The core of Honda's business philosophy is reflected in the company's motto, which includes two basic beliefs: the first is respect for people. Every person is born a free individual, no one is the same, with the ability to think, reason creatively and the ability to dream. Respect for people requires Honda to encourage and develop these characteristics within the company by respecting the differences of each individual and trusting each other as equal partners. The second is joy: joy for those who buy products and provide services and joy for those who create products. Honda has known how to combine Japanese corporate culture with the unique cultural features of Vietnam to create the success of this company in the Vietnamese market such as: Honda realizes that the corporate cultures of Vietnam and Japan have similarities, so Honda's business philosophy can be completely applied in this market. The message "I love Vietnam" has hit the psychology of Vietnamese people, the company cares about Vietnamese society in areas such as safety and quality. As an active member of Vietnam, Honda always determines that the development of the company must always be associated with the common interests of Vietnamese society: during more than 10 years of presence in Vietnam, besides production and business activities, Honda has always contributed to the common development of the whole society: contributing to the state budget, promoting traffic safety, supporting the development of education, culture, arts, sports... The company established a social activity fund worth 10 million USD within 5 years (2006-2010) with 2 focused areas of operation: education and transportation.
Through the construction of corporate culture of Honda Vietnam Company, we can see that in the period of international economic integration and globalization today, any enterprise that knows how to harmoniously combine the culture of the native country and the culture of the parent company will be successful in any market and any business field.
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III. TYPICAL CULTURAL FEATURES OF VIETNAMESE BUSINESS CULTURE IN THE CURRENT PERIOD.
1. Some typical corporate cultures of Vietnam.
The culture of Vietnamese enterprises seems to have received more attention recently when we have integrated into the global economy, opened the door to economic exchanges with countries in the region as well as around the world. It is not really perfect, there is no overall direction or strategy, but it is also an initial sign showing the development of a developing corporate culture in our country. However, besides some enterprises that have not built their own culture and have not seen the role of corporate culture, we cannot deny that there are some enterprises that have been quite successful in building their culture and consider "corporate culture" as one of the strategic goals in the development process of their enterprises. One of the successful models in our country that we will study below is the corporate culture model of FPT company and Tam Viet company.
1.1. Corporate culture of FPT company [25]
FPT Company Logo
Established in 1988 until now, after nearly 20 years of operation, the company has proven itself to be a dynamic enterprise, constantly changing, creative and making great contributions to society. There have been times when people mentioned FPT as a " syndrome " of corporate culture with a new business style. The history of FPT culture originated from the early days.
FPT was first established, when young intellectuals determined not to be poor gathered together and built their careers. FPT corporate culture is inherited from the spirit of continuous learning and research of the founders, built through the first difficult months of establishing the company and tempered through the ups and downs of business. In 2003, the company celebrated 15 years of FPT culture with pride in an impressive corporate culture in terms of style and history of formation and development. FPT corporate culture is consistent and clearly expressed through 5 words: " deep - profound business philosophy, bright - wise leadership, excellent - excellent quality, clear - clear communication, style - rich life and activities of the company " . Those values are the foundation for FPT's corporate culture to develop and are a factor that positively contributes to the company's development throughout its operation. FPT corporate culture has the following characteristics :
People-oriented corporate culture .
The company's goal is to: " give each member the most complete conditions for talent development and a life full of material and spiritual richness " . FPT considers people as the most valuable resource of the company. Sports activities such as football, volleyball ... are carried out periodically to improve the health of company members and to inspire them to work - that is considered the company's tradition. The human factor has become an important point, a characteristic in FPT's working style, in the company, the leader is only a guide, so each individual must know how to learn for themselves and must have the ability to explore, learn, and research by themselves. The tradition of respecting people and individual talents has created a democratic and creative working atmosphere, all members share the same goal, aiming for the same ideal as on the company's Logo: " Together to success " . Partly because of the culture: "Considering people as the most valuable asset of the company" that FPT has become the cradle
attracting and nurturing talents, and once becoming FPT employees, all members are attached, together building a friendly, harmonious relationship between people in the enterprise, becoming a cooperative, trustworthy, friendly, solid and progressive community. It is these unique cultural features that have determined the way FPT people act and created the FPT style: Encouraging creativity, encouraging and promoting the development of individual talents; nurturing the trust and enthusiasm of members with each other and with the company; creating a fun, comfortable working environment and sharing successes and failures together; solidarity, honesty, openness, respect for collective intelligence.
Culture of leadership.
At FPT, leaders always believe that management does not only mean managing, supervising, and checking employees, but also encouraging employees so that they have enough confidence and motivation to work and complete their work well. One of FPT's operating principles is: " Each person in each position maximizes their capacity and creativity for the growth of FPT Corporation " . We can see this principle more clearly through the development process of FPT, many staff members were appointed to high positions in the corporation when they were very young. Many FPT projects have been successful with the active and creative participation of many FPT members. FPT leaders, when assigning tasks to staff, are responsible for providing enough resources and necessary conditions for them to act independently according to their goals, responsibilities, and authority. Besides, they also always encourage staff to work creatively and offer many forms of encouragement, motivation, recognition and proper evaluation of members' contributions, creating a favorable environment for everyone to discuss common issues of FPT.
