Levels 1 and 2 can be assessed during the learning process, while levels 3 and 4 can only be assessed after the learning process.
After the evaluation process, the Branches need to have a policy of rewarding and praising the achievements of students with good academic performance, good or excellent. As for students with poor results and disciplinary violations, the Branches must have a form of punishment so that they are aware and learn from their experiences. These actions are to encourage the spirit and awareness of students' learning.
3.3.3. Perfecting human resource treatment
In business activities, to achieve high efficiency and high labor productivity, any organization needs to have a strong staff. In addition to professional qualifications and ethics, work motivation is one of the factors that determine the productivity and efficiency of staff. To make employees happy, positive and highly creative in their work, it is necessary to have effective motivational measures.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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To motivate staff to attract and maintain high quality human resources, it is necessary to implement some basic contents as follows:
Firstly, it is necessary to improve the working environment and social welfare regime. Many studies have shown that the working environment and welfare regime have a positive impact on labor motivation; therefore, improving a good working environment (safe, clean, friendly, fully equipped, good branch culture, fair labor regulations) and building a reasonable welfare regime will create conditions to increase the labor motivation of officers and employees in Son La Commercial Bank Branches. Although improving the working environment and conditions has a high cost, it brings great profits to the Branches. Therefore, the Branches must create the highest priority on safety and must know all the risks right at the workplace.

Second, increase cohesion and promote the internal strength of Son La Commercial Bank Branches. Research on organizational culture also shows that cohesion and internal strength of Branches increase the working motivation of the team.
officers and employees through the following factors: Communication/communication between departments of the Branches; Encouraging all members to exchange information/communication/interaction; Policies/procedures are reasonable, easy to understand and timely; Fairness, honesty; High reputation in public opinion... Therefore, increasing the cohesion and promoting the internal strength of the Branches is necessary and based on the current conditions of the Branches, it is necessary to focus on the following contents:
First, build a banking culture. In essence, banking culture is the orientations and standards for human resources to implement consistently in all situations. Therefore, branches need to focus on building their culture and need to be promoted, maintained and developed in many different ways, including building into training content for new employees. In the sessions to convey the necessary knowledge to new employees, the human resources department should start with the content about the culture of the branches.
Second, building and strengthening solidarity. No matter how capable each employee is, they cannot complete their tasks alone and need the support and help of their colleagues. Therefore, the Branches need to focus on creating a solid solidarity block within the Branches. The administrative departments of the Branches should regularly organize cultural and artistic activities, sports competitions to celebrate major events of the Branches, and continue to increase the organization of tourism activities, or organize parties to meet and exchange with staff families through holidays such as New Year, Lunar New Year, International Children's Day, International Women's Day, etc. to create conditions for all employees to exchange and understand each other more deeply, thereby strengthening solidarity.
Third, recognize achievements and give rewards. Branches need to promote emulation and reward activities to create new motivation in production and business labor. The achievements of collective units and individuals should be recognized by Branches to encourage and motivate everyone to continue to enthusiastically promote their intelligence, talent and labor to serve the development of the enterprise. Currently, Branches only conduct periodic rewards and commendations.
Regular salary promotion rewards are rarely applied in branches. Branches should focus on the form of special rewards for employees with outstanding achievements. The award ceremony is organized with the participation of many employees and is also promoted in the internal newsletter of the enterprise, on the enterprise's website...
Fourth, community relations. An important part of increasing the internal strength of the Branches is the close and responsible relationship with the community where the Branches are located and in the areas within their scope of operation. It is necessary to call on the staff to volunteer to participate in charity activities to improve the living conditions of the community. Such practical work not only directly helps people in difficult circumstances, but also brings happiness and pride to the employees of the Branches.
Fifth, care about the lives of employees. The Trade Union of the Branches needs to focus on caring for the lives of each officer and employee of the Branches, especially those in difficult circumstances. Through specific actions such as visiting the Branches on occasions such as weddings, births, funerals, etc., it will help the workforce become more attached to the Branches.
