Tourism Economy Contributes to Promoting Local Products and Production

In the industrial sector, many important traffic routes of strategic significance have been invested in, built, expanded and upgraded, some of which have been completed and put into use. The State and investors have upgraded National Highway 3A and at the same time accelerated the expansion and construction of new National Highway 3B, the Noi Bai - Lao Cai Expressway, inter-village and inter-commune routes. Upgrading and expanding routes to tourist areas and spots, and the arrangement of lighting on traffic routes has been significantly improved. Routes to tourist spots have been upgraded and renovated. The route from National Highway 3 to Soc Temple area has been widened to 7m. The route connecting the Giong Temple area to tourist spots such as Viet Phu Thanh Chuong, Viet village... has also received investment attention. The Dong Quan lake area has been paved with stone and has a wider, more beautiful road, creating a place for local people and visitors to play and relax every afternoon.

Local transport service revenue in 2010 reached 100 billion VND, and by 2015 reached 116 billion VND.

Next is the Trade and Service sector: In order to meet the development needs of the people in the region in general and tourism activities in particular, the trade and service sector of Soc Son district has also received attention for investment in diverse development, scale and high speed. In the district, there are 4 large markets, scale: Soc Son district central market, Pho Ni market, Phu Lo market, Phu Cuong market near Noi Bai airport, these markets all have administrative agencies to manage the market. Along with that, a system of small markets of the commune and inter-commune has also been established to meet the exchange needs of the people and tourists. Financial services in Soc Son district have a system of commercial banks: Agribank, BIDV, Vietcombank, Sacombank, Techcombank, SeAbank, ATM services and other services are well developed, the supermarket and hotel system is developing in a modern direction, the district has approved the construction of Binh An commercial center - supermarket and the private sector has also opened small and medium supermarkets in the form of Mini Mart, T - Mart. In addition, to promote local trade activities to develop annually, the district also organizes well trade fairs, tourism to introduce local agricultural products and specialties such as: medicinal plants, livestock products (clean hill chicken, organic pork, vegetables and mushrooms ...), handicraft products ... the circulation of goods increases by 27.8% / year, the value of services and trade increases by 31.5% / year.

Industry: Stable development, high and sustainable growth, in the district there is 1 large-scale Noi Bai industrial park and 2 small satellite industrial parks Mai Dinh and Tan Dan with more than 300 central and local enterprises. Main products are iron and steel, motorcycle parts, electric bicycles, construction materials... Electricity output in 2000 reached 50 million kWh, in 2006 reached 57 million kWh. The value of industrial and handicraft production increases by 13% per year.

The local construction industry has also developed as the demand for accommodation of tourists has increased. Therefore, projects and plans have received investment attention and private construction works have also developed, the construction industry accounts for 21.3% of the economic sector structure. Investment in tourism has been paid attention to by leaders of all levels of departments and sectors through projects and construction items. This is the interaction between economic sectors to promote the economic development of Soc Son to become more diverse and sustainable.

3.1.3. Tourism economy contributes to promoting local products and production

As mentioned above, in the annual trade promotion and service development activities, Soc Son district organizes trade fairs and tourism fairs to introduce local products to local people and tourists to Soc Son. Tourism is known as an effective means of propaganda and advertising for local areas. In terms of economics, tourism products are introduced on-site to tourists, from which they will promote to relatives and friends, and these products and items have the opportunity to expand to other places. In terms of society, this is a channel to introduce and promote economic, political, cultural, social, people, customs and practices achievements... Although in the context of the world and domestic economy, there are still many unfavorable factors. Some tourism investment projects have to change or cannot be implemented on schedule. But to be fair and objective, in recent years, Soc Son tourism has contributed greatly to promoting local production through many rich and attractive forms. Books introducing Soc Son have been invested in elaborately, publications such as DVDs, travel handbooks, and books introducing the Giong festival in depth have always been released, creating conditions for widespread propaganda and promotion of Soc Son land with very good results. Recently, the handbook "Cultural space of Giong festival in Soc Son" has been published.

Son" introduces the general information about Soc Son land, specifically about the relics of Soc Temple, the process of the Giong Festival in Soc Temple and the book "The Legend of Dong Thien Vuong" , notably the book "Land and People of Soc Son" reprinted with more than 300 pages introducing the land and people of Soc Son quite fully. Especially since 2010, along with many activities towards the 1,000th anniversary of Thang Long - Hanoi, the Giong Festival in Soc Temple has been recognized as an Intangible Cultural Heritage of Humanity. The Department of Culture and Information of Hanoi City has worked with the Department of Culture and Information of Soc Son to directly direct the restoration and organization of typical traditional festivals imbued with national cultural identity and associated with the Giong Festival such as: So Temple Festival, Thanh Nhan, Hang Tong Xuan Lai, Choi Temple, Huc Festival, etc. In addition, sectors and localities have done a good job of propaganda and visual promotion in the area such as: propaganda by cheering vehicles, hanging banners on the roads, repairing and renewing tourist billboards and signs leading to tourist areas and spots...

