51
issued” 28 . This concept is not accurate because according to this concept, readers will misunderstand the secondary market, expressed in the idea of “buying and selling newly issued securities” without clearly showing the buying and selling taking place between which subjects, while distinguishing the concept of the primary market mainly depends on the subject of the bond buying and selling relationship in this market. Specifically, the bond buying and selling relationship in this market takes place between two subjects with different interests, which are the bond issuing organization and the investor, in which the issuing organization is the party that has bonds to sell to raise capital, the investor is the person with money to buy bonds to seek profit from his idle money. The author Nguyen Nien's view on the primary market is similar, specifically: “The primary market is the market for buying and selling securities issued for the first time. The most basic function of the primary market is to mobilize investment capital. Through the primary market, capital from investors will be transferred to the issuer to invest in expanding production and business" 29 .
From the researcher's point of view, the issuance market is a market formed mainly by the relationship of borrowing/lending assets between bond-issuing enterprises and investors. The operation of the issuance market creates a channel to attract and mobilize idle money from the public to convert into investment capital for the economy. Through the issuance market, enterprises can borrow a certain amount of money from investors to increase their business investment capital. Therefore, in the legal content of the corporate bond issuance market, the researcher will mention the contents related to this market, including: market participants (focusing on the issuers and investors); market objects (corporate bonds - goods of the market); forms of bond issuance (research on forms of bond issuance from the perspective of clarifying the nature of each form of issuance and conditions for bond issuance in each form); procedures for corporate bond issuance; state management of the market.
*Trading market
After investors have purchased bonds from businesses on the issuing market, they can hold the bonds until maturity to receive interest from the issuing business or can resell them to other investors before the bond matures to receive interest based on the difference between the purchase price and the selling price of the bond. To satisfy the second need, the trading market was born. The trading market is also known as
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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General Theoretical Basis of Corporate Finance and Corporate Financial Analysis. -
Theoretical Basis of Lending to Corporate Customers at Commercial Banks -
Current Status of Legal Regulations on Forms of Corporate Bond Issuance -
Current Status of Corporate Governance at Companies Listed on the Vietnamese Stock Market

28 Bach Duc Hien (2009), Stock Market Textbook, Academy of Finance, Financial Publishing House 2009, p.15.
29 Nguyen Nien (1998), Basic legal issues on securities and the securities market, Legal Journal No. 8, 1998, p.6.
52
is the secondary market where corporate bonds issued on the issuance market are traded. The operation of the trading market creates the ability to convert bonds into cash easily and conveniently. In this market, bonds are bought and sold between investors, the money earned from selling bonds does not belong to the issuer but to the investor selling the bonds. The development of the trading market is especially important because in this market the liquidity of bonds is clearly demonstrated. This market allows investors to convert bonds into cash when they need it. In most countries in the world today as well as in Vietnam, based on the form of market organization, the trading market is divided into the trading market at the Stock Exchange (also known as the centralized trading market) and the trading market outside the Stock Exchange (also known as the decentralized market). In the Law Dictionary of the Institute of Legal Science, the Ministry of Justice defines a centralized trading market as a place where securities are bought and sold or a place of reference for buying and selling securities, equipped with necessary technical means for securities transactions to be conducted conveniently and easily according to mandatory rules set in advance for participants 30 . The decentralized trading market mentioned in the book Securities Law of Hanoi Law University is a market that is not organized according to the provisions of the law on the securities market; transactions on this market take place spontaneously between investors; the buying and selling of securities on this market is not subject to supervision and does not have to comply with the law on securities, but must still comply with civil law 31 . Therefore, in the legal content on the bond trading market, the researcher will present 05 groups of content similar to the presentation in the legal section on the issuance market, including: subjects participating in the trading market; objects of the trading market (corporate bonds - goods traded on the market); forms of transactions and procedures for corporate bond transactions on the trading market; state management of the market. These five groups of content, the researcher will implement in the direction of closely following each organizational form of the corporate bond trading market (including transactions at the Stock Exchange and transactions outside the Stock Exchange).
There is an intrinsic relationship between the issuance market and the trading market, in which the issuance market is the basis and premise; the trading market is the driving force. Without the issuance market, there are no bonds to circulate on the market.
30 Institute of Legal Science, Ministry of Justice (2006), Dictionary of Law, Justice Publishing House, 2006, p.711.
31 Pham Thi Giang Thu (2013), Securities Law Textbook, Hanoi Law University, People's Police Publishing House, 2013, p.114.
