general companies under the management of the Ministry;
- Appraise and submit to the Prime Minister for approval or approve under authority the charter of organization and operation of 100% state-owned corporations under the management of the Ministry;
- Appoint a representative of state capital at state-owned enterprises under the ministry when they are converted into joint stock companies.
(20). Submit to the Government for promulgation mechanisms and policies to encourage, support and orient the development of enterprises, cooperatives and other collective and private economic forms in economic sectors in the sectors and fields under the state management of the Ministry; guide and inspect the implementation of regulations on conditional business sectors and fields under the state management of the Ministry.
(21). Develop and organize the implementation of the Strategy for Science and Technology Development in the Construction Industry; guide the implementation of scientific research activities, application of scientific and technological advances in the fields of state management of the Ministry; develop and organize the management of the system of standards for measuring the quality of products and goods in the Construction Industry according to the provisions of law.
(22). Develop and organize the implementation of the Human Resource Development Plan and the Human Resource Development Training Strategy for the Construction Industry; coordinate with the Ministry of Education and Training and the Ministry of Labor, War Invalids and Social Affairs to develop training programs for architects, engineers and other professional levels in the Construction industry; develop programs and organize training and professional knowledge development for officials, civil servants and public employees in the Construction industry; develop programs and organize training and knowledge development on construction management and urban development for urban leaders and professionals at all levels.
(23). Develop and organize the implementation of plans and programs for international cooperation and international integration in the fields of state management of the Ministry in accordance with the provisions of law; organize negotiations and sign international treaties under the authorization of the Government; participate in international organizations as assigned by the Government; sign and organize the implementation of international agreements on behalf of the Ministry in accordance with the provisions of law.
(24). Decide and direct the implementation of the ministry's administrative reform plan according to the objectives and contents of the program and master plan for state administrative reform approved by the Prime Minister.
(25). Perform duties and powers over associations and non-governmental organizations under the state management of the ministry in accordance with the provisions of law.
(26). Inspect, examine; resolve complaints and denunciations; prevent and combat corruption, negativity and handle violations of the law in areas under the state management of the Ministry.
(27). Manage the organization, payroll, cadres, civil servants, number of employees, number of people working under labor contracts; implement salary regimes and regimes, policies on treatment, rewards, and discipline for cadres, civil servants, and public employees under the management scope of the Ministry according to the provisions of law.
(28). Develop the ministry's budget estimates; coordinate with the Ministry of Finance and the Ministry of Planning and Investment to prepare and synthesize revenue and expenditure estimates by sector and field under their management for the Government to submit to the National Assembly; manage, organize the implementation and finalize the state budget; manage and be responsible for state-assigned assets; perform other tasks related to the state budget, finance and assets as prescribed by law.
(29). Perform other tasks assigned or authorized by the Government or Prime Minister.
To meet the requirements of innovation and modernization of the Construction industry, the force of civil servants must meet the requirements in terms of quantity, structure and especially quality. To ensure its operations, the Ministry of Construction has changed the number of civil servants in the unit.
2.1.2.1. Functions and tasks
These are units that assist the Minister in performing state management functions: Submitting to the Government Decrees, circulars, instructions, organizing the implementation of legal documents, plans, projects, research, and propaganda.
Disseminate and educate laws on areas under management and other tasks.
To meet the requirements of innovation and modernization of the Construction industry, the force of civil servants must meet the requirements in terms of quantity, structure and especially quality. To ensure its operations, the Ministry of Construction has changed the number of civil servants in the unit.
Table 2.1: Number of civil servants of the Ministry of Construction
TT
Category | Year | |||
2017 | 2018 | 2019 | ||
1 | Total CC | 374 | 368 | 372 |
2 | In which: Male | 250 | 249 | 251 |
3 | Female | 124 | 119 | 121 |
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Source: Organization Department, Ministry of Construction
2.2. Analysis of the current status of civil servant quality at the Ministry of Construction
2.2.1. Physical condition
Over the years, improving the physical strength and fitness of civil servants has always been a top concern of the Ministry of Construction.
