Planning and Implementing the Investment Plan for Exploiting Khmer Cultural Tourism in Tra Vinh in Specific Phases with the Participation of Society and Government

Currently, scientists have only introduced concepts and definitions of “cultural tourism” and “green tourism”, which shows that these two types of tourism are currently being exploited and put into business separately. However, with the proposal of the brand “Tra Vinh Tourism – Green Cultural Tourism”, the author temporarily introduces the concept of green cultural tourism as follows: Green cultural tourism is a type of tourism based on nature and culture, with educational, economic and community health significance. In addition, green cultural tourism helps reduce the pressure on exploiting natural and cultural resources when resource elements are put into service for tourists.

3.2.3. Planning and implementing investment plans to exploit Khmer cultural tourism in Tra Vinh in specific stages with the participation of society and local authorities

Planners and tourism developers need to strictly adhere to the principles of sustainable tourism development so that Khmer cultural tourism products are always a bright spot in the Vietnamese tourism industry. Because this is a type of cultural tourism with many sensitive and difficult issues, so how to use it well, effectively and sustainably is a problem for the tourism team in Tra Vinh province and Soc Trang province.

To achieve the goal of sustainable Khmer cultural tourism development, Tra Vinh and Soc Trang need to cooperate, exchange, learn from each other's experiences, and find out the unique and different points of the Khmer community in the two localities. In order to jointly build a unique "Khmer cultural tourism" brand for each locality, support, cooperate and develop together; solidarity is always the strength for us to move from a competitive position to a position where both sides can develop together (ie a "win-win" business strategy).

During the tourism exploitation process, tourism businesses need to respect the indigenous culture and traditional characteristics of the Khmer people in order to carry out exploitation activities well, along with protecting and embellishing Khmer cultural resources. Because in principle, cultural tourism is a bridge between tourists and local communities, enhancing indigenous ethnic cultures, creating attraction to retain tourists. Avoid "cultural mixing" or "commercialization of Khmer culture", which will cause the fading and loss of the purity of a national culture.

Strengthening the creation of open policies and supporting businesses to invest in exploitation, creating momentum for investment and exploitation by domestic and foreign businesses. Through interviews, discussions and research by the author, most businesses are hesitant to invest in Tra Vinh tourism in general and Khmer cultural tourism in particular because Tra Vinh has not yet had a clear orientation for tourism investment and business, and policy support for businesses is still weak. On the other hand, the province's tourism planning and exploitation plan are still only on paper, not yet put into practice and the locality is calling for investment in a mass way. The Promotion Center and the Department of Culture, Sports and Tourism need to identify which units are capable and suitable for the project's requirements; filter and approach, thereby shortening the waiting time for investment calls. Gradually bring the good planning of the Khmer cultural tourism service system and products into the local tourism reality.

Ensure fairness and transparency in finance and benefit sharing of tourism business investment units, especially the interests of cultural entities, thereby creating trust for units participating in tourism activities. Stimulate individuals and organizations to participate in the tourism service supply chain.

The author proposes specific planning steps:

Table 3.2. Plan for exploiting (piloting) Khmer cultural tourism attractions in Tra Vinh

Step

Specific work
1	Assess the potential and tourism exploitation capacity of each cultural resource. Khmer culture in Tra Vinh by locality.
2	Develop tourism exploitation plans for each Khmer cultural resource.
3	Implement the plan: - Prioritize exploitation of resources: currently of interest to tourists; tourist attractions that need to be upgraded to serve independent visitors; resources with favorable basic tourism factors; geographical location; "original" nature; current status of resources; ability to attract investment capital, etc. - The following factors can be used to determine which resource should exploit its tourism potential first: 1. Level of cultural symbolism; 2. Level of tourist attraction; 3. Urgency of the resource; 4. Potential for exploitation at Present

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- The plan shows specific work for each object and each stage.

investment phase and budget. Help investors see clearly the business benefits, bidding and selection activities are more convenient and effective.

