Table 3.4 Survey sample statistics
Information
Result | Proportion | ||
Sex | Male | 106 | 53.00% |
Female | 94 | 47.00% | |
Total | 200 | 100.00% | |
Title | Manage | 13 | 6.50% |
Staff | 187 | 93.50% | |
Total | 200 | 100.00% | |
Marital status | Single | 148 | 74.00% |
Married | 52 | 26.00% | |
Total | 200 | 100.00% | |
Income | < 7 million | 124 | 62% |
7 – 12 million | 64 | 32% | |
>12 million | 12 | 6% | |
Total | 200 | 100.00% | |
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Evaluation Results of Quality Indicators and Importance of Each Indicator

(Source: author's calculation)
3.7 Summary
Chapter III presents the sources of information collected, methods and tools of collection, sample design - sample selection, data processing methods, scales of concepts, characteristics of the survey sample. This is a necessary preparation step for the implementation and determination of research results.
CHAPTER IV
RESEARCH RESULTS
Chapter III presented the research methodology and evaluated the measurement scales of the concepts. Chapter IV presented the results of testing the research model and the proposed hypotheses.
4.1 Measurement model validation
The scale of the quality of work life model is based on the scale of Nguyen et al. (2011). The preliminary survey results showed that there were no differences or changes in the components of the scale for bank employees.
To test the model, the reliability of each component of the quality of work life scale will be assessed through Cronbach's Alpha reliability.
After using Cronbach's Alpha to eliminate variables that do not meet the reliability requirements, the variables that meet the requirements will continue to be included in the exploratory factor analysis (EFA) for the scale of quality of work life, the scale of job satisfaction and the scale of work performance. The purpose of EFA is to explore the structure of the scale of quality of work life and work performance of bank employees in Ho Chi Minh City. Finally, all components are included in the multiple regression analysis to confirm the initial hypothesis.
4.1.1 Preliminary assessment of the scale using Cronbach's Alpha
Cronbach's Alpha coefficient is used to eliminate unsuitable variables first. Variables with corrected item-total correlation coefficients less than 0.30 will be eliminated and the scale selection criteria is when it has a reliability of 0.60 or higher.
According to Hoang Trong and Chu Nguyen Mong Ngoc (2008, page 24): “Many researchers agree that when Cronbach's Alpha is from 0.8 or higher to nearly 1, the measurement scale is good, from nearly 0.7 to nearly 0.8 is usable. Some researchers also suggest that Cronbach's Alpha from 0.6 or higher can be used in the case of
the concept being measured is new or novel to the respondent in the research context (Nunnally, 1978; Peterson, 1994; Slater, 1995)”.
In theory, the higher the Cronbach's Alpha, the better (the scale has high reliability). However, this is not really the case. A Cronbach's Alpha coefficient that is too large (Alpha> 0.95) shows that there are many variables in the scale that are not different from each other (meaning they measure the same content of the research concept). This phenomenon is called redundancy.
The results of Cronbach Alpha reliability testing show that the variables belonging to the component scales all have a reliability greater than 0.50, the total variable correlation of each observed variable is > 0.30. Specifically: the scale for satisfaction of existence needs (TT) has a Cronbach alpha of 0.847; the scale for satisfaction of relationship needs (QH) has a Cronbach alpha of 0.852; the scale for satisfaction of knowledge needs (KT) has a Cronbach alpha of 0.852; the scale for satisfaction of job satisfaction (HL) has a Cronbach alpha of 0.876 and the scale for work performance (KQ) has a Cronbach alpha of 0.836. The total variable correlation coefficients of the scales are all higher than the allowable level (greater than 0.3). Therefore, all observed variables have a reliability level to be used for exploratory factor analysis EFA in the next step.
