Table 3.6. Spending, accommodation and demand for tourism goods and services of international tourists
Target
Total tourist | Asia | Europe | America-Australia | |||||
Number quantity | Proportion shared | Quantity (People) | Proportion (%) | Quantity (People) | Proportion (%) | Quantity (People) | Rate (%) | |
250 | 100% | 135 | 54 | 69 | 27.6 | 46 | 18.4 | |
1. Spending | ||||||||
From 100-<500 USD | 88 | 35.2 | 55 | 40.7 | 19 | 27.5 | 14 | 30.43 |
From 500-<900 USD | 79 | 31.6 | 46 | 34.1 | 21 | 30.4 | 12 | 26.09 |
From 1000-<3000 USD | 46 | 18.4 | 20 | 14.8 | 16 | 23.2 | 10 | 21.74 |
From 3000-<5000 USD | 20 | 8 | 8 | 5.93 | 7 | 10.1 | 5 | 10.87 |
From 5000- <8000 USD | 11 | 4.4 | 4 | 2.96 | 4 | 5.8 | 3 | 6.52 |
From 8000-> 10000 USD | 6 | 2.4 | 2 | 1.48 | 2 | 2.9 | 2 | 4.35 |
2. Date of stay | ||||||||
=<1 day | 102 | 40.8 | 54 | 40 | 28 | 40.6 | 20 | 20 |
=>1-2 days | 72 | 28.8 | 39 | 28.9 | 20 | 29 | 13 | 13 |
=>3 days | 39 | 15.6 | 24 | 17.8 | 9 | 13 | 6 | 6 |
=> 4 days | 22 | 8.8 | 10 | 7.41 | 8 | 11.6 | 4 | 4 |
Over 5 days | 15 | 6 | 8 | 5.93 | 4 | 5.8 | 3 | 3 |
3. Number of times customers return to Da Nang | ||||||||
First time | 190 | 76 | 109 | 80.7 | 51 | 73.9 | 30 | 65.22 |
Second time | 40 | 16 | 20 | 14.8 | 12 | 17.4 | 8 | 17.39 |
Third time | 12 | 4.8 | 4 | 2.96 | 4 | 5.8 | 4 | 8.70 |
Fourth time | 8 | 3.2 | 3 | 2.22 | 2 | 2.9 | 3 | 6.52 |
More than 5 times | 0 | 0 | 0 | 0 | 0.00 | |||
4. Goods and services used by tourists | ||||||||
Sightseeing, entertainment entertainment | 144 | 57.6 | 78 | 57.8 | 34 | 49.3 | 32 | 69.57 |
Enjoy the specialties, food | 138 | 55.2 | 72 | 53.3 | 37 | 53.6 | 29 | 63.04 |
Room rental service stay | 81 | 32.4 | 41 | 30.4 | 22 | 31.9 | 18 | 39.13 |
Shopping for stock think | 102 | 40.8 | 53 | 39.3 | 28 | 40.6 | 21 | 45.65 |
Shipping Services | 85 | 34 | 43 | 31.9 | 22 | 31.9 | 20 | 43.48 |
Laundry and bath services steam… | 53 | 21.2 | 20 | 14.8 | 16 | 23.2 | 17 | 36.96 |
Booking airline tickets, train, car | 48 | 19.2 | 17 | 12.6 | 15 | 21.7 | 16 | 34.78 |
Enjoy the specialties, food | 138 | 55.2 | 72 | 53.3 | 37 | 53.6 | 29 | 63.04 |
Maybe you are interested!
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Summary of Ranking Results of Vietnam's Import Market of Traditional Goods -
Balancing Supply and Demand of a Country's Currency in the Foreign Exchange Market -
New Manifestations of Use Value and Value in the Process of Improving the Competitiveness of Goods in the Modern Market -
Foreign Currency Demand in the Informal Foreign Exchange Market -
Reality of Supply and Demand of Branded Packaged Bread Market in Ho Chi Minh City.