Third, salary policy. Salary is an important factor affecting relationships in the workplace. Salary level and salary grading and benefits have a significant impact on the performance of any organization, and it also affects the morale and productivity of the staff. Therefore, Branches need to build and perfect a suitable salary system for themselves and have a fair reward policy for employees. The salary system needs to clearly demonstrate:
- The base salary is clear, does not include incentives to motivate employees through increased quality of their work, nor does it include recruitment and retention of employees;
- Employee incentives include individual or group incentives, which can be short- or long-term;
- There are requirements for productivity and work efficiency if the payment system is autonomous;
- Organizations can use a combination of types to meet their specific needs; Pay coverage is one of the most crucial issues in the entire employment relationship – it is essentially a major benefit to employees because they know what they are being paid and how they can get raises.
3.3.4. Raising awareness of human resources in Son La banking industry
* Strengthen education to raise awareness of the inadequate position, role, functions and tasks of the bank in the socio-economic development of the country among officers and employees at Son La Commercial Bank branches.
In recent times, Commercial Bank Branches have issued many documents on the Code of Conduct for staff to promote the sense of responsibility and self-awareness of staff who need to strictly implement the regulations to raise awareness. Human resources at the Branch must comply with and set an example in implementing the Party's guidelines and policies, the State's laws and policies, constantly study, cultivate and practice, improve capacity, political qualities, professional ethics and professional qualifications to successfully complete assigned tasks. Strictly perform the responsibilities and obligations of staff according to the provisions of the Labor Code as well as the regulations and rules of the Bank Head Offices.
The branch needs to strengthen education to raise awareness of the role, function and tasks of the bank in the socio-economic development of the country for staff so that they are aware of the sense of responsibility, serious attitude and dedication to the assigned work. Thereby, promoting proactiveness, creativity, organizing and performing work scientifically to complete with the highest quality and efficiency.
* Enhance the will to strive and improve the professional skills of the staff at the Branch and train the moral qualities of bank staff.
Commercial bank branches need to have more active measures to enhance the will to strive and improve the professional skills of the staff at the branch and to train the moral qualities of the human resources working at the branch. Branches need to have policies
Supplement and complete the emulation and reward regulations, and have a thorough solution for staff who do not meet job requirements and often fail to complete assigned tasks. Strictly implement internal regulations and labor discipline, encourage positive factors in units and the entire agency, and promote the emulation movement of branches and departments to become more disciplined and substantial.
On the part of bank staff, each staff member needs to study and practice following the moral example of Ho Chi Minh in raising the sense of responsibility, wholeheartedly serving the country and the people; practicing thrift, fighting waste and embezzlement; need to concretize into regulations on ethical standards of bank staff. Make efforts, strive to improve, practice a quick, proactive, creative and honest working style; need to fight strongly in practicing thrift, fighting waste, especially wasting working time.
3.3. Some recommendations
3.3.1. Recommendations for the State Bank of Vietnam
The State Bank is the industry management agency through a system of mechanisms, policies, regulations, rules, procedures, conducting inspections and supervision to manage and orient the operations of credit institutions and commercial banks according to common goals. The thesis proposes a number of recommendations to the State Bank as follows:
Firstly, it is necessary to urgently develop a human resource development strategy for the banking industry to have a basis for guiding commercial banks to develop their own human resource development strategies in accordance with the industry's strategy and the specific conditions of each commercial bank. Accordingly, it is necessary to forecast human resources in each period to have a training plan; develop a framework training program based on international standards; develop a standard curriculum according to the standards of developed countries with appropriate adjustments in the specific conditions in Vietnam; standardize the team of lecturers, officers and employees of the banking industry...
Second, promptly research and promulgate regulations on labor standards for the banking industry in general and for professional workers at commercial banks in particular so that commercial banks have a scientific basis for developing human resources plans to ensure a balance between people and work, and to use labor reasonably, economically and effectively.
Third, the Banking Industry needs to continue to actively implement Directive No. 16/CT-TTg of the Prime Minister on enhancing the capacity to access the 4th Industrial Revolution, focusing on perfecting the legal framework to support payment activities, payment systems, ensuring safety and security in banking activities; increasing investment in upgrading IT infrastructure and the national interbank payment system. In particular, a very important issue that the Banking Industry focuses on is training human resources to be able to adapt to the very high requirements of the 4th Industrial Revolution.
