- Second, the staff at 3 hotels: Hai Au Hotel (resort tourism, conferences), Van Thong Hotel and Hoa Phuong Hotel (ocean view rooms).
Regarding the human resources in the remaining units, including: Bao Dai Villa (Royal class experience), Do Son Villa (French style villa and luxury rooms), Bien Dong I Restaurant (specializing in food and beverage services). Due to the specific characteristics of each unit having a separate product strategy, requiring the human resources and human resource management to also have their own characteristics, we do not have enough resources and time to be able to research all functional human resource management activities in all of these units.
Sample size: total number of ballots issued (hard copies) is 90, of which:
- 20 people in senior and middle management positions at the Company's office and at 3 hotels: Hai Au, Van Thong, Hoa Phuong.
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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- 10 people are employees of departments in the Company office
- 60 employees at 3 hotels: 20 people per hotel

In each group, the author randomly selects (Excel software randomly selects according to the list).
The number of valid ballots received was 62, reaching a rate of 68.8%.
6. Structure of the Thesis:
Thesis title: "Human resource management at Do Son Tourism Joint Stock Company in the market mechanism".
In addition to the introduction, conclusion, appendix and list of references, the main content of the thesis has 3 chapters.
Chapter 1: Theoretical basis of human resource management in enterprises.
Chapter 2: Analysis of the current status of human resource management at Do Son Tourism Joint Stock Company.
Chapter 3: Measures to improve human resource management at Do Son Tourism Joint Stock Company.
CHAPTER 1: THEORETICAL BASIS OF HUMAN RESOURCE MANAGEMENT IN ENTERPRISES
1.1. CONCEPT AND ROLE OF HUMAN RESOURCE MANAGEMENT
1.1.1. Concept of management
From primitive society to modern society today, there has never been a time when people could survive as individuals or as individuals. People must be in a group, an organization because the organization can do things that individuals cannot do. A family, a business, a school, a government agency, a military unit, etc. are examples of organizations. Thus, an organization can be understood as a group of two or more people working together in certain structural forms, in order to achieve common goals.
But if a group of people working together without guidance and direction, it will be difficult to achieve the set common goal. Or it is still possible to achieve that common goal but with low efficiency, costing a lot of money, human resources, and material resources. For an organization to operate well, it needs management.
So management is the impact of the management subject on the management object to achieve certain goals in the context of an ever-changing environment (Do Hoang Toan, 2008). The management object here can be human resources, material resources, financial resources and information. In an organization, management is the process of planning, organizing, leading, and controlling the resources and activities of the organization to achieve the organization's goals with high results and efficiency in the context of an ever-changing environment (Nguyen Thi Lien Diep, 1996). Management helps organizations and members of the organization clearly see their goals and directions. Management coordinates the organization's resources, helping to increase the value of the organization. In an ever-changing environment, creating unexpected opportunities and risks, management helps organizations adapt.
with the environment, better exploiting opportunities and reducing risks. Not only that, good governance also makes the organization have positive impacts on the environment.
1.1.2. Concept of human resource management
Human resource management is a part of organizational management with the main management object being people. It can be said that the human resources of an organization are all the workers working in that organization, and human resources are understood as the resources of each person including physical strength and intelligence. Physical strength is the health of the body, depending on the health of each person, diet, work and rest regime, medical care, age, gender, etc. Intelligence refers to the thinking, understanding, ability to acquire knowledge, talent, aptitude as well as personality, outlook on life, beliefs, etc. of each person. Human resources are different from other resources of the enterprise such as finance, capital, equipment resources, etc. It is the most valuable resource because people are always the central and most important issue in every organization and enterprise. In traditional production and business, the utilization of the physical strength of workers has been almost exhausted. However, the exploitation of human intellectual potential is still new and mysterious (Nguyen Ngoc Quan, Nguyen Van Diem, 2012).
To achieve the common goals of the organization effectively, HRM plays a very important role, and at the same time it is an extremely difficult job. Because it works with specific people, with different circumstances, aspirations, interests, emotions and cultures.
According to American professor Dimock, "Human resource management includes all measures and procedures applied to an organization's employees and resolves all cases that occur related to a certain type of work" (Nguyen Thanh Hoi, 2000).
Professor Felix Migro said: "Human resource management is the art of selecting new employees and using old employees so that the productivity and quality of each person's work reach the maximum possible level" (Nguyen Thanh Hoi, 2000).
