Exploiting the Buckwheat Flower Festival in Ha Giang to serve tourism development - 4


Tulip Festival - Canada : is the most popular and famous spring festival in Canada. Tulips in fairy tales symbolize people's desire for freedom and happiness. But Tulips in Ottawa have become the official flower of the capital. It is not only a desire for freedom and happiness but also an embodiment of friendship between Canada and the Netherlands, originating from the story during World War II. In May 1940, when Nazi Germany attacked the Netherlands, Dutch Princess Juliana, who would later become Queen of the Netherlands, and her family took refuge in Ottawa, Canada. Princess Juliana stayed here throughout the war and gave birth to her third daughter, Princess Margriet, in January 1943 in Ottawa. To express gratitude to the Canadian Government, right after the war ended in 1946, the Dutch Government sent Canada 100,000 tulips, of which the Royal Family sent 20,000. Since then, this special gift has continued to be sent to Canada every May as a symbol of gratitude and friendship between the two nations. The beautiful tulips sent to Canada by the Netherlands, along with millions of tulips grown in Canada, have turned this place into the location of the world's largest Tulip Festival. The Tulip Festival is a flower festival commemorating historical events and honoring tulips, a symbol of international friendship. The Tulip Festival has also become a cultural festival for peoples around the world with the participation of many embassies and diplomatic missions in Canada.

Floriade Flower Festival - Netherlands : held in the city of Venlo is considered as "Olympic of flowers", "Disneyland of flowers". Sculptures and decorations are placed among the grass and flowers, creating a beautiful and colorful space, helping visitors enjoy an ideal place to rest, relax and walk. Not only is it home to millions of flowers, the Floriade Flower Festival is also a place for flower lovers to learn, exchange experiences, the art of growing flowers, trees and campaigning for the protection of the natural environment. This event has also attracted many flower artisans from all over the world.


in the world such as: France, Germany, Switzerland, Greece, Slovakia, Türkiye, Ethiopia, Tunisia, Bhutan, Myanmar, Indonesia, Nepal, Pakistan, China, Thailand, Bolivia ...

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When the Floriade flower festival ends, this place will become Venlo Green Park, the cradle of research and provision of new and most effective solutions for sustainable, clean and green agricultural development. The festival is held to introduce new trends and new forms of flower art from all over the world. This is also the place where experts come to collect more knowledge and experience in caring for and protecting flowers and trees, and learn about the need to protect the natural environment.

1.3.1.2. Flower festivals in Vietnam

Exploiting the Buckwheat Flower Festival in Ha Giang to serve tourism development - 4


Dalat Flower Festival : is an opportunity for the city to display and exhibit vegetables, flowers, and ornamental plants from the locality as well as from many regions in the country and some other countries with the aim of attracting tourists to visit and relax in Dalat, promoting economic growth for the city. The flower festival is also an activity to honor the value of flowers and floriculture, to call for investment in the Dalat flower industry, as well as to promote the image, beauty of the city, culture and people of Dalat, an event of national significance. The purpose of the Dalat flower festival is similar to the Floride flower festival in the Netherlands.

Ban flower festival in the Northwest : The season of blooming Ban flowers is also the time when the Ban flower festival season begins. The festival is held to express the people's respect and gratitude to remember the great contributions of the ancestors and pray for national peace, people's peace, prosperous villages, favorable weather all year round, bountiful crops, happy families... The Ban Flower Festival also shows the spiritual culture in the spiritual life of the Thai ethnic group with the wish to worship "Then" - the supreme god in the ranks of gods according to the Thai people's concept; to worship "Ban" - a legendary female character representing the virginity of Thai girls and loyal love; to worship the ghosts of heaven, the ghosts of the village, the ghosts of the


Mountain and river spirits… bless favorable weather, good crops, flowers and fruits, happy couples and the villagers’ lives are always warm and peaceful. But starting from 2014, the Ban Flower Festival is held every year on March 13 to commemorate the opening day of the 1954 Dien Bien Phu Campaign.

Cherry Blossom - Yen Tu Yellow Apricot Festival : is a unique combination of two species of Japanese cherry blossoms and Yen Tu yellow apricots at the sacred Yen Tu mountain - the Buddhist capital of Vietnam. The festival is held to celebrate the event of Quang Ninh province establishing a sisterhood with the Japan Wanokai International Cultural Association. On the other hand, the festival contributes significantly to introducing and promoting the unique symbolic image of the sacred Yen Tu mountain landscape, the yellow apricot blossom. Through the event, the image, potential, and economic, cultural, and tourism strengths of Quang Ninh province are introduced to the Japanese people, thereby strengthening cooperation, promoting investment between businesses, and promoting diplomatic relations between Quang Ninh province and Japanese agencies, units, localities, and businesses.

1.3.2. Time of organization

Time of flower festivals around the world

Cherry Blossom Festival - Japan, Rose Festival - Bulgaria: both are held during the blooming season, thousands of flowers bloom together, that's when the festival begins.

Tulip Festival - Canada: Tulips bloom from April but the festival has not been held until early May for the first 18 days of the month since 1952.

Floriade Flower Festival - Netherlands: In 2012, the Floriade flower festival was held as one of the biggest events every 10 years. The festival starts from April to October when millions of flowers compete to show their colors. Visitors can watch the flowers grow bigger and bigger each day and bloom.


Time to organize flower festivals in Vietnam

Dalat Flower Festival: held every 2 years in December when the flowers bloom most beautifully.

Ban flower festival in the Northwest, Yen Tu cherry blossom - yellow apricot festival: Both festivals start to be held at the time when the flowers are at their most beautiful, around February and March every year.

1.3.3. Organizational space:

Flower festival venues around the world:

Cherry Blossom Festival - Japan: The festival is held at cherry blossom locations on a city-by-city scale across Japan.

Rose Festival - Bulgaria: held only in the city of Kazanluc, in the “Rose Valley”, one of the few rare places in the world where roses grow in vast fields.

Tulip Festival - Canada: This festival is usually held in the capital Ottawa - Canada, at the most important locations in the city.

Floriade Flower Festival - Netherlands: This festival is held at Keukenhof, the most beautiful flower garden in Europe. It goes beyond the boundaries of one country to become an international festival.

Space for flower festivals in Vietnam

Dalat Flower Festival: held in the center of Dalat City, the city space is covered with many different types of flowers.

Ban flower festival in the Northwest: organized on a scale throughout Dien Bien city where the Ban flowers bloom.

Yen Tu Cherry Blossom - Yellow Apricot Flower Festival: The venue is where the flowers are brought to in Ha Long city. In 2018, the flower festival was brought to the sacred space of Yen Tu, which is also the place associated with the yellow apricot flower.


1.3.4. Festival activities

- Activities in flower festivals around the world:


Cherry Blossom Festival - Japan : During the Hanami cherry blossom festival, Japanese people often gather with friends and relatives to eat, drink and have fun under the blooming cherry trees. People often choose places with many flowers or along the riverbank to camp, dance, watch the flowers, enjoy the warm weather and have fun moments with friends and relatives. The festival atmosphere is bustling with traditional dishes such as sushi, sake, bento rice or traditional wine when viewing flowers such as Hanamizake. The cherry blossom festival also has the appearance of sumo wrestlers or beautiful, graceful girls in traditional kimono. Thanks to the widespread promotion of culture to the world, the cherry blossom festival is not only attended by Japanese people but also by people from different countries. [12]

Rose Festival - Bulgaria : The festival begins with the competition to select the "Rose Queen" of the year, which takes place on the first day of the festival week. During the official ceremony, the Rose Queen is carried by young men on a palanquin, brought to the girls who pick flowers, symbolizing this year's rose season and expressing the wish for a good harvest next year. Beautiful young men and women dance and sing to welcome the Rose Queen. They hold baskets of flowers they have just picked, dancing traditional dances to celebrate the flower season. Elderly people with perfume bottles on their shoulders, walk around the attendees, spraying drops of rose water extracted from roses brewed right at the festival. A horse-drawn carriage carries the village elders to collect roses. There will be a stall selling products made from rose essential oil such as perfume, facial cleanser, shower gel, bath soap, shampoo, face cream, hand cream... right at the festival. Guests representing countries around the world were given necklaces and headbands made of rose buds, tasted hot Kozunac cake, and drank a cup of sparkling pink wine with the scent of roses. [13]


Tulip Festival - Canada : When participating in the Tulip Festival, you will enjoy and have the opportunity to take many beautiful photos with this famous flower. In addition, sideline activities such as music, fashion shows, culinary enjoyment... also take place in an equally exciting way. The most special is the cultural exchange activity, taking place in front of Ottawa City Hall, the special fireworks display by Down Lake. [9]

Floriade Flower Festival - Netherlands : visitors will admire the beauty of thousands of sculptures and installations by Dutch artists, creating a fresh and beautiful space. In the 65-hectare area, the fair is divided into 3 areas: by the lake, on the hill and in the tube. Floriade is also a place for flower lovers to learn and exchange experiences and the art of growing flowers and trees. [4]

- Activities in flower festivals in Vietnam:


