Sediment composition is very coarse sand mixed with very small gravel (gravel accounts for 15.1-18.7%, sand accounts for 78.7-82.7%, silt - clay accounts for 2.2-2.6%), poor selectivity S 0 = 2.33-2.36 or very fine gravel mixed with coarse sand (gravel accounts for 54.5-69.3%, sand accounts for 23.6-24.7%, silt - clay accounts for 6-21.9%), poor selectivity S 0 = 3.98-7.13 (Appendix 3).
At the research boreholes LK808A, LKQT09, LK8_cuadai, the sediments are composed of small-grained sand of blue-gray and white-gray color below, moving up to fine-grained sand containing brown-gray and yellow-gray clay mixed with organic impurities.
Pollen spore assemblages include: Myrtaceae ; Cyperaceae ; Palmae ; Calamus ; Nipafruticans ; Poaceae ; Arenga . Freshwater angiosperm pollens include: Anacardiaceae ; Euphorbiaceae ; Leguminoseae ; Tiliaceae ; Hamelidaceae [19].
The chemical composition of late Holocene river-marine sediments amQ 2 3 includes : SiO 2 (53 - 67%), Al 2 O 3 (17.2 - 21.3%), Fe 2 O 3 (3.2 - 9.3%), FeO (0.47 - 0.65%), Maybe you are interested!
Trends in Changing the Cultural Life of Coastal Residents in Ha Tinh
Quaternary geological characteristics and groundwater resources in the coastal plain area of Quang Nam province - 23
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Economic group model - operations of Vietnam Oil and Gas Group in the period 2006 - 2008 and development trends - 1
Characteristics of Business Activities and Business Management Organization at Small and Medium Enterprises in Vietnam
MgO (0.79 - 1.43%), CaO (0.76 - 1.2%) [19].
Sediments unconformably overlie sediments aQ 2 2 , amQ 2 2 np , mQ 2 2 .

Special base
petrographic point, geological relationship
layer, pollen spore collection...
The sediments are classified as fluvial-marine in origin with late Holocene age (Q 2 3 ) [ 19].
Sediment thickness varies from 1-3m; average is 1.6m.
c) Cam Ha Formation, sediments of river-marine-swamp origin (ambQ 2 3 ch)
The Cam Ha Formation was established by Cat Nguyen Hung in 1996, based on sediments along the ancient lagoon system of the Truong Giang and De Vong rivers.
Sediments are distributed in narrow strips along both sides of the Truong Giang and De Vong rivers (running nearly parallel to the coast) and are concentrated in the areas of Dien Nam Dong, Dien Minh, Dien Duong (Dien Ban district), Thanh Ha, Son Phong, Cam Pho, Cam Ha (Hoi An). The total exposed area is 34.91 km 2 .
Sediment composition includes medium-grained sand mixed with very small gravel (gravel accounts for 6.3%, sand accounts for 91.8%, silt - clay accounts for 1.9%), poor selectivity S 0 = 2.41 (Appendix 3).
Sediments unconformably overlie older sediments such as aQ 2 2 , mQ 2 2 , ambQ 2 2 , amQ 2 1 , mQ 2 1 no .
Special base
petrographic point, geological relationship
sedimentary layer of river origin
– This marine – marsh is classified as upper Holocene (Q 2 3 ) [ 19].
Sediment thickness varies from 1.53-2.1m; average is 1.85m (Figure 2.2).
d) Sediments of marine origin (mQ 2 3 )
Sediments are distributed along the coast, creating modern beaches that are directly affected by waves and tides. The average width of the beach is 20-300m. The total exposed area is 16km2 .
The sediment composition is coarse-grained sand (sand accounts for 99.3%, silt - clay accounts for 0.7%), with good selectivity S 0 = 1.54 (Appendix 3); yellow-gray sand contains heavy minerals ilmenite, zircon, amphibole.
The lithological composition of the sediment is yellow-gray fine- to medium-grained quartz sand containing heavy minerals ilmenite, zircon, and amphibole. The selectivity coefficient S 0 = 1.32- 1.49 [ 19].
Unconformably overlaying sediments older than the middle Holocene and lower Holocene such as mvQ 2 2 , mQ 2 2 , mQ 2 1 no .
Special base
petrographic point, geological relationship
beach sediment layers are arranged
in the upper Holocene (Q 2 3 ) [ 19].
The average sediment thickness is 2m (Figure 2.1).
