Employees of Best Western, Pearl River can utilize their existing experience to successfully complete business tasks.
3.2.3. Strengthening the promotion and advertising of MICE tourism
In recent years, the promotion of MICE tourism business activities of the hotel has been continuously paid attention to and has achieved certain results. The hotel has had introductions and promotions about its business activities as well as the successes achieved with this type of tourism. However, the content of the promotion and promotion activities to introduce the hotel as an attractive destination for MICE guests is still limited. In the coming time, in order for tourists to know the hotel as a destination for MICE tourism as well as an ideal location for MICE tourism and to attract more MICE guests to the hotel, it is necessary to carry out the following solutions:
- Building a strategy to promote and promote MICE tourism in the strategy to promote and promote tourism in general is long-term, diverse, multimedia, and aimed at many different types of guests. The hotel needs to have its own budget and a reasonable development policy for promoting and promoting this type of tourism. Currently, the hotel's MICE department is still included in the income of the F & B department, so the hotel's tourism promotion activities are still limited, and there is no specific plan and program of activities, especially for MICE tourism promotion activities, there is almost no such thing.
- Apply advanced scientific and technological means in promoting tourism and MICE tourism. It is necessary to base on the specific and specialized nature of MICE tourism to have separate and most effective promotion methods for this type. When promoting MICE tourism, it is necessary to pay attention to unique and attractive aspects to build a destination brand to attract and impress tourists.
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- It is necessary to further strengthen the role of media companies, event organizers and MICE businesses as well as the connection between these units in participating in promoting and promoting MICE tourism. No
MICE tourism promotion and development should be considered the task of the tourism industry alone.
- It is necessary to increase the provision and update of information on MICE tourism on websites such as: Hai Phong City Electronic Information Portal and Hai Phong Department of Culture, Sports and Tourism ( www.haiphong.gov.vn ); Hai Phong City Socio-Economic Information Portal ( http://haiphonginfo.vn ); 360 o information portal about Hai Phong ( http://hoaphuongdo.vn ); hotel website ( http://www.pearlriverhotel.vn ). This is one of the convenient, low-cost and highly effective forms of advertising and promotion. Currently, information on conference rooms, seminars, conference and seminar services, ... as well as information on accommodation, food, transportation, entertainment, tourist destinations on the hotel website is also quite abundant, but the content is not supplemented and updated regularly. Information on MICE events held at the hotel is also not updated. Besides, to attract international MICE guests, these websites need to add languages such as English, French, Chinese, etc. to make it more convenient for tourists.
international when accessing and looking up information.
- Further increase participation in domestic and foreign conferences, seminars, exhibitions and Roadshows, organize Famtrip groups for major travel agencies and the press to participate, especially conferences, seminars, exhibitions and Roadshows on MICE tourism. Through these events, it is necessary to develop and design separate leaflets and brochures to introduce the city's MICE tourism or integrate them into general propaganda and promotional publications for display and distribution to tourists.
3.2.4. Training human resources for MICE tourism
In addition to the infrastructure system, technical facilities and tourism products and services, the quality of human resources is an important factor determining the quality of tourist services. In fact, the quality of tourism human resources at Pearl River Hotel is not high, not meeting the development requirements of MICE tourism business in the integration period. The staff, experts
There is a shortage of staff working in tourism management, and there are not many specialized departments working in the MICE tourism business sector. The staff has not been trained in depth. This shows that the issue of human resource training has not received due attention from hotels.
MICE tourism business is a comprehensive business with high requirements for service quality, requiring wider and more direct communication with customers, requiring professional qualifications and professional service organization management skills. A professional MICE tourism human resource will help create prestige with organizers, international travel companies as well as build a brand in the domestic and international MICE tourism market. MICE tourism business activities at hotels are still quite new, so training and developing human resources and improving the quality of human resources for MICE tourism at hotels are one of the urgent requirements. In the coming time, in order to be able to train and develop a human resource team to meet the needs of MICE tourism, hotels need to apply the following solutions:
- Develop a plan and strategy for developing human resources for MICE tourism in the overall plan and strategy for developing human resources for tourism of the hotel. Based on research on demand, this plan and strategy needs to clearly define the quantity and structure of labor.
- Hotels need to have special, in-depth training courses on MICE tourism for staff on the skills, knowledge and techniques to organize MICE activities professionally and systematically in the true sense of the word, avoiding the situation where businesses use their existing, untrained human resources in organizing MICE activities, which will affect the quality and professionalism of the activities.
- Organize domestic and international study tours and learning experiences for managers and employees working in the MICE tourism sector. The topics to be focused on are general knowledge about MICE tourism, the MICE market, characteristics of MICE customers, experience in organizing MICE activities, etc.