53
trading market and vice versa, if there is no trading market, the issuance market will be difficult to operate smoothly, all types of bonds will be very difficult to issue, no one dares to buy bonds because their capital is immobile, bonds cannot be converted into money when investors have demand. The classification of corporate bond issuance market into issuance market and trading market is extremely important, helping the state see the characteristics of each market to issue appropriate regulations to promote the positive aspects, limit the negative aspects, and ensure the stable operation of corporate bond issuance market. Therefore, in the thesis, the author relies on the classification based on the circulation of capital sources - the most common classification to approach corporate bond issuance market. Therefore, the legal content on corporate bond issuance presented by the author in the thesis is also based on this common classification, including the law on corporate bond issuance market and the law on corporate bond trading market.
1.2. Some theoretical issues on corporate bond market law
1.2.1. Concept and structure of the law on corporate bond market
The development of the Vietnamese economy in general and of the private sector in particular cannot be without the regulatory and intervention role of the State. The State, as an organization representing special public power (class power), manages the private sector with many different tools, first and foremost of which is the law.
With the approach of the positive law school, the concept or conception of the law on TTTPDN is mentioned by many authors in different scientific research works. Author Pham Thi Giang Thu introduces the concept of stock market law: "Stock market law is the totality of legal documents issued by the State regulating the fields of securities and the stock market" 32 . This concept is given by the author quite simply, is a formal concept, and does not describe the internal content of the stock market. This concept is consistent with the historical time of the market, which is the time when the market was newly formed. Or the concept "The legal framework on securities and the stock market is understood as the totality of elements expressing the legal structure regulating the relationships arising in the field of securities and the stock market in a country" 33 .
In general, the legal concepts of the corporate bond market in the early period of market formation were almost non-existent and were unified in the legal concept of the stock market. The legal concepts of the stock market in this period were also very general and formal, without reflecting the economic content of the market.
32 Pham Thi Giang Thu (2003), Building and perfecting the legal framework for the stock market in Vietnam , Doctoral thesis in Law, Hanoi Law University, p.43.
33 Ministry of Justice, Institute of Legal Science Research (2000), Theoretical and practical basis contributing to the development of laws on securities and securities markets in Vietnam , Ministry-level scientific topic, p.10.
54
market. Until later, the concept of the law on the stock market was more transparent, reflecting the internal activities of the market. For example, the concept of "Securities Law is a synthesis of basic principles and orientations of the institutionalized securities and securities market operating mechanism, a synthesis of legal norms regulating social relations arising in the process of offering, listing and trading securities in the territory of Vietnam and securities-related activities of Vietnamese organizations and individuals" 34 . With this approach, the researcher proposed the concept of the law on the securities market as follows:
The law on corporate bond market is the totality of legal norms issued by the State, expressed in specific forms to regulate social relations arising in the process of formation, existence and operation of the corporate bond market, including the issuance market and the transaction market.
With the above concept of the law on TTTPDN and consistent with the research in the classification of TTTPDN, according to the researcher, the structure of the law on TTTPDN includes the following parts:
*Law on corporate bond issuance market
To form any type of market, the first condition is that there must be goods that are allowed to be bought and sold on the market. The issuance market has the "mission" to carry out this task. For the Vietnamese corporate bond market in particular and the international market in general, the issuance market is always an important component, determining the scale and liquidity of the bond market, especially the trading market. This is a measure of the market's ability to supply capital to businesses. The purpose of the law related to the issuance market is to control the supply of goods for the corporate bond market, initially ensuring the interests of investors in particular and stabilizing the economy in general, minimizing the risk of risks occurring in the field of capital mobilization by issuing corporate bonds. The content of the law on the corporate bond issuance market includes:
First, the regulations on the type of bonds issued - the market commodity.
From the perspective that TTTPDN is a market like other markets, a place where buying, selling, and exchanging of goods and services take place. For the TTTPDN market to operate, there must be goods for this market. Corporate bonds are the goods of that market. Moreover, the more diverse the products and goods in the market, the more vibrant and developed the market will be, and investors will have more opportunities to invest.
34 Pham Thi Giang Thu (2013), Securities Law Textbook, Hanoi Law University, People's Police Publishing House, p.21.
55
Many advantages of choosing the type of bond that suits your investment goals, the issuer chooses the type of bond that suits your capital mobilization goals and business strategy. In the information disclosure on bond issuance, one of the important information that enterprises must disclose is the type of bond that the enterprise will issue. Therefore, studying the law on types of corporate bonds is one of the important contents of the law on corporate bond issuance.
