learn from each other to restore the inherent identity or diversify the beauty of the whole community.
Another thing that is easy to see is that most of the cultural space of the Love Market has now been expanded. It is not only a place for couples in love, it is also a place for local people to come to exchange and buy goods, it is also a place for tourists to visit and shop for unique local souvenirs. However, since the exploitation of tourism, the souvenirs sold in many Love Markets, especially in Sa Pa Love Market, are mostly industrial goods imported from other places, or mass-produced by machines, there are very few traditional handicrafts made by hand, while these are the attractive tourism products and attract tourists. Therefore, Sa Pa and Moc Chau should restore traditional craft villages, both creating jobs for people, preserving traditional craft villages, and creating unique handicrafts as souvenirs for tourists. Only then will these destinations become increasingly attractive to tourists from near and far.
Also in Lao Cai province, there is another Love Market, Coc Ly Love Market. Unlike Sa Pa, Coc Ly Love Market has just been put into operation for tourism purposes, so it is still quite wild and still has many traditional cultural features. However, tourism is also gradually changing the Love Market here. Managers need to take measures to preserve traditional culture before it fades away like in Sa Pa Love Market.
Moc Chau love market is also gradually becoming one of the attractive tourist destinations of Son La province. It has done a good job of preserving traditional cultural values. However, the locality also needs to develop further.
Traditional items of ethnic groups to attract tourists.
Maybe you are interested!
-
Tourist Market Orientation -
Activities to promote tourist destinations in Dak Nong province - 14 -
Strategy for exploiting and developing the MICE tourist market at the International High-Quality Conference and Tourism Center - 16 -
Scientific Basis of Determining Vietnam Tourist Routes and Destinations, PhD Thesis in Geography and Geology, Hanoi University of Education -
Positioning the My Le tourist area brand in Ho Chi Minh City market - 1
Thus, the restoration and preservation of traditional cultural values are vital to the Love Markets. If this work is not done well, the Love Markets in the coming years will no longer have the value of attracting tourists. However, to do this, there needs to be coordinated efforts from authorities, travel companies and most importantly, the awareness of the local people themselves.
3.2. Tourism planning
Currently, many localities have planned and rebuilt Love Markets to attract tourists. However, the planning of markets according to the policies of leaders at all levels, along with the trend of commercialization and "Kinh-ization", has caused Love Markets to change and their traditional values to fade. Very few markets still retain their unique, simple, and rustic features as before. In the past, markets were mainly held on gentle hills, but now many markets have been newly built on concrete floors, with bright red tiled roofs and rows of kiosks divided into regular lots. Goods such as agricultural products, brocade, household items, etc. are also divided into areas. Around the markets, roads, parks, and high-rise buildings are being built more and more. This has destroyed the original beauty of the market, disrupting the traditional cultural space of the market which is typical of the highland people, which is a natural, airy space where people meet, exchange, participate in spiritual and cultural activities and integrate with the mountains and forests.
Localities need to plan to return traditional cultural space to Love Markets. Because cultural space is a nurturing environment for natural cultural identity to be revealed, creating attraction for tourists. People do not waste time and effort going to remote areas just to see things that are not on the map.
The city stage also has. In fact, foreign tourists often come to remote villages where people still maintain their original customs and lifestyles to participate in community activities with them. Tourists come to the Love Market to learn about the customs and practices of the local people through the market, so it is very important to return the traditional cultural space of the Love Markets.
Sa Pa needs to restore the traditional cultural space of the Love Market. Currently, at the Sa Pa Love Market, people go to the market to trade more than to the Love Market. Cultural activities are becoming less and less, instead, trading activities are taking place very vigorously. This is destroying the Sa Pa Love Market, turning the Love Market into a market like any other ordinary market, so there is nothing to attract tourists anymore. Restoring the traditional cultural space also contributes significantly to preserving the traditional cultural values of the locality, making people return to tradition and consciously preserve the resources of their own people, making tourists feel attractive and attracted by the unique cultural colors.
