freight transport businesses, freight insurance businesses, and freight quality inspection businesses. The growth rate of freight derivatives trading will depend largely on the development of the surrounding environment, including the development of companies in the above fields. Freight transport businesses with a good transport system, good drivers, and good facilities will help goods to be well preserved during transportation and safe during transportation. Freight transport businesses with good financial status can be flexible in negotiating freight rates and payment times. Similarly, reputable insurance businesses will create peace of mind when goods are insured, and the reputation of the freight quality inspection business will help with quick quality assessment and confirmation of the quality of goods.
For these businesses to develop, there needs to be a good business environment, a transparent legal system, appropriate policies and development strategies, good human resources, and the businesses themselves must have a good financial situation and company development strategy. Therefore, there needs to be a policy to synchronously develop businesses in related fields to help the commodity derivatives market develop completely. In addition to the efforts of the businesses themselves, the support of commodity exchanges and transaction management agencies is very important. This support is provided through providing information, training support, organizing seminars, and updating new knowledge for potential businesses. Consulting support on accounting for transactions, financial reporting, and tax obligations to the state of businesses participating in non-financial commodity derivatives transactions also needs attention.
Trading non-financial commodity derivatives is also a very risky transaction if investors do not understand how to trade, do not analyze market price fluctuations well, do not correctly identify market trends, do not have complete and accurate information or do not combine transactions on the traditional commodity market with derivative transactions or do not combine derivative transactions together to form good business strategies. Therefore, the commodity exchange
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Kwan And Eisenbeis (1995), “Bank Risk, Capitalization, And Operating Efficiency”, Journal Of Financial Services Research 12(2), Pp.117-131. -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Financial analysis and solutions to improve the financial situation at Quang Doanh Transport and Trading Services Company Limited - 1 -
Financial analysis and solutions to improve the financial situation at Quang Doanh Transport and Trading Services Company Limited - 11 -
Evaluating customer satisfaction with savings deposit services at National Citizen Commercial Joint Stock Bank NCB Tan Huong Transaction Office - 3
There is also a need for risk management solutions for non-financial commodity derivatives to attract market attention. These must include solutions such as investor consulting, investor training, experience sharing, solution sharing, providing accurate and up-to-date information, and most importantly, having a full range of diverse products to ensure that investors are able to combine investment strategies or insurance against commodity price fluctuations in a reasonable manner.
3.1.4 Design suitable commodity derivative products

W4 from SWOT analysis shows that the ability to participate in trading is still limited due to many reasons, one of the main reasons is that the commodity derivative products have not been designed to suit the selected segment. A major problem of the Vietnamese commodity exchange is low liquidity, specifically the number of participants and transaction value is not much. There are many reasons, but one of the main reasons is that the potential demand side has not or cannot access the current products, or the current products do not meet the requirements.
The design of derivative products needs to consider ensuring the interests of the participants: the supply side needs to make a profit from price differences, fees or margin or self-trading value, but basically from price differences and fees and margin; the demand side is willing to pay fees and margin to the supply side to be insured against price fluctuations or have investment opportunities. A suitable product must basically meet the needs and interests of the parties. The problem is of course that the more participants in the transaction, the lower the cost of participating in the transaction, so the designed products after determining the right market segment according to the strategy must be popular to attract participants. These products should be as close to the products on foreign exchanges as possible, especially the standard of goods to create a ready basis for integration and development.
In each commodity derivative transaction, the participants have different purposes, so the designed products must be highly suitable. For commodity futures, the buyer of commodity futures wants to buy the goods he needs at a pre-agreed price because he is afraid of the price of the goods increasing. Meanwhile, the seller of commodity futures wants to
want to sell their goods at a pre-agreed price because they are afraid of falling prices. And this is a decentralized transaction, meaning that the buyer and seller directly negotiate the purchase and sale and there is no common standard for the transaction contract. So when trading commodity futures, the product to be bought and sold must be suitable to the needs of the partner, must understand the partner's psychology is only to insure against the risk of commodity price fluctuations and must see that there is always a risk that on the due date the partner cannot buy or sell the goods as agreed, so when conducting the transaction, there must be accompanying operations to limit this risk. Another risk is that because goods are not traded centrally, there are no common standards for goods, so when conducting the transaction, the parties need to carefully negotiate the quality of the goods. The quantity and term of the transaction must be based on the actual seasonal situation and the natural characteristics of the goods. Specifically, the term in commodity futures trading must be consistent with the harvest and processing time (if any) of each type of commodity, and the price of futures trading must be based on spot prices and expectations of commodity price fluctuations.