FPT leaders on the one hand ensure that all staff understand each step they take in each stage of the organization's development, and on the other hand always create
challenging goals for each unit and each subordinate. Each person is free to seek opportunities to best utilize their abilities for the success of FPT.
A corporate culture that harmoniously combines tradition and modernity. FPT has known how to promote the spirit of diligence, intelligence, and solidarity of the Vietnamese people to become a unique cultural feature in the process of developing its corporate culture. To return to the roots of traditional national culture, FPT also organizes activities every year to celebrate major national holidays to arouse national pride among employees in the company.
Not only absorbing traditional cultural features, during the process of building its own culture, FPT has learned from the experiences of foreign companies such as Microsoft, IBM ... which are world-famous giants in the information technology industry and have typical cultures. Thanks to that, up to now, FPT has not only become the leading company in the information technology field of Vietnam but also has an office in France and a subsidiary in India.
Treat customers as friends.
One of FPT's operating principles is: " Deeply understanding customers' needs, including latent needs and best meeting those needs is FPT's survival " . Customers bring survival to the company. Currently, many companies still believe that customers are kings, but for FPT, it is different, they believe that customers are friends. From leaders to employees of FPT, they always consider customers as friends, they always create for customers a sense of intimacy that is not limited to commercial relations, always care about customer care. When cooperating with customers, FPT always has one principle: first of all, we must care about the interests of customers, have an attitude of caring about customer opinions, understand their needs and win
trust from customers. Unlike some other companies that always put the company's interests first, they do business in a way that is: how to get maximum profit for their company, but FPT does business in a different way, they always balance the interests of the company and customers. This contract may bring great profit to the company but it is not beneficial or can harm customers, FPT is always willing to trade that profit with trust with customers. That is also one of the reasons why FPT's customers are always loyal to the company. Moreover, not only caring and taking care of customers within their scope, FPT's leaders and employees are also willing to help and advise customers in other areas when they need help. This also partly builds trust in customers and is also an opportunity to create other relationships with customers' friends. Therefore, the number of FPT's customers has always increased rapidly throughout the process from its establishment until now.
FPT is one of the enterprises that has deliberately built its own corporate culture and its own characteristics since its inception. The company's leaders are always aware that: to ensure the sustainable development of a company, in addition to profits, technology, and people, the cultural environment is the most solid foundation for development. In this fierce competition, FPT has quickly affirmed its own corporate culture and affirmed its brand as one of the leading IT companies in Vietnam. That name is the pride of FPT members. There, everyone has the opportunity to learn, expand their knowledge and qualifications. FPT is a vast land where everyone can find a suitable place for themselves in the present and a direction for development in the future. That is why they have the opportunity to promote their capacity and ability to explore and innovate.
1.2. Corporate culture of Tam Viet company. [29]
Logo of Tam Viet company
Established in 2001, less than 10 years old with the main field of activity being training personal skills, team spirit ... but Tam Viet has been known by many people with the company's unique culture.
* Tangible cultural features in Tam Viet corporate culture such as the logo, mission statement or Tam Viet songs. These are values that help us visualize part of Tam Viet corporate culture.
In addition to the above values, we also see a vibrant Tam Viet with activities such as organizing celebrations, rituals ... Tam Viet regularly organizes activities to celebrate the country's National Day September 2, Women's Day March 8 ... as well as other cultural activities such as tourism, cultural presentation competitions ...
Like FPT or other companies, Tam Viet Company also has a business culture, also known as the company's hero. At Tam Viet, the chairman and general director, Dr. Phan Quoc Viet, is the hero. As an experienced person with nearly 30 years of management and leadership experience, he always knows how to educate and train his employees every day. He has the ability to create great spiritual motivation for everyone. Especially when there are big changes, he is always calm, clear-headed and makes the right steps.
bold strategies and demonstrated excellent leadership and management. He created confidence and motivation to constantly strive and improve.
* Cultural features are shown.
The cultural features of Tam Viet are clearly expressed through the company's vision, mission, core values, slogan and philosophy. First of all, Tam Viet's vision : " Tam Viet is a leading organization in education and training, aiming to help people maximize their potential to live happily and successfully, together building a peaceful and prosperous world " . Along with the vision is Tam Viet's Mission , it is instilled in each member of the company: " Tam Viet specializes in self-leadership skills, team leadership, leadership and building organizational culture to maximize the potential of each person and organization. To realize its vision and mission, the company has proposed the slogan : " Make the Vietnamese people's hearts brighter so that the Vietnamese people's stature is higher" and the Philosophy: " Live and share " , " Independence and co-creation ", " Ignite and shine". All of those cultural traits of Tam Viet are reflected in the company's core values: " Consistent - Harmonious - Enthusiastic - Increasing value - Creating together "
After only 6 years of operation, Tam Viet has created good values. And to realize those good values, Tam Viet members also formed their own unique characteristics of the company such as enthusiasm and creativity - when you have received a task, you must do it in the best way and meet the needs of customers in the most optimal way. There is a very special value that exists in this company: empowering subordinates: When each person knows how to work, they will immediately find a replacement and delegate authority and impart knowledge and skills. With this motto, individuals will constantly progress and develop. With a professional style and