Thus, HRM is one of the basic functions of the management process, solving problems related to people and their work in organizations or enterprises. HRM also includes planning, organizing, directing and controlling the activities of employees to attract, use and develop people to achieve the goals of the organization most effectively. More specifically, HRM is the process of recruiting labor resources for organizations and enterprises, arranging and dividing labor resources scientifically and effectively through job analysis, reasonable labor arrangement, on the basis of determining labor needs while motivating and providing labor facilities for people in the organization. The subjects of HRM are individuals, officers and employees and related issues such as their rights and obligations in the organization (Nguyen Ngoc Quan, Nguyen Van Diem, 2012).
1.1.3. The role of human resource management
To know whether an organization or a business is operating well or not, whether it is successful or not, is to evaluate its human resources. The remaining factors such as machinery, equipment, material assets, and technical technology can all be bought, learned, and copied, but people cannot. Thus, HRM plays an essential role in the existence and development of a business.
Human resource management helps managers achieve goals through the efforts of others (Nguyen Thi Lien Diep, 1996). Managers set out development policies and guidelines for businesses and organizations, and direct and control the implementation of these policies.
implement those policies. The administrator is responsible for the work results of others, those who execute. Whether the work results are completed well or not depends largely on the capacity of the executors. HRM aims to consolidate and maintain the quantity and quality of labor necessary for the existence and development of the enterprise. In addition, HRM also implements the best methods to motivate employees to contribute the most effort to the implementation of the common goals of the organization, while also creating opportunities for employees to achieve their own goals.
Human is the element that makes up the organization, operates the organization and decides the existence or destruction of the organization. Human resources are one of the indispensable resources of the organization, so HRM plays a central role in forming organizations and helping organizations to exist and develop.
Humans are the subject of all business activities, so whether or not the human factor is promoted will determine the business's performance (Hoang Van Hai, Vu Thuy Duong, 2010). Based on the importance of humans to business activities, human resource management has special roles. Those roles are specifically expressed as follows:
Firstly , human resource management contributes to promoting human working capacity at a thorough and effective level. Under normal conditions, people only promote working efforts at an average level, however, if used and encouraged properly, people can promote working capacity at the highest level, and can even create initiatives and achievements that they normally would not think of.
Second , human resource management plays a decisive role in the success or failure of a business, because: (i) People are the subject of all activities.
( ii ) Human resources are the most valuable resource of every organization : the quality of a business's human resources determines the sustainable competitiveness of the business, not other factors in the production function such as capital, technology and land ... ; (iii) Humans are the most complex factor: each person, as a member of society, has both specific social characteristics and individual psychological characteristics. Therefore, human behavior is very complex and changes depending on both factors.
A good person can have bad behavior when faced with a situation where he cannot "resist" the temptations of this situation.
Third , human resource management is the foundational activity on which other management activities are based: all management, in the end, is human management. If we agree that management is a synthesis of activities carried out to achieve goals (ensure work completion) through the efforts (implementation) of others2 , then this means that all management, from strategic management to business operations management and other logistics management activities, is also through promoting the
performing (the labor) of other people, and that is human resource management – managing the human element in business.
1.2. CONTENT OF HUMAN RESOURCE MANAGEMENT
Like a general management process, HRM also includes contents from planning, setting goals and plans for human resources, to organizing and arranging the workforce, leadership is influencing human resources to achieve the best efficiency and finally checking the work of employees.
1 Ho Chi Minh Selected Works, National Political Publishing House, Hanoi, 2002, volume 2, pp. 189-190
2 Pham Vu Luan, Commercial Enterprise Management , Statistical Publishing House, Hanoi, 2004, p. 67
Is the HR work being carried out as planned? To evaluate the effectiveness of HR work, it is necessary to evaluate based on the functions and tasks of HR. Specifically, HR work includes the steps shown in diagram 1.1.
Identify staffing needs and plan to achieve staffing goals.
Recruitment : Recruiting and selecting people who are capable of doing the job.
Arrangement and use of workers : Ensure suitability, compatibility between the job and the person performing the job. Ensure all work is done well.
Employee training and development
Evaluation and compensation of personnel : To stimulate employees to improve business efficiency and achieve business goals.
Diagram 1.1: Main content of QTNS.
1.2.1. Human resource planning
After setting business goals, the enterprise will set out strategies and operational plans for departments, including the human resources department. Human resource planning is the process of assessing and determining human resource needs to meet