Author Libena Tetrevova mentioned quite a variety of corporate bonds and presented the concept of each type of bond in the article "Mezzanine finance and corporate bonds" . The article clearly stated: "There are many types of bonds, classified based on different bases. Based on the interest rate, there are fixed-rate bonds, floating-rate bonds, profit bonds, and zero-profit bonds. Based on the repurchase method, there are one-time payment bonds, installment bonds, and convertible bonds. Based on the guarantee, there are secured bonds and unsecured bonds. Based on the national criteria and the currency of issuance, there are domestic bonds, foreign bonds, and European bonds (Eurobonds). Based on the form of existence, there are bonds that exist in physical form (such as bond papers), bonds that exist in electronic form (such as electronic registration). There are also natural bonds, option bonds, preferred bonds, publicly tradable bonds, and privately traded bonds” 35 .
In general, although it is an underdeveloped market, in terms of products/goods, Vietnam has most of the popular corporate bonds in the world, including: non-convertible bonds, convertible bonds, bonds with warrants; secured bonds, unsecured bonds; bonds that can be redeemed before maturity, bonds that can be resold before maturity; bonds with fixed interest rates, bonds with floating interest rates, etc.
Second, regulations on market participants.
The subjects participating in the securities market are very diverse and rich with different interests and benefits. According to the Law Dictionary, the subjects participating in the securities market include buyers, sellers, brokers and state management subjects for the market 36 .
As a market where buying and selling takes place, there must first be a seller, that is, the entity issuing the bond. This is the entity that raises capital through selling activities.
35 Libena Tetrevova (2009), Mezzanine finance and corporate bonds, University of Pardubice, Czech Republic, pp.148 – p.149.
36 Institute of Legal Science, Ministry of Justice (2006), Dictionary of Law, Justice Publishing House, 2006, p.710.
56
bonds for investors. The issuers of corporate bonds are enterprises, including joint stock companies and limited liability companies that need to raise capital for production and business activities through bond instruments. Depending on each country, the right to issue corporate bonds may vary. For example, in Malaysia, to facilitate the issuance of cross-border Islamic bonds, the Malaysian government allows multinational corporations to issue Islamic bonds in Malaysia in Myr (Ringgit - Malaysian currency) 37 . Or there are countries that have had a period of regulations that non-financial corporations are the main issuers of corporate bonds (Austria before the year 2000). In Vietnam, only joint stock companies and limited liability companies established and operating under Vietnamese law have the right to issue bonds.
In addition to sellers, the corporate bond market also needs buyers, which are investors. Investors are those who buy corporate bonds provided by the issuer. Normally, based on the investor's ability, level of market analysis, and investment scale, investors are divided into individual investors (including individuals, households) and institutional investors (including securities companies, insurance companies, pension funds, investment banks, commercial banks, investment funds, etc.). Depending on each country, each market, and each stage of market development, the development and role of each type of investor is different. In China, organizations are the main investors in the interbank bond market (OTC market), while small and medium-sized investors and individuals are the main investors in the bond trading market . 38 In India, there are 4 types of investors: banks and financial institutions; insurance companies, savings and pension funds; mutual funds; retail investors 39 . In Korea in the 1990s and early 2000s, in the trading market, financial institutions held 60% of the total outstanding corporate bonds, while life insurance companies and pension funds held a relatively low share 40 . In the United States, at the end of 2013, corporate bonds were distributed among different types of investors, with households holding 19% of the total corporate bonds and the remaining 81% held by institutional investors.
37 Muhamad bin Ibraham and Adrian Wong (2005), The corporate bond market in Malaysia, BIS papers No- 26 (2005) Developing corporate bond markets in Asia, Proceeding of a BIS/PBC seminar held in Kunning, China on November 17 – 18 2005, p.126.
38 Mu Huaipeng (2005), The development of China's bond market, BIS papers No-26 (2005) Developing corporate bond markets in Asia, Proceeding of a BIS/PBC seminar held in Kunning, China on 17 – 18 November 2005, p. 56.
39 VK Shama and Chandan Sinha (2005), The corporate debt market in India, BIS papers No-26 (2005) Developing corporate bond markets in Asia, Proceeding of a BIS/PBC seminar held in Kunning, China on 17
– November 18, 2005 , p.83.
