Table 4.6 Unit root test results according to model 1 method
Variable
t statistic | ||||||
Level I(0) | Level I(1) | |||||
No blocking factor | Has blocking factor | Has coefficient Block and trend | No blocking factor | Has blocking factor | Has coefficient Block and trend | |
CPI t | 4.04 | -0.59 | -1.33 | -2.22(**) | -3.43(**) | - |
NFA * t | -4.17(***) | -7.63(***) | -7.63(***) | - | - | - |
NDA * t | -3.78(***) | -4.39(***) | -4.76(***) | - | - | - |
MM t | 3.12 | -0.91 | -3.26(*) | -8.67(***) | -12.32(***) | - |
Y | -3.65(***) | -3.59(***) | -3.56(**) | - | - | - |
V t | -3.61(***) | -6.95(***) | -9.00(***) | - | - | - |
DL t | -7.08(***) | -0.60 | -3.16 | -6.12(***) | -13.13(***) | - |
Critical value | Significance level | 1% | 5% | 10% | ||
No blocking factor | -2.60 | -1.94 | -1.61 | |||
Has blocking factor | -3.56 | -2.91 | -2.59 | |||
Has blocking and trend coefficients direction | -4.14 | -3.49 | -3.17 | |||
Maybe you are interested!
-
Unit Root Test Results of Figure 1 -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Test Results of Optimal Mode Effect on Mechanical Properties -
Preliminary Test of Reliability of Scale in Research Model

Note: (***): Significance level 1% ; (**): Significance level 5% ; (*): Significance level 10%
Source: Author's calculation
Table 4.7 Unit root test results according to DFGLS model 1
Variable
t statistic | ||||
Level I(0) | Level I(1) | |||
Has blocking factor | Has coefficient Block and trend | Has blocking factor | With intercept and trend | |
CPI t | 0.20 | -1.91 | -4.13(***) | - |
NFA * t | -1.53 | -4.30(***) | - | - |
NDA * t | -1.80(**) | -2.33 | - | - |
MM t | -0.25 | -3.36(**) | -8.13(***) | - |
Y | -2.62(***) | -2.78(***) | - | - |
V t | -2.80(***) | -2.92 | - | - |
DL t | -2.80(***) | -3.77(***) | - | - |
Critical value | Significance level | 1% | 5% | 10% |
Has blocking factor | -2.61 | -1.94 | -1.61 | |
Has blocking factor and trends | -3.76 | -3.18 | -2.88 | |
Note : Note: (***): Significance level 1%; (**): Significance level 5%; (*): Significance level 10%
Source: Author's calculation
The results show that according to the three testing methods, the variables NFA, NDA, Y and V all have cases of stopping at Level I(0) with significance levels of 1%, 5% or 10%. The variables CPI, MM stop at Level I(1); only the variable DL stops at Level I(1) with ADF and PP tests, stops at Level I(0) with DFGLS tests. Thus, the research data meets the conditions for using the ARDL Bounds Test model.
4.3.1.2. Cointegration test results
Running the ARDL model using Eviews 9 software, the results show that the optimal lag of the variables in the model according to the Schwarz Criterion (SC) is ARDL(2, 1, 2, 3, 4, 1, 2). The results are shown in Table 4.8
Table 4.8: Results of running the ARDL model
Variable
Coefficient | Standard error | t statistic | P value | |
CPI(-1) | 1.147319 | 0.119327 | 9.614899 | 0.0000 |
CPI(-2) | -0.426621 | 0.110957 | -3.844911 | 0.0006 |
NFA_AD | 0.057566 | 0.020834 | 2.763019 | 0.0100 |
NFA_AD(-1) | 0.048671 | 0.014965 | 3.252378 | 0.0030 |
NDA_AD | 0.009273 | 0.026252 | 0.353232 | 0.7266 |
NDA_AD(-1) | 0.070386 | 0.026058 | 2.701095 | 0.0116 |
NDA_AD(-2) | 0.072564 | 0.022991 | 3.156203 | 0.0038 |
MM | 0.014018 | 0.008315 | 1.685932 | 0.1029 |
MM(-1) | -0.002757 | 0.008214 | -0.335599 | 0.7397 |
MM(-2) | 0.019933 | 0.008018 | 2.486146 | 0.0191 |
MM(-3) | 0.026536 | 0.007911 | 3.354158 | 0.0023 |
Y | -0.005037 | 0.002369 | -2.126353 | 0.0424 |
Y(-1) | 0.000372 | 0.002751 | 0.135292 | 0.8933 |
Y(-2) | -0.003849 | 0.003954 | -0.973222 | 0.3388 |
Y(-3) | -0.008277 | 0.004467 | -1.852788 | 0.0745 |
Y(-4) | 0.022719 | 0.003513 | 6.466909 | 0.0000 |
V | 0.057480 | 0.023917 | 2.403295 | 0.0231 |
V(-1) | 0.055027 | 0.016340 | 3.367545 | 0.0022 |
