Raising Awareness for Cadres, Party Members and People of All Classes in Le Chan District About the Role of the Community in Organizing and Participating

Cultural management agencies need to continue to research, adjust, supplement and perfect the system of legal documents that have been issued in a way that is suitable for the practical requirements of festival organization in the current situation. On that basis, cultural management agencies in Le Chan district need to decentralize and regulate the responsibilities of all levels in organizing and managing the Le Chan Female General festival. Thereby, building a mechanism for close, regular and synchronous coordination between all levels and sectors in festival management. This mechanism and management method must be suitable for the scale, nature and characteristics of the Le Chan Female General festival. This solution can only be implemented when strengthening scientific research on the organization and management of traditional festivals in Hai Phong city in general or in Le Chan district in particular.

The activities taking place in the Le Chan Female General Festival need to be closely linked to the cultural space and the real needs of the community. Therefore, organizing the Le Chan Female General Festival in the current context is a big challenge. The current way of doing things in Le Chan district is to combine the traditional festival (in the ceremony) and the cultural and tourism festival (in the festival), so it has not fully promoted the advantages of each type of festival in particular. However, in the organization of the Le Chan Female General Festival, I see that the Le Chan Female General Festival has, to a certain extent, contributed to preserving the heritage in the festival space for the purpose of developing tourism. The Organizing Committee of the Le Chan Female General Festival always encourages and prioritizes spending time to promote the opportunity for visitors to learn about the traditional cultural activities taking place in the festival, as well as the entertainment and cultural activities taking place in the festival.

In essence, festivals are a bridge between the past and the present. Folk tales associated with historical events and rituals not only express religious beliefs but also reflect the cultural and spiritual life of a nation, and at the same time have educational significance for the tradition of "remembering the source of water when drinking" and respecting ancestors of the Vietnamese people. In order to organize the Le Chan General Festival to develop sustainably, it is necessary to strengthen links with relevant departments, sectors, social organizations, and travel businesses in developing the tourism economy. In this solution, it is necessary to promote regional linkages (especially with neighboring districts) in promoting and promoting regional tourism.

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- Strengthen care, build and develop human resources in the cultural field, as well as train cultural managers at all levels.

This solution aims to improve the quality of festival management of General Le Chan with the plan to train cultural managers with the qualifications and ability to manage festivals, and properly handle situations that arise in local management work. In practice, General Le Chan has pointed out that the success of the festival organization and the limitation of negative aspects depend largely on the Organizing Committee and the proactive participation of the community. The Festival Organizing Committee plays a very important and indispensable role in organizing festivals. Cultural managers

The grassroots level cultural officials directly participating in the festival organizing committee have the capacity to contribute significantly to the organization of the festival in a methodical and traditional manner without any confusion, deviation or even violation of the provisions of the law on customs and traditions. However, the cultural management officials participating in the Organizing Committee also need to promote the self-management role of the people, respect the community, and attract the entire population to participate in the organization and management of the festival. Avoid the situation of considering the organization of the festival as the task of the authorities at all levels or the task of the Organizing Committee, forgetting the key role of the local people.

Cultural managers are important factors in planning and arranging reasonable service and entertainment activities taking place during the festival. They help the Organizing Committee to properly resolve the relationship between culture and economy in organizing the festival, creating conditions for local people to participate in services, earn more income but still ensure cultural communication and behavior, not exploiting economic benefits but distorting the nature and content, losing the cultural identity and good meaning of traditional festivals. Festival service programs must be carefully calculated and considered, with detailed and specific plans. Organize the festival solemnly, healthily, economically, preserve the cultural identity of the nation, encourage traditional folk games, enhance healthy cultural, artistic and mass sports activities. It is these outstanding features that contribute to the success of the Le Chan Female General Festival that the work of consolidating and perfecting the steering committees and the Organizing Committee of the Le Chan Female General Festival always follows the correct procedures.

The festival organizing committee must strictly implement the current regulations of the State. The participation of cultural officers in the organizing committee also helps cultural officers themselves gain experience and develop their abilities. Moreover, if they do not participate in the actual event to understand the characteristics of the Le Chan General Festival, they cannot intervene quickly and effectively against acts of taking advantage of the festival, causing damage to the true cultural value of the festival.

Besides, the Festival Organizing Committee needs to pay more attention to socialization in organizing festival activities, moving towards organizing festivals without using budget funds.

Build regional tourism tours, as well as introduce typical landscapes and relics in the area.

Proactively develop measures to ensure safety for people attending the festival, as well as security at festival venues.

3.3.3. Raising awareness, propaganda and education

3.3.3.1. Raising awareness among cadres, party members and people of all walks of life in Le Chan district about the role of the community in organizing and participating in managing the Le Chan Female General festival.

