Quality of Attractions Included in the Tour Program When Designing


Souvenir sales service


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

30

21.0

30.0

30.0


Valid

Normal

40

28.0

40.0

70.0


Good

30

21.0

30.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0



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Quality of Attractions Included in the Tour Program When Designing


Information Services


Frequency

Percent

Valid

Percent

Cumulative Percent


Bad

14

9.8

14.0

14.0


Valid

Normal

24

16.8

24.0

38.0

Good

49

34.3

49.0

87.0


Very good

13

9.1

13.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Other services


Frequency

Percent

Valid

Percent

Cumulative Percent


Bad

28

19.6

28.0

28.0


Valid

Normal

35

24.5

35.0

63.0


Good

37

25.9

37.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Service Relevance


Frequency

Percent

Valid Percent

Cumulative Percent


Jar

often

28

19.6

28.0

28.0

Valid

Good

61

42.7

61.0

89.0


Very good

11

7.7

11.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0



2.1.9. Level of satisfaction of tourists when consuming the tourism program in the demilitarized zone of Quang Tri province.


Flexibility of the tour program


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

31

21.7

31.0

31.0

Valid

Good

52

36.4

52.0

83.0

Very good

17

11.9

17.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Clarity of controls for implementing the tour program


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

16

11.2

16.0

16.0


Valid

Normal

28

19.6

28.0

44.0

Good

44

30.8

44.0

88.0


Very good

12

8.4

12.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Highlight the theme of the trip


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

21

14.7

21.0

21.0


Valid

Normal

26

18.2

26.0

47.0

Good

34

23.8

34.0

81.0


Very good

19

13.3

19.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Timely and accurate service


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

16

11.2

16.0

16.0


Valid

Normal

23

16.1

23.0

39.0

Good

36

25.2

36.0

75.0


Very good

25

17.5

25.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Polite, thoughtful


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

23

16.1

23.0

23.0


Valid

Normal

23

16.1

23.0

46.0

Good

32

22.4

32.0

78.0


Very good

22

15.4

22.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




Personal safety


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

28

19.6

28.0

28.0


Valid

Normal

20

14.0

20.0

48.0

Good

24

16.8

24.0

72.0


Very good

28

19.6

28.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




The balance between price and quality of the tour program


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

16

11.2

16.0

16.0


Valid

Normal

21

14.7

21.0

37.0

Good

39

27.3

39.0

76.0


Very good

24

16.8

24.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0



2.1.10. General comments of tourists on the quality of the demilitarized zone tourism program

General assessment of the quality of the DMZ tourism program


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

8

5.6

8.0

8.0


Valid

Normal

31

21.7

31.0

39.0

Good

44

30.8

44.0

83.0


Very good

17

11.9

17.0

100.0


Total

100

69.9

100.0


Missing

System

43

30.1



Total


143

100.0




2.2. The subjects of the investigation are international visitors.

2.2.1. Information on the subject of investigation


Number of visits to Quang Tri


Frequency

Percent

Valid Percent

Cumulative Percent


Rank

best

34

68.0

68.0

68.0

Valid

Monday

11

22.0

22.0

90.0


Tuesday

5

10.0

10.0

100.0


Total

50

100.0

100.0



Purpose of going to Quang Tri


Frequency

Percent

Valid Percent

Cumulative Percent


Sightseeing

33

66.0

66.0

66.0


Visiting relatives and friends

10

20.0

20.0

86.0

Valid

Combine business and travel

4

8.0

8.0

94.0


Other

3

6.0

6.0

100.0


Total

50

100.0

100.0



Time of stay in Quang Tri


Frequency

Percent

Valid Percent

Cumulative Percent


1 day

23

46.0

46.0

46.0


2 days

7

14.0

14.0

60.0

Valid

3 days

2

4.0

4.0

64.0


Over 4

day

18

36.0

36.0

100.0


Total

50

100.0

100.0



Form of purchasing CTDL


Frequency

Percent

Valid Percent

Cumulative Percent


Phone

3

6.0

6.0

6.0


Valid

Direct to travel agency

5

10.0

10.0

16.0

Internet

34

68.0

68.0

84.0


Other

8

16.0

16.0

100.0


Total

50

100.0

100.0



Plan to return


Frequency

Percent

Valid Percent

Cumulative Percent


Have

21

42.0

42.0

42.0

Valid

Are not

29

58.0

58.0

100.0


Total

50

100.0

100.0


2.2.2. Quality of the demilitarized zone tourism program after design


The unique appeal of CTDL


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

8

16.0

16.0

16.0


Valid

Normal

12

24.0

24.0

40.0

Good

17

34.0

34.0

74.0


Very good

13

26.0

26.0

100.0


Total

50

100.0

100.0



Reasonableness of tour schedule


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

10

20.0

20.0

20.0


Valid

Normal

14

28.0

28.0

48.0

Good

16

32.0

32.0

80.0


Very good

10

20.0

20.0

100.0


Total

50

100.0

100.0




Reasonableness of the tour itinerary


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

9

18.0

18.0

18.0


Valid

Normal

13

26.0

26.0

44.0

Good

17

34.0

34.0

78.0


Very good

11

22.0

22.0

100.0


Total

50

100.0

100.0


2.2.3. Quality of attractions included in the tour program when designing


Level of hygiene


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

13

26.0

26.0

26.0


Valid

Normal

33

66.0

66.0

92.0


Good

4

8.0

8.0

100.0


Total

50

100.0

100.0



Security level


Frequency

Percent

Valid Percent

cumulative

Percent


Normal

7

14.0

14.0

14.0

Valid

Good

32

64.0

64.0

78.0


Very good

11

22.0

22.0

100.0


Total

50

100.0

100.0



The beauty of the landscape


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

9

18.0

18.0

18.0

Valid

Good

32

64.0

64.0

82.0


Very good

9

18.0

18.0

100.0


Total

50

100.0

100.0



Level of conservation and restoration of works


Frequency

Percent

Valid Percent

Cumulative Percent


Bad

4

8.0

8.0

8.0


Valid

Normal

22

44.0

44.0

52.0


Good

24

48.0

48.0

100.0


Total

50

100.0

100.0


2.2.4. Quality of tour guides serving the demilitarized zone program

Route and destination knowledge


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

6

12.0

12.0

12.0

Valid

Good

35

70.0

70.0

82.0


Very good

9

18.0

18.0

100.0


Total

50

100.0

100.0



Coaching skills


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

23

46.0

46.0

46.0

Valid

Good

21

42.0

42.0

88.0

Very good

6

12.0

12.0

100.0


Total

50

100.0

100.0



Language knowledge and skills


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

19

38.0

38.0

38.0

Valid

Good

23

46.0

46.0

84.0

Very good

8

16.0

16.0

100.0


Total

50

100.0

100.0



Knowledge and skills in tour organization and operation


Frequency

Percent

Valid Percent

Cumulative Percent


Normal

19

38.0

38.0

38.0

Valid

Good

22

44.0

44.0

82.0

Very good

9

18.0

18.0

100.0


Total

50

100.0

100.0


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