In commodity options trading, the buyer of a put option is willing to pay a premium to the seller of the put option for the right to sell or not to sell on the expiration date. Thus, the buyer of a put option wants to sell the commodity at the agreed price because he is afraid that the commodity price will decrease, but if the commodity price does not decrease but increases higher than the agreed price, the buyer of a put option will not sell the commodity according to the option contract but will sell the commodity at the spot price of the market. Similarly, the buyer of a call option is willing to pay an option premium to the seller of a call option for the right to buy or not to buy a certain quantity of commodity at the agreed price. Thus, the buyer of a call option wants to buy the commodity at the agreed price because he is afraid that the commodity price will increase, but if the commodity price does not increase but decreases lower than the agreed price, the buyer of a call option will not buy the commodity according to the signed option contract but will buy the commodity on the spot market at the spot price. It can be easily seen that unlike commodity futures trading, in commodity options trading, the buyer is willing to pay a premium for the right to buy or not buy, sell or not sell on the expiration date. That is, in addition to the need for volatility insurance
In addition to the commodity price, the buyer of a commodity option also wants to have the opportunity to speculate on the price increase or decrease. Another point to note is that commodity options trading can be done centrally or decentralized. Therefore, in centralized commodity options trading, all factors related to the trading contract need to be standardized, the price and premium of the option transaction must be consistent with the expectation of commodity price fluctuations. Similar to futures trading, the trading terms in commodity options must also be consistent with the time of harvest or production of the commodity.
For commodity futures trading, this is a centralized transaction at the exchange, so all factors related to the transaction contract must be standardized. The design of this product needs to pay the most attention to the contract size to suit the majority of suppliers in Vietnam, the required margin ratio and additional margin. The majority of participants in commodity futures trading are for speculative purposes, that is, they do not really need to insure against price fluctuations. Therefore, if the manager allows this transaction, the designed product must target the speculative segment of the market, not the real commodity holders. The important point to be able to successfully develop this transaction is to create excitement in the market, the more people participate in the market, the more the transaction will develop. Commodity futures products therefore need to be designed appropriately in terms of the quantity of each transaction lot, the initial margin ratio is as low as possible, the maintenance margin ratio also needs to be regulated just enough to cut losses and liquidate ongoing contracts. The trading method must be really convenient and in many different ways such as direct trading, via the internet, via phone or other electronic channels. Because it is mainly a speculative product, the price jump and the percentage of increase or decrease in price each day depend on the management policy of the state. The goods in this transaction can be diversified to the maximum. Trading products need to be updated, supplemented and adjusted regularly according to the actual requirements of the market.
Another point that needs to be noted is that depending on the market manager's point of view, the products should be designed appropriately, specifically whether the manager agrees and encourages speculative activities in commodity derivatives transactions or only applies them.
Use these transactions for subjects with real buying and selling needs, that is, to insure against price fluctuations and design products that are truly suitable. The general principle is that the higher the speculative factor, the more accessible the commodity derivative products need to be designed to attract as many participants as possible. The next thing to note is that determining the transaction price in commodity derivative products must absolutely follow international practice, be public and transparent. This is a difficult and highly decisive point in commodity derivative transactions. Investors may not only participate in a single commodity derivative transaction but can combine derivative products to form an investment strategy. Therefore, to ensure development, market organizers need a professional research department, putting themselves in the position of investors to design products that investors need. It is very difficult to introduce completely new products for testing, so a suitable solution is to learn from experience and research to apply current products in the world with the condition that the product is suitable for Vietnam's conditions. Only then will the market be more vibrant, more diverse and will certainly develop. The final note is that commodity derivatives must truly suit market needs, this is the foundation for sustainable development, in the end, the non-financial commodity derivatives trading market in Vietnam must also develop according to the general principles of the development of this type of transaction.
3.1.5 Research on linkages with banking financial services
T5 from SWOT analysis shows that building simple and easy-to-use derivative products is one of the main challenges in developing non-financial commodity derivatives trading. There are many solutions to solve this challenge, one of which is to link non-financial commodity derivatives products with existing products of banks. Initial observations show that the supply side of commodity derivatives products may have good products and can meet the demand for price fluctuation risk insurance, but if only providing commodity derivatives products alone, the possibility of success will not be high. The demand side needs a comprehensive solution package from the definition
cultivation direction, from consulting on new varieties, new farming techniques, from the need for capital advance for planting, advance payment before actual sale and finally ensuring output at reasonable prices.