Select the unit to implement the investment plan and exploit cultural tourism sites

Khmer: ensure fairness and commit to comply with the principles of exploiting Khmer cultural tourism in a sustainable manner.

Monitor and supervise the construction and tourism business activities of the investor. Periodically report on work progress and reception activities.

travel business, customer reviews.

Promote and effectively implement the promotion of tourism products and brands.

Southern Khmer cultural calendar in Tra Vinh

Periodic assessment of the quality of cultural tourism products from the perspective of tourism experts, environmental - cultural - social management and tourism

guest.

Get community opinions on tourism business activities, in order to effectively implement the mutual monitoring mechanism between cooperating units: local community

– investors – local authorities – tourists.

68auk at the end of the pilot period, the cooperating units need to meet to review experiences, recognize limitations to resolve weaknesses in the business process.

pilot project of Khmer cultural tourism.

Deploy the pilot model after SWOT assessment, considering the applicability of each tourist destination. On the other hand, tourist destinations need to create their own unique impressions, avoiding the case of applying stereotypes, lacking

Creativity and flexibility; this is a taboo in the tourism industry.

Establish a tourism inspection force to regularly inspect and monitor

protect the rights of tourists and local communities.

Regularly promote and source qualified human resources

qualifications and skills for tourism service.

(Source: Author)

3.2.4. Assign tasks and work clearly and specifically to each group of subjects.

To ensure the rights and interests of each target group as well as to create trust for partners participating in tourism activities. From there, to minimize the overlap and lack of connection between target groups, the author proposes a number of specific tasks for each target group as follows:

For State management agencies on tourism

Issue preferential policies for businesses investing in cultural tourism activities of ethnic minorities in Vietnam. The Ministry of Culture, Sports and Tourism cooperates with tourism management agencies of countries with developed tourism to exchange, communicate, cooperate and train tourism workers in our country.

Implementing a stable mechanism in the tourism policy system helps investors and individuals/organizations operating in tourism feel secure in operating and contributing to the Vietnamese tourism industry.

Establish an agency to protect the legitimate rights and interests of individuals/organizations operating in tourism, especially ethnic cultural tourism and community tourism.

The most important thing is to consider tourism as a key economic sector, focusing on investing in modernizing the infrastructure system and facilities serving the tourism service industry.

For local state tourism management agencies

With the main goal of making tourism a spearhead economic sector, focusing on investing in modernizing the infrastructure system and facilities serving the tourism service industry.

Research and apply tourism laws and regulations to local tourism business activities, creating a flexible mechanism for attracting investment capital from domestic and foreign enterprises.

Organize meetings, commend and learn business experiences between tourism enterprises, households and local communities. Create cohesion, exchange and cooperation to create new products for Tra Vinh tourism industry. On the other hand, local authorities

The local authorities need to listen to the Khmer people and Khmer culture to create consensus between the exploited subjects and the exploiting subjects.

The locality needs to have a specific plan and action to raise the knowledge and awareness of tourism for the Khmer people in particular and the people of Tra Vinh province in general. Assign the press to promote activities to introduce and promote Khmer cultural tourism and Tra Vinh tourism.

Strengthening relationships and links with other local authorities: Soc Trang, Ben Tre, Can Tho, Ho Chi Minh City to attract visitors, creating a new and more complete chain of Mekong Delta tourism products.

For local communities: households, professional units, art organizations, people in Tra Vinh

Regularly update Tra Vinh tourism information, business knowledge of other units, proactively improve service quality, knowledge and skills in welcoming guests, grasp customer psychology, ...

Demonstrate friendliness and sincerity in welcoming and serving visitors, especially households that accept guests staying in homestays. Have plans or positive actions to minimize the cultural impact of visitors on the local community.

For educational institutions and researchers

Responsible for assessing, planning, monitoring and giving opinions on Khmer cultural tourism business activities in localities. Decide on the ability to receive visitors in each stage and the status of cultural integration in local communities through social forms.