Source: Author's survey results in 2016
Table 3.7. Labor situation of surveyed tourism businesses in Da Nang city
Target
Accommodation business | Travel agency | Food and beverage business | |||||
Number (DN) | Rate (%) | Number (DN) | Rate (%) | Number (DN) | Rate (%) | ||
Number of surveyed enterprises (65 enterprises) | 29 | 45% | 13 | 20% | 23 | 35% | |
Number of employees | 690 | 100.00 | 91 | 100.00 | 348 | 100.00 | |
1. gender | Male | 137 | 19.86 | 41 | 45.05 | 139 | 39.94 |
Female | 553 | 80.14 | 50 | 54.95 | 209 | 60.06 | |
2. Age | Under 30 | 219 | 31.8 | 39 | 42.86 | 155 | 44.54 |
From 30-45 | 428 | 62.07 | 37 | 40.66 | 135 | 38.79 | |
From 45 | 42 | 6.13 | 15 | 16.48 | 58 | 16.67 | |
3. Level Expertise | University | 28 | 4.12 | 25 | 27.98 | 13 | 3.7 |
College | 49 | 7.15 | 13 | 13.92 | 14 | 3.9 | |
Intermediate | 119 | 17.19 | 11 | 11.60 | 21 | 6.10 | |
Profession | 277 | 40.18 | 26 | 28.7 | 82 | 23.5 | |
General labor | 216 | 31.36 | 16 | 17.8 | 219 | 62.8 | |
4. Foreign language proficiency language | University, college | 66 | 9.5 | 24 | 26.2 | 24 | 6.8 |
Intermediate | 246 | 35.71 | 33 | 36.8 | 102 | 29.31 | |
Certificate | 378 | 54.79 | 34 | 37 | 222 | 63.89 | |
5. Enterprises provide vocational training for Labor | On-site | 278 | 40.3 | 37 | 40.2 | 185 | 53.1 |
Vocational school | 36 | 5.2 | 7 | 7.9 | 44 | 12.6 | |
Intermediate | 30 | 4.3 | 4 | 4.6 | 16 | 4.6 | |
College, university | 24 | 3.5 | 5 | 5.6 | 10 | 2.9 | |
Never | 322 | 46.7 | 38 | 41.7 | 93 | 26.8 | |
Source: Author's survey results in 2016
Table 3.8. Revenue and contribution of Da Nang tourism in the period 2000-2016 (Exchange rate calculated at actual value)
Unit: billion VND
Year
Total GRDP of Da Nang City (Billion VND) | Direct Revenue | Indirect Revenue | |||
Billion VND | % GRDP | Billion VND | % GRDP | ||
2003 | 7.014 | 256 | 3.65 | 537 | 7.65 |
2004 | 7,524 | 290 | 3.85 | 610 | 8.10 |
2005 | 8,941 | 339 | 3.79 | 745 | 8.34 |
2006 | 8,775 | 338 | 3.85 | 744 | 8.47 |
2007 | 9,564 | 369 | 3.86 | 776 | 8.11 |
2008 | 11,691 | 407 | 3.48 | 894 | 7.65 |
2009 | 12,865 | 435 | 3.38 | 959 | 7.45 |
2010 | 15,474 | 626 | 4.05 | 1.515 | 9.79 |
2011 | 20,384 | 874 | 4.29 | 2,274 | 11.15 |
2012 | 24,663 | 891 | 3.61 | 2,250 | 9.12 |
2013 | 31,321 | 1,239 | 3.96 | 3,097 | 9.89 |
2014 | 35,267 | 2,000 | 5.67 | 4,140 | 11.74 |
2015 | 38,453 | 2,608 | 6.78 | 6,000 | 15.60 |
2016 | 41,570 | 3,384 | 8.14 | 7,784 | 18.73 |
Source: [15]; [48]
APPENDIX 2
LIST OF INVESTIGATED ENTERPRISES AND INVESTIGATION FORM
1. LIST OF INVESTIGATED ENTERPRISES
STT
Business name | Business sector | |
1. | SILVERSHORES Investment and Development Company Limited | ACCOMMODATION SERVICES |
2. | Bac My An Tourist Joint Stock Company | ACCOMMODATION SERVICES |
3. | Golden Palace Joint Stock Company | ACCOMMODATION SERVICES |
4. | United States Corporation | ACCOMMODATION SERVICES |
5. | Minh Toan Trading and Tourism Company Limited | ACCOMMODATION SERVICES |
6. | Sao Viet Non Nuoc Company Limited | ACCOMMODATION SERVICES |
7. | Binitis Company Limited | ACCOMMODATION SERVICES |
8. | Diamond Sea Company Limited | ACCOMMODATION SERVICES |
9. | HILIN LLC | ACCOMMODATION SERVICES |
10. | Thao Tung Trading and Service Company Limited | ACCOMMODATION SERVICES |
11. | Hoang Sa Service Company Limited | ACCOMMODATION SERVICES |
12. | Saigontourane Hotel JSC | ACCOMMODATION SERVICES |
13. | Tu Tuan Trading and Service Company Limited | ACCOMMODATION SERVICES |
14. | SUN.DC Joint Stock Company - Danang Branch | ACCOMMODATION SERVICES |
15. | Hop Loi Phat Trading & Service Company Limited | ACCOMMODATION SERVICES |
16. | Vietnam Travel Company in DN | ACCOMMODATION SERVICES |
