A Survey of Tourist Satisfaction Levels for

- Continuously improve the quality and diversify tourism products. To do so, it is necessary to strengthen the infrastructure and equipment for tourism business, open new tourism routes to serve tourists, and improve the quality of the workforce in the enterprise.

- Must have a strategy for market development and expansion: reasonable promotion for

both domestic and international tourism markets.

- It is necessary to create a unique identity for the Northern coastal region. To do that, it is necessary to

must be closely linked to the conditions of customs, practices, and cultural identities of ethnic groups.

LIST OF REFERENCES

[1]. National Assembly of the Socialist Republic of Vietnam (2005), Vietnam Tourism Law, National Political Publishing House

[2]. Associate Professor, Dr. Ngo Doan Vinh (2010), Resources and driving forces for rapid and sustainable development of Vietnam's economy in the period 2011-2020 . National Political Publishing House.

[3]. Nguyen Tien Dy (2011), Vietnam's Economy - Society - Environment (2011-2015) . Statistical Publishing House [4]. Central Propaganda Department (2008), Economic development and sovereignty over seas and islands . Political Publishing House

nation.

[5]. Associate Professor, Dr. Pham Thi Khanh (2009), Economic restructuring towards sustainable development

in Vietnam. National Political Publishing House

[6]. Le Huy Ba (2006), Ecotourism. Science and Technology Publishing House

[7]. Associate Professor, Dr. Pham Trung Luong (2002), Scientific basis and solutions for sustainable tourism development in Vietnam , State-level independent science and technology project, General Department of Tourism

[8] Ecotourism (1999), A Guide for Planners and Managers . Environment Agency

[9]. Pham Con Son (2008), Vietnam's mountains and rivers and the scent and color of the North. Phuong Dong Publishing House .

[10] Hue University of Economics (2003) , Orientation and solutions to exploit the potential of ecotourism in Bach Ma National Park . Ministry-level scientific topic

[11]. Associate Professor, Dr. Nguyen Van Thanh, Master Nguyen Quynh Hoa (2007) , Characteristics of tourism products, basic factors affecting tourism product development, Ministry-level scientific research topic.

[12]. Dr. Do Thi Thanh Hoa (2007), Research on proposed criteria for eco-tourism areas in Vietnam.

Independent State-level Science and Technology Project, Institute for Tourism Development Research.

[13] Dr. Tran Thanh Lam (June 2000), Ecotourism in Vietnam . Travel magazine

[14]. Tran Diem Thuy (2009), Tourism culture. Culture - Information Publishing House

[15] Associate Professor, Dr. Pham Trung Luong (2002), Ecotourism, theoretical issues and practical development

developed in Vietnam . Education Publishing House

[16] Associate Professor, Dr. Pham Trung Luong (September 2002), Ecosystems with the development of ecotourism in

Vietnam . Travel magazine.

[17]. Thien Cam (2010), East Sea and Vietnam's islands . Tri Thuc Publishing House

[18]. Nam Dinh Provincial Statistics Office (2010), Statistical yearbook of Nam Dinh province in 2009. Statistical Publishing House.

[19] Nguyen Thi Son (2000) Scientific basis for orientation of ecotourism development in Cuc Phuong National Park . PhD thesis in Geography, Hanoi

[20] .W. Chan Kim- Renée Mauborgne (2006), Blue Ocean Strategy ,

Knowledge Publishing House, Hanoi

[21]. Associate Professor, Dr. Nguyen Van Thanh (11/2005), Ecotourism and sustainable development in university curriculum . Travel magazine

[22]. Philip Kotler (2003), Methods of creating, winning and dominating the market, Tre Publishing House, Ho Chi Minh City

[23]. Nguyen Tho Nhan (2009), Climate change and energy . Tri Thuc Publishing House

[24]. Central Ideology and Culture Committee (2007), Resolutions of the 4th Conference of the 10th Central Executive Committee , National Political Publishing House.

[25].Tourism News (2005), Handbook on sustainable tourism development . Council

Science and Technology - General Department of Tourism.

[26]. Thai Ha (2006), Attitude determines service quality, Bach Dien Publishing House.

Faculty, Ho Chi Minh City

[27]. Department of Science and Technology of Nam Dinh province, Geography of Nam Dinh province . Nam Dinh

[28]. Dr. Vo Que (2006), Community tourism - Theory and application . Science and Technology Publishing House.

[29]. Associate Professor, Dr. Nguyen Van Thanh (2006), Service Marketing . Hanoi University of Technology Publishing House.

[30] Tran Manh Thuong (2008), Almanach - Famous Tourist Destinations in the World .

Culture - Information Publishing House

[31]. Resolution No. 26-NQ/TW, August 5, 2008, Seventh Conference of the Central Executive Committee, 10th tenure, on agriculture, farmers, and rural areas.

[32]. Decree 92/ND-CP dated September 7, 2006 of the Prime Minister on the establishment, approval and management of the master plan for socio-economic development of Vietnam.

[33]. Decision No. 191/QD-TTg dated August 17, 2006 of the Prime Minister promulgating the Government's Action Program to implement Resolution 54-NQ/TW of the Politburo on socio-economic development and ensuring national defense and security in the Red River Delta region until 2010 and orientations to 2020.