As presented above, the cause of preserving and promoting the cultural values of the Le Chan General Festival can only be promoted and achieved effectively when people voluntarily participate. Therefore, education to raise people's awareness and arouse their pride in the cultural heritage of the community is an important task to guide people to proactively explore, collect and preserve intangible cultural heritage. This is considered the most practical solution because only with correct awareness can there be appropriate behaviors towards heritage. Recognizing the changes in the organization of the Le Chan General Festival is an objective factor in today's cultural life. Therefore, there should be no rigid view when taking the principles of organizing traditional festivals from the past to the present as a model for organizing the Le Chan General Festival. In this field, it is necessary to closely follow practice and summarize practice on the basis of theories on cultural management. In particular, it is necessary to emphasize the role of the community of people and those who participate in organizing the festival of General Le Chan. It is important that people must be able to participate in the process of organizing the festival, must be given the right to organize the festival effectively, but at the same time, do not underestimate the state's management of the festival in the area. It is necessary to realize that people are the subjects who create, transmit and inherit intangible cultural creations or are the true owners of this precious heritage. From there, it is necessary to raise awareness for all classes about the direct role of the community in the conservation of intangible cultural heritage and it is necessary to link it with their own interests. The community - the cultural subject is the one who plays the decisive role in the sustainable conservation of intangible cultural heritage. Therefore, the community has the right to choose and at the same time has the right not to choose the method of preserving and promoting the values of the heritage, because as the creative subject and also the main beneficiary of those creations. Reality has shown that all heritage conservation activities in general, including festival organization in particular, can only be effective and successful with the voluntary participation of the people. Only with the active and voluntary participation of the people can we mobilize and maximize all resources of cultural subjects.

This solution also helps people (directly or indirectly) to have a full and well-founded perception when placing the organization of the Le Chan General Festival in the relationship of development. Correct perception of the preservation and promotion of cultural heritage has the purpose of not only preserving cultural values but also knowing how to select phenomena that are at risk of being lost or awakening hidden factors and potentials to make them survive with the development of life. The profound purpose of this is to bring the cultural value of the Le Chan General Festival into life. The organization of the Le Chan General Festival is always associated with exploiting and promoting the value of intangible cultural heritage in life. On the other hand, the organization and management of festivals also need to pay attention to the social characteristics at each specific time to have the appropriate solutions.

adapt, or in other words, choose to preserve what is appropriate for the times.

It is necessary to thoroughly understand that the Le Chan Female General Festival is a product of a certain environment, so if it is separated from its spiritual space and cultural environment, the festival will lose its vitality. Therefore, raising awareness in the organization and management of this festival requires taking the principle of protecting the whole, in which attention must be paid to protecting the whole of the traditional cultural and ecological environment. If we change the human environment according to our subjective will, it will certainly have a negative impact on the inherent values of the festival. This is because if the sacrificial, ceremonial and procession activities are held outside the worship space and spiritual space of Nghe Temple and An Bien Communal House, it will affect the integrity of all related activities. The organization at the Le Chan Female General Monument space should only organize activities related to the "festival" element, or purely promote cultural tourism.

Hai Phong City People's Committee has a plan to support funding for the restoration and renovation of relics related to the organization of the festival. For example, the decoration of the statue of General Le Chan is always bright and beautiful, adding to the value of the festival, as well as being worthy of being a symbol of the city.

The City People's Committee has directed relevant units to renovate festival venues to make them more spacious, prevent degradation and encroachment. In particular, the area of the statue of General Le Chan is currently being blocked by two tree pots, and the sidewalks on both sides of the statue (Nguyen Duc Canh Street and Quang Trung Street) are being divided, and need to be connected to create a landscape connecting with the statue area.

The City People's Committee has a plan to promote the meaning and value of the festival to the people through the city's media such as television, radio, electronic, and print media. The forms of propaganda need to be rich, diverse, and meet the people's need for information.

3.3.3.2. Strengthen propaganda and education activities to raise people's awareness of the cultural value of the festival of Female General Le Chan.

The propaganda and education work on the cultural values and significance of the Le Chan General Festival needs to be carried out in a synchronous and substantial manner with many different methods, avoiding doing it massively at one time following the trend before and during the festival. In addition to further diversifying the program content and propaganda forms, it is necessary to include specific, realistic and close-to-people-life information in the program content to bring high efficiency. Along with that, it is necessary to promote information, education and communication work on legal regulations related to traditional festivals in general and the Le Chan General Festival in particular.

