Summary of Elements of Relationship Marketing

In the B2C context, recent studies have viewed the concept of relationship marketing in a more practical sense. Although there are different terms used for relationship marketing, they are similar in meaning. Because, ...

Expert Interview Questionnaire

151. Yoon, Y., & Uysal, M. (2005), An examination of the effects of motivation and satisfaction on destination loyalty: a structural model, Tourism Management , 26 (1), 45-56. 152. Yu, YT, & Dean, A. (2001), The ...

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