Find and support businesses - state - people to do tourism business in a cultural direction in terms of procedures, management methods, investment and exploitation forms according to each stage and the actual situation of the locality and business in the most accurate and appropriate way.

Responsible for training and fostering the workforce in the tourism industry (especially the Khmer) to create high-quality tourism human resources, meeting the requirements of society and the industry. Training must comply with the principles

The training must meet the practical needs of work, business and the economic development orientation of our country. Trained human resources must ensure the three factors of "Talent - Mind - Vision".

For tourism service businesses (travel agencies, restaurants - hotels, tourist areas)

Research and clearly evaluate tourist demand, unit capacity and local development orientation to have the right investment choice. Especially tourism investment in the direction of Khmer culture requires understanding or knowledge of the culture of the nation, principles of exploiting cultural tourism resources, ... the ability to attract tourists and time to recover investment capital.

Enterprises that have invested need to be smart, flexible and grasp the opportunity to promote, invest, build relationships and link up with businesses. In addition, enterprises need to be patient with their choices, because although the type of tourism to learn about Khmer culture has its own appeal, it is also quite picky about visitors.

Invest in building specific tourism products in the direction of specialized tours and small service packages to create favorable conditions for tourists when coming to Tra Vinh, stimulating the demand for Khmer cultural tourism of each tourist.

Strengthen relationships and links with tourism businesses outside the province: Soc Trang, Ben Tre, Can Tho, Ho Chi Minh City to receive guests and learn business experience.

3.3. Conclusion and Future Research Directions

With the effort in researching the topic in an applied direction, the author has made personal assessments of the tourism potential of the Khmer cultural resources in the South of Tra Vinh based on a set of criteria compiled from the opinions of experts. From there, it shows that Tra Vinh tourism can be fully exploited according to the Khmer cultural orientation that the province has determined. However, in order for Tra Vinh to achieve the goal of making Khmer cultural tourism its strength, the locality also needs to recognize the strengths, limitations, opportunities and challenges of this orientation.

Khmer cultural tourism has been and is being fueled by the fire of profession and love for the homeland of Tra Vinh people through their work, orientations, planning or small actions to share and promote the image of tourism.

Tra Vinh tourism for friends to know. From the author's personal suggestions and solutions, hopefully this is also a way for the research topic, Khmer cultural tourism activities to be put into practical application in Tra Vinh.

Although the research topic was conducted by the author in the direction of potential applied research, it has not been piloted yet. Therefore, there are still shortcomings in evaluating customer satisfaction with the quality of Khmer cultural tours in Tra Vinh, which makes the topic not really complete as the author originally intended. Therefore, this shortcoming will be the author's next research direction in the future with topics that delve deeper into bringing each resource and Khmer cultural tourism spot into the reality of tourism in Tra Vinh.

CONCLUDE

After the research process, the author realized that the topic "Research on the potential of Southern Khmer culture in Tra Vinh" is a new topic and more applicable than previous research topics. The topic focuses on assessing the potential and practical actions to bring Southern Khmer culture into tourism activities of Tra Vinh province, while other topics focus on studying an overview or an element of Khmer culture and the issue of preserving Khmer culture in the authors' place of residence.

The project was carried out using three main methods: field investigation at locations with Khmer cultural resources in Tra Vinh; reference and synthesis of documents on evaluation criteria and decisive factors for bringing Khmer cultural tourism into tourism exploitation in Tra Vinh. Especially and most importantly, the method of consulting experts on specific factors and actions to make Khmer cultural tourism a brand of Tra Vinh tourism in the direction of "socialization".

The author's research results reached over 80% of the original orientation, because experts have not yet been invited to come and experience the Khmer cultural tour in Tra Vinh. Due to financial conditions, the religious and ethnic nature of Khmer cultural tourism and the author's personal investment appeal. Therefore, piloting, evaluating tourists' satisfaction with the "Tra Vinh - green cultural tourism" experiential tour and implementing activities to promote Tra Vinh province's tourism products will be the author's next research direction in the near future.

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