Table 4.1 Cronbach Alpha test results of the scales
Status
Scale | Number of observed variables | Cronbach's Alpha | Correlation coefficient between variable-sum minimum | |
1 | Satisfaction of existence needs (TT) | 3 | 0.847 | 0.705 |
2 | Relationship needs satisfaction (QH) | 3 | 0.852 | 0.709 |
3 | Satisfaction of knowledge needs (KT) | 3 | 0.852 | 0.697 |
4 | Job satisfaction (HL) | 5 | 0.876 | 0.679 |
5 | Work results (KQ) | 4 | 0.836 | 0.630 |
(Source: SPSS results)
4.1.2 Exploratory factor analysis (EFA)
All observed variables are put into exploratory factor analysis (EFA) to reduce or summarize the data and calculate the reliability (Sig) of the observed variables to see if they are closely related to each other. When conducting exploratory factor analysis, researchers often pay attention to the following criteria:
- KMO coefficient >= 0.5; significance level of Bartlett test <= 0.05. KMO (Kaiser – Meyer – Olkin measure of sampling adequacy) is an indicator used to consider the appropriateness of EFA, 0.5 ≤ KMO ≤1 then factor analysis is appropriate. Kaiser (1974) suggested that KMO ≥ 0.90 is very good; KMO ≥ 0.80: good; KMO ≥ 0.70: acceptable; KMO ≥ 0.60: acceptable; KMO≥ 0.50: bad; KMO< 0.50: unacceptable.
- Factor loading >= 0.5. According to Hair & colleagues (2006), factor loading is an indicator to ensure the practical significance of EFA. Factor loading > 0.3 is considered to have achieved the minimum level; > 0.4 is considered important; >= 0.5 is considered to have practical significance. Hair & colleagues (2006) also advise that: if choosing the factor loading standard > 0.3, the sample size must be at least 350, if the sample size is about 100, the factor loading standard should be > 0.55, if the sample size is about 50, the factor loading must be > 0.75.
- Total extracted variance >= 50%
- Eigenvalue coefficient >1
- The difference in factor loading coefficients of an observed variable between factors is >= 0.3 to ensure discriminant value between factors.
- Principal Component Analysis extraction method with Varimax rotation and stopping point for extracting factors with eigenvalue >1
4.1.2.1 Quality of work life scale
After testing the scale using Cronbach's Alpha, all 9 observed variables of the 3-component work life quality scale met the requirements and were included in the EFA analysis.
When analyzing EFA with the work quality life scale, the author used the Principal Component Analysis extraction method with Varimax rotation and the stopping point for extracting factors with Eigenvalue >1.
The results of EFA analysis show that 9 observed variables are analyzed into 3 factors. The factor loading coefficients of the observed variables are all > 0.5, so the observed variables are all important in the factors. The difference in factor loading coefficients of an observed variable between factors is all > 0.3, so the discriminant value between factors is guaranteed.
KMO & Bartlett results: KMO coefficient = 0.754 meets the requirement > 0.5 so EFA is suitable for the data. The Chi-Square statistic of Bartlett test reaches 1.131 with significance level Sig = 0.000; therefore, the observed variables are correlated with each other in the overall scope.
Eigenvalue = 1.011 >1 meets the requirements, the stopping point is at the 3rd factor with the extracted variance reaching 77.218%, meaning that the 3 extracted factors explain 77.218% of the data variation (see Appendix 6).
Table 4.2 EFA results of the quality of working life scale
STT
Variable name | Factor name | ||||
1 | 2 | 3 | |||
1 | KT3 | 0.849 | Satisfaction of knowledge needs (KT) | ||
2 | KT1 | 0.822 | |||
3 | KT2 | 0.787 | |||
4 | QH1 | 0.848 | Relationship needs satisfaction (QH) | ||
6 | QH2 | 0.842 | |||
7 | QH 3 | 0.810 | |||
8 | TT2 | 0.834 | Satisfaction of existence needs (TT) | ||
9 | TT1 | 0.827 | |||
10 | TT3 | 0.788 | |||
(Source: SPSS results)
The first factor includes the following three observed variables:
KT1: My job allows me to perform to the best of my ability KT2: My job helps me improve my professional skills KT3: My job helps me develop my creativity
This factor is named Satisfaction of knowledge needs , symbolized as KT.