In addition, Sa Pa also needs to plan the locality into a system of tourist routes that are related to each other, support each other, and can exploit many types of tourism because Sa Pa is a place with many tourism resources. Sa Pa can develop both eco-tourism and adventure tourism. If these types of tourism can be combined together, Sa Pa tourism will become an attractive tourist destination.
Coc Ly love market is currently known by very few people, so Bac Ha district needs to plan the cultural space of the market to attract tourists. The planning of Coc Ly market first of all needs to pay attention to the cultural features.
Traditional culture. Planning for development but must not lose the cultural values of the locality. Bac Ha district is also a place with many tourism resources, so the district also needs to combine the exploitation of Coc Ly love market with other forms of tourism such as cultural tourism or community tourism... to create diversity in awareness for tourists. To exploit many types of tourism, first of all, Bac Ha district needs to re-plan the tourist routes in the district into complete tours, with connections to each other, complementing each other. After doing a good job of planning in the district, it is necessary to coordinate with the whole province so that the planning of the district is consistent with the planning of the province so that they can complement each other for mutual development.
Similar to Sa Pa Love Market and Coc Ly Love Market, Moc Chau Love Market also needs to be re-planned so that it can be combined with other local tourism resources to both create an attractive tourist route and promote the full value of the Love Market itself. Moc Chau is the district with the most resources in Son La province, so planning appropriately is very important. Moc Chau Love Market is also one of the attractive tourist destinations of the district, so planning to combine the exploitation of the Love Market with other tourist destinations in the district will contribute to promoting local tourism development, fully exploiting the value of the resources.
3.3. Linking with other tourist routes
Linking with other tourist routes is extremely necessary because if there is only the Love Market, the tour will be very boring. Therefore, to attract tourists to the locality, travel companies need to carefully research the market, destinations and coordinate with local authorities to build complete and unique tours to help tourists have the opportunity to explore the Love Market culture and learn about the resources.
other equally attractive tourism.
Sa Pa - Lao Cai is a region with many tourism resources, so linking the Love Market with other tourist attractions is quite easy.
Right in Sa Pa district, Sa Pa Love Market can be combined with other tourist attractions to create attractive tours such as: Ham Rong, Thac Bac, Cat Cat village, ancient stone beach... Thus, within the town, Sa Pa Love Market can be combined with many attractive tourist attractions of many types of tourism. This is the strength of Sa Pa Love Market because if it is combined with more tourist attractions, the tour will be more attractive and attract more tourists. In particular, with the scope of a relatively small town, tourists do not have to move much but can still visit many tourist attractions. Sa Pa Love Market is held right in the church yard in the center of town, so traveling between tourist attractions and the Love Market is very easy.
More broadly, Sa Pa Love Market can be linked with tourist attractions in neighboring districts such as: Muong Vi Cave (Bat Xat), Can Cau Market (Bac Ha), Nghi Lang ancient citadel (Bao Yen)... Expanding the tour will create many new and more attractive destinations, so tourists will have more choices, and the tours will also attract more visitors.
Nowadays, tourism is developing, so the connection between provinces to create tours is very popular. In recent years, Lao Cai has also linked with Yen Bai and Phu Tho provinces to promote tourism development. Many typical tourism products have been created to attract visitors to visit and enjoy, contributing to promoting socio-economic development, creating jobs, improving people's lives, connecting and building many tours and tourist routes in the three provinces such as: "Origin of the Ancestral Land", "Land of Luc Yen Jade", "Origin of the Northwest", "Colors of the Highlands"... Sa Pa Love Market
is also one of the attractive tourist destinations of these tours. Tourists participating in these tours cannot help but visit the attractive tourist destination - Sa Pa Love Market because this is also one of the unique cultural features of Lao Cai province in particular and the Northwest region in general.
