1.3.2. Qualifications and professional skills of television workers
The qualifications and professional skills of television workers (directors, editors, reporters, etc.) play a very important role in improving the quality of TV programs. For example, to build a suitable script, it is necessary to understand the audience, grasp the needs and tastes of the audience, from which appropriate interactive measures can be selected. In addition, the process of implementing TV programs always requires TV workers who have both professional capacity and professional ethics, from coming up with ideas, filming, editing, etc. to hosting the program and interacting directly with the audience to stimulate their need for interaction and communication, making the audience more interested and interacting more actively on television [2].
1.3.3. Television services
Television services have a great influence on the quality of interaction on television. When there are many services such as: shopping services via TV, home banking services, money-making applications via TV, games that can be for individuals or groups... it will stimulate the need for interaction of television viewers [6].
1.4. Interactive TV programs of Vietnam Television
1.4.1. Program "Happy Lunch on Channel" VTV6
Happy Lunch is an entertainment program on VTV6, airing at 12 noon every day since 2014. This is an online TV program with a duration of 45 minutes. Watching the program from Monday to Friday, the audience will experience the latest TV program format built by the Youth Department. Happy Lunch is built as an entertainment program that promotes high interaction, helping the audience to meet, interact, receive gifts from guests, and at the same time giving guests the opportunity to share, answer questions from the audience and participate in interesting challenges of the program. The program's slogan: "You will never have to eat lunch alone".
The guests of Happy Lunch are famous people from many different fields. They can be singers, musicians, actors, models, athletes...
1.4.2. Program "Live healthy every day" on VTV2 channel
“Live healthy every day” is a program that brings TH audiences practical knowledge and information about health. Live healthy every day on VTV2 has become spiritual food for TH audiences.
With diverse content and many sub-categories such as: Mental health, Medical information, For your health, Maybe you don't know, Doctor's advice, the program Live healthy every day provides accurate information in the field of health and medicine. In addition, the advice of experts and specialists has provided and supplemented medical knowledge for TH audiences.
For TH audiences and especially people in remote areas, health programs on TH such as Live Healthy Every Day are the fastest and most useful channel to access medical information.
With an attractive, diverse and easy-to-understand presentation, the program Live Healthy Every Day of the Science and Education Department, Vietnam Television is promoting the role of an integrated TV program and providing necessary medical information to the TV audience.
This is also one of the programming directions that VTV focuses on investing in so that audiences of many ages and places can access information in the most appropriate way.
Chapter 1 Summary
Nowadays, besides the traditional one-way television format, in the integration trend, interactive television was born, where the audience can directly participate in the program being broadcast and have interactions with the program, with the host...
Interactivity has become one of the new features in modern media. Television and interaction are becoming a major development trend in most countries around the world, especially those with developed digital technology. The development of TV programs has greatly contributed to the development and stability of economies and societies, and it is influenced by many different factors, from equipment conditions to issues of creative ideas, copyrights, etc. In the context of the explosion and support of the 4.0 technology revolution, TV is the trend, the goal that TV stations are aiming for to better serve the audience. The emergence of TV programs has changed the audience's approach to the program and vice versa. There, viewers can proactively search for their favorite programs based on the broadcast schedules of TV stations and can proactively create their own viewing schedules, and can interact directly with the program while watching the program.
Interaction does not stop at providing information or exchanging between the audience and television, but it is a multi-dimensional exchange. Interactive activities on television need to be organized regularly and follow appropriate procedures. There are many different factors affecting the implementation of THTT. Currently, in Vietnam, the program "Happy Lunch" on VTV6 channel and the program "Healthy Living Every Day" on VTV2 channel of Vietnam Television have demonstrated some interactive activities. These programs have overcome the limitations of a fixed broadcast schedule and advertising... However, the interactivity in these programs needs to be further clarified so that the programs on television channels are ready and open to establishing interaction with the audience.
CHAPTER 2: CURRENT STATE OF INTERACTIVE TV PROGRAMS
2.1. Overview of the current situation survey
2.1.1. Survey purpose
Survey the current state of interactivity in the Happy Lunch program on VTV6 channel and the Healthy Living program every day on VTV2 channel of Vietnam Television, as a basis for proposing measures to improve the quality of some current interactive television programs.
2.1.2. Survey content
- Find out the public's awareness of the Happy Lunch program on VTV6 channel and the Healthy Living Every Day program on VTV2 channel of Vietnam Television.
- Current status of content, form, personnel organization and other conditions of the Happy Lunch program on VTV6 channel and the Healthy Living Every Day program on VTV2 channel.
- Advantages, limitations and recommendations for developing Happy Lunch programs
on VTV6 channel and the program Live Healthy Every Day on VTV2 channel.
2.2. Survey results
2.2.1. Survey subjects
Survey results show that viewers of programs on Happy Lunch and Healthy Living Every Day channels are people of different ages with a variety of different occupations:
* About age:
Chart 2.1: Age of viewers of THTT
The survey results show that both programs have a large audience and different viewing levels for different age groups. In particular, the audience watching the program Live Healthy Every Day is mostly middle-aged and elderly people. However, for programs on VTV6 channel, the main audience of the channