Survey Results by Question Content (Based on the Summary Table of Tourist Feedback in the Multiple Choice Questions Section)

Female : 165

 By age:

From 20 to 30: 105

From 31 to 40: 85

From 41 to 50: 10

Over 50: 0

 Based on average monthly income:

- Under 3 million: 85

- From 3 to 5 million: 70

- From 5 to 10 million: 40

- Over 10 million: 5

 According to the number of tourist visits to Binh Thuan province:

- First time: 65

- 2nd time: 45

- 3rd time: 0

- Never: 90

 Considered by travel purpose:

- Rest: 120

- Combined with work: 25

- Visit relatives: 0

- Other purposes: 55

 Consider the means of transport used when traveling to Binh Thuan province:

- Air: 0

- Sea route: 0

- Road: 200

Below is a summary table of domestic tourists' feedback in the multiple choice question section according to levels:

- In the content section by gender and age of domestic tourists, the results are as follows:

Of the total 200 tourists surveyed, male tourists accounted for 17.5% and female tourists accounted for 82.5%.

Of the total 200 tourists surveyed, 52.5% were aged 20-30, 42.5% were aged 31-40, 5% were aged 41-50, and 0% were over 50.

- Regarding the content considered according to average monthly income as follows:

Of the total 200 tourists surveyed, 42.5% were tourists with income under 3 million, 35% with income from 3 to 5 million, 20% with income from 5 to 10 million, and 2.5% with income over 10 million.

- Regarding the content based on the number of visits to Binh Thuan province as follows:

Of the total 200 tourists surveyed, first-time tourists accounted for 32.5%, second-time tourists accounted for 22.5%, third-time tourists accounted for 0%, and never-visited tourists accounted for 45%.

- In the content section based on travel purposes, the results are as follows:

Of the total 200 tourists surveyed, 60% came for leisure, 12.5% for business travel, 0% for visiting relatives, and 27.5% for other purposes.

- Regarding the content of the use of means of transport when traveling to Binh Thuan province as follows:

Of the total 200 tourists surveyed, 0% traveled by air, 0% by sea, and 100% by road.

2.2.5.4. Survey results according to each question content (based on the summary table of tourist feedback in the question section with options according to levels in Appendix 2)

Tourist satisfaction level with the ability to meet types of tourism services

The results of the evaluation of 5 criteria on types of tourism services show:

 26% of tourists are satisfied and 2% of tourists are not satisfied with the types of

Tourism services are very diverse and rich.

 44% of tourists are satisfied and 0% of tourists are not satisfied with the prices of suitable tourism products and services.

 32% of tourists are satisfied and 0% of tourists are not satisfied with the products and services provided by travel service companies as informed to customers.

 20% of tourists are satisfied and 0% of tourists are not satisfied with the tourism products and services that are quickly and fully met when you have a request.

 18% of tourists are satisfied and 0% of tourists are not satisfied with the unique and typical tourism products and services.

Tourist satisfaction level with infrastructure and technology The results of the evaluation of 8 criteria on infrastructure and technology show that:

 24% of tourists are satisfied and 4% of tourists are not satisfied that Binh Thuan province has a convenient waterway and road transportation system.

 18% of tourists are satisfied and 0% of tourists are not satisfied with the safety warning system at the beaches.

 30% of tourists are satisfied and 0% of tourists are not satisfied with Binh Thuan province's attractive tourist attractions.

 18% of tourists are satisfied and 12% of tourists are not satisfied that Binh Thuan province has diverse means of transportation.

 26% of tourists are satisfied and 2% of tourists are not satisfied with Binh Thuan province's diverse and rich natural resources.

 18% of tourists are satisfied and 0% of tourists are not satisfied with the unique and attractive human resources.

 36% of tourists are satisfied and 0% of tourists are not satisfied that tourist areas have standard toilets.

 16% of tourists are satisfied and 0% of tourists are not satisfied with the facilities of comfortable and luxurious restaurants and hotels.

Tourist satisfaction with staff

The results of the 5-criteria employee assessment show:

 26% of tourists are satisfied and 0% of tourists are not satisfied with the polite dress of staff.

 32% of tourists are satisfied and 2% of tourists are not satisfied with the friendly and cheerful service attitude of the staff.

 4% of tourists are satisfied and 4% of tourists are not satisfied with the service skills of the staff.

 18% of tourists are satisfied and 4% of tourists are not satisfied with foreign language proficiency of staff.

 26% of tourists are satisfied and 2% of tourists are not satisfied with the professional skills of lifeguards in water rescue.

Tourist satisfaction level about safety when traveling in Binh Thuan

The results of the assessment of 4 criteria for safety when traveling in Binh Thuan show:

 26% of tourists are satisfied and 2% of tourists are not satisfied with restaurants and hotels ensuring food hygiene and safety.

 16% of tourists are satisfied and 2% of tourists are not satisfied with the tourism environment at tourist areas and clean beaches.

 26% of tourists are satisfied and 2% of tourists are not satisfied with the security situation at safe hotels.

 20% of tourists are satisfied and 2% of tourists are not satisfied that the beaches are safe.

Tourist satisfaction with management policy The results of the assessment of 4 criteria on management policy show:

 24% of tourists are satisfied and 0% of tourists are not satisfied with the investment planning policy for developing tourism facilities.

 26% of tourists are satisfied and 2% of tourists are not satisfied with the inspection and handling of violations such as overcharging, soliciting customers, and street vendors.

stick to tourist areas.

 26% of tourists are satisfied and 2% of tourists are not satisfied with safety management at beaches.

 24% of tourists are satisfied and 2% of tourists are not satisfied with the management and prevention of social evils at tourist attractions.