The District leaders have also paid attention to and encouraged the activities of calling for investment and creating conditions for the development of transport infrastructure as a basis to attract economic sectors, organizations and individuals to participate in investing in the development of tourist areas and spots. Many construction and upgrading projects in infrastructure at tourist areas and spots have been started and completed, put back into operation on a larger scale and with higher levels of tourist satisfaction. Some accommodation facilities serving tourists have met standards such as: Huong Tram Eco-tourism Area, MyHill, recently Thien Phu Lam, Rung Thong Xanh... and many standard motels serving tourists have met the needs of visitors to Soc Son.

Since 2015, there have been many activities towards the 40th anniversary of the district's establishment (1977 - 2017). The district has focused on organizing many activities to both promote tourism and introduce products, souvenirs, and specialties of Soc Son to attract tourists. During the festival, the district often organizes performances of traditional dances and songs at tourist attractions to serve tourists. Organize well the culinary areas for tourists coming to Soc Son, improve the service quality of the culinary areas to ensure civilization, politeness, and richness in food types, meeting the needs of tourists and people. Actively promote special products

Soc Son specialties such as: sim wine, medicinal plants, tea and medicinal essential oils, Phu Minh village sticky rice, Thanh Xuan and Dong Xuan clean vegetables, Minh Phu hill chicken...

Through tourism activities, tourism resources and products of Soc Son are introduced to tourists along with unique features in the material and spiritual life of Soc Son people. In recent years, especially since 2010, the management of tourism environment, ensuring security and safety for tourists at tourist areas and spots has been closely coordinated between departments and sectors, contributing to the image of Soc Son tourism - a land rich in potential and hospitable, friendly.

- adding many beautiful impressions in the hearts of tourists. In general, Soc Son tourism has had a clear change, contributing to the economic and social development of the District in particular and Hanoi city in general, becoming more and more sustainable.

3.1.4. Encourage domestic tourism demand

People's material life is increasingly improved, and their spirit is increasingly focused on. However, the pressure in life in the face of globalization is also quite heavy. Therefore, the need to rest, relieve stress, regain balance and relaxation, and recharge energy to enter the next working days, weeks, months, and years more effectively becomes essential. Therefore, people always have the need to visit attractive tourist destinations, first of all, those near their local area, and moreover, they are still proud to see the fact that these attractive destinations are visited by many people from all over the world. When an area attracts international tourists, it will increase domestic interest in tourist destinations in that area.

The annual Gióng Festival at Sóc Temple welcomes millions of visitors, tens of thousands of international visitors, and locals go to temples and pagodas as a matter of course to feel more relaxed and calm.

The number of tourists coming to Soc Son from neighboring areas is also regular and continuous, not only during festivals but also throughout the year.

Besides, eco-tourism areas: Ban Rom, Thien Phu Lam, Rung Thong Xanh... or entertainment areas also regularly welcome groups of guests who want to rest, have fun, relax on the weekend or want to immerse themselves in the

poetic nature of mountains and forests, clear blue lake to enjoy the freshness and coolness of mountain breeze and natural pine trees.

3.1.5. Contribute to increasing local budgets

Immediately after the 7th Party Congress, and implementing the Resolution of the 11th Hanoi Party Congress, the 6th Soc Son District Party Congress (September 25-27, 1991) determined the focus to be on developing the agricultural - forestry - industrial - commercial - service economy, gradually forming and developing the tourism economy. After 5 years, service - tourism activities in Soc Son have really flourished, initially by putting into operation the historical relic site of Soc Temple. In the following years, many tourist attractions were invested in construction and put into operation such as: Soc Temple historical relic site was expanded in scale, restored, built into Soc Temple eco-tourism complex, Ban Rom eco-tourism area, Dong Do green valley... By the early 2000s, tourism was identified as a key economic sector receiving investment attention from all levels of the industry, service exploitation and service activities gradually became more professional, so the revenue from tourism contributed by service enterprises located in the area to the budget also increased significantly. Not only that, when participating in local tourism activities, tourists also have the need to explore local culture, customs and practices and use food, accommodation, travel support, rest... For tourists, what is strange often becomes something attractive, from which they want to learn, explore and enjoy. Faced with such a reality, local communities have seized the opportunity to provide tourist services ranging from the simplest to the most complex.

Various types of tourism services, including accommodation, food and beverage, and even street vendors, sidewalk food stalls, iced tea stalls, etc., also bring a large source of income to the economic structure of households. Local people have known how to take advantage of and promote their strengths to develop the economy by introducing and selling local handicrafts and agricultural products through tourism activities.

However, in the process of exploiting tourism resources in Soc Son, many difficult and urgent problems are arising such as: overcharging, food safety and hygiene, management, the transformation of some service activities... However,

It is undeniable that the positive change in revenue from tourism activities over the years is very significant. If before 2000, revenue from tourism was insignificant, but from 2006, revenue began to increase. Especially after 2010, the total revenue with a surprising figure of 150 billion VND (2013) accounted for 2.14% of the total revenue of the district, by 2014 it was 210 billion VND, accounting for 2.27% of the total revenue of the district, especially in 2016 it was 417.6 billion VND, accounting for 3.97% of the total revenue of the district. Although the contribution of the tourism economy to the total revenue of the district is still quite modest, it has shown a good and promising start for the development of a new economic sector - tourism economy - as well as affirming the correctness in the orientation of economic development, exploiting the potential strengths of tourism of the locality.

