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Strengths and Limitations of Ha Long with Mice Tourism


an important position in the hotel's revenue structure.



2007

Year 2008

Year 2009

Accommodation revenue (VND)

5,972,664,619

11,239,663,942

24,643,487,875

Eat and drink

2,856,699,139

4,645,396,526

8,553,994,923

Additional Services

416,284,909

573.101.347

760.106.319

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Strengths and Limitations of Ha Long with Mice Tourism

In which, additional services (unit: Million VND)


Service Name

Year 2008

Year 2009

Telephone service

37,713,375

50,265,482

Car rental

34,456,000

59,090,800

Printing

1,584,900

4,429,600

Souvenirs

8,713,700

10,831,800

Parking

2,962,600

3,974,427

Care services

197,675,789

208,549,942

Laundry

874,983

957,088

Conference organization

289,120,000

422,999,560

Total

573.101.347

760.106.319


(Source: summary of operating results of Pearl Ha Long Hotel)


With the figure of 422,999,560 million VND from organizing conferences, seminars, providing equipment and other support services, the hotel has become the service that brings the highest value in the hotel, accounting for 55.6% of the total revenue of the entire additional business sector. From 50.4% in 2008 and 55.6% in 2009, it shows the attractiveness of the new form of tourism that people often mention recently - MICE tourism.

Over the years, the hotel has successfully organized many conferences and seminars such as: World Nature Conservation Organization Conference, Vietnam Women's Development Center Conference, Mekong River Commission Conference, United Nations Conference.


Provincial Labor Union... In 2008, the hotel organized 73 conferences and seminars. In 2009, it was 85.

The hotel is a place specializing in serving conferences, seminars, and large and small receptions for the Dong Bac Coal Company with a relatively stable number of guests over the years from 2005 to present. The number of guests at these conferences always fluctuates from 150 to 200 guests. This is also a high potential customer of the hotel because this is one of the largest companies in Quang Ninh with quite high revenue. During these conferences, there are often cultural programs and light meals for guests to participate. At the end of the programs, there are often souvenir gifts for guests.

2007 was a time that marked the success of the MICE organization of Pearl Ha Long Hotel when the hotel directly organized the reception and service for high-ranking officials during the Ha Long Tourism Week. And the International Tourism - Trade - Investment Development Conference. This is one of the customers that can affirm the hotel's position compared to other businesses operating in the same accommodation sector of the city. All Deluxe or Suite rooms were upgraded to put into operation.

Based on the advantages and qualifications of the organizing staff, following the successes of previous organizations; during the Asian Indoor Games held in Quang Ninh in 2009, Ha Long Pearl Hotel was honored to be chosen as the venue for the chess competition and the accommodation of the athletes and referees. The functional rooms including the referee room, medical room, press conference room and doping control room all met the set standards. The hotel has reserved an area for the competition for the athletes with full functional rooms. This is also the accommodation of the athletes and referees, so the hotel has prepared the best conditions for the rooms with the aim of satisfying the athletes and international guests during their stay in Quang Ninh. The issue of food hygiene and safety is also given special attention by the hotel to ensure the best health for the athletes participating in the tournament.


Under the direction of the AI ​​GAMES III Organizing Committee and the management board of Ha Long Pearl Hotel, the chess competition was successfully organized, contributing to the overall success of the 3rd Asian Indoor Games - the largest tournament that Vietnam has ever hosted.

Tuan Chau International Tourism and Entertainment Area (Au Lac Quang Ninh Company Limited)

With a complete and classy infrastructure system of entertainment and resort services, Tuan Chau - Ha Long international tourism and entertainment area has been chosen many times as the place to organize major events in Vietnam such as: ASEAN cultural week, ASEAN Ministerial Conference, national television singing contest, Miss Vietnam contest, International women's beach volleyball tournament...

Address: Tuan Chau Island - Ha Long city - Quang Ninh province Phone: (84-33)640 027

Fax: (84-33) 640077

Tuan Chau Island has a very convenient location for transportation. The island is 8 km from the center of Ha Long city, more than 130 km from Hanoi, about 2 hours by car, more than 60 km from Hai Phong city and more than 180 km from China. When the expressway from Noi Bai International Airport - Ha Long - Mong Cai is completed, the travel time from Hanoi to Tuan Chau will only take 1 hour. Waterway is also very convenient. The high-speed train from Mong Cai to Tuan Chau will only take about 2 hours and from Hai Phong to Tuan Chau will only take 30 minutes. In 2008, Quang Ninh province opened the North-South high-speed train route, increasing transportation services to Ha Long. Currently, Au Lac company has cooperated with Northern Flight Service Company to open a helicopter flight route from Hanoi to Tuan Chau and vice versa. In the near future, when Van Don international airport is completed, traveling to Tuan Chau as well as Ha Long will be very quick because Van Don is only about 40 km by road from Ha Long.