Located in Lao Cai province, Coc Ly Love Market can also be linked with tourist attractions in the province similar to Sa Pa Love Market. In addition, these two Love Markets can be linked together to form a unique tour. Although these two markets are located in Lao Cai province, each Love Market has its own characteristics. Therefore, visitors can both visit and compare, thereby having a clearer view of the Love Market culture. The only thing is that the time of these two Love Market sessions is quite different, one session takes place on Tuesday evening (Coc Ly), one session takes place on Saturday evening every week (Sa Pa), so this tour is probably only suitable for visitors who have a lot of time and like to experience and explore all the beauty of the beautiful land of Lao Cai. This tour can be applied to newlywed couples on their honeymoon or mainly foreign tourists.
Besides, Lao Cai has many markets, so it is possible to combine these markets into a very attractive tour such as: Sa Pa love market - Coc Ly love market - Can Cau market - Bac Ha market - Muong Hum market... Each highland market has its own characteristics, each market has unique products of each locality, so this promises to be an attractive tour.
Moc Chau love market is located on Moc Chau plateau - a place with cool climate, beautiful scenery, many attractive tourist attractions, so it can be linked with many other tourist attractions in the area such as: Son La cave
Moc Huong, pine forest, Chien Vien pagoda, Dai Yem waterfall, Phieng Luong peak, and cultural villages of Mong and Dao people in Van Ho... However, due to the uneven terrain, traveling is also difficult, causing many obstacles for tourists. Therefore, tours must pay attention to the location and time, and should not let tourist destinations be too far apart on one day, causing fatigue for tourists.
Travel companies can link the Northwest Love Markets to create a complete Love Market tour because currently no company has a separate tour for the Love Market. However, linking the Sa Pa Love Market, Coc Ly Love Market and Moc Chau Love Market together is quite difficult because Moc Chau Love Market is only held once a year, so the opportunity to exploit it is very small. If you want to exploit this tour, travel companies need to pay attention to research and carefully understand the organization time to combine all 3 Love Market sessions, avoiding errors in terms of time.
3.4. Linking with other types of tourism
Love Market tourism is cultural tourism, so it needs to be combined with resort tourism, eco-tourism and community tourism to increase its attractiveness. Most of the Love Markets are located in areas with great potential for tourism development, so the combination is quite easy.
Sa Pa has a cool climate all year round, so it is very easy to develop resort tourism. A day in Sa Pa has all four seasons of the year. Morning is the fresh, cool climate of spring. Noon is the hot climate of summer. Afternoon is the warm climate of autumn and evening is the cold of winter. This has created an attractive and appealing climate for Sa Pa. This is also an ideal condition for resort tourism to develop. Visiting Sa Pa Love Market, visitors not only learn about a feature
unique culture of ethnic minorities but also to rest after tiring working days.
Sa Pa Love Market can also be linked with eco-tourism destinations such as Ham Rong Mountain, Bac Waterfall, May Bridge, Fansipan Mountain, etc. Sa Pa is famous for its majestic natural landscapes and natural tourist attractions that attract visitors from near and far. Therefore, linking the Love Market with eco-tourism destinations will create conditions to exploit more of the values of the above tourist destinations, contributing to improving the efficiency of tourism exploitation. Community tourism destinations that can be linked with Sa Pa Love Market include Cat Cat village, Ta Phin brocade village, etc.
Bac Ha district has many cultural tourism attractions, so combining Coc Ly Love Market with other cultural tourism attractions in the district will be much more effective than linking with other types of tourism. The district should focus on exploiting this type of tourism to take full advantage of its strengths.
Moc Chau Love Market can also be linked with all other types of tourism. Moc Chau Plateau has a cool, fresh climate, so it also has favorable conditions for developing resort tourism. Currently, Moc Chau Plateau is also a famous resort tourism destination in the North. Therefore, Moc Chau Love Market can also be linked with this type of tourism to exploit and develop.
Linking with other tourist attractions and types of tourism not only creates attractive tours but also contributes to developing and preserving the traditional cultural values of the Love Market.