Solutions for exploiting homestay tourism in Vinh Long province

24. Nguyen Quoc Nghi and Phan Van Phung (2010), “ Developing Homestay tourism in Cu Lao An Binh Cluster - Vinh Long” , Vietnam Tourism Magazine, No. 2.

25. Nguyen Van Manh and Nguyen Dinh Hoa (2008), " Tourism Marketing Textbook" , National Economics Publishing House.

26. Nguyen Minh Tue, editor-in-chief (2010), Tourism Geography, Vietnam Education Publishing House.

27. Phan Ngoc Chau, (2013). “ Analysis of factors affecting tourists' satisfaction with ecotourism in Ben Tre province ”. Master's thesis, Can Tho University.

28. Tran Thi Kim Trang, (2009), “ Evaluating the economic efficiency of Tien Giang community tourism spots for farmers ”, Master's thesis, Can Tho University.

29. Tran Van Thong (2003), Tourism Economics, Ho Chi Minh City University of Economics.

30. Tran Van Thong (2003), Overview of tourism, Education Publishing House.

31. Tran Van Thong (2016), Textbook on Strategic Management of Tourism and Travel Services Enterprises, Ho Chi Minh City University of Technology.

32. Vinh Long Provincial Party Committee (2015), Resolution 01/NQ-TU on tourism development in Vinh Long province for the period 2020 and vision 2030.

33. General Department of Tourism (2016), Summary report of the Master plan for tourism development in the Mekong Delta to 2030, Hanoi.

34. Long Ho District People's Committee (2011), Master plan for socio-economic development to 2020.

35. Vuong Tuan Anh (2008), “Assessing tourism potential and building a community-based cultural ecotourism model combined with sightseeing, studying and researching in Hau Giang” , Master's thesis, Can Tho University.

36. Institute for Tourism Development Research (2000), Detailed planning of tourist areas in Vinh Long, Vinh Long province.

37. Son Nam (2000), Approaching the Mekong Delta, Tre Publishing House.

English

38. Amrn Hamzah (2013), Scaling up the benefits of homestay and its variants, World tourism conference 2013, Lelaka - Malaysia.

39. Asean Tourism (2007), Asean Tourism Standards, Ministry of Tourism and sport of Thailand, Bangkok.

40. Kanoknon Seubsamarn and Seonghee Cho (December 2009), “Tourist motivation to use homestay in Thailan and their satisfaction based on” , Missouri University.

41. Kanoknon Seubsamarn (2010). Tourist Motivation to use Homestay in Thailand. University of Missouri, USA.

42. Kevin Hannam (2009), “Homestay and Sustainable Community Development” , Faculty of Business and Law, Sunderland University, Reg Vardy, St Peter Campus, Sunderland SR6 0DD, UK.

43. Nick Kotogeorgopoulos, Anuwat Churyen, Varaphorn Duangseang (2013), Homestay Tourism and the Commercialization of the Rural home in Thailand, University of Puget Sound, Wa - USA.

44. Noriman B.Rojulai (2014), community Based Tourism “Malyasia homestay experience program” , Ministy of Tourism Malaysia.

45. Thailand Community Based Torism Institute (2011), Community Based Tourism handbook “Community Based Tourism Principles and Meaning” Chiang Mai

APPENDIX

APPENDIX A:

List of homestays in Vinh Long province in 2016

1	Muoi Day Homestay	02703.859669	202A, Hoa Loi Hamlet, Hoa Ninh Commune
2	Ut Trinh Homestay	02703.954255	Hoa Qui hamlet, Hoa Ninh commune
3	Seven Times Homestay	02703.859019	Binh Thuan II Hamlet, Hoa Ninh Commune
4	Hai Dao Homestay	02703.954544	Binh Thuan II Hamlet, Hoa Ninh Commune
5	Eight Tigers Travel	0913960543	77/5 Binh Thuan 1 Hamlet, Hoa Ninh Commune
6	Cai Cuong Homestay	02703.859108	Group 3, Binh Hoa 1 Hamlet, Binh Hoa Phuoc Commune
7	Mai Quoc Nam 1 Homestay	02703.859912	Hamlet Phu An I, Binh Hoa Phuoc Commune
8	Mai Quoc Nam2 Homestay	02703.956044	Binh Hoa 2 Hamlet, Binh Hoa Phuoc
9	Ba Hung Homestay	02703.859908	No. 154A, Phu An Hamlet, Binh Hoa Phuoc Commune
10	Muoi Huong Homestay	02703.859992	290, Binh Hoa II Hamlet, Binh Hoa Phuoc Commune
11	Song Tien Homestay	02703.858487	No. 114/8, An Thanh Hamlet, An Binh Commune
12	Ba Linh Homestay	02703.858683	An Thanh hamlet, An Binh commune
13	Bay Trung Homestay	02703.503026	An Thanh hamlet, An Binh commune
14	Nam Thanh Homestay	02703.858883	Binh Luong Hamlet, An Binh Commune
15	Ngoc Sang Homestay	02703.858694	Binh Luong Hamlet, An Binh Commune
16	Ngoc Phuong Homestay	02703.950857	No. 118C/10, Binh Luong Hamlet, An Binh Commune
17	Phuong Thao Homestay	02703.950999	An Thanh hamlet, An Binh commune
18	Ut Thuy Homestay	0913711657	An Thanh hamlet, An Binh commune
19	Thuy An Homestay	0909210177	53/4 Phu My 1 Hamlet, Dong Phu Commune
TRA ON DISTRICT
20	Nguyen Van Khai Homestay	02703.780204	Group 5, Tan Thanh Hamlet, Luc Sy Thanh Commune
21	Pham Van Hanh Homestay	02703.780316	Tan Hanh Hamlet, Luc Sy Thanh Commune
22	Miss Tu Tra On Homestay	02962520729	No. 47, Group 3, An Thanh Hamlet, Luc Si Thanh Commune
BINH MINH TOWN
23	Homestay Lang Viet	02706.529969 2693 Group 5, Dong Binh Hamlet, Ward
24	Du LLC 0918133165		3348 Group 6, My An Hamlet, My Hoa Commune

Maybe you are interested!

TT NAME OF FACILITY TELEPHONE ADDRESS LONG HO DISTRICT

Dong Thuan

My Hoa Mekong calendar

VUNG LIEM DISTRICT

Coco Riverside Lodge-

25 Bao Han Tourism Service Company Limited

0943113443

0913931193 Phu An Hamlet, Trung Nghia Commune

Source: Department of Culture, Sports and Tourism of Vinh Long

APPENDIX B: QUESTIONNAIRE

QUESTIONNAIRE FOR DOMESTIC VISITORS

SURVEY ON TOURIST SATISFACTION WITH HOMESTAY TOURISM IN VINH LONG PROVINCE

I. INTRODUCTION

Respondent's full name: ……………………………………....... Male / Female ………....... Nationality: …………………...... Occupation: ………………………………...... Email address: ……………………………………………………………………… Interview location: ……………………………………………………………... Interview date: …………………………………………………………………

II. CONTENT

(Please mark X in the box you need)

Sentence 1: Where are you from? (tour departure point)

………………………………………………………………………………………...

Sentence 2: How many times have you been here (including this time)?

□ 01 time □ 02 times □ 0th time .........................

Sentence 3: Please tell me which of the following age ranges you fall into?

□ Under 18 years old □ From 41 to 60 years old

□ 18 to 24 □ Over 60 years old □ 25 to 40

Sentence 4: Could you please tell us your educational background?

□ University or higher □ College / Secondary

□ High school □ Middle school

□ Elementary

Sentence 5Average monthly income of tourists:

□ Under 2 million VND □ From 5 million  8 million

□ From 2 million  5 million □ Over 8 million VND

Sentence 6: How do you get to Vinh Long?