[34]. Decision 109/QD-TTg dated May 19, 2006 of the Prime Minister approving the Master Plan for the development of Nam Dinh city to become the economic, cultural and social center of the Southern Red River Delta region.

[35]. Decision 109/QD-TTg dated July 3, 2008 of the Prime Minister approving the Master Plan for socio-economic development of Nam Dinh province to 2020

[36]. Documents of the 18th Nam Dinh Provincial Party Congress in 2010.

[37]. Master plan for tourism development in Nam Dinh to 2010.

[38]. Project of Master Plan for Socio-Economic Development of Nam Dinh Province to 2020.

[39]. Department of Culture, Sports and Tourism of Nam Dinh province, Summary report on tourism activities in 2010.

[40]. Department of Natural Resources and Environment of Nam Dinh province, Summary report on environmental work in 2010.

[41]. Center for Marine Life Conservation and Community Development (2009 ), Community project in the area

Giao Xuan area, Giao Thuy district.

[42]. Giao Thuy District People's Committee, Project on tourism development in Giao Thuy District, Phase 2010 - 2015,

vision 2020

[43] Nam Dinh Provincial Statistics Office , Statistical Yearbook 2008-2010 .

APPENDIX

Appendix 1a Survey form to assess tourists' satisfaction with

Nam Dinh tourism industry.

Appendix 1b Summary table of survey results of tourists' opinions on Nam Dinh tourism.

Appendix 2 Data table for thesis.

Appendix 3 Beautiful beaches along Nam Dinh coast

Appendix 4 Coastal ecosystems of Nam Dinh

Appendix 5 Monuments and coastal sites of Nam Dinh

Appendix 6 Coastal festivals in Nam Dinh

Appendix 7 Specialties of Nam Dinh coastal region

Appendix 8 Some eco-tourism routes welcome visitors to explore Nam Dinh in summer 2012

APPENDIX 1a

TOURIST SATISFACTION QUESTIONNAIRE

CALENDAR FOR NAM DINH PROVINCE TOURISM INDUSTRY

Full name:...................................Age:.................................

Place of permanent residence:.....................................................................................

Job:........................................................................

Please give your opinion on Nam Dinh province's tourism industry by marking (x) in the box that you think is most correct:

1. Which of the following ways do you organize your travel?

Go alone. Go with friends or family.

Go with the agency. Go on tours of travel companies.

2. You come to Nam Dinh to:

Beach bathing and relaxation. Research and exploration of the environment and nature. Festival tourism. Festival tourism.

3. Time of stay in Nam Dinh:

1 day 2 days

3 days 4 days or more

4. Amount spent during the trip:.............. Mainly: Travel expenses. Buying local products.

Restaurant and hotel expenses. Entertainment and health care expenses.

5. Please give your opinion on the service quality of Nam Dinh tourism industry (tick the worst box):

a) For festival tourist areas:

Traffic. Landscape environment.

Security and order. Organization and reception of guests.

b) For beach resorts:

Transportation. Environmental sanitation.

Security and order. Sports and entertainment activities.

c) For hotels and motels:

Room system. Staff attitude and service style. Environment and landscape. Entertainment and health care services.

d) For restaurants and eateries:

Food hygiene. The uniqueness and character of the dishes.

Service equipment. Attitude and service style of staff.

e) For travel companies:

Means of transport. Qualifications and service style of tour guides. Quality of tours. Fulfilling commitments to customers.

6. According to you, the most attractive point of Nam Dinh tourism is:

Cultural festivals. Traditional craft villages.

Beautiful beaches. Ancient historical and cultural sites.

Cheap prices for goods and services. Friendly and hospitable people.

7. After the trip to Nam Dinh, do you want to return to Nam Dinh next tourist season?

Yes No

8. You will introduce Nam Dinh tourism to your relatives or friends.

Are not?

Yes No No opinion

We would like to thank you for your valuable comments that contribute to the planning of Nam Dinh tourism development strategy!

APPENDIX 1b

SUMMARY OF SURVEY RESULTS

TOURISTS FOR NAM DINH TOURISM

Target

Result
How to organize
Go with friends or family	52%
Go on a tour with a travel company	27%
Go with the agency	13%
Go alone	8%
Engine
Festival tourism	34%
Sightseeing and historical sites	29%
Beach and resort	21%
Research and explore the environment and nature	16%
Average accommodation per person
1 day	69%
2 days	17%
3 days	9%
4 days or more	5%
Expenditure structure: spend 220,000 VND/person
Restaurant and hotel costs	68%
Travel expenses	27%
Buy local products	18%
Spend on entertainment and health care services	8%

Maybe you are interested!


Security and order	46%
Transportation	32%
Landscape environment	15%
Organizing and welcoming guests	7%
For beach resorts
Sports and entertainment activities	50%
Transportation	32%
Environmental sanitation	11%
Security and order	9%
For hotels and motels:
Entertainment and health care services	52%
Level of comfort	32%
Staff attitude and service style	10%
Sanitation, landscaping	8%
For restaurants and eateries:
The uniqueness and characteristics of the dishes	43%
Food hygiene	34%
Service equipment	14%
Staff attitude and service style	9%
For travel companies:
Variety of tours	42%
Tour guide's qualifications	32%
Means of transport	15%

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