HANOI NATIONAL UNIVERSITY
UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES
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TRAN THI TUYET VAN
RESEARCH ON DEVELOPING RURAL TOURISM IN AN GIANG PROVINCE
MASTER'S THESIS IN TOURISM
HANOI NATIONAL UNIVERSITY
UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES
TRAN THI TUYET VAN
RESEARCH ON DEVELOPING RURAL TOURISM IN AN GIANG PROVINCE
Major: Tourism
(Pilot training program)
MASTER'S THESIS IN TOURISM
Scientific supervisor: Dr. Pham Hong Long
INDEX
INTRODUCTION 1
1. Urgency of the topic 1
2. Overview of research situation 2
3. Research object and scope 5
4. Research objectives 6
5. Research perspectives and methods 6
6. Structure of the thesis 8
CHAPTER 1: THEORETICAL BASIS OF RURAL TOURISM AND RURAL TOURISM DEVELOPMENT IN VIETNAM 9
1.1. General overview of rural tourism 9
1.1.1. Concept of rural areas 9
1.1.2. Concept of rural tourism 10
1.1.3. Concept of rural tourism development 14
1.1.4. Types of rural tourism 15
1.1.5. Impact of rural tourism 18
1.2. Theoretical basis for rural tourism development 21
1.2.1. Identify the stages of the development cycle of rural tourism 21
1.2.2. Process and methods of rural tourism development 22
1.2.3. Principles in developing rural tourism 23
1.2.4. Stakeholders involved in rural tourism development 24
1.3. History of the birth and development of rural tourism in the world 26
1.4. Potential and necessity of developing rural tourism in Vietnam 30
1.4.1. Potential for developing rural tourism in Vietnam 30
1.4.2. The necessity of developing rural tourism in Vietnam 31
1.4.3. Lessons learned from rural tourism development models in the world and in Vietnam that need to be studied and learned 33
*Summary of chapter 1 34
CHAPTER 2: POTENTIAL AND CURRENT STATUS OF RURAL TOURISM DEVELOPMENT IN AN GIANG PROVINCE 36
2.1. General overview of tourism activities in An Giang province 36
2.1.1. Current status of tourism development in An Giang province 36
2.1.2. Number of tourists to An Giang in the period 2005-2014 37
2.2. Potential for rural tourism development in An Giang province 39
2.2.1.Geographical location 39
2.2.2. Natural potential 40
2.2.3. Human potential 45
2.2.4. Potential for agricultural production 53
2.3. Current status of rural tourism development in An Giang province 54
2.3.1. Development process of rural tourism model in An Giang province 54
2.3.2. The effectiveness of rural tourism development in An Giang 61
2.3.3. Rural tourism development policy for stakeholders 75
2.4. Evaluation of rural tourism development activities in An Giang ...77
*Summary of chapter 2 81
CHAPTER 3: ORIENTATION AND STRATEGIC SOLUTIONS FOR DEVELOPING RURAL TOURISM IN AN GIANG PROVINCE 83
3.1. Orientation for rural tourism development in An Giang province 83
3.1.1. General development orientation for rural tourism 83
3.1.2. Building a rural economic model 83
3.1.3. Encouraging rural people to participate in tourism 85
3.1.4. Developing rural tourism associated with environmental protection and natural landscapes 86
3.2. Some solutions for rural tourism development 87
3.2.1. Investment in upgrading infrastructure and technical facilities 87
3.2.2. Improving the quality of rural tourism services 90
3.2.3. Develop programs to promote, advertise and stimulate tourism 94
3.2.4. Linking training and human resource development 98
3.2.5. Rural tourism development planning of An Giang province 101
3.2.6. Strengthening local management 102
3.2.7. Progress in implementing solutions for rural tourism development 104
3.3. Some recommendations 106
3.3.1. Recommendations for State management agencies on tourism 106
3.3.2. Recommendations for businesses and tourism companies 107
3.3.3. Recommendations to local authorities 108
3.3.4. Recommendations for local communities 108
3.3.5. Recommendations for tourists 109
*Summary of chapter 3 110
CONCLUSION 111
REFERENCES 113
APPENDIX
LIST OF TABLES
Table 1.1: Comparison of differences between rural and urban areas 10
Table 1.2: Characteristics of rural tourism and urban tourism 13
Table 1.3: Some types of rural tourism 16
Table 1.4: Impacts of rural tourism 20
Table 1.5: Definition of tourism development cycle 22
Table 2.1: Number of tourists to An Giang province in the period 2005-2009 38
Table 2.2: Number of tourists to An Giang province in the period 2010-2014 39
Table 2.3: Historical and cultural relics ranked at national level 46
Table 2.4: Some festivals in An Giang province 50
Table 2.5: Traditional handicraft villages in An Giang province 51
Table 2.6: Characteristics of rural areas for developing rural tourism 55
Table 2.7. Selected areas for developing rural tourism 59
Table 2.8: Rural tourism business results of An Giang province, phase 1 61
Table 2.9: Rural tourism business results of An Giang province, phase 2 62
Table 2.10: Survey of tourist purposes of visitors to An Giang province 62
Table 2.11: Current status of investment in rural tourism infrastructure in An Giang 64
Table 2.12: Number of accommodation establishments in districts/cities of An Giang 65
Table 2.13: Number of homestays in districts/cities of An Giang 66
Table 2.14: Survey of accommodation types of tourists 66
Table 2.15: Equipment items invested in homestay services 67
Table 2.16: KDL's assessment of traditional dishes 69
Table 2.17: Investment items for means of transport of rural tourism in An Giang province 69
Table 2.18: Training courses for human resources for rural tourism 71
Table 2.19: Rural tourism promotion activities of An Giang 74
Table 3.1: Sequence of implementing solutions for rural tourism development in An Giang ... 104
LIST OF CHARTS - DIAGRAMS
Chart categories
Chart 2.1: Additional income from rural tourism activities 64
Diagram list
Diagram 2.1: Organizational structure of rural tourism in An Giang province 57
INTRODUCTION
1. Urgency of the topic
In recent years, Vietnam has made efforts to find development directions to raise the position of Vietnamese tourism on the world tourism map. Vietnam's tourism resources are diverse, rich, spread across the country... bringing our country enormous tourism advantages. However, the development of the industry is still not commensurate with its inherent potential. The duplication of service products and weaknesses in the ability to provide unique and distinctive tourism products have made the Vietnamese tourism industry unable to create an impression on international and domestic visitors.
Vietnam is a country with a long-standing agricultural production in the region and in the world. Vietnam's history is closely linked to rural areas and traditional agriculture. The orientation of the Party and State to shift the economic structure from agricultural production to industry and services still faces many difficulties in solving employment problems, increasing stable income for rural residents, creating sustainable development in the future. In addition, concerns about changes in the economic system structure in rural areas will break the inherent cultural traditions in villages, hamlets, and localities. Cultural values will be lost or degraded due to following social changes, which is also one of the important issues that authorities pay special attention to.
To solve the above difficulties, the Vietnamese tourism industry needs to find another direction. Find and exploit a new type of tourism, with its own unique characteristics from the vast rural and agricultural resources that Vietnam currently has. By dealing with the above situations, the Vietnamese tourism industry has been able to solve the current urgent problems, solve the problem of finding a separate direction for Vietnamese tourism, solve the problem of employment, and create new livelihoods for rural residents. Through tourism, it is possible to preserve the cultural features of traditional agricultural residents, and the human values that are still preserved and passed down in rural areas. Sustainable development is the development direction that helps Vietnam effectively transform its economic structure and achieve success.