DL | 0.048147 | 0.024757 | 1.944779 | 0.0619 |
DL(-1) | 0.012408 | 0.036795 | 0.337234 | 0.7385 |
-0.167291 | 0.030499 | -5.485137 | 0.0000 | |
C | 0.075434 | 0.079128 | 0.953317 | 0.3486 |
R-squared | 0.999599 | Mean dependent var | 1.098350 | |
Adjusted R-squared | 0.999299 | SD dependent var | 0.331127 | |
SE of regression | 0.008767 | Akaike info criterion | -6.335549 | |
Sum squared residue | 0.002152 | Schwarz criterion | -5.494259 | |
Log likelihood | 180.3887 | Hannan-Quinn critic. | -6.015181 | |
F-statistic | 3327.582 | Durbin-Watson statistics | 1.697823 | |
Prob(F-statistic) | 0.000000 | |||
Source: Author's calculation
The R-squared coefficient of the model is very high (R 2 = 0.999599), which shows that the model has multicollinearity. Furthermore, when reviewing the correlation coefficient matrix between the variables, there is a high correlation between the two variables MM and DL. The correlation coefficient matrix between the variables is shown in Table 4.9:
Table 4.9. Correlation coefficient matrix between variables
Correlation coefficient
P value | NDA_AD | NFA_AD | V | Y | DL | MM |
NDA_AD | 1.000000 | |||||
----- | ||||||
NFA_AD | -0.170348 | 1.000000 | ||||
0.2181 | ----- | |||||
V | -0.275140 | -0.696227 | 1.000000 | |||
0.0441 | 0.0000 | ----- | ||||
Y | -0.277079 | -0.115108 | 0.044692 | 1.000000 | ||
0.0425 | 0.4072 | 0.7483 | ----- | |||
DL | -0.138412 | 0.001826 | 0.408424 | -0.057000 | 1.000000 | |
0.3182 | 0.9895 | 0.0022 | 0.6822 | ----- | ||
MM | 0.335837 | -0.160872 | -0.398668 | -0.006362 | -0.922135 | 1.000000 |
0.0130 | 0.2452 | 0.0028 | 0.9636 | 0.0000 | ----- |
Source: Author's calculation
According to table 4.9, the correlation coefficient between variables MM and DL is -0.92 (absolute value greater than 0.8), so there is multicollinearity between these two variables in the model.
According to Lawrence's rule of thumb (1962), this rule of thumb states that multicollinearity is a problem only if the R 2 obtained from an auxiliary regression function is larger than the R 2 of the main regression function. In other words, multicollinearity is ignored if the R 2 coefficient of the main regression model is larger than all the R 2 coefficients of the auxiliary regression models. Therefore, the author continues to conduct auxiliary regressions of the independent variables in the model to see whether the multicollinearity problem is ignored or not.
The ARDL(2, 1, 2, 3, 4, 1, 2) model with the variables is expressed as follows:
CPI = C + CPI(-1) + CPI(-2) + NFA_AD + NFA_AD(-1) + NDA_AD + NDA_AD(-1)
+ NDA_AD(-2) + MM + MM(-1) + MM(-2) + MM(-3) + Y + Y(-1) + Y(-2)+ Y(-3) +
Y(-4) + V + V(-1) + Dl + Dl(-1) + Dl(-2) + u t (4.1)
Conducting the auxiliary regression by regressing each independent variable in equation (4.1) on the remaining independent variables, the author obtained the R2 coefficients of the auxiliary regression functions as follows:
Table 4.10. R-squared coefficients of the auxiliary regression models
Variable
R2 model coefficient auxiliary regression | Variable | R2 model coefficient auxiliary regression | |
CPI(-1) | 0.999009 | Y | 0.762435 |
CPI(-2) | 0.998861 | Y(-1) | 0.817025 |
NFA_AD | 0.969836 | Y(-2) | 0.909938 |
NFA_AD(-1) | 0.942460 | Y(-3) | 0.916159 |
NDA_AD | 0.885770 | Y(-4) | 0.853905 |
NDA_AD(-1) | 0.883607 | V | 0.968959 |
NDA_AD(-2) | 0.840942 | V(-1) | 0.943022 |
MM | 0.977234 | DL | 0.986880 |
MM(-1) | 0.977193 | DL(-1) | 0.994157 |
MM(-2) | 0.976357 | DL(-2) | 0.991556 |
MM(-3) | 0.976362 |
Source: Author's calculation
According to table 4.10, the coefficients R 2 of the secondary regression models are all smaller than the coefficients R 2 of the main regression model. Thus, the phenomenon of multicollinearity in the model is ignored. The author continues to perform the following tests.
