Corporate culture of Vietnam Industrial and Commercial Bank, case study of Hai Ba Trung Industrial and Commercial Bank branch

CONCLUDE

Through the above studies, it can be seen that corporate culture is not an easy issue to have in a short time, but it is a process of formation and development with many ups and downs to affirm the name of the Hai Ba Trung Industrial and Commercial Bank Branch. People's awareness of corporate culture has gradually improved even though research in this field has not been completed. Reality shows that there are still many employees who do not have a correct understanding of corporate culture, which reduces the strength of the enterprise. Thus, it requires business leaders to always focus on training and fostering employees in the entire enterprise about corporate culture. Because only by understanding it can we contribute to building and developing the corporate culture of our enterprise to become stronger and stronger. To build and develop corporate culture requires the consensus of all members of the enterprise, not the responsibility of any individual in the enterprise.

This proves that more than ever at the present time, the issue of corporate culture must be placed at the forefront of its development and business strategy. The Hai Ba Trung Branch of the Industrial and Commercial Bank has considered this the most valuable asset, the decision to survive and is indispensable to embark on a new journey full of challenges in the integration environment. And if we do not start today, do not invest effort, at any time we are losing our brand in the market. Corporate culture has countless forms of expression, but note that corporate culture cannot be implemented overnight.

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It can take days or decades to build a culture. Building cultural values is not a slogan, it must be nurtured by each individual in the business. Building culture is the key to sustainable and long-term business development.

Due to the limited time and experience of the author in this rather complex and new field, the thesis certainly has many shortcomings and subjectivity. The author hopes to receive guidance and further comments from researchers, teachers, managers and students to make the thesis more complete. Once again, the author would like to express his deep gratitude to MSc. Nguyen Le Hang and the staff of the Hai Ba Trung Branch of the Bank for Industry and Trade for their dedicated help in completing this thesis.

LIST OF REFERENCES

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National Political Publishing House, Hanoi

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National Political Publishing House, Hanoi.

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Report 2001. National Political Publishing House, Hanoi.

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http://www.vietinbank.vn/web/home/vn/research/09/090323.html

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http://www.vietinbank.vn/web/home/vn/research/09/090113_vanhoa.html

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http://www.vietinbank.vn/web/home/vn/research/09/090521.html

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http://www.vietinbank.vn/web/home/vn/research/08/080711_3.html

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APPENDIX

SURVEY FORM

ABOUT CORPORATE CULTURE AT NHCT HAI BA TRUNG

(Please mark )on the option that you think is reasonable)

Part I: Personal Information

Full name: (not required)................................................................................

Gender: □ Male □ Female

Age: □ Group <20 □ Group 30-39 □ Group >50

□ Group 20-29 □ Group 40-49

Time working at the Bank: □ Less than 1 year □ From 1- 5 years

□ From 5-10 years □ From 10-15 years

□ From 15-20 years □ 20 years or more Job position: □ Director, Deputy Director

□ Head, Deputy Head of Department

□ Staff

Part II: Information on corporate culture (CLC)

1. Have you ever heard of or attended any courses on VHDN?

□ Ever □ Never

2. According to you, what are the characteristics of VHDN? (multiple options can be selected)

□ Office exterior and interior architecture

□ Rituals and communication methods within and outside the membership

□ Bank logo and service brand

□ Language and slogans

□ Typical publications such as reports, promotional materials about banks

□ Ideal

□ Values, beliefs and attitudes towards banking development

□ History of development and cultural traditions

□ Other comments:……………………………………………………………………………………

3. In your opinion, what role does corporate culture play in business development? (multiple options can be selected)

□ Create a unique culture

□ Create a positive, collaborative and unified working atmosphere

□ Create a long-term commitment mentality

□ Improve competitiveness against competitors

4. Factors affecting the development of VHDN, ranked in order

important from 1 to 3:

□ National culture

□ Leader

□ History of bank formation

5. Should Hai Ba Trung Commercial Bank pay attention to the issue of building corporate culture?

□ Very necessary □ Necessary

□ Normal □ Not required

6. In your opinion, what are the characteristics of your bank? (You can choose multiple options)

□ High spirit of solidarity and unity throughout the bank

□ Reputation with customers

□ Organize mass, cultural, artistic and sports movements

□ Fully comply with the regulations

□ Other comments:…………………………………………………………….

7. How do you perceive the working style of the Board of Directors?

□ Very comfortable, always listens and enthusiastically guides and instructs subordinates

□ Are people with experience and working capacity

□ Autocratic, often criticizing employees for wrongdoings

Corporate culture of Vietnam Industrial and Commercial Bank, case study of Hai Ba Trung Industrial and Commercial Bank branch - 11

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