To meet such needs, the commodity exchange needs to have a policy of linking with many related units. Linking with biotechnology departments to research on varieties and cultivation techniques. Linking with industry associations to provide information on goods, commodity prices, and advanced trading methods. And most of all, linking with banks to meet the financial needs of the demand side. Implementing this synchronous solution is not easy, but it is thought that if all of these needs of the demand side are not met, the commodity derivatives market will be very difficult to succeed because although the price is forced and the price is not guaranteed in traditional transactions, it has become a habit of the majority of people who have goods and above all, they often have a bad financial situation. And when that happens, even if the commodity derivative product is appropriately designed, the market liquidity will certainly be very poor, which will have a negative impact on convincing potential demand sides to participate in the market. The association also has many advantages such as reducing transaction costs compared to retail transactions, supporting the development of related parties. Implementing this combination well is a big step forward in the development solutions of non-financial commodity derivatives.
Providing product packages can be considered a key solution to develop non-financial commodity derivatives in Vietnam in the coming time. That is the provision of customer services at all stages related to the pre- and post-production cycle, combining credit, trading, payment and commodity price risk insurance. Banks have provided product packages to their customers instead of providing individual services to maximize benefits for their customers. Typically, Asia Commercial Joint Stock Bank (ACB) is currently implementing the program "Product Package for Corporate Customers" focusing on small and medium-sized corporate customers, including private enterprises, to strengthen the relationship between ACB and customers. The more ACB products and services customers use, the more they will enjoy.
ACB's incentives. As products in the non-financial commodity derivatives market develop, the commercial banking system should proactively cooperate with commodity exchanges to combine banking products with commodity derivatives products to provide the best benefits and diverse options for investors. With the current economic structure of Vietnam, the majority of enterprises are small and medium-sized. It is very difficult for a small and medium-sized enterprise to open its own risk management department due to limitations in risk management capacity, human resources and costs. Therefore, providing a product package including traditional products along with new products to insure against commodity price fluctuations for enterprises in need is completely feasible.
These products are considered as supporting products for customers, initially helping businesses to get acquainted with and discover the benefits of commodity derivative products. Some typical product packages after combination may include: 1. Commodity derivative products, 2. Issuing and paying L/C, 3. Financing capital for deposit and payment of L/C, 4. Providing foreign exchange for payment of L/C, 5. Foreign exchange risk management services using derivative instruments, 6. Consulting services on foreign trade, foreign exchange and international payment, 7. Warehouse management services, 8. Banks associated with and providing additional insurance and transportation services. This product package has combined the bank's own capital products with financial derivative products and commodity derivative products. The benefit to the customer is that they save a significant amount of time and money when using the service package because the bank can charge at wholesale prices. The benefit to the bank is that the bank's position has been raised to a new level in its relationship with the customer. The bank's position with this product package is that of a financial manager for the customer and through that, it will maximize the benefit to the bank. When developing this product package, the bank must put the customer's interests first and then the profit. The bank acts as a consultant on the benefits of the derivative product and encourages customers to use it, but its use must clearly show the effectiveness between the customer's costs and the results obtained.
3.1.6 Diversify transaction forms
W4 from SWOT analysis shows that the limited ability to participate in transactions is one of the weaknesses in the development of non-financial commodity derivatives trading. To overcome this weakness, diversifying the forms of trading is very necessary. Establishing a centralized trading center at a specific location while the underlying goods are scattered in many places is very difficult and can be a huge barrier to the development of commodity derivatives. If an investor living far away wants to participate in trading, there will be a lot of costs and risks in the transportation process. An investor with many goods also has problems with transporting goods once or many times. The assessment of the quality of goods at the trading center also causes problems if the goods have been brought to the center but the quality of the goods does not meet the requirements. This obstacle becomes more difficult to solve than the supplier of goods can solve the above problems by selling goods to traders. Traders are willing to come to the place, buy goods directly from the garden, pay immediately, even pay in advance, the quality of goods and prices are agreed upon right at the place of planting or production. Seeing this problem, we see the necessity of diversifying transaction forms to satisfy the demand side, then we can develop commodity derivatives trading.
This problem can only be completely solved when the development orientation of commodity derivatives trading in Vietnam is clearly defined. Because then it will be determined specifically which products are traded and which market segments are focused on, from which there will be appropriate forms for potential customers of the market. Transactions can be directly between buyers and sellers at a non-centralized location, or transactions can be directly between buyers and sellers at a centralized location, in which case there should be many transaction points to facilitate movement. Centralized transaction locations in this case also provide information to help buyers and sellers trade conveniently. In the case of centralized transactions, buyers and sellers do not trade directly with each other but trade through the exchange. Therefore, in this case, there should be many forms for buyers and sellers to place their orders.


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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