17. | Nhu Minh Trading & Service Company Limited | ACCOMMODATION SERVICES |
18. | Tan Khoa Hao Company Limited | ACCOMMODATION SERVICES |
19. | Gala Vina Company Limited | ACCOMMODATION SERVICES |
20. | Tran Hung Quang Company Limited | ACCOMMODATION SERVICES |
21. | Sea Phoenix Trading and Service Company | ACCOMMODATION SERVICES |
22. | Chieu Ky Company Limited | ACCOMMODATION SERVICES |
23. | An Binh Cuong Trading and Service Company Limited | ACCOMMODATION SERVICES |
24. | Ngoc Gia Gia Company Limited | ACCOMMODATION SERVICES |
25. | CCI Consulting and Construction Joint Stock Company | ACCOMMODATION SERVICES |
26. | Dao Le Gia Trading and Service Company Limited | ACCOMMODATION SERVICES |
27. | An Binh Cuong Trading and Service Company Limited | ACCOMMODATION SERVICES |
28. | Trang Dang Tri Company Limited | ACCOMMODATION SERVICES |
29. | Phuong Dai Loi Trading and Tourism Service Company Limited | ACCOMMODATION SERVICES |
30. | Phuong Dong Viet Tourism Joint Stock Company | TRAVEL SERVICES |
31.
Ship Supply Joint Stock Company | TRAVEL SERVICES | |
32. | Viet Da Tourism Joint Stock Company - VIDACO TRAVEL | TRAVEL SERVICES |
33. | Vietnam Tourism Joint Stock Company in Danang (VITOURS) | TRAVEL SERVICES |
34. | Railway Tourism Service Company | TRAVEL SERVICES |
35. | Truong Son Trading and Service Company | TRAVEL SERVICES |
36. | Danang Tourism Company (DANATOURS) | TRAVEL SERVICES |
37. | Hoang Sa Tourism and Service Company | TRAVEL SERVICES |
38. | Cat Viet Company Limited | TRAVEL SERVICES |
39. | Moonstone Company Limited | TRAVEL SERVICES |
40. | Nam Phuong Tourism Service Company Limited | TRAVEL SERVICES |
41. | Nam A Tourism Trading Company Limited | TRAVEL SERVICES |
42. | Four Seasons Travel Company Limited | TRAVEL SERVICES |
43. | Gia Tai Phat Private Enterprise | Catering Services |
44. | Le Vu Private Enterprise | Catering Services |
45. | Muoi Thao Company Limited | Catering Services |
46. | Quoc Nhat Company Limited | Catering Services |
47. | Lien Anh Nihon One Member Co., Ltd. | Catering Services |
48. | Tam Thien Long Trading and Service Company Limited | Catering Services |
49. | Black Starfish Company Limited | Catering Services |
50. | Vo Thanh Long One Member Company Limited | Catering Services |
51. | Coconut Tree Trading and Service Company Limited | Catering Services |
52. | Hancook One Member Company Limited | Catering Services |
53. | Red Tile Restaurant Private Enterprise | Catering Services |
54. | Straw Restaurant - Branch of Idea Company Limited | Catering Services |
55. | Thien Que Restaurant Private Enterprise | Catering Services |
56. | Nhung Dung Be Man Private Enterprise | Catering Services |
57. | Cat Phuong Flower Restaurant Private Enterprise | Catering Services |
58. | Nguyen Kieu Anh Private Enterprise | Catering Services |
59. | Anh Tuan Trang Private Enterprise | Catering Services |
60. | Anh Long Hoang Private Enterprise | Catering Services |
61. | Viet Hoa Anh Private Enterprise | Catering Services |
62. | Be Man Private Enterprise | Catering Services |
63. | Hoa Tai Loc Private Enterprise | Catering Services |
64. | Vu Gia Phu Private Enterprise | Catering Services |
65. | The Vin Private Enterprise | Catering Services |
2. SURVEY FOR DOMESTIC, INTERNATIONAL AND BUSINESS TOURISTS
SURVEY FOR TOURISTS
My name is Pham
Thi Hoa is currently working at the College of Commerce, conducting a research project : "Da Nang City Tourism Market in International Integration". Therefore, it is necessary to collect some information about you to serve the implementation of the doctoral thesis in economics. I hereby guarantee that your information will not be disclosed in any form.