2.3.3. Undifferentiated Quaternary sediments
2.3.3.1. Ruins – remains (edQ)
The sediments are exposed in the form of small hill peaks located in Dai Hiep and Dai Nghia communes (Dai Loc district), Dong Phu town, Que Chau commune (Que Son district). The sediments are weathering products of magma rocks of the Ben Giang - Que Son complex, quartz schist of the A San formation (Є asn ) with the composition of quartz gravel bonded with sand - silt
– yellow lightning with red spots. Total area is 3.80km 2 .
2.3.3.2. River-slope-flood deposits (adpQ)
River-slope-flood sediments have the largest distribution area among undifferentiated Quaternary sediments. The largest distribution area is concentrated in Dai Hong, Dai Phong, Dai Tan, Dai Chanh communes (Dai Loc district), Duy Thu, Duy Phu, Duy Tan, Duy Chau, Duy Trinh communes (Duy Xuyen district), the northwest area of Que Son district (Que Cuong, Phu Thuan, Que Tho, Que Chau, Dong Phu town), scattered in Binh Dinh Bac, Binh Tri communes (Thang Binh district), Phu Thinh town, Tam Dan commune (Phu Ninh district). The sediment composition is pebbles, small boulders mixed with yellow-gray sand - silt - clay, below moving up to sand and gravel mixed with yellow-gray, white-gray clay. The total area is 27.74 km 2 .
2.3.3.3. Slope sediment – flood accumulation (dpQ)
Sediments extend along the foot of Dong Lam mountain in Dai Dong, Dai Quang, Dai Nghia communes, Dai Loc district, forming a narrow plain in front of the mountain with an average width of 20-250m. The composition of the sediments is boulders, gravel mixed with yellow-gray sand.
Total area is 1.84km2 .
2.4. Trends of changes in some characteristics of Quaternary sediments in the Mekong Delta of Quang Nam province
Quaternary sediments in the Mekong Delta of Quang Nam province were formed in close relationship with the periods of sea level fluctuations in the Quaternary, leading to many lithological characteristics of the sediments such as grain size composition (gravel - sand - clay), selection coefficient (S 0 ) and sediment chemical composition that are cyclical over the formation time.
From the results of grain size analysis of nearly 1000 sediment samples, the researcher has synthesized 66 sample groups representing all types of Quaternary sediments in the Delta of Quang Nam province. These sediment samples were converted to Wentworth's hierarchical scale and grain size parameters were calculated using GRADISTAT software, version 8.0 by Simon J. Blott.
100
80
60
40
20
0
Phase III
Phase IV
Phase V
% gravel – sand – clay content and sea level trend (dashed line)
Cycle III
Cycle IV
Cycle V
Figure 2.11. Graph of grain size percentage of Quaternary sediments in the coastal plain of Quang Nam, showing a cyclical change trend.
Cycle III
Cycle IV
Cycle V
Phase III
Phase IV
Phase V
Gravel content %
0%
20%
40%
60%
80%
100%
Sand content % Clay content % Figure 2.12. Graph of the content % of the grain size of Quaternary sediments in the coastal plain of Quang Nam, showing a cyclical change trend.
On the graphs, stage III corresponds to the late Pleistocene sediment formation stage, stage IV occurs from early Holocene to middle Holocene, stage V occurs from late middle Holocene to present; stages I (early Pleistocene sediment formation) and stage II (middle Pleistocene sediment formation) do not have enough sediment samples so the rule is not considered (see section 3.3).
Graphs in Figures 2.11 and 2.12 show that the sand content accounts for a fairly large proportion in the beginning and middle of Phase IV and the beginning of Phase V, corresponding to the periods when the sea advanced into the continent. The coarse gravel content in Phase III is quite large (40-60%) due to the climatic conditions at this time, with many floods washing away physical weathering products into the Quaternary basins [9, 28]. In addition, the gravel and clay content varies proportionally to each other, inversely to the sand content.
The selectivity coefficient of Quaternary sediments in the coastal plain of Quang Nam province shows a cyclical change trend. The selectivity coefficient at the beginning of each period is worse than that in the middle and end of each period (Figure 2.13).
10
9
8
7
6
5
4
3
2
1
Phase III
Phase IV
Phase V
Sediment selectivity coefficient (S 0 ) and sea level trend (dashed line)
Cycle III
Cycle IV
Cycle V
Figure 2.13. Graph of the selectivity coefficient (S 0 ) of Quaternary sediments in the coastal plain of Quang Nam, showing a cyclical change trend.