Tourist satisfaction level with the quality of tourism services in Binh Thuan province

 26% of tourists are satisfied and 0% of tourists are not satisfied with the quality of tourism services in Binh Thuan province.

2.3. Assessment of the current status of domestic tourist satisfaction in Binh Thuan province

2.3.1. Strengths

Binh Thuan is also located in the Southern key economic zone, which is very convenient in attracting domestic tourists from the Southeast and Southwest regions. On the other hand, the Southern key economic zone has the highest per capita income in the country, and the people's demand for tourism is very high.

The primeval forests are suitable for ecotourism, tourists can also go mountain climbing in Ham Thuan Nam or go for health, medical and ecological tourism when traveling to Vinh Hao hot spring. The climate here is very pleasant, warm, with few natural disasters and unusual weather, very favorable for tourism. Human resources are also very rich, unique and full of national traditions from historical relics, religious architecture, folk cultural festivals, traditional crafts, cuisine to historical relics of resistance, very suitable for tourists to research and explore...

Infrastructure and accommodation facilities are very well developed, capable of serving many different types of tourists.

The social environment in tourist areas has been greatly improved, ensuring safety for tourists when staying and visiting Binh Thuan.

Most tourists come to Binh Thuan mainly for sightseeing. Services

Services such as enjoying culinary specialties, entertainment and shopping are also used by the majority of domestic tourists when coming to Phan Thiet city. However, spa services are rarely used by tourists, only a few use this service.

For each tourist group, the activities they participate in are also different. However, it is worth noting that tourists from the North have a much higher proportion of participation in tourism activities than those from other regions. In particular, spa activities are mainly used by tourists from the North. Tourists from other regions have hardly used this service.

In addition to coming to Binh Thuan to participate in tourism activities, domestic tourists have also used most of the accompanying services such as: telecommunications, transportation, banking. However, medical services are rarely used by domestic tourists.

If considering by destination, tourists from the North use accompanying services quite high compared to the remaining localities, while tourists from the Central Highlands use these accompanying services the least.

Domestic tourists with long and quite long stays account for a significant proportion. This is a very good opportunity for developing tourism services, thereby increasing employment, increasing income for people, increasing revenue for the tourism industry if we know how to develop in the right direction to serve well, stimulate consumption of this group of domestic tourists.

By tourist group, the proportion of tourists from the North and South staying longer than tourists from the Central region.

There is no absolute consensus, but all domestic tourist groups believe that information sources from the internet, travel guidebooks, friends/colleagues/relatives are the most important sources of information when looking for information about a destination.

Most domestic tourists choose tour travel for their trips and often organize trips with family and friends. Among them,

Northern tourists often prefer to travel with family; Southern tourists often prefer to travel with friends.

Factors such as enthusiastic and honest staff at hotels/restaurants/destinations; friendly local people; beautiful beaches and diverse natural landscapes are highly appreciated by domestic tourists after coming to Binh Thuan. On the contrary, factors such as: attractive folk festivals; rich entertainment services; diverse types of tourism; shopping for many souvenirs are not highly appreciated by domestic tourists.

Table 2.7. Length of stay of visitors

(Unit: %)

General Rate	Rate by tourist group
General Rate	North	Southern	Central region	Central Highlands
Less than 1 day	8.2	5.1	7.8	11.2	0.0
1-2 days	31.0	32.2	21.6	39.7	21.4
3-5 days	43.5	49.2	54.9	31.9	35.7
Other	17.3	13.6	15.7	17.2	42.9
Total number of visitors responded	200	50	105	30	15

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Source: Survey results in section 2.3

The average daily spending structure of a guest is mainly on room rental and food. Room rental spending tends to decrease, food spending tends to increase.

Travel expenses, one of the necessary expenses, must have to have the conditions to participate in entertainment and visit more places at low cost. In recent years, Binh Thuan province has made many efforts in investing in expanding convenient roads to tourist destinations and opening many means of transportation for all ages such as buses on many tourist routes for tourists with average spending, taxis (Mai Linh, Binh Thuan tourism...) for tourists. Looking at

In general, travel is more convenient and safe, but spending in the total expenditure structure does not increase or somewhat decreases.

2.3.2. Weaknesses

The purpose of leisure travel, visiting friends and relatives, and medical tourism is lower. This shows that the combined types of tourists have higher spending levels than normal tourists. We also need types of interest to facilitate their transaction combinations. For purely leisure tourists, there are also promotions and instructions that are more suitable for their spending needs.

Other expenditures such as purchasing goods and souvenirs have decreased in previous years. Although the goods sold during the year are more diverse thanks to shopping malls increasing their products to suit tourists' tastes, and production and business establishments also pay attention to investing in improving the quality and design of their products. However, in general, goods in Binh Thuan province are still monotonous and do not have many local specialties that attract tourists.

The general spending structure mainly focuses on room rental, followed by catering for tourists' culinary needs, especially seafood specialties, which contribute to a significant increase in food and beverage spending. Other types of spending such as sightseeing costs, cultural and sports services... are low (below 2%), which also requires reviewing tourism products and improving the quantity and quality of goods and souvenirs. These services meet the increasingly diverse and rich needs of tourists. Especially souvenirs with local characteristics and differences that other localities do not have in order to attract attention and attract tourists.

In particular, Northern tourists are quite strict in evaluating the human factor of Binh Thuan such as tour guides, hotel/restaurant staff, and the friendliness of the people. Besides, the factors of convenience of roads, means of transportation, suitability of prices and service fees are also not highly appreciated by them. Northern tourists also have a bad evaluation of the

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