Date October 2016
Please answer the following questions, thank you very much. I. Information about visitors answering the survey
Traveler's name (this item may be omitted):................................................................ Age:..........................................................................................................................
Income:..........................................................................................................................
Job:............................................................................................................
From:..........................................................................................................................
Email (if any)..........................................................................................................
II. Survey content (tick the corresponding box - can tick multiple boxes)
Question 1: Please tell us how many times you have been to Da Nang?
First time
Second time
Third time
Fourth time
More than 5 times
Question 2: Please tell us the reason why you choose to come to Da Nang.
Rest and want to explore and experience
Enjoy specialties and cuisine
Add 1 new location
Giving agencies and organizations
Fun, entertainment, shopping
Other................................................................................................................
Question 3: Please tell us when you travel most often?
On occasions when tourist destinations hold festivals
On weekends
At the time the agency or organization gives away
Visit relatives
Other................................................................................................................
Question 4: Please let us know how long you usually stay?
< 1 day
=>1-2 days
Three days
Four days
Over 5 days
Question 5: Please tell us which media sources you usually collect travel information from?
Friends and relatives recommend
Brochure, leaflet.
Advertising on TV, newspapers, radio, internet.....
Find out directly through travel agencies and tour operators
Fairs and exhibitions
Other
Question 6: Please let us know what type of tour you would like to organize the most?
Organize your own trip
According to the tour programs designed by the travel company
Contact a travel agency to design your own program
Depending on each specific case, choose the form of organization.
Other................................................................................................................
Question 7: Among the tourist attractions in Da Nang city, Vietnam, which of the following tourist attractions have you heard of or visited the most?
Ba Na Hills
Ngu Hanh Son scenic spot
Than Tai Mountain Hot Spring Park
Flower Stream
Double Underground
Hoa Phu Thanh Eco-tourism Area
Beaches: Pham Van Dong, My Khe…
Son Tra Peninsula Tourist Area
Cam Ne Eco Village
Danang City
Other
Question 8: Please tell us which means of transport do you usually use most?
Airplane
Train
Car
Ship
Question 9: Please let us know what tourism products and services you usually need when coming to Da Nang, Vietnam?
Enjoy specialties and cuisine
Accommodation rental service
Souvenir shopping
Other shopping services
Shipping services
Laundry service
Booking plane, train, car tickets
Sauna, spa, physical therapy, massage services
Question 10: Please let us know how much you usually spend per person on a trip to Da Nang, Vietnam?
Spend
pepper/person
Spending structure during a trip to Da Nang (%) | |||||||
Accommodation | Buy | Fun | Warm | Service | Booking | Other | |
…………. | goods, | play | real | luck | machine side | (laundry, | |
million VND | stock | prize | transfer | fly, ship | take a shower | ||
think | mind | fire, car | steam..) | ||||
Question 11: Please let us know how much you usually spend on accommodation/person when coming to Da Nang, Vietnam?
<under 1 million VND
From 1 to under 3 million VND
From 3 - under 5 million VND
From 5-8 million VND
> 8 million VND
Question 12: Please tell us what activities you like to participate in most when coming to Da Nang, Vietnam?
Visit the architectural works of the bridge across the Han River
Visit and swim at the beaches on the coast
Marine sports activities
Visit and live in traditional craft villages
Spiritual tourism
Participate in cultural and folk festivals
Visit eco-tourism spots
Other
Question 13. Please indicate the importance of the following factors when choosing a tourism product.
It doesn't matter at all. | Not very important | Normal | Relatively important | Very important | |
Price | | | | | |
Time | | | | | |
Service quality | | | | | |
Uniqueness, novelty | | | | | |
Affirming class | | | | | |
Company reputation | | | | | |
Other……………………. | | | | | |