- It is necessary to focus on training to improve foreign language proficiency and foster communication and behavioral skills, knowledge of reception and diplomacy for tourism staff in general and MICE tourism service staff in particular. This is an important task for the hotel's MICE tourism to reach out to exploit international MICE guests.
- Hotels should proactively participate in the website of the Vietnam MICE Club (http://www.meetingsvietnam.com) to post promotional information for their own hotels and Hai Phong MICE tourism.
- Promotional and advertising activities can be carried out through mass media such as making commercials on domestic and foreign television (this form is expensive but highly effective), through articles, reports, and photos published in newspapers and magazines.
However, in the process of carrying out promotional activities, it is necessary to pay attention to building destination brands. Regardless of the form of promotion and advertising chosen, it is necessary to pay attention to the target market and key markets to bring high efficiency.
Chapter 3 Summary
Based on the analysis of the current status of MICE tourism business activities of Pearl River Hotel in Chapter 2, Chapter 3 of the thesis has proposed basic solutions to improve the business efficiency of MICE tourism at Pearl River Hotel. To improve the business efficiency of MICE tourism at the hotel, the solutions must be implemented in coordination and synchronization. In the system of solutions, the author is particularly interested in solutions related to marketing and human factors.
CONCLUDE
The reality of countries with developed tourism industry has proven that the industry has brought a large source of income, contributing to the development of the national economy. A country that develops tourism also stimulates and promotes the development of a number of other industries, which makes the relationship between the industries increasingly close. Therefore, many countries in the world have considered tourism as a key economic sector in the country's socio-economic development strategy.
Although Hai Phong tourism has achieved many good results in recent years, it is still relatively young. The current trend of integration and globalization has created fierce competition in all fields, especially tourism. This requires Hai Phong city to make rapid changes, comprehensive innovation, and constantly improve the quality and professionalism of tourism activities, especially MICE tourism. Hai Phong is facing great opportunities for economic development. Tourism development in the coming years faces many development opportunities. The problem for Hai Phong tourism is the development of MICE tourism products, and inter-sectoral coordination in MICE tourism, on the operationality of MICE tourism, on inter-sectoral coordination in MICE tourism of the whole country and the region. As Mr. Peter A. Semon, vice president in charge of development of PATA affirmed, "Vietnam can absolutely become an attractive MICE destination". However, the Vietnamese tourism industry in general and Hai Phong in particular need to meet five factors starting with the letter C in English: Creatively, Confident, Cooperation, Commitment, Competition. MICE tourism cannot operate individually but is a gathering of many components and cannot be rushed. To do so, it requires time to develop and requires experience.
The topic "Research on MICE tourism business activities in Pearl River" focused on studying general issues of MICE tourism, studying the current situation of MICE tourism business at Pearl River Hotel and proposing solutions suitable to the actual situation of the hotel. The limitation of this thesis is that it only focuses on studying one hotel in the area.
Hai Phong city is a typical example, so there is no comprehensive information about MICE tourism business activities in Hai Phong. However, the solutions to develop MICE tourism at Pearl River Hotel can be completely applied to other hotels of the same class in the city.
Due to certain subjective and objective reasons, this topic will inevitably have shortcomings in the research process. The author hopes to receive comments from teachers and students to make the thesis more complete.
REFERENCES
Vietnamese documents:
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Internet Documentation
16. Hai Phong studies construction of international airport, http://www.vinacorp.vn/ news/hai-phong-nghien-cuu-xay-dung-san-bay-quoc-te/ct-387139
17. ICCA publishes country and city rankings 2008 , http://www.iccaworld.com/newsarchives/archivedetails.cfm?id=1873
18. Inauguration of the city convention center, http://haiphong.gov.vn/Portal/ Detail.aspx?Organization=SNV&MenuID=424&ContentID=7520
19. Survey on the construction of a regional international airport in Tien Lang (Hai Phong), http://tintuc.xalo.vn/00-592369899/Khao_sat_xay_dung_san_bay_ quoc_te_cap_vung_tai_Tien_Lang_Hai_Phong.html?mode=print
20. Conclusion of Minister Hoang Tuan Anh at the working session with Hai Phong City People's Committee , http://www.cinet.gov.vn/ArticleDetail.aspx?nd=5&newsid= 49203&ZoneId=42&rid=99&page=3
21. Developing MICE tourism: Why not?, http://vietnamnet.vn/kinhte/2004/ 08 /222364/
22. Tourism products are necessary conditions to retain tourists , http://hoaphuongdo.vn/news/tin-tuc-du-lich/35812-san-pham-du-lich-dieu- kien-can-de-giu-duoc-chan-du-khach.html
23. From APEC to MICE tourism in Vietnam, http://tintuc.xalo.vn/001054513128 From_APEC_to_du_lich_MICE_Viet_Nam.html