1.3
1.1
0.9
0.7
0.5
0.3
Phase III
Phase IV
Phase V
Sediment kurtosis coefficient (K) and sea level trend (dashed line)
Cycle III
Cycle IV
Cycle V
Figure 2.14. Graph of the kurtosis coefficient (K) of Quaternary sediments in the coastal plain of Quang Nam, showing a cyclical change trend.
1
1
2
2
The chemical composition of Quaternary sediments in the coastal plain of Quang Nam province shows a cyclical change trend. In which Fe 2 O 3 and Al 2 O 3 change proportionally to each other, in contrast to the SiO 2 content . Iron oxide and aluminum oxide have high contents in sediments of river and river-marine origin, very low in sediments of marine origin due to complete leaching during the transportation from the mainland to the sea. Marine and windy sea sediments have a much higher silica oxide content than sediments of other origins, such as mQ 3(1) lc sediments (98-99%), mQ 3(2) dn (99-100%), mQ 1 no (97-99%), mvQ 2 no (93%).
100
80
60
40
20
0
Phase III
Giai Giai
section IV section V
Content % SiO 2 – Al 2 O 3 – Fe 2 O 3 and variation trend (dashed line)
Cycle III
Period I
u Chu
V period V
Figure 2.15. Chemical composition graph (SiO 2 – Al 2 O 3 – Fe 2 O 3 ) of Quaternary sediments of the coastal plain of Quang Nam, showing a cyclical change trend.
3.5
3
2.5
2
1.5
1
0.5
0
Phase III
Giai Giai
section IV section V
Cycle III
Cycle IV
Cycle V
% K 2 O-MgO-CaO-Na 2 O content and sea level trend
Figure 2.16. Chemical composition graph (K 2 O-MgO-CaO-Na 2 O) of Quaternary sediments in the coastal plain of Quang Nam, showing a cyclical change trend.
* Through the research results in this chapter, the researcher draws some conclusions as follows:
- Quaternary sediments in the coastal plain of Quang Nam province have two Pleistocene and Holocene systems as follows:
+ The Pleistocene system has 3 subsystems: Lower Pleistocene, Middle Pleistocene, Upper Pleistocene (divided into lower and upper parts). There are 7 established systems for Pleistocene sediments: Dai Phuoc, Mieu Bong, La Chau, Hoa Tien, Dai Thach, Thang Binh, Da Nang .
+ The Holocene system has 3 subsystems: Lower Holocene, Middle Holocene, Upper Holocene.
There are 4 established formations for Holocene sediments: Nam O, Nam Phuoc, Ky Lam, Cam Ha.
- The formation of Quaternary sediments in the coastal plain of Quang Nam province is influenced by the sea level in the study area. Sediment parameters such as grain size content, selectivity coefficient, and sediment chemical composition tend to change periodically.
- There are 5 stages of Quaternary sediment formation in the coastal plain of Quang Nam province according to the change of sea level. In the last 3 stages from late Pleistocene to present, the characteristics of sediment change according to the following rules:
+ The sand content accounts for a fairly large proportion in the beginning and middle of stage IV, and the beginning of stage V, corresponding to the periods when the sea entered the continent. The coarse gravel content in stage III is large (40-60%) due to the presence of many physical weathering products.
+ The selectivity coefficient of Quaternary sediments at the beginning of each stage is worse than that in the middle and end of each stage.
+ In the chemical composition of Quaternary sediments, iron oxide and aluminum oxide have high contents in sediments of river and river-marine origin, and very low in sediments of marine origin. Marine and wind-sea sediments have high silica oxide contents from 97-100%.
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CHAPTER 3
TECTONIC ACTIVITIES AND SEA LEVEL CHANGES DURING THE QUARTERLY IN THE DELTA AREA
COASTAL OF QUANG NAM PROVINCE
3.1. Quaternary tectonic characteristics of the coastal plain of Quang Nam province
3.1.1. Pre-Quaternary tectonic structural elements
The Quang Nam plain has a clear blocky structural plan [1], including the following two basic structural units (Figure 3.1):
* Dai Loc - Hoi An graben depression: Dai Loc - Hoi An graben depression is located in the lower Thu Bon River, a Cenozoic sedimentary depression developed and inherited from the Mesozoic. The depth of the Quaternary sedimentary bottom ranges from 20m to more than 100m. The deepest location in Hoi An may be more than 135m to reach the late Neogene sedimentary age.
Graben
Dai Loc – Hoi An
Weak subsidence area
Thang Binh - Nui Thanh
Location of study area
Figure 3.1. Pre-Quaternary structural plan and KTĐT-KTHĐ fault system in the study area