3.3.2. Recommendations to relevant authorities.
The State has been issuing many legal documents, policies and mechanisms to regulate the relationship related to human resource development of enterprises such as: labor, salary, bonus, emulation and reward mechanism, discipline of cadres and employees, insurance policies, welfare, income, etc. However, the process of time movement has some contents that are outdated, need to be revised, some contents need to be supplemented to promote business development. There are some recommendations as follows:
- The National Assembly needs to amend the Labor Code and related legal documents to increase the initiative for businesses to have the right to fire and unilaterally terminate labor contracts when officers and employees intentionally violate or fail to complete work as committed in the labor contract due to the subjective actions of the officers and employees and find that they cannot continue to use that labor. In order to increase the initiative for banks in managing and using labor and especially increase the ability to screen and eliminate poor quality workers from the bank without having to face litigation.
- Recommend that the Government take scientific measures and a reasonable roadmap to increase the minimum wage for officials and employees, always ensuring the maintenance of a minimum living standard for officials and employees compared to the general income level of society when there is inflation as well as income upon retirement so that officials can focus on their work. Promptly issue specific guiding documents on the Law on Emulation and Commendation, the Law on Insurance, the Law on Trade Unions, the Law on Enterprises, the Law on Electronic Transactions, the Government's Decree on wages, allowances, and subsidies so that enterprises and credit institutions have a basis to perfect policies.
On the training facility side
- Improving the quality of labor training in the period of Industrial Revolution 4.0: Accordingly, it is necessary to invest in a suitable ecosystem, training and developing human resources in the context of Industrial Revolution 4.0. Curriculums need to change more to prepare human resources to meet the needs of the banking industry, avoiding brain drain. In addition, it is necessary to focus on interdisciplinary training within universities such as: IT in finance - banking, business analysis, financial technology, e-commerce, digital banking, IT management... Universities also need to clearly demonstrate their role in research and technology transfer to businesses.
- Schools not only need to innovate their training programs, but also their teaching methods. In the current digital era, universities also need to research and add more majors in information technology, blockchain, and artificial intelligence to meet the human resource needs of Industry 4.0... At the same time, focus on equipping students with soft skills, foreign language proficiency, teamwork skills, IT skills, and creativity to serve future work.
- Schools training human resources for the banking industry need to develop enrollment targets that are appropriate to market needs. They should not focus on quantity while ignoring training quality, which leads to a situation where labor supply is greater than demand.
- With the wave of Industry 4.0 showing signs of having a stronger impact on the banking sector as it is today, students majoring in Banking need to have a clear orientation for their job position after graduation. Accordingly, positions in the IT department, network infrastructure architecture, or software development engineer can be considered... These are jobs that will develop steadily in the future in the context of changes caused by Industry 4.0. Therefore, right from the classroom, in addition to specialized knowledge of banking operations, students should also prepare the necessary knowledge and skills in the field of modern banking technology, have an understanding of IT, e-commerce... This will be an important advantage and plus point for students to have a better chance of success in applying to work at commercial banks.
CONCLUDE
Any organization operating in any field cannot perform its functions and tasks without human resources. The issue of effectively improving the quality of human resources is always a complex and difficult issue for managers. Banks can only create a competitive advantage when they have solutions to use different human resources appropriately for each requirement for improving human resources quality. Currently, the banking industry will face many difficulties in training and retraining staff to have the qualifications to operate and master new technologies. In addition, Vietnamese banks will be under greater pressure to attract high-quality human resources, facing the risk of "bleeding" of high-quality human resources to foreign credit institutions. Therefore, implementing the above solutions will contribute to developing and improving the quality of human resources in the 4.0 Industrial Revolution. Therefore, improving the quality of human resources in the banking industry is an important issue affecting the business activities of banks.
Within the framework of the topic: "Improving the quality of human resources in the banking sector in Son La province" , the author has applied a synthesis of research methods to evaluate the current status of activities to improve the quality of human resources in the banking sector in Son La.
Firstly, systematize some basic theories on improving the quality of human resources in the banking industry; identify factors affecting the improvement of human resources quality in the banking industry.
Second, Analyze the current situation of improving the quality of human resources in Son La province, thereby drawing out the strengths and weaknesses in improving the quality of human resources in the banking sector in Son La province and clearly indicating the causes of the weaknesses.
Third, Propose some solutions to improve the quality of human resources in the banking sector in Son La province.
Hopefully the above solutions will help improve the quality of operations.