□ Bus □ Cruise ship

□ Motorcycle □ Car

Sentence 7: What is your purpose of coming to Vinh Long?

□ Travel □ Business trip □ Attend conference

□ Visiting relatives □ Studying □ Other: …………

Sentence 8: Usually, when do you travel?

□ Weekend □ Holidays

□ Summer vacation □ Other occasions

Question 9 : Through which information channel did you learn about homestay tourism in Vinh Long?

□ Advertising in the media □ Learning from the internet

□ Through brochures/flyers □ Learn from guide books

□ Friends, colleagues, relatives □ Advice from travel agencies

□ Other sources:…………………………………………….

Question 10: Which of the following forms of travel do you use?

□ Buy a tour □ Arrange your own trip

Question 11What is the reason you choose to travel to Homestay in Vinh Long?

□ There are many attractive attractions

□ Recommended by friends and colleagues

□ Recommended by tour sales staff

□Easy access to destination

□Low cost

□ There are many entertainment activities

□ There are many special dishes

□ Good security conditions

□ Due to advertising programs

□ Children's vacation

□My vacation

□ Other: …………………………………………

Question 12How long is your tour?

□ 01 day □ 02 days 01 night □ 03 days 02 nights

□ Other, please specify: ........................................................................................

Question 13If you stay overnight, what are your main nighttime entertainment activities?

□ Walking around town □ Listening to traditional music □ Shopping

□ Cuisine □ Listening to opera □ Learning to cook

□ Other, please specify: ........................................................................................

Question 14Please indicate your level of satisfaction with the statements below by marking an X in the boxes from 1 to 5.

1. Completely dissatisfied 4. Fairly satisfied

2. Dissatisfied 5. Very satisfied

3. Normal

INDICATORS

REASONS FOR CHOICE
TOURISM RESOURCES
1	Natural landscape	1	2	3	4	5
2	Diversity of tour products	1	2	3	4	5
3	Historical sites, craft villages, festivals	1	2	3	4	5
4	Customs	1	2	3	4	5
5	Cuisine	1	2	3	4	5
HOMESTAY TOURISM SERVICES
1	Accommodation services	1	2	3	4	5
2	Food service	1	2	3	4	5
3	Service attitude of the host	1	2	3	4	5
4	Service attitude of staff	1	2	3	4	5
5	Attitude of local residents	1	2	3	4	5
6	Language proficiency of hosts and local guides	1	2	3	4	5

SAFETY, SECURITY, ORDER AND ENVIRONMENTAL HYGIENE ISSUES

1	Security and order	1	2	3	4	5
2	Environmental sanitation	1	2	3	4	5
3	Safety in transportation (cruise ship)	1	2	3	4	5
4	Food safety	1	2	3	4	5
REASONABLE LEVEL OF COST
1	Tour purchase cost	1	2	3	4	5
2	Shipping costs	1	2	3	4	5
3	Food expenses	1	2	3	4	5
4	Accommodation costs	1	2	3	4	5
5	Cost of buying souvenirs	1	2	3	4	5
6	Other costs (if any)	1	2	3	4	5
SATISFACTION
1	Overall, you are completely satisfied with Vinh Long's tourism resources.	1	2	3	4	5
2	Overall, I am completely satisfied with Homestay tourism facility in Vinh Long
3	Overall, I am completely satisfied with Quality of homestay tourism services in Vinh Long	1	2	3	4	5
4	In short, you are completely satisfied with the homestay tourism products in Vinh Long.	1	2	3	4	5

QUESTIONAIRE OF CUSTOMER SATISFACTION FOR HOMESTAY TOURIST IN VINH LONG PROVINCE

I. BRIEF INTRODUCTION

Full name of answerer: ………………………………… Male/Female ………. Nationality: ………………………… Occupation : ……………………………… Email : ………………………………………………………… …………………… Place of interview : …………………………………………………………………. Date of interview : …………………………………………………………………

II. THE CONTENT

(Please stick X to the selected box)

Question 1 : Where is the departure of your tour?