The second factor consists of 3 observed variables: QH1: I have good friends at the bank
QH2: After work, I have enough time to relax and entertain. QH3: I am respected at the bank.
This factor is named Relationship Need Satisfaction , symbolized as QH.
The third factor consists of 3 observed variables: TT1: The bank provides me with good welfare regime TT2: I am satisfied with my income at the bank
TT3: My current job at the bank ensures my livelihood. This factor is named Existence Need Satisfaction , denoted by TT.
4.1.2.2 Job Satisfaction Scale
The results of factor analysis for the job satisfaction scale showed that 1 factor was extracted and no observed variables were eliminated. With coefficient
KMO = 0.866, Chi-Square test = 476.243, significance level Sig = 0. Factor loading coefficients of all variables are above 0.7; extracted variance is 67.080%. Thus, all observed variables of the job satisfaction scale meet the requirements (see Appendix 7).
4.1.2.3 Performance Measurement Scale
Similarly, the factor analysis results for the work performance scale showed that there was also 1 factor extracted and no observed variables were eliminated. With the KMO coefficient = 0.810, Chi-Square test = 301.927, significance level Sig = 0. The factor loading coefficient of all variables was above 0.7; the extracted variance was 67.378%. Thus, all observed variables of the work performance scale met the requirements (see Appendix 8).
Thus, after performing exploratory factor analysis (EFA), officially testing the reliability of the work quality life scale, there was no variable elimination, so the research model remained the same as the original.
4.2 Regression analysis
Model analysis: includes 2 regression models: (1) analysis of the impact of quality of work life on work performance, (2) quality of work life on job satisfaction.
Issues to consider in regression models:
- First, before performing regression, we consider the linear correlation between all variables (independent variables and dependent variables, and between independent variables with each other), to see the degree of close relationship between variables.
- Second, test the suitability of the regression model to the data set using the adjusted coefficient of determination (adjusted R2 ) , which measures the percentage of variation explained in the dependent variable taking into account the relationship between sample size and the number of independent variables in the multiple regression model, thus avoiding exaggerating the model's ability to explain the dependent variable; test the suitability of the overall model using the F statistic.
- Third, test the significance level of the partial coefficients using the t statistic.
- Fourth, check for violations of assumptions (linear relationship assumption, residual assumptions: constant variance, normal distribution, independence and assumption of no correlation between independent variables), because if the assumptions are violated, the estimation results will no longer be reliable.
- Fifth, determine the importance of variables in the model.
4.2.1 Correlation analysis
Before conducting regression analysis, we will consider the linear correlation between the dependent variable and each independent variable, as well as between the independent variables with each other. The larger the correlation coefficient between the dependent variable and the independent variables, the higher the relationship between the dependent variable and the independent variables, and thus regression analysis may be appropriate. On the other hand, if there is a large correlation between the independent variables, this means that multicollinearity may occur in the regression model.
The Person correlation coefficient is used to examine the linear correlation between the dependent variable and each independent variable, as well as between independent variables with each other. This coefficient is always in the range from -1 to 1, taking the absolute value, if it is greater than 0.6, we can conclude that the relationship is tight, and the closer it is to 1, the tighter the relationship, if it is less than 0.3, we know that the relationship is loose.
Table 4.3 Correlation coefficient
(N=200)
Correlate
HL | Result | TT | QH | KT | |
HL | 1 | 0.986 | 0.748 | 0.715 | 0.735 |
Result | 0.986 | 1 | 0.766 | 0.735 | 0.742 |
TT | 0.748 | 0.766 | 1 | 0.478 | 0.568 |
QH | 0.715 | 0.735 | 0.478 | 1 | 0.483 |
KT | 0.735 | 0.742 | 0.568 | 0.483 | 1 |
(Source: SPSS results)
The analysis results show that there is a correlation between Job satisfaction and the independent variables Existence needs satisfaction, Relationship needs satisfaction, Knowledge needs satisfaction and this relationship is relatively strong.