This solution aims to help people have the right mindset when participating in the festival, avoiding being taken advantage of or having deviant behavior when attending the festival (including in behavior as well as costumes). To do this solution well, it is necessary to innovate propaganda work to be rich in content, diverse in form, especially integrating this content into experiential activities and lifestyle education in schools. The content that needs to be widely disseminated is to raise people's awareness of the historical and cultural value of the Le Chan Female General festival in spiritual and cultural life, thereby raising awareness of law enforcement and voluntarily implementing a civilized lifestyle in the festival. Effective propaganda and education will contribute significantly to correcting and promptly correcting deviant manifestations (if any), making the Le Chan Female General festival increasingly civilized, truly becoming a cultural festival of the people, contributing positively to the economic and cultural development of Le Chan district. The outcome of this solution should aim to:

Through the Le Chan Female General Festival and other cultural heritages in Le Chan district to introduce and pass on the values of the nation's cultural heritage to the young generation.

Improve the capacity and qualifications of staff and teachers in research, education, management and teaching of intangible cultural heritage in school education environments.

Through this solution, it helps the young generation to have a correct understanding of cultural values through introducing typical cultural heritages of the country as well as the locality.

Create a number of publications and products to introduce the intangible cultural heritage in Le Chan district in general and the Le Chan Female General Festival in particular in a systematic manner, serving the purpose of education, preservation and promotion of the local intangible cultural heritage.

Local schools proactively invite cultural researchers to give talks to local students about the meaning and value of the festival in general and the Le Chan Female General Festival in particular. These talks can be integrated into extracurricular lessons, at relics, or at the Le Chan Female General Monument area.

3.3.4. Promote research, collection and restoration of cultural values in festivals

After the Le Chan Female General Festival was recognized as a national intangible cultural heritage, the Hai Phong City People's Committee needs to add the organization and management of this festival to the city's annual program and plan and participate in the organization in even-numbered years according to the Festival Organization Regulations, in which more attention is paid to research, collection and restoration of cultural values in the festival. Accordingly, some key and specific activities that need to be implemented in the coming time are:

The City People's Committee should hand over to the Hai Phong Museum the research project to restore ancient stories, performances, and folk games related to the Le Chan Female General festival such as the procession and reading of congratulatory messages according to ancient rituals. Based on the collected data, restore the rituals and games in the festival to create a unique identity in the organization of the Le Chan Female General festival.

The City People's Committee has assigned the Department of Culture and Sports to preside over activities related to script development, preparation and organization of the festival in accordance with regulations. The Department of Culture and Sports needs to open more training courses on the conservation and promotion of cultural heritage values in general and the organization and management of festivals in particular to raise awareness and provide timely knowledge to grassroots cultural officials, especially members of the Organizing Committee of the Le Chan Female General Festival, with the participation of community representatives and cultural subjects of the festivals.

The City People's Committee directed relevant agencies to closely coordinate with Le Chan district in organizing the annual festival, towards restoring cultural values in the festival.

The City People’s Committee needs to order the city’s art troupes to create performances related to General Le Chan, from legends to historical records. These performances need to be performed before and during the festival to create more cultural products that attract tourists and local people.

This solution is very meaningful because the restoration of the old folk games and stories of the Le Chan General Festival creates the attraction, uniqueness and character of the festival. The Hai Phong Department of Culture and Sports needs to assign the Hai Phong Museum as the focal point to coordinate with the community to continue to learn and research through ancient documents and books to have a basis for the restoration of the rituals, ancient stories, and folk games related to the festival.

3.3.5. Organizing activities during the festival

3.3.5.1. Ensuring the organization of activities during the festival of Female General Le Chan

In order to implement the general policy in organizing traditional festivals in Hai Phong city, the Le Chan Female General Festival will be scripted to be in line with cultural traditions, with its own characteristics as a festival to commemorate a female general, a person who contributed to the development of the land and helped people settle down. The general spirit is that the activities organized are practical and meaningful. Absolutely do not organize activities that are either acceptable or not, causing unnecessary costs.

In the coming time, the festival organizing committee should consider using meaningful performances associated with the achievements of General Le Chan of the community in Le Chan district and other districts in Hai Phong city. Gradually reduce performances unrelated to the festival, and pay for professional art troupes from other provinces to perform. This contributes to organizing activities in accordance with the nature of the festival, which is of the people, for the people, and also cuts down on the budget for organizing the festival. For example, the Quan Ho performances of the Bac Ninh Quan Ho troupe do not match the content and meaning of the festival of a martial general in a coastal area, or the comedy performances of the Hanoi Cheo troupe led by Meritorious Artist Xuan Hinh and Thanh Thanh Hien only make the Spring atmosphere joyful without being associated with the meaning that needs to be honored by the festival. Therefore, we need more Cheo performances like “The Song of Land Creation” by the Hai Phong Cheo troupe because it reminds us of the contributions that General Le Chan has made to the prosperity of Hai Phong today. In addition, we need to reduce modern sports to increase

Performances, folk games... will receive the consensus of the local community as well as the visiting and research community.