40 Sungmin Kim and Jae Hwan Park (2002), Structural change in the corporate bond market in Korea after the currency crisis, BIS Paper No.11 (2002), The development of bond markets in emerging economics, Bank for international Settlements, Monetary and Economic Department 2002, p.142.
57
institutions, banks and other legal entities; institutional investors are defined as pension funds, insurance companies and investment funds 41 .
In the book, author Moorad Choudhry also stated quite fully the concept of investors: “There are many investors in the bond market. The first is short-term institutional investors, including banks, money market funds, central banks, funds of some enterprises. The second is long-term institutional investors, including pension funds and life insurance companies. The third is mixed institutional investors, which are investors who account for a larger number than other investors, including insurance companies in general and most enterprises” 42 . In the book Stock Market, the group of authors mentioned investors including individual investors (who participate in the bond market to seek profits, including risk-taking investors and risk-averse investors); Institutional investors (investors who regularly buy and sell bonds in large quantities, including investment companies, insurance companies, pension funds and other social insurance funds, and financial companies) 43 .
In addition to the two main entities, the issuer (seller) and the investor (buyer), there are other related entities in the securities market. One of them is the credit rating organization. The credit rating organization is an extremely important entity for the corporate bond market, especially in the issuance market. According to IOSCO, “Credit rating is an assessment displayed by an established and determined credit rating system on the ability to pay debts of an entity, a debt, a debt security or the issuer of these obligations” 44 . A credit rating organization is an organization that specializes in providing services to assess the ability to pay principal and interest according to the term and terms committed by the issuing company for a specific issuance in the form of a credit rating. Investors can rely on the credit ratings provided by credit rating organizations to consider making their investment decisions. Among the types of securities that a business can issue, the issuance of corporate bonds is the case where the role of a credit rating organization is most needed. Credit rating can be considered an essential requirement in the issuance of corporate bonds because the issuance of corporate bonds is a business borrowing, so the investing public (i.e. lenders) need to know the details.
41 Serdar Celik, Gul Demirtas, Mats Isaksson (2015), Corporate bonds, bondholders and corporate governance, OCED Corporate Governance Working Papers No.16, 2015, p.24.
42 Moorad Choudhry (2004), Corporate bonds and structured financial products , 2004, p.7.
43 Bach Duc Hien (2009), Stock Market Textbook, Academy of Finance, Finance Publishing House 2009, pp.22 – p.25.
44 IOSCO (2008), Code of Conduct Fundamentals for Credit Rating Agencies, The Technical Committee of IOSCO, 2008, p.3.
58
information related to its debtor (i.e. the issuing enterprise) before deciding to lend. Normally, a corporate bond issuance involves 3 parties: the issuing enterprise, the consulting/distributing/guarantor unit, and the investor. In this issuance, both the issuing enterprise and the consulting/distributing/guarantor unit benefit when the bond is successfully issued. Therefore, if there is no credit rating organization (independent of the above 2 entities), investors will completely depend on the information published by the enterprise and may face many risks.
Author Hakansson believes that one of the important conditions for the healthy development of the corporate bond market is the role of financial analysts, who have a role in providing investors with independent advice; groups of analysts have long begun to form rating agencies, the best known of which are Moody's, Standard and Poor's and Fitch Investor; they support bond investors. Therefore, credit rating agencies are one of the main components of a developed bond market . 45 . Assessing the role of credit rating agencies in the development of the corporate bond market, Mr. Thomas Keller of Moody's Asia Pacific affirmed: "The role of credit rating agencies is to help increase transparency and efficiency in the debt capital market by reducing information asymmetry between borrowers and lenders. This is beneficial to the market because it increases investor confidence. Rating opinions are public, free and widespread. Credit ratings are opinions about the future probability of full and timely repayment of debt obligations such as bonds. Credit ratings are communicated to the market through a notation system that originated nearly 100 years ago, ranking risks on a scale of 9 levels from Aaa to C” 46 . The bond credit rating system of 02 famous credit rating companies in the world can be referred to in the following table:
45 Hakansson Nils H (1999), The role of a Corporate Bond Market in an Economy and in Avoiding Crises,
UC Berkeley, 1999, p.9.
46 Thomas Keller, (2005), The role and function of rating agencies, BIS papers No-26 (2005) Developing corporate bond markets in Asia, Proceeding of a BIS/PBC seminar held in Kunning, China on 17 – 18 November 2005, p.39.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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