To evaluate the physical fitness of the staff, the Ministry of Construction assessed their physical and mental health . The Ministry of Construction assessed the physical health of staff based on criteria such as height , weight , sick leave , maternity leave , absence from work due to work accidents or occupational diseases , etc. of staff during the period . To quantify this criterion in the work of assessing the quality of human resources , the Ministry of Construction conducted a survey on the manifestation of the above physical health measurement indicators according to the regulations of the Ministry of Health through 2 groups of health status of employees : type I is the type with good physical strength , type II is average .
According to the research survey, the health status of civil servants of the units is as follows : From 2017 to 2019, the Ministry of Construction maintained periodic health check-ups for all civil servants.
According to statistics from the Department of Health, the Ministry of Construction's office , the results of health examinations for civil servants are as shown in Table 2.2 below:
Table 2.2: Health statistics of civil servants in the period 2017-2019
Unit: person
STT
Health Group | 2017 | 2018 | 2019 | |
1 | Type I Health | 298 | 291 | 293 |
2 | Type II Health | 76 | 77 | 79 |
3 | Type III Health | 0 | 0 | 0 |
4 | Type III Health | 0 | 0 | 0 |
(Source: Health Department, Office of the Ministry of Construction) Through the health statistics of civil servants over the years, we can clearly see that their health status has changed significantly. The "Health Type I" group in 2017 was 298 people; in 2018: 291; in 2019: 293. The "Health Type II" group was 76 in 2017, 77 in 2018 and 79 in 2019. We can clearly see that the majority of civil servants always have the same health condition, for example, spinal degeneration due to sitting at work regularly without moving the joints, leading to the above condition. In addition to bone and joint diseases, civil servants are also susceptible to occupational diseases. This is a common condition of the majority of office workers. We can see that each civil servant needs to pay more attention to their own health to help their work.
I do my best.
2.2.2. Intellectual status
Knowledge is the basic element of intelligence, the general synthesis of life experience, and rational perception. Grasping it will be beneficial in directing practice and in improving the ability to analyze and explain problems.
Intelligence is the crystallization of knowledge, but it is not a pile of knowledge. A pile of knowledge can simply be a dictionary in a bookstore and used by everyone, while crystallization includes the distillation, reformation and production of knowledge. For Marxists, intelligence is the ability to perceive and reform the world. This means that this kind of ability must take the application of knowledge to conduct science and labor as its content. Intelligence outside
The acquisition of knowledge also requires a scientific thinking method and skillful techniques. Or to put it more specifically, intelligence is analyzed from the following two perspectives: (i) In terms of cultural level, professional level Cultural level is the ability of knowledge and skills to be able to acquire basic knowledge, perform simple tasks to maintain life. Cultural level is provided through the formal and non-formal education system; through the lifelong learning process of each individual. Professional level (CMNV) is the knowledge and skills necessary to perform the job requirements of the position being held. “In the period of 2017 - 2019, the qualifications of civil servants of the Ministry of Construction were especially focused on and significantly improved. The proportion of civil servants with university and post-graduate degrees increased over the years. The number of civil servants sent to study and receive short-term and long-term training courses appropriate to their professional qualifications and skills was also given attention by the Leaders and maximum conditions were created in terms of both funding and study time. The current qualifications of civil servants of the Ministry of Construction are shown in the following table 2.3:
Table 2.3: Statistics on the educational level of civil servants of the Ministry of Construction in the period 2017 - 2019
Unit: person
STT
Level | 2017 (374) | 2018 (368) | 2019 (372) | |
I. | Expertise | |||
1 | On University | 198 | 205 | 205 |
2 | University | 176 | 163 | 167 |
II. | Foreign language | |||
1. | College and University | 64 | 67 | 67 |
2. | Certificate | 310 | 301 | 305 |
III | Political theory | |||
1. | Bachelor, Advanced | 107 | 111 | 115 |
2. | Intermediate, elementary | 267 | 257 | 254 |
Source: Author's survey





![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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