Conducting the Bounds Test, the author obtained the following results:
Table 4.11. Bounds Test results
Number
step
Statistical value F | Limit values of the contours | ||||||||
K 6 | F Statistic 10.51 | 1% | 2.5% | 5% | 10% | ||||
I(0) | I(1) | I(0) | I(1) | I(0) | I(1) | I(0) | I(1) | ||
2.88 | 3.99 | 2.55 | 3.61 | 2.27 | 3.28 | 1.99 | 2.94 | ||
Source: Author's calculation
Thus, the F statistic results are greater than the limit values of the envelope curves at significance levels from 1% to 10%. This demonstrates that there is a long-run cointegration relationship between the variables in the model.
To determine the reliability of the model, the author continued the diagnostic tests including: Testing for heteroscedasticity, autocorrelation, normal distribution of residuals and checking the stability of the model by testing the cumulative sum of residuals (CUSUM test) and the adjusted cumulative sum of residuals (CUSUMSQ test) of the ECM equation (3.10). The results are shown in Table 4.12 and Figure 4.17.
Table 4.12. Results of diagnostic tests
STT
Inspection | Statistical value | |
1 | Variance change (Heteroskedasticity Test: ARCH) | Prob(F21,28) = 0.57 |
2 | Autocorrelation (Breusch-Godfrey Serial Correlation LM Test) | Prob(F4,24) = 0.49 |
3 | Normal distribution of residuals (Histogram Normality Test) | Jarque Bera = 2.13 Prob = 0.34 |
Source: Author's calculation
16
12
8
4
0
-4
-8
-12
-16
2010 2011 2012 2013 2014 2015 2016 2017
1.4
1.2
1.0
0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
2010 2011 2012 2013 2014 2015 2016 2017
CUSUM 5% Significance
CUSUM of Squares 5% Significance
Figure 4.17. Results of testing the cumulative sum of residuals and the adjusted cumulative sum of residuals.
Source: Author's calculation
The results show that the model residuals have no autocorrelation, no heteroscedasticity, and are normally distributed. In addition, the cumulative sum of residuals and the adjusted cumulative sum of residuals are both within the standard range at the 5% significance level. This proves that the model used is reliable and stable.
After satisfying the diagnostic test conditions, the author continues to estimate the short-run adjustment coefficient of CPI to return to equilibrium and the coefficients of the long-run equation, the results obtained in Table 4.13 are as follows:
Table 4.13. Estimated results of long-run coefficients and adjustment coefficients
Variable
Coefficient | Standard error | t statistic | Prob. | |
NFA * | 0.38 (***) | 0.11 | 3.23 | 0.0031 |
NDA * | 0.54(***) | 0.15 | 3.43 | 0.0019 |
mm | 0.20(***) | 0.02 | 7.11 | 0.0000 |
Y | 0.02(**) | 0.00 | 2.15 | 0.0396 |
V | 0.40(***) | 0.12 | 3.33 | 0.0024 |
DL | -0.38(***) | 0.05 | -7.18 | 0.0000 |
Adjustment factor EC t-1 | -0.28 (***) | 0.02 | -10.25 | 0.0000 |
Source: Author's calculation
The adjustment coefficient EC t-1 = -0.28 shows that when inflation goes beyond the equilibrium level
, the negative adjustment coefficient will pull inflation back to the long-run equilibrium level with an adjustment speed of 28% and it takes 1/0.28 = 3.6 periods (about one year) to restore equilibrium under the condition that other factors remain unchanged. The results also show that in the long run , NFA * t , NDA * t , mm, Y, V have a positive impact on CPI, while DL has a negative impact on CPI during the research period.
In addition, to assess the short-term impact of foreign exchange reserve accumulation and dollarization on inflation, the author continues to conduct Wald tests of the coefficients of the variables NFA* and DL in the difference equation (3.8), the results obtained are as follows:
Table 4.14. Wald test results of the coefficients of the difference equation
Variable
Wald test | ||
t statistic | Prob | |
NFA * | 5.49 | 0.000 |
DL | 8.08 | 0.000 |
Source: Author's calculation Thus, the results all show that the hypothesis H0 is rejected , that the coefficients of the variables NFA* and DL in the difference equation (3.8) are equal to 0. This proves that these coefficients are different from zero. Therefore, in the short run, both NFA* and DL have an impact on CPI.
