Enhancing FPT Corporation's competitiveness through building corporate culture

In fact, during the renovation process, Vietnam has achieved remarkable achievements: GDP has grown steadily at a high rate, 7.7% in 2004 and 8.5% in 2005. In addition to economic growth, Vietnam is also considered a country with stable political security, which is an advantage of Vietnam in the integration process. It is undeniable that enterprises play an important role in the economic development of the country in particular and the global integration process in general. However, at present, the competitiveness of Vietnamese enterprises is still not high. If we open up for integration without improving our competitiveness, the existence and development of Vietnamese enterprises will be threatened. Moreover, opening up also means absorbing many different cultures, so it is necessary to have preventive measures and implement measures to ensure the government's policy of "Integration but not dissolution".

Therefore, the urgent issue today is how to improve the competitiveness of Vietnamese enterprises while still maintaining the country's identity. The answer is to build and develop corporate culture for companies, of which FPT is a typical example.

1. Building a working environment

For employees to work effectively, the working environment plays a very important role. The working environment here is not only about the physical aspect but also about the spirit. The reason why FPT is famous for programmers who can work 12, 13 hours a day is because they have created a truly exciting working environment for employees. So what factors should the working environment have?

Maybe you are interested!

First, it must be a highly competitive environment. Only then can we create goals and directions for all employees to strive for.

A highly competitive environment will also ensure fairness for all employees, which can encourage their dedication.

Second, in that working environment, employees can demonstrate all their abilities, expressing the “I” in the “we” of the whole enterprise. Thanks to that, individuals can develop their strengths, at the same time, still enforce certain rules in the company, creating a united and strong enterprise organization. As analyzed above, at FPT you are encouraged to demonstrate all your potential, to create confidence in work and life. But FPT is also famous for being a united collective, together overcoming all difficulties to move forward and affirm its position as it is today.

Third, it is necessary to create a spiritual movement for employees. Nowadays, work is often very stressful, so without a spiritual playground for employees, it is difficult to regenerate labor effectively. This will also be a form to help employees in the same company have the opportunity to exchange, learn, help each other and progress together. STC is a typical example, it is not only limited to a mass movement but it has entered the soul as well as the pride of each FPT employee. However, when the company has grown in terms of organization, this form is no longer suitable and people have to think of another culture, such as group culture.

2. Improve leadership capacity

Vietnam's basic advantages are cheap labor and abundant resources. Many people, including prestigious foreign experts, believe that human resources are Vietnam's strength. However, the education system considered high in our country has not contributed much to creating a high and sustainable growth rate, especially for the development of the business sector. The training and building of a team of Vietnamese businessmen has not received due attention. Our country only has an abundance of unskilled, untrained labor, and the number of workers is very small.

Technical staff accounts for a very low proportion. Because of the limitations in both expertise and foreign languages, it has significantly limited the ability to exploit information and development opportunities of enterprises. Therefore, managers need to have clear policies to manage this force in order to achieve their goals. Organizational capacity is the ability to manage the people of the enterprise to achieve competitive advantage. To achieve organizational capacity, the enterprise needs to build a working process, organizational structure and information transmission system suitable for the rapid changes of the market. Sometimes we think that a talented manager and a team of highly skilled employees will create a competitive advantage for the enterprise. That is an incomplete perception. Reality has shown that competitive advantage is created not only based on the ability to plan optimal development strategies but also depends on how that strategy is perceived by specific employees to meet customer needs.

While leadership helps businesses to have business directions, adapt to changes in the external environment and change their management policies to suit those changes, human resource management helps businesses to convey the above contents into specific actions of employees, in order to meet customer expectations. Human resource management is demonstrated through regulations on how employees work such as what they do, where they do it, how long they do it, and who they work with, this is based on two principles: Management activities must be closely linked together, and management activities must be unified with each other.

Corporate culture is expressed through the business philosophy of the enterprise. The level of corporate culture, whether it is high or low, and the goal of the enterprise's existence, basically depends on the business leader. In the personality of an entrepreneur, the factors of courage and moral qualities have a direct impact on corporate culture.

of the enterprise and thus will affect the general corporate culture. If a businessman is incompetent, it will be difficult to survive in competition, there will be no opportunity to create corporate culture of the enterprise, even if the businessman has business capacity, good at management, but he does not dare or does not want to express his personal views, opinions about the business, he cannot create corporate culture of his enterprise, besides that is moral quality, the condition for the benefit to be associated with beauty, the right...

Competence here means professional competence and management competence - which are necessary conditions for the formation of corporate culture. Nowadays, in the knowledge-based economy, science and technology are developing rapidly. To win in competition, first of all, business leaders must be talented. Talent in grasping scientific and technological achievements and creatively applying them to the production process increases the intellectual content of each product unit, while reducing the consumption of energy and raw materials. Talent in understanding and evaluating the market situation, forecasting the changing trends of supply and demand, thereby being able to go ahead and take the lead in outlining the business's action plan. Talent in financial management so that every penny of capital spent is highly effective, without loss or waste. Talent in human resource management to be able to promote the creativity and talent of each person in each position and orient them to strive for the benefit of the individual as well as for the long-term development of the enterprise. In order to improve the capacity of business leaders, the leaders themselves must be aware of the importance of this and they must always be aware to learn and improve themselves in the process of production - business activities, business management. They not only learn about theory but also have to learn in practice. The issues they need to grasp are information about the market, scientific and technological advances... not only in the domestic scope but also in foreign markets.