Many projects have been completed on the island such as:

- The route connecting the mainland to the island is 2km long;

- The largest artificial beach in Vietnam with a length of more than 6km has all kinds of games.


play on the beach;

- Infrastructure, electricity, water, and communications all meet standards;

- Dolphin, crocodile and lion performance area with capacity of nearly 4,000 people;

-Water dance and laser show with 12,000 seats

- The food court is built in a unique style with a capacity of 5,000 diners;

- 700-room resort hotel system meeting international standards;

- International conference center;

- Supermarket and souvenir shop system, heliport;

- Tourist wharf with capacity of 700 ships;

-…..

Au Lac Quang Ninh Company Limited was established on August 2, 1997. After more than 10 years of operation, the company has achieved many remarkable achievements in all fields, creating a reputation not only domestically but also regionally and internationally. In 2003, Au Lac Company successfully organized the Ha Long Summer Tourism Week 2003 and the Sao Mai Award Final - the 4th National Television Singing Festival.

In 2004, Tuan Chau Ha Long International Tourism and Entertainment Area was chosen as the venue for the ASEAN Foreign Ministers' Meeting 2004. Following the success of 2003, Tuan Chau once again successfully organized the Ha Long Tourism Week 2004. Also in this year, the company cooperated with Vietnam Radio and Television to successfully organize the final round of Miss Vietnam 2004 with the coronation of Miss Nguyen Thi Huyen. This was also the first time that the final night of a Miss Vietnam contest was held on an outdoor stage and broadcast live on Vietnam Television.

In 2005, Tuan Chau International Tourist Area was chosen as one of the locations to hold the Asia-Pacific Parliamentary Forum (APPF). Also in the summer of 2005, the Cambridge English Summer Camp was held at Tuan Chau Tourist Area. The camp was organized by the Cambridge English Education Center and the Corporation.


Vietnam Tourism organized. In the program, students participated in activities with two themes: Tourism and Entertainment; learning while playing - playing while learning. Accordingly, students visited famous relics of Ha Long Bay, and attended performances of white whales, sea lions, and water music shows at Tuan Chau Island. In addition, students also participated in competitions and fun games, creating a friendly, fun and comfortable playground.

In 2007, Au Lac Company cooperated with Quang Ninh Provincial People's Committee, General Department of Tourism, and Tuoi Tre Newspaper to successfully organize the art program: " Convergence of 5 continents - connecting friends". This was a cultural activity to open the "Week".

"Ha Long Discovery Festival" to promote the election of Ha Long Bay as a natural wonder of the world.

During the summer of 2008, Au Lac Company cooperated with the Vietnam Volleyball Federation to re-organize the annual Tuan Chau Ha Long International Women's Beach Volleyball Tournament. In addition, this is also the place to organize the province's social and cultural activities during the Ha Long tourism festival: International Women's Beach Volleyball Tournament, displaying images and artifacts of Quang Ninh Museum, the final round of the 2008 Ha Long beauty contest with the coronation of Miss Nguyen Thi Ngoc Ha... Also in this year, the semi-final night of the Northern region of the 2008 Vietnam Tourism Miss Contest was also held in Tuan Chau.

with the general praise of everyone being " Magnificent and impressive"

In 2009, Viettel Telecom Group chose Tuan Chau as one of the locations to hold a customer appreciation program. Customers who come to Tuan Chau International Tourist Area will be arranged to eat and stay, participate in parasailing, driving water cars, practice golf, watch dolphin shows... In addition, customers will also attend a grand Gala dinner with the participation of Miss Vietnam 2006 Mai Phuong Thuy and many famous singers and models.


Chapter 2 Summary

Chapter 2 continues to partially address the second research subject of the topic (MICE tourism in Ha Long) with the research task of stating: the current status of MICE exploitation in Ha Long.

