The Role of Vinh Phuc Tourism in Local Socio-Economic Development

With vivid lacquer and sculpture art among the roads, unique super service complex with professional service and style, Flamingo Dai Lai Resort has been voted in the top 10 most beautiful resorts on the planet, "Green Standard Resort 2018 - 2020" along with many domestic and international awards for the best resort real estate, the most beautiful and unique landscape architecture.

Xa Huong Lake: Similar to Dai Lai Lake, Xa Huong Lake is an artificial lake created in 1984 with an area of 80 hectares, providing clean water for the entire area. Although it is an artificial lake, the scenery of the lake really makes everyone overwhelmed. The natural scenery changes through the seasons, contributing to the lyrical, poetic and romantic beauty of the lake. Looking at Xa Huong Lake from above, visitors will admire the lyrical, dreamy beauty of this clear blue lake. At that time, Xa Huong Lake is like a giant magic mirror reflecting the shimmering scenery that exists around - so beautiful it is mesmerizing!

Dam Vac: Dam Vac is a natural lagoon that has existed for thousands of years, with 23 main branches creating lakes and small streams with a circumference of 14km, an average width of 1km, a water surface area of nearly 500ha, the deepest bottom is 4.5m, and an average of 3.8m. Dam Vac is clear and vast, an ideal place to watch storks, pelicans, storks, wild ducks... flying around looking for food. Coming here, visitors can visit the Va Temple relic, the Red River Eco-tourism Area of the Capital...; enjoy dishes made from shrimp and fish caught right in the lagoon; especially the specialty dish of Dam Vac shrimp.

Dam Rung: The lagoon is located in Tu Trung commune, Vinh Tuong. This place has a large water surface area, used for both aquaculture and eco-tourism. Waking up early in the morning and walking around Dam Rung, visitors will enjoy the fragrant scent of lotus, breathing the fresh air purified by a "giant air conditioner" of Dam Rung. The lotus scent wafting in the wind by the lagoon creates a very unique flavor as a characteristic of this land.

Hai Luu Stork Garden: Hai Luu Stork Garden is located in Dua Le village, Hai Luu commune, Song Lo district, Vinh Phuc province, 110 km from the center of Hanoi. The stork garden is surrounded by the gentle and peaceful Lo river. The stork garden is a remaining ecological area on the Hai Luu forest floor. The garden has an area of about 15 hectares, of which 7 hectares are where

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storks gather and live. The annual temperature of Hai Luu stork garden changes with the seasons, the average temperature is 28 degrees Celsius and the average annual rainfall is 1,650 mm. Coming here, visitors will discover countless rare species of birds and storks.

1.2.2.2. Potential for humanistic tourism

Vinh Phuc is a province belonging to Van Lang department during the time of Hung Kings. Through the ups and downs of history until today, the province has a rich system of valuable humanistic tourism resources such as:

Tay Thien: About 25km from Tam Dao resort is Tay Thien scenic area, this is an ancient architectural complex in harmony with the natural scenery of the mountains and forests. Tay Thien is located on a solid feng shui position, leaning against the Tam Dao mountain range, spreading out to the open plain and facing the ocean. Amidst the pristine mountain scenery are ancient temples such as the majestic Thuong temple, Thong temple with the sacred nine-root banyan tree... or Co temple, Cau temple are places to pray for wealth, happiness, fortune, longevity and love, children. Tay Thien also has a modern cable car for visitors to enjoy the beautiful natural scenery from above...

Truc Lam Zen Monastery: This is a Zen monastery of the Truc Lam Yen Tu sect located next to the Tay Thien scenic area, on the foundation of Thien Co Pagoda. Not only does it have the most magnificent architecture in the North, Truc Lam Tay Thien Zen Monastery is also one of the three largest Zen monasteries in our country. This place is also considered the birthplace of Vietnamese Buddhism, the Zen Monastery has a majestic beauty that is still in harmony with nature, located on the slope of the mountain, from here visitors can look far away to admire the vast mountains and forests.

Huong Canh Pottery Village: Huong Canh Pottery Village is an ancient pottery village, over 300 years old and famous for its products such as jars, pots, teapots... with high durability and unique features. If used to hold tea, it will retain its characteristic aroma, hold wine without losing its concentration, or hold seeds without getting moldy... thanks to that, its reputation spreads far and wide. In the middle of the village is Huong Canh Communal House with majestic ancient architecture, meticulously carved, and unique in folk wood art.

Binh Son Tower: This is a historical relic in Vinh Phuc with unique architecture from the Ly - Tran dynasties that is still preserved intact to this day. The tower is located right

Next to Vinh Khanh Pagoda (Then Pagoda), it is nearly 16m high with 11 floors, each floor has a protruding roof. The tower is hollow and the base is square with each side being 4.45m. The tower gradually narrows from the base to the top.