4.3.1.3. Testing the stability of the estimated results
To test the stability of the model and the estimation results (Robustness Test), the author re-estimates the model with the period from the second quarter of 2007 to the second quarter of 2017 (3 years shorter than the initial estimate of the thesis). The results show that the optimal lag of the variables in the ARDL model is ARDL(2, 1, 2, 3, 4, 1, 2). The variables in the model still have a cointegration relationship after the Bounds Test. Estimating the long-term coefficients shows that NFA still has a positive impact on CPI (Coefficient is 0.47) and DL has a negative impact on CPI (Coefficient is -0.33). The EC t-1 adjustment coefficient is -0.24 and is statistically significant . Continuing the Wald test to test the coefficients of NFA * and DL to determine the short-term impact of NFA * and DL on CPI, the results all show rejection of the hypothesis H 0 that these coefficients are 0. Thus, similar to the initial study, NFA * and DL both have short-term impacts on CPI. This shows that the ARDL Bounds Test model is used and the results of the short-term and long-term impacts of foreign exchange reserve accumulation and dollarization on inflation are reliable.
4.3.1.4. Discussion of research results
Thus, in the short term, the accumulation of foreign exchange reserves has an impact on inflation. In addition, the accumulation of foreign exchange reserves has a positive impact on inflation in the long term, which proves that the accumulation of foreign exchange reserves will increase inflation. This result is similar to empirical studies in other countries and in the world such as Heller (1976), Steiner (2009), Lin & Wang (2005), Chen & Huang (2012). These empirical studies all mentioned that the cause of the accumulation of foreign exchange reserves causing inflation is due to the increase in money supply as the mechanism mentioned in section 2.2.1.1. In Vietnam, it is similar, from 2000 to now, money supply has always been one of the causes mentioned for increasing inflation. Especially in 2007, when the State Bank accumulated a large amount of foreign exchange reserves (10 billion USD) but did not withdraw VND, it caused the money supply in the economy to increase, causing inflation in 2008 to reach 23%.
The results of the study are contrary to the results of Chaudhry & ctg (2011) with the conclusion that foreign exchange reserve accumulation is negatively related to inflation in Pakistan. Because the case of Pakistan is different from developing countries including Vietnam. According to Chaudhry & ctg (2011), developing countries have higher income and more elastic imports. Pakistan's imports are based on food, crude oil, agricultural raw materials, machinery and medicines ... and all imports are more or less based on foreign exchange reserves. The decline in foreign exchange reserves in turn immediately reduces imports of industrial and agricultural raw materials and creates a shock that raises the price level.
Empirical research in Vietnam, by approaching the Var model, Pham Thi Tuyet Trinh (2015) showed that the accumulation of foreign exchange reserves caused inflation to start increasing from the 3rd quarter and reach a new equilibrium from the 7th quarter at 1.1% units. Compared to this study, the research results of the thesis clearly indicate the short-term and long-term impacts of foreign exchange reserve accumulation on inflation in Vietnam. This may be due to the difference in research period and estimation method. Pham Thi Tuyet Trinh (2015) studied the impact of foreign exchange reserves on inflation.
The thesis studies the impact of foreign exchange reserve accumulation on inflation in Vietnam from the first quarter of 2000 to the second quarter of 2014, while the thesis studies the period from the first quarter of 2004 to the second quarter of 2017. With different time periods, the impact level will be different. From 2000 to 2004, in general, foreign exchange reserves in Vietnam did not fluctuate much, and foreign exchange reserve accumulation was slow. On the contrary, in the period from the second quarter of 2014 to the second quarter of 2017, in general, foreign exchange reserves continuously tended to accumulate, except for the period of 2015. Therefore, the impact of foreign exchange reserve accumulation on inflation in the thesis is more clearly demonstrated than in the study of Pham Thi Tuyet Trinh (2015). Furthermore, when approaching with the VAR model, the study cannot evaluate the short-term and long-term effects between the independent variables and the dependent variables in the model like the ARDL Bounds Test model that the thesis used.
The research results show that the variables NDA * and mm have a positive impact on inflation in the long run. This is also consistent with the research hypothesis and the development of the Vietnamese economy. The change in NDA * and mm affects the money supply in the economy. When the State Bank implements an expansionary monetary policy, NDA * and MM increase, leading to an increase in money supply and affecting inflation. The development of money and inflation in the economy in the period 2010 - 2011 clearly shows the above relationship. Inflation at the end of 2011 increased by 18.13%, higher than the 11.75% of 2010, while the average inflation reached 18.58% compared to the corresponding level of 9.19% in 2010. 13 Inflation in 2011 increased higher than in 2011 due to the simultaneous impact of supply and demand factors. Among the causes of the increase in inflation in 2011, there was a cause originating from the delayed impact of the loose monetary policy in 2010. From the second quarter of 2010 to the fourth quarter of 2011, the amount of loans to credit institutions of the State Bank continuously increased compared to before (increased from 95,730,973 million VND in the second quarter of 2010 to 152,361,790 million VND in the fourth quarter of 2011 14 ), causing the NDA of the State Bank to increase. At the same time, in 2010, the State Bank maintained the required reserve ratios for
13 According to the 2011 annual report of the State Bank.
14 According to IFS (2018)


![Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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