Dalat Flower Festival : First is the opening ceremony taking place at Lam Vien Square in the center of Dalat city. The opening ceremony will last for 30 minutes; along with special art programs lasting 70 minutes. Along with the main activities taking place throughout the festival such as Dalat Wine Festival - art program; Ao Dai - Silk fashion week; "Charming Vietnam" fashion art program; "Dalat - Miraculous crystallization from the good land" festival night; concert program combined with closing ceremony, summary of Dalat Flower Festival; flower space; display, exhibition of international flowers and ornamental plants; Dalat Flower Festival Trade and Tourism Fair; Dalat Vegetable - Flower market; Dalat Flower Festival high-tech agricultural exhibition... Besides, there are response programs such as calligraphy space, painting, photography of flowers and book garden; Golf tournament to welcome Dalat Flower Festival; flower bicycle decoration contest and parade; performance "Hot air balloon hanging.... [26]

Ban flower festival in the Northwest : divided into two parts: the ceremony and the festival. For the ceremony, they bring offerings to Tham Le cave to worship. The ceremony includes a pig, some ban branches, ban flowers, a bottle of wine, two bowls of rice, two bowls of rice, a few incense sticks, and betel and areca nuts.


The shaman performs a ceremony to worship the cave god and the forest god, praying for the people to have a prosperous and comfortable life. As for the festival, on the opening night of the festival, visitors will enjoy the art program "Coming to the Ban Flower Land" with unique performances, imbued with the national cultural identity of Dien Bien province. Then, the young men and women begin to enjoy picking flowers, excitingly with unique performances with the bustling echoes of the pi, the khen, and the gongs. The boys play the khen, the girls dance the Tham Le dance, a dance dedicated to picking ban flowers. The boys compete to climb up the ban trees to pick flowers, sometimes 5 or 6 people climb up one tree. Below, the girls use a basket to catch the flowers that are dropped down. Any guy who has feelings for a girl will drop them on her, the girls do the same, if they like a guy, they will try to catch his flowers. In addition, the Festival also has activities such as the Ban Flower Photo Contest; performances of traditional dances of some ethnic groups such as Mong, Thai, Kho Mu...; exhibition of photos, tourism products, display and introduction of Ban flower trees; exhibition of traditional culture, exchange of sports and folk games such as throwing con, tug of war, tu lu; seminar on developing Dien Bien tourism products; competition and introduction of cuisine with the theme "Fragrance and color of Dien Bien"; street cultural parade... [27]

Yen Tu Cherry Blossom - Yellow Apricot Flower Festival : The festival includes a variety of unique and rich programs and activities such as: Performance of traditional and modern costumes of Vietnam and Japan; exhibition of 50 trees and 5,000 branches of Japanese cherry blossoms, over 100 Yen Tu yellow apricot flowers; display, promotion and sale of typical OCOP products of localities in the province with about 30 booths... Within the framework of the festival, there are many other activities such as: Display of stereoscopic flower models with the theme "Sacred Yen Tu Mountain"; cultural and artistic exchange program at the pilgrimage village with some folk games of Vietnam and Japan. In addition, there is also an exhibition of Yen Tu bonsai art. The exhibition will have 200 more unique bonsai art works selected from 63 provinces and cities across the country. [8]


1.4 Summary


Tourism in general and festival tourism in particular have played an important role in the country's development in recent years, contributing greatly to the revenue of the tourism industry. In recent years, festivals have been held more and more, especially modern festivals that attract a large number of participants, contributing to bringing the image of Vietnam, its land and people closer to international friends.

A typical example is the flower festival, in which each flower has its own delicate beauty with different meanings, people often call it the language of flowers. Through color, name, shape and those special languages, each flower will symbolize a different message and story. Since then, many flower festivals have been born, flower festivals not only honor the beauty of flowers, flower growers but also symbolize friendship, attachment or legendary stories from ancient times. The festival attracts a large number of participants, when coming to the festival, people experience the joyful, bustling atmosphere, have fun eating and drinking together and watching flowers, relieve the worries and sorrows of daily life, and relax their minds. Some major flower festivals at home and abroad are known as: Cherry Blossom Festival - Japan, Rose Festival - Bulgaria, Da Lat Flower Festival, Cherry Blossom Festival - Yen Tu Yellow Apricot...

Flower festivals around the world and in the country show that the development of festivals brings great efficiency in tourism business. Following the trend of developing tourism festivals, especially flower festivals, Ha Giang is one of the provinces in our country with famous flower festivals known to domestic and foreign tourists. The Buckwheat Flower Festival is an attractive destination with rich and diverse activities every year, promising to be a destination not to be missed in every trip to the Northwest region.

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