………………………………………………………………………………………

Question 2 : How many times have you visited here? (This tour included)

□ 01 □ 02

□ Others................................................... ..........................

Question 3 : Please be kindly to confirm your age:

□ Below 18 □ 18 - 24 □ 25 - 40

□ 41- 60 □ Over 60 years old

Question 4 : Please be kindly to confirm your education:

□ University or higher □ Secondary school □ College

□ High school □ Primary school

Question 5 : How is your monthly income? (If you are willing)

□ Below 500USD □ 500USD  1500USD

□ 1500USD  3000USD □ Above 3000USD

Question 6 : How do you visit Vinh Long province?

□ By bus □ By boat

□ by motorbike □ by car

Question 7 : What is your purpose to come to Vinh Long?

□ for tour □ for relative visit □ for business

□ for academic □ for reference or meeting

□ others................................................... ................................................................ ............

Question 8 : When do you often make a trip?

□ At weekend □ Tet holidays

□ Summer holidays □ Others

Question 9 : How do you get information about Vinh Long homestay?

□ Advertisements on newspapers and/or media

□ Brochures/ flyers

□ Friends, colleagues and relatives

□ Tourist agent advices

□ Internet

□ Guide books

□ Others: …………………………………………………................................ .........

Question 10 : How do you travel?

□ buy tour □ by yourself

Question 11 : What is your reason for choosing Homestay Vinh Long?

□ Having many major tourist attractions

□ Advices of friends and colleagues

□ Advices of tour guides

□ Easy to come to the destination

□ Low fees

□ Many interesting entertainments

□ Special foods

□ Good security

□ Advertising influence

□ Children's holidays

□ Personal holidays

□ Others:................................................... .............

Question 12 : How long does your tour take?............................................ ....................

□ 01 day □ 02 days 01 night □ 03 days 02 night

□ Others: ......................................................... ..........................

Question 13 : What night activities do you like?

□ Street walking □ Enjoy Vong Co singing

□ Eating and drinking □ Enjoy “Hat Boi” singing

□ Cooking □ Shopping

□ Others: ......................................................... ................................................................ ..........

Question 14 : Please express your level of satisfaction for the tour by marking "X” to the boxes from 1  5

1. Absolutely not satisfied 4. Satisfied a little

2. Not satisfied 5. Very satisfied

3. Satisfied

TARGETS

REASON FOR CHOICE
TOURIST RESOURCES
1	Natural scenes	1	2	3	4	5
2	Diversity of visit activities	1	2	3	4	5
3	Historical monuments, ceremonies, festivals and trade villages	1	2	3	4	5
4	Traditional Custom	1	2	3	4	5
5	Cuisine	1	2	3	4	5
HOMESTAY SERVICES
1	Accommodation	1	2	3	4	5
2	Food service	1	2	3	4	5
3	Good reception and good services provided by homeowners	1	2	3	4	5
4	Homeowners are able to understand tourist psychology	1	2	3	4	5
5	Reception and service process of local guide	1	2	3	4	5
6	Foreign language ability of homeowners and local guides	1	2	3	4	5
PROBLEMS SAFETY, SECURITY AND ENVIRONMENTAL HYGIENE
1	Security	1	2	3	4	5
2	Environmental hygiene	1	2	3	4	5
3	Safe in transports (by boat)	1	2	3	4	5
4	Food safety	1	2	3	4	5
REASONABLE COST
1	The cost of buying a tour	1	2	3	4	5
2	Transportation costs	1	2	3	4	5
3	Food costs	1	2	3	4	5
4	Accommodation costs	1	2	3	4	5
5	The cost of buying souvenirs	1	2	3	4	5
6	Other costs	1	2	3	4	5
SATISFACTION
1	In general, you are completely satisfied with tourist resources in Vinh Long	1	2	3	4	5

Solutions for exploiting homestay tourism in Vinh Long province - 15

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