Tich Son Pagoda: Tich Son Pagoda is one of the spiritual destinations visited by many tourists. The pagoda has a massive architectural structure connected together such as the gate, bell tower, ancestral house, main hall and tomb tower, all creating a sacred and majestic Tich Son pagoda system. In particular, Tich Son Pagoda has a 1 meter high bronze statue of Amitabha Buddha, in a meditating position, on a lotus throne, exuding balance and harmony, showing the sophistication and majesty of the pagoda.

Dong Dau archaeological site: Dong Dau archaeological site covers an area of about 8.5 hectares, located on a mound of land over 6 meters high, surrounded by low-lying areas. Up to now, this archaeological site has been excavated 6 times with a total area of 758 m2 and has discovered many ancient relics, thousands of specimens of artifacts, diverse in types, materials, and designs. Among them are stone relics such as hundreds of axes, chisels and many jewelry such as bracelets, earrings, beads, etc.

Along with that, Vinh Phuc is also famous for its traditional festivals (Tay Thien festival, Buffalo fighting festival, Thinh temple festival...); unique folk songs and dances (Drum Quan singing, Soong co singing, Sinh ca singing...) and handicraft products, traditional craft villages (Thanh Lang carpentry village, Vinh Son snake village, Ly Nhan blacksmith village, Hai Luu stone craft...); unique folk games and many specialties imbued with local cultural colors.

1.2.3. The role of Vinh Phuc tourism in local socio-economic development

In its development plan, Vinh Phuc province clearly sets the goal of strongly developing tourism as a key economic sector. Taking advantage of the "golden land" for tourism development, in the past 5 years, the number of tourists visiting and traveling in Vinh Phuc has always maintained an average growth rate of over 15%. The total number of tourists coming to Vinh Phuc province from 2011 to the end of 2019 was over 31.3 million; of which, domestic tourists accounted for 99.12%; the average number of days of stay was about 1.5 days.

Tourism revenue has grown steadily over the years. In 2019, tourism revenue reached VND 1,910 billion, up 14% compared to 2018 and up 92.18% compared to 2011.

Tourism development has actively contributed to promoting socio-economic growth in the province , contributing to a strong shift in economic structure, rapidly increasing the proportion of tourism and service GDP in the economic structure of the whole province. If in 1997, the proportion of industry - construction - service - tourism accounted for 48%; agriculture, forestry and fishery accounted for 52%, then by 2019, the proportion of industry - construction - service - tourism accounted for 91.83%; while agriculture, forestry and fishery decreased to 8.17%.

The achievements of the “smokeless industry” also promote the development of many other economic sectors , because this is a business activity that requires cross-sectoral support. It is clear that many areas have benefited through support for tourism products and services such as: Construction, printing and publishing, insurance, transportation, accommodation, retail, food services, financial services, etc.

The development of the tourism industry has contributed to creating jobs for thousands of people in the province . According to statistics from the Department of Culture, Sports and Tourism, in 2019, the tourism industry created jobs for more than 6,000 direct workers and more than 5,000 indirect workers in the locality. Thereby, helping to solve many social security issues in the province.

The flourishing tourism activities also contribute to generating foreign currency revenue for the local budget. In traditional craft villages and localities with typical products, people take advantage of their existing strengths to develop the economy by introducing and selling handicrafts and famous products. Selling is not only for tourists, but it is also an opportunity to increase local income through export.

Along with that, it can be affirmed that tourism is an effective way to introduce the image of the land and people, and the fine cultural traditions of the locality to friends from all over the world ...

Thus, tourism has been playing an increasingly key role in socio-economic development in Vinh Phuc.

1.3. Viewpoints of the Party, State and local policies on tourism development

1.3.1. Viewpoints of the Party and State on tourism development

Recognizing the important role of tourism in socio-economic development, on June 22, 1993, the Government issued Resolution No. 45/CP on “Innovation in management and development of tourism”. Accordingly, it affirmed: “Tourism is an important economic sector. In the country’s socio-economic development strategy , tourism is a comprehensive economic sector, actively participating in implementing the open-door policy, promoting innovation and development of many other economic sectors, creating jobs, expanding cultural and social exchanges between regions in the country and international cooperation, creating conditions to enhance friendship, peace and mutual understanding ”.

At the 6th, 7th and 8th Congresses, our Party and State had correct and creative tourism development orientations, clearly identifying tourism as an important economic sector in the country's socio-economic development strategy.

At the 11th Congress, our Party also determined: " Tourism development has become a spearhead economic sector; strive after 2020 for Vietnam to be ranked in the group of countries with developed tourism in the region. Rapidly develop quality tourism services, contributing to creating a breakthrough development of the service sector ". This is considered a strategic orientation in the cause of socio-economic development, promoting the country's advantages and in line with the development trend of the world.

In particular, on January 22, 2013, the Government issued a decision approving the "Master plan for Vietnam tourism development to 2020, vision 2030" with the following development perspectives and goals:

Developing tourism into a spearhead economic sector; tourism accounts for an increasingly high proportion in the GDP structure, creating a driving force to promote socio-economic development.

Develop tourism in a professional, modern, focused and key direction; focus on depth to ensure quality and efficiency, affirm brand and competitiveness.

