Bank Selection

REFERENCES A. Domestic documents 1. Hoang Thi Anh Tho, 2017. Research on factors affecting the decision to choose a savings bank of individual customers in Hue. SCIENCE & TECHNOLOGY DEVELOPMENT , Vol 20, No Q3 – 2017. 2. Hoang Trong and Chu Nguyen Mong Ngoc, 2008. Analyzing research data with ...

Figure 1.1: Consumer behavior research model Consumer behavior researchers show that consumer needs are expressed in both rational and emotional aspects. According to Tho and Trang (2009), this consumer behavior model is described in Figure 1.1. Thus, consumer behavior can be understood as the ...