3.3.5.2. Organize community-oriented activities and commemorate General Le Chan

On March 10, 2016, the traditional festival of General Le Chan was officially recognized as a national intangible cultural heritage. In order for the General Le Chan festival to promote its cultural and historical values, connect the community and pass on to the next generation good values, bravery, pride and national self-respect, in the coming time, the activities in the General Le Chan festival will be held once a year in the spring and the General's birthday will be the main festival day. The festival lasts for 3 days, from the 7th to the 9th of February (lunar calendar) every year. In the spirit of effective activities, avoiding ostentation and focusing on the community, in the coming times, the Organizing Committee of the festival needs to study in building a scenario so that there are more activities connecting the community, people can directly participate instead of attending the festival as spectators (passively receiving cultural values).

The scriptwriters need to include more rituals and programs in the festival to create the characteristics of a female general festival because only this can create a difference from many festivals held during the Spring. Through the survey, we learned that programs such as flower arrangement, health care performances, poetry recitation or some proposals such as organizing soccer, badminton, table tennis tournaments... on this occasion are not suitable, losing the unique features of the Le Chan Female General festival. Perhaps, we need more performances of traditional martial arts, human chess, clay cannons or organizing re-enactments of the feats of Le Chan Female General, maybe a battle or the reclamation of land to help people settle down and make a living.

The Organizing Committee needs to understand and promote the distinction between the opening ceremony and the traditional sacrificial ceremony. In particular, the traditional sacrificial ceremonies of the festival are still performed by the community according to the correct procedures, representatives of state agencies should not perform on behalf of the people, even with the sacred ritual (offering incense) on the opening day of the festival. After the traditional sacrificial ceremony, representatives of state agencies and visitors can perform the opening ceremonies without affecting the process and "sacredness" of the festival. In addition, the organization of activities must come from the creative ideas of the community without affecting the structure and value of the festival.

3.3.6. Strengthening the inspection and supervision of emulation and rewards and coordination between relevant units.

Through analysis, we agree that the cultural subject in the Le Chan Female General festival must be the community of residents living in Le Chan district and neighboring districts. This community group needs to have representatives directly participating in organizing and operating the festival. State management agencies in the fields of culture, security, and finance in Le Chan district are only responsible for protecting security, order, inspecting and handling violations. Practice in the 8 times of re-enacting the Le Chan Female General festival shows that when the management model has

The close coordination between state management agencies (relevant departments and branches of Le Chan district) and local communities, so that the community can promote its role as a true cultural subject in festival activities, the government manages services, security and order, fire safety and environmental sanitation... will limit many negative aspects and weaknesses that exist in the festival. In this spirit, this group of solutions needs to pay attention to a number of issues:

The Organizing Committee of the Le Chan Female General Festival needs to guide people to place offerings in the right place, possibly by assigning someone to stand guard during the festival or having a sign in an easy-to-see location.

At Nghe Temple and An Bien Communal House, the relic management board needs to arrange and organize shops, services, and vehicle parking areas neatly and conveniently for people, avoiding congestion and disorder; ensuring environmental sanitation and fire prevention. Le Chan District Police, in coordination with other functional units, have a plan to ensure absolute safety for people participating in the festival.

Cultural management agencies strictly prohibit commercializing festivals, taking advantage of festivals to conduct inappropriate business services; eliminate superstitious activities, disguised gambling, and exchanging small change during festivals.

Hai Phong City People's Committee thoroughly instructs all civil servants and public employees to be exemplary in strictly implementing the Party and State's regulations on festival management and organization: do not use working time or public vehicles to go to festivals (except in cases of being assigned to perform tasks).

When developing a festival organization project, it is necessary to limit the use of state budget to organize festivals; strictly implement regulations on management and use of socialized funds in organizing festivals.

The Department of Finance strengthens guidance, inspection and rectification of the collection, management and use of donation money and service fees at festivals and historical and cultural relics to ensure compliance with regulations.

On the part of the People's Committee of Le Chan District: Thoroughly grasp and properly implement the guiding documents and instructions in the organization and management of festivals in general and the Le Chan Female General Festival in particular. Proactively propose and coordinate with relevant units, not to be passive in the face of situations arising in the organization of festivals.

Thus, during and after the festival organization, the working group needs to coordinate with cultural management agencies to organize inspections and checks on compliance with regulations in the management and organization of festival activities and service and cultural activities during the festival. Strictly handle violations of regulations and rules in the organization of festival activities. At the same time, promptly commend and reward any units, organizations and individuals who strictly implement regulations related to festival management, bring high efficiency and achieve the set goals in organizing the festival.

Summary

Hai Phong is a land of outstanding people, a place where cultural and historical values converge, a place that marks the heroic time of Le Chan - a heroic female general, founding hero of the Trung dynasty. Therefore, relics worshiping female generals such as Nghe Temple, An Bien Communal House,

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