In addition to improving capacity, cultivating moral qualities is also very meaningful. Talking about moral qualities is not only a matter of personality and reputation of the businessman. People must understand that as leaders, their personality has a direct impact on employees in the process of directly carrying out production and business activities, and it is through the provision of goods and services that they trade that will create the image of the business. Business leaders must realize that moral qualities in business are one of the factors that determine the success of the business.

To succeed in the market, talent alone is not enough. Entrepreneurs also need to have an attitude of respect for the lives, dignity and legitimate rights of consumers (this will make them more interested in improving the quality of products and services), subordinates and customers. In today's era, any business can only be successful and have lasting success if the manager knows how to arouse and promote the sense of responsibility, self-awareness, passion for creativity of the staff while respecting the rights of customers and customers. Business leaders must be aware of the importance of these qualities, know how to learn, practice and constantly strive for them throughout the entire business process. And FPT leaders, especially Mr. Truong Gia Binh, the company's general director, are a typical example.

3. Improve awareness and qualifications of staff

As presented above, corporate culture directly affects the spirit, working attitude of each member of the enterprise and their loyalty to the enterprise. On the contrary, the attitude and working spirit of each employee in each business activity of the enterprise reflects the corporate culture of the enterprise. The staff of the enterprise has awareness

Only by understanding the importance of building the image of the company, achieving the goals that the company pursues, and conducting business activities for the benefit of the company and consumers can the corporate culture of the enterprise have the opportunity to develop. All FPT employees are aware of and proud of the culture at their company and they are also proud to be citizens of FPT.

New employees are the ones who directly carry out business activities, and are the ones who decide whether the goals and ideals of the business leaders can become reality or not. Therefore, improving the professional qualifications of employees is of utmost importance to ensure the quality of the business's products.

For the team conducting marketing and business activities, enterprises need to improve their ability to research and forecast the market (Vietnam has not focused on market research, the information collected from the market is often inaccurate and incomplete); the ability to build and implement marketing plans such as brand development, sales distribution systems, building promotion and advertising programs; foreign language proficiency to be able to deal directly with foreign customers. Currently, there are many short-term and medium-term training programs of Vietnamese universities and training cooperation programs with foreign countries that can meet this training need. Enterprises can also select and send people to study abroad with their own budget. However, it is necessary to check and evaluate their training programs to avoid wasting money, and to avoid considering these programs as a way to solve "regimes and policies" for long-term employees. The direct production team is an important team that determines the success or failure of the business because they directly participate in the processes that the business has planned. For direct labor, including sales staff and workers

Technical and operational personnel, advanced training, labor discipline and industrial style are most important.

In addition, it is necessary to show the staff their importance in the success of the business. If you want employees to work wholeheartedly for the business, the business leaders themselves must care about their interests, must show them that their interests are closely linked to the interests of the company, and whether the company can develop sustainably or not depends on whether they care about the interests of partners, customers and the interests of the whole society or not. That concern is shown in every business activity, in communication with partners and customers. Thus, economic benefits greatly affect the attitude and work awareness of employees, if the company pays them a fair salary, they themselves will realize that they have to improve their awareness and qualifications, and they will devote themselves to the company. However, salary is not the only factor. As presented from the beginning, economic benefits are not all that businesses aim for. If they only think about their own interests, they will not be able to survive and develop, but must care about the interests of the business objects. That is the sufficient condition of Corporate Culture. The same goes for employees in the enterprise, besides material life, they also have a rich spiritual life and money sometimes cannot compare. Through the analysis in chapter 2 on human resource management strategy at FPT, it can be seen that the reason FPT always attracts talented people is because they know how to pay appropriate salaries and create a rich spiritual life for their employees.

Thus, we can see that the staff plays an important role in creating the image of the business, they are the ones who directly serve customers, directly create products according to customer requirements, so they will decide the image of the business in the eyes of consumers and the whole society. To create a good image of the business, the business must

Enterprises must have highly qualified employees, aware of their roles, responsible for their work, and aware of the stable development goals of the enterprise. To have such employees, business leaders must pay attention to improving their qualifications and know how to encourage creativity, and know how to create in their employees a spirit of self-awareness and enthusiasm for the goals set by the company. Of course, each enterprise has different ways to build a good team of employees.

4. Enterprises need to focus on the issue of building a human resource management strategy for the enterprise.

The competitiveness of enterprises depends largely on the human resource factor. Human resources are a solid foundation for the competitiveness of enterprises in the future. The quality of human resources is decisive for the transformation of production and economic structures according to the overall plan. After all, human resources are also a decisive factor for the level of socio-economic development and the level of success of the innovation, industrialization and modernization of the country that our country is pursuing. However, the scale of the technical workforce is still small, the number of skilled workers is still too low, so it cannot meet the development requirements of enterprises in terms of both quantity and quality for key industries in the next 10 years. Labor and employment experts have a common opinion that we are lacking a high-quality workforce, but at the same time there is a "surplus" of technical workers due to poor quality, or a surplus of this specialty, a shortage of that specialty. In addition, the problem of using trained labor also has many unreasonable things. On the other hand, although technical workers account for a small proportion of the labor force, they are unevenly distributed among regions and industries.

Enhancing FPT Corporation's competitiveness through building corporate culture - 10

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