Assessing the level of satisfaction of individual customers with savings deposit services at Saigon Commercial Joint Stock Bank SCB - Ninh Kieu Branch - 13


* Overall satisfaction


Cronbach's Alpha

N of Items

,742

3

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Item-Total Statistics


Scale Mean if Item Deleted

Scale Variance if

Item Deleted

Corrected Item-Total

Correlation

Cronbach's Alpha if Item

Deleted

SAT1

7.17

3,054

,658

,552

SAT2

6.89

3,475

,459

,781

SAT3

7.35

3,088

,597

,622


3.2. EXPLORATORY FACTOR ANALYSIS (EFA).


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

,773

Approx. Chi-Square

2927,690

Bartlett's Test of Sphericity

df

435


Sig.

,000


Communalities



Initial

Extraction

REL1

1,000

,742

REL2

1,000

,601

REL3

1,000

,671

REL4

1,000

,711

REL5

1,000

,694

RES1

1,000

,557

RES3

1,000

,676

RES4

1,000

,729

RES5

1,000

,708

RES6

1,000

,681

RES7

1,000

,697

RES8

1,000

.725

RES9

1,000

,659

ASS1

1,000

,492

ASS2

1,000

,779

ASS3

1,000

,699

ASS4

1,000

,726

EMP1

1,000

,819

EMP2

1,000

,717

EMP3

1,000

,791

TAN1

1,000

,701

TAN2

1,000

,651

TAN3

1,000

,596

TAN4

1,000

,648

TAN5

1,000

,704

TAN6

1,000

,575

TAN7

1,000

,577

PRI1

1,000

,768

PRI2

1,000

,823

PRI3

1,000

,838


Total Variance Explained



Component

Initial Eigenvalues

Extraction Sums of Squared

Loadings

Total

% of Variance

cumulative

%

Total

% of Variance

cumulative

%

1

6,281

20,937

20,937

6,281

20,937

20,937

2

4,585

15,285

36,221

4,585

15,285

36,221

3

3,202

10,675

46,896

3,202

10,675

46,896

4

2,649

8,829

55,725

2,649

8,829

55,725

5

2,249

7,496

63,221

2,249

7,496

63,221

6

1,789

5,963

69,184

1,789

5,963

69,184

7

,882

2,940

72,124




8

,842

2,806

74,930




9

,738

2,459

77,389




10

,708

2,360

79,749




11

,624

2,080

81,830




12

,539

1,798

83,628




13

,514

1,712

85,340




14

,469

1,564

86,904




15

,410

1,365

88,269




16

,399

1,329

89,598




17

,374

1,247

90,845




18

,338

1,126

91,970




19

,315

1,049

93,019




20

,287

,956

93,975




21

,268

,892

94,868




22

,248

,825

95,693




23

,240

,800

96,493




24

,211

,703

97,196




25

,185

,616

97,812




26

,157

,525

98,337




27

,143

,478

98,814




28

,133

,442

99,257




29

,123

,409

99,666




30

,100

,334

100,000





Total Variance Explained


Component

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

1

5,275

17,584

17,584

2

4,363

14,543

32,127

3

3,433

11,444

43,571

4

2,656

8,854

52,425

5

2,626

8,755

61,180

6

2,401

8,004

69,184

7




8




9




10




11




12




13




14




15




16




17




18




19




20




21




22




23




24




25




26




27




28




29




30





Component Matrix


Component

1

2

3

4

5

6

RES4

,686






RES5

,650

-,516




RES3

,611





TAN2

,593





RES6

,580

-,548




RES7

,573

-.535




REL4

,562





TAN1

,555





RES1

,544





REL5

,535





REL3

,526





REL2

,509





TAN7






REL1






TAN5


,611




RES8

,563

-,607




TAN6


,558




RES9

,545

-,557




TAN4


,544




TAN4

,503

,523




PRI2



,751



PRI3



,704



PRI1



,674



ASS2




,621


ASS4




,566


ASS3




,550


ASS1




,513


EPM1





,799

EPM3





,761

EPM2





,661



Component Transformation Matrix

Rotated Component Matrix


Component

1

2

3

4

5

6

RES8

,829






RES4

,813






RES6

,810






RES3

,808






RES5

,804






RES9

,787






RES7

,769






RES1

,733






TAN5


,818





TAN1


,815





TAN4


,775





TAN2


,762





TAN7


,746





TAN6


,738





TAN3


,733





REL1



,820




REL5



,813




REL4



,803




REL3



,781




REL2



,749




ASS2




,872



ASS4




,821



ASS3




,821



ASS1




,658



PRI3





,894


PRI2





,882


PRI1





,852


EMP1






,897

EMP3






,880

EMP2






,829


Component

1

2

3

4

5

6

1

,679

,517

,464

,129

,159

,124

2

-,706

,614

,271

,207

,087

-,037

3

-,048

-,429

,258

,427

,705

-,262

4

,099

,167

-,618

,695

,030

,311

5

-,171

-,287

,326

-,013

,030

,884

6

-,015

,249

-,396

-,525

,685

,192

Communalities

Total Variance Explained



KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

,641


Approx. Chi-Square

118,350

Bartlett's Test of Sphericity

df

3


Sig.

,000



Initial

Extraction

SAT1

1,000

,763

SAT2

1,000

,521

SAT3

1,000

,709



Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Total

% of Variance

cumulative

%

Total

% of Variance

cumulative

%

1

1,993

66,420

66,420

1,993

66,420

66,420

2

,656

21,862

88,281

3

,352

11,719

100,000


Model Summary


2.3. LINEAR REGRESSION ANALYSIS

Variables Entered/Removed

Component Matrix


Component

1

PRI1

,873

PRI3

,842

PRI2

,722


Model

Variables Entered

Variables

Removed

Method


1

USE OF THE PRODUCT, METHOD OF IMAGE, SUPPLY, CONFIDENTIALITY, USE OF THE PRODUCT,

SUTINCAY


.


Enter


Model

R

R Square

Adjusted R

Square

Std. Error of

the Estimate

1

,875a

,765

,755

,41676

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