In addition to the above positive impacts, tourism activities and tourism economy also have negative impacts on the local economy such as: putting high pressure on upgrading infrastructure (electricity, water, transportation, etc.) and increasing costs for security, service, construction activities, etc.; there are risks in tourism investment by businesses; affecting production land funds if tourism types and tourism exploitation activities are unreasonable; causing a decline in resources, resources, and encroachment on local resources, etc.

3.2. Social impact

3.2.1. Solving employment for local workers

Tourism labor is very diverse, including both direct and indirect. Therefore, the role of tourism in creating jobs for workers cannot be denied.

In the transformation of the industry structure, the service industry is increasingly occupying an important position in the economy. Tourism is the second largest employment generating industry, after agriculture, in developing countries, including Vietnam. According to the World Tourism Organization, every job in the tourism industry will create 1.3 - 3.3 jobs in other industries. In 2012, 1.8 million jobs were created (of which

570,000 direct jobs), the tourism industry's labor force accounts for 3.6% of the total national labor force. According to the calculation of the World Travel and Tourism Council (WTTC), the work efficiency created by tourism and travel is over 3 million workers, accounting for 8.1%.

total number of workers nationwide [35]. This calculation covers both related workers and informal workers, family workers in community tourism, home-based tourism, street service forces, tourist areas (motorbike taxis, postcard sellers, souvenir sellers, street vendors, etc.). However, due to rapid development, tourism businesses, hotels, and restaurants have attracted a large workforce but the quality has not met the requirements, only 7% have university degrees, 50% have been trained through vocational schools, short-term training courses, the rest have not been trained. The proportion of female workers in the Vietnamese tourism industry accounts for 58%. The whole industry has about over

27,000 female workers are managers. High working capacity, quality and efficiency of female workers play a decisive role in the quality of tourism services.

In fact, over three-quarters of Vietnam’s cultural and historical relic sites, eco-tourism and resort areas are located in rural, mountainous and island areas. Therefore, developing tourism in rural areas not only awakens the potential for rural economic development, building new rural areas towards industrialization and modernization, but also increases income for the majority of people living in rural areas.

Up to now, Soc Son district tourism has created jobs for a large workforce, the number of direct workers in the tourism industry including managers and workers at travel companies, accommodation establishments, service restaurants, businesses, and tourist areas was 821 people in 2010, and 5,266 people in 2016. Table 3.1: Soc Son district tourism human resource statistics form ( unit: person)

Year

Unit

1986	1996	2000	2005	2010	2016
Travel	01	03	07	17	35	25
Transport	25	156	263	300	376	600
Tourist area	4	6	8	12	15	105
Hotel, motel	18	56	487	1,235	2,336	3,445
Restaurant	8	60	118	458	720	900
Souvenir shop	2	5	16	17	28	50
Karaoke spot	2	10	36	57	86	96
Labor management	1	5	18	30	48	47
Total	61	301	653	2126	3644	5266

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Source: author compiled from data of Soc Son Statistical Office over the years

In addition to this direct labor force, there is also indirect labor force and seasonal labor force of farmers living in tourist areas.

It can be seen that the tourism industry is one of the industries with a very large impact, that is the interdisciplinary nature of tourism. To operate and maintain tourism service works, the infrastructure for the tourism industry has been built, tourism needs a very large amount of labor. Tourism creates jobs that positively affect social stability such as: avoiding the separate activities of social communities, avoiding social evils, strengthening the unity and pride in local heritage, increasing the income of local people through providing handicrafts, local products for visitors... tourism is also an activity that stimulates demand in trade. The jobs created by the tourism industry also have a distinct characteristic. Because tourism activities are very diverse with many rich types, they are highly seasonal. During the "tourist seasons", the demand for labor to serve the industry increases, whether directly or indirectly.

In fact, the contribution of tourism to job creation cannot be underestimated. “The number of workers in the tourism and related activities accounts for 10.7% of the total world workforce. Every 2.5 seconds, tourism creates a new job and currently one in eight workers is employed in the tourism industry”[35].

3.2.2. Contribute to solving the poverty situation of local people

Tourism services are extremely rich and diverse, suitable for many types of workers, from the elderly, children to women and youth. Therefore, tourism can create opportunities to improve people's living standards by providing them with direct or indirect jobs, because this is an industry that attracts all forms of work to serve it. Tourism promotes economic restructuring in a progressive direction, tourism development creates income to increase GDP in the economic structure. Tourism development also creates the development and expansion of many industries, strongly impacts agriculture, breaks the closed structure, changes the economic structure of agriculture, forestry and fishery, making agriculture shift from a purely agricultural state to a commercial agriculture, multi-industry ecological agriculture.

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