If in 2001 Quang Ninh only attracted less than 2 million visitors for sightseeing and relaxation, in 2009 Quang Ninh welcomed 4.8 million visitors, of which nearly 2 million were international visitors. Along with the increase in quantity, there was also an increase in revenue: in 2001, tourism revenue was only 468 billion VND, in 2007 it was 2,100 billion VND, in 2009 it was 2,653 billion VND.

That shows the remarkable development of Quang Ninh tourism industry. In that great result, we must mention the great contribution of MICE tourism in Ha Long. However, in recent years, Quang Ninh has only focused on developing cultural tourism, natural tourism, and sea tourism, but has not paid attention to developing this potential type of MICE tourism.

The current situation shows that this type of tourism has not yet developed commensurate with the potential of the Province. Therefore, it is necessary to have practical measures to quickly develop MICE tourism to a new stage.


CHAPTER 3

SOME REVIEWS AND SUGGESTIONS

3.1. Strengths and weaknesses of Ha Long for MICE tourism

3.1.1. Strengths

Ha Long is a large city in the Northeast of Vietnam, located in the economic growth triangle of Hanoi - Hai Phong - Quang Ninh and in the trade area with Southeast Asian countries. Ha Long inherits the strengths of a stable political system and a dynamic economy, thereby creating momentum for the development of the tourism industry in general and MICE tourism in particular. Although the exploitation of this type of tourism in Ha Long has only begun in recent years, it already has many favorable conditions in many aspects.

One is: Ha Long has a Ha Long Bay - a unique place in the world, a natural landscape bestowed on this poetic land. Ha Long Bay is increasingly attracting domestic and foreign tourists to admire the beauty of this wonder. Ha Long Bay has just been voted by L'interraute magazine - the leading electronic magazine in France as one of the 100 destinations in the world for couples to visit and relax because: "This is a country with peaceful scenery, beautiful nature, warm and hospitable people". According to tourism statistics in 2009, the number of visitors to the Bay was 2,352,934, accounting for nearly 48% of visitors to Quang Ninh. This is not only a huge source of revenue for the city but also creates favorable conditions for promotion and advertising to attract, expand the market and find strong partners in the process of exploiting and developing MICE tourism in Ha Long.

Second: Next to Ha Long is Tuan Chau Pearl Island - the most beautiful and only inhabited island among the 1,969 islands of Ha Long Bay with natural beauty such as pine forests, lakes, and beaches. On the island, Au Lac Quang Ninh Company Limited has built Tuan Chau International Entertainment and Recreation Area.


Chau. Tuan Chau in the process of construction and development has truly become a pearl of the tourism industry of Quang Ninh in particular and Vietnam in general, an indispensable destination for tours when coming to Quang Ninh, is one of the most event-organizing locations in Ha Long of national and regional stature.

Third: Ha Long is a tourist center with strong and fast development speed in Vietnam. According to the assessment of the General Department of Tourism, Ha Long is only behind Hanoi and Ho Chi Minh City. Besides the capital invested by the state in tourism, the city's tourism industry also always creates investment from foreign enterprises and organizations, thereby creating more opportunities for the industrialization and modernization process, creating conditions for rapid integration into the general development of the country.

Fourth: Ha Long has built quite complete conditions for economic development as well as tourism, meeting the needs of the economy. Ha Long has a strong infrastructure with modern transportation, banking, and communication systems to organize conferences, seminars, meetings, exhibitions, etc. combined with tourism. As of 2009, Ha Long has nearly 500 standard hotels and motels. Many 4-star and 3-star hotels meet international standards. Ha Long also has many luxurious European and Asian restaurants and affordable eateries.

Not only that, Ha Long also has entertainment areas such as the Children's Cultural Palace, Royal International Park, Tuan Chau International Tourism and Entertainment Area, swimming pools, dance floors, tennis courts, karaoke rooms, etc. right in the hotel.

Ha Long City has a coastline of nearly 50 km, a developed seaport system, including Cai Lan deep-water port, Hon Gai international tourist port, Bai Chay tourist port, B12 petroleum port, etc., and many boats serving the transportation of goods and passengers. Ha Long's seaport system plays an important role in the development of domestic and international maritime transport.

As the political and cultural center of the Province, Ha Long city has a number of other cultural addresses such as the Vietnam - Japan Labor Cultural Palace, the Children's Cultural Palace,

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