Corporate culture of Vietnam Industrial and Commercial Bank, case study of Hai Ba Trung Industrial and Commercial Bank branch

□ Fail to create trust and admiration from employees

□ Other comments:……………………………………………………………………………………

8. Do you regularly interact with superiors and officers in the bank?

□ Very often □ Moderately

□ Rarely □ Very rarely

9. Do you like to participate in mass, cultural, artistic and sports movements organized by your bank?

□ Like very much □ Neutral □ Don't care

10. According to you, the cultural, union, artistic and sports movements organized by your bank:

□ Very lively and helpful, helps people feel comfortable, closer and understand each other better

□ Nothing special, just a formality

□ No need to organize it, wasting time and money

11. Do you often wear uniform and badge to the bank?

□ Very often (on all working days)

□ Regularly (on certain days of the week)

□ Rarely (only during meetings and important days)

□ Never because the bank does not have uniforms and employee cards

□ Other comments:……………………………………………………………

12. What do you understand about your bank's policies, business direction and customers?

□ Know very clearly □ Normal

□ Know but not very well □ Don't know anything

13. How do you perceive the decisions made in your bank?

□ Very suitable for everyone

□ Sometimes unreasonable

□ Completely inappropriate

□ Other comments: ……………………………………………………………

14. You build trust and unity by:

□ Share your thoughts and difficulties with colleagues

□ Try to understand your co-workers' behavior and habits

□ Regularly remind colleagues of the value of the collective

□ Strive to build and strengthen cooperative relationships among members

□ Regularly update information on your bank's policies and business directions.

□ Other comments:……………………………………………………………………………………..

15. As a member of NHCT Hai Ba Trung, do you find:

□ Very proud □ Neutral □ Not proud at all

16. How do you feel during the working process?

□ Very comfortable because I always receive trust, support and help from everyone

□ Not very comfortable because sometimes there is scrutiny from superiors and colleagues

□ Very stressful and constrained due to pressure and close supervision from superiors

□ Other comments: …………………………………………………………....

17. What do you feel the bank brings to you? (multiple options available)

□ High and stable income

□ Solidarity with colleagues

□ Promotion opportunities

□ Social status

□ Good environment for comprehensive development

□ Other comments: …………………………………………………………....

18. Do you have confidence in the leadership and development of your bank?

□ Very trustworthy

□ Relatively trustworthy

□ Absolutely no trust

Thank you very much!

INDEX

INTRODUCTION 1

CHAPTER I: GENERAL THEORY OF CORPORATE CULTURE 4

I. Corporate culture 4

1. Some concepts 4

1.1. Culture 4

1.2. Corporate culture 5

2. Components of corporate culture 7

2.1. The tangible processes and structures of the enterprise 8

2.2. Acceptable values 12

II. The role of corporate culture 16

1. For business management activities 17

1.1. Strategic Management 17

1.2. Human resource management 18

1.3. Production and service management 19

1.4. Financial Management 19

1.5. Marketing 20

2. For business performance 20

2.1. Building solidarity 20

2.2. Coordination and control 21

2.3. Risk Reduction 21

2.4. Create engine 22

2.5. Increase competitive advantage 22

3. The role of corporate culture in society 23

III. Building corporate culture 25

1. Origin of corporate culture 25

2. Factors affecting corporate culture 27

2.1. National culture 27

2.2. Leader 29

2.3. History of business formation 30

CHAPTER 2: CURRENT STATE OF CORPORATE CULTURE AT HAI BA TRUNG INDUSTRIAL AND COMMERCIAL BANK 32

I. Overview of Hai Ba Trung Industrial and Commercial Bank 32

1. History of formation and development 32

1.1. Formation stage of Hai Ba Trung District Industrial and Commercial Bank 32

1.2. Development stage after equitization 33

2. Organizational chart 34

3. Business products and services 34

4. Overview of business results of Industrial and Commercial Bank Hai Phong

Mrs. Trung in 2009 37

II. Characteristics of human resources of Hai Ba Trung Industrial and Commercial Bank 41

1. Staff structure by function 41

2. Staff structure by gender and age 42

3. Staff structure by level 43

III. Corporate culture at Hai Ba Trung Industrial and Commercial Bank 45

1. Awareness of corporate culture of staff at Hai Ba Trung Industrial and Commercial Bank 45

1.1. Level of importance placed on corporate culture 45

1.2. Expression of corporate culture 46

2. Corporate culture of Hai Ba Trung Industrial and Commercial Bank Branch 47

2.1. Visual symbols 47

2.2. Non-visual symbols of corporate culture 54

3. Comments on the working environment at the Industrial and Commercial Bank Hai Ba Trung Branch 58

3.1. Board of Directors 58

3.2. Working environment 60

CHAPTER III: SOLUTIONS TO IMPROVE QUALITY 62

CORPORATE CULTURE AT BRANCH 62

HAI BA TRUNG INDUSTRIAL AND COMMERCIAL BANK 62

I. The need to build and promote corporate culture 62

1. On the social aspect 62

2. On the business side 63

II. Strategy for building and developing corporate culture of Hai Ba Trung Industrial and Commercial Bank Branch 66

1. Content of implementing corporate culture 67

2. Building and developing the brand of Hai Ba Trung Industrial and Commercial Bank Branch 68

3. Implement the construction of corporate culture of the Hai Ba Trung Industrial and Commercial Bank Branch 69

3.1. Target 69

3.2. The construction of corporate culture of the Hai Ba Trung Branch of the Bank for Industry and Trade ensures the requirements of 69

3.3. Organizing the building and development of corporate culture at the Hai Ba Trung Industrial and Commercial Bank Branch 70

III. Solutions to develop and improve corporate culture at the Industrial and Commercial Bank Hai Ba Trung Branch 71

1. Leaders need to be role models for the entire Branch 71

2. Foster and raise awareness of corporate culture for staff.

staff at Branch 73

3. Have a reasonable customer policy 75

4. Pay attention to propaganda, education and mobilization of staff 76

5. Increase material investment in building and developing corporate culture 78

CONCLUSION 80

LIST OF REFERENCES 82

APPENDIX 85

LIST OF ABBREVIATIONS

ATM

Automated trading machine
DN	Business
ILO	International Labor Organization
NH	Bank
NHCT	Industrial and Commercial Bank
State Bank of Vietnam	State Bank
SR	Gender ratio
UNDP	United Nations Development Programme
UNESCO	United Nations Educational, Scientific and Cultural Organization
VHDN	Corporate culture
Vietinbank	Vietnam Joint Stock Commercial Bank for Industry and Trade
VND	Vietnamese Dong
WTO	World Trade Organization
XLRR	Risk Management

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