Develop both domestic and international tourism at the same time; focus on international inbound tourism; strengthen management of outbound tourism.

Sustainable tourism development associated with preserving and promoting cultural values

national culture, preserve landscape, protect environment; ensure national security, social order; ensure harmony in interaction between tourism development and protection of natural and human resource values.

Promote socialization, mobilize all domestic and foreign resources for investment in tourism development; maximize national potential, advantages and natural and cultural factors, and typical strengths of regions and areas throughout the country; strengthen linkages in tourism development.

By 2020, tourism will basically become a spearhead economic sector, with professionalism, a modern and synchronous system of infrastructure and technology; high-quality, diverse, branded tourism products, imbued with national cultural identity, competitive with countries in the region and the world.

By 2030, Vietnam will become a country with a developed tourism industry in the world.

1.3.2. Vinh Phuc province's policy on local tourism development

In recent years, the awareness and perspective of Vinh Phuc tourism development have been raised to a new level, with a clear change. The Party and local government previously identified tourism as an economic sector with an important position in the local socio-economic development strategy. In recent years, the Resolutions of the 14th, 15th, and 16th Provincial Party Congresses have all identified the goal of building tourism into a spearhead economic sector.

In parallel with the above policy, documents, projects, plans, schemes, programs... on Vinh Phuc tourism development have been built, approved and passed: Resolution 01 of the Provincial Party Committee on tourism and service development; Project on tourism human resource development; Master plan for tourism development; Detailed planning of three areas: Tam Dao, Tay Thien, Dai Lai... Accordingly, a number of tourism development policy groups have been focused on by Vinh Phuc province:

Tourism promotion policy : Create favorable conditions for domestic and foreign tourists to Vinh Phuc; enhance capacity, apply high technology, encourage private sector investment in tourism fields and industries, especially infrastructure and tourism facilities; encourage the development of new products, special products, strategic products/services (resorts); increase tourism

MICE tourism (tourism combining seminars, conferences, incentives, meetings and exhibitions), focusing on high-end tourism...

Tourism quality control policy: Raising awareness and knowledge of quality management, applying standards, regulations, inspection and quality recognition systems; promoting brand building; forming and honoring a system of titles and trademarks.

Policy to enhance partnership cooperation: Linking state representatives with the private sector according to the model of participation, representation, capital contribution, transfer; participating in policy planning consultancy (planning consultancy unit); sharing responsibility in implementing development programs (promotion, advertising, brand development, human resource development); mobilizing resources from the private sector, socializing investment in tourism infrastructure development; mobilizing enterprises to actively and proactively participate in investment activities and tourism promotion.

Sustainable tourism development policy: Encourage the use of local materials, apply clean technology, and provide incentives for tourism development projects that employ a lot of local labor; encourage and support the implementation of environmental monitoring programs at tourist areas, routes, points, and service establishments; encourage and support ecotourism, community tourism, and socially and environmentally responsible tourism.

Priority investment policy for key tourist areas with high competitiveness in the region: Incentives with financial instruments, attracting FDI, direct state support for infrastructure, product development, and decentralization of management

Investment policy to develop competitive local tourism products: Strengthen market research, build product strategies; encourage new strategic products; support the building and promotion of tourism brands and typical products; link to exploit cultural and ecological values and outstanding tourism resources.

Environmental protection policy in tourist areas, routes, and service establishments: Apply environmental standards and regulations; inspect and handle violations of tourism environment; inspect, evaluate, and honor “green” tourism brands and labels; build a civilized tourism lifestyle.

Tourism human resource development policy: Encourage on-site training and skill transfer; attract domestic and foreign experts, talents, and artisans to serve tourism training; enhance standardization of skills and training programs; promote assessment and recognition of skills; use service fees for training and human resource development.

Promotion policy in key markets: Strengthen market research, segment target markets; provide financial support for key markets; link and concentrate resources for promotion in key markets; promotional campaigns in key markets.

Community tourism development policy: Encourage and support the development of community-based tourism, rural tourism, agriculture, traditional craft villages, community-based ecotourism; enhance community participation capacity; raise awareness, provide technical guidance; support basic equipment for the community, develop homestay models; enhance economic responsibility, share benefits with the community; support the promotion of community tourism; support career conversion to tourism in rural areas.

By synchronously implementing the above policies, Vinh Phuc tourism has made a clear change. However, that change is still not commensurate with its inherent potential and strengths.

1.4. Strengths and limitations of electronic newspapers in informing about tourism development

1.4.1. Strengths of electronic newspapers

Firstly, the ability to integrate multimedia elements: Multimedia in online newspapers is expressed in the integration of many means of information such as text, animation, still images, graphics, sound, video and interactive programs. Multimedia can be considered the most outstanding advantage of online newspapers.

When reading an online newspaper, readers will see the appearance of both radio, television and print newspapers. Not only can readers easily read the information content, they can also listen to a song, watch a short film or a series of moving or still images... Online newspapers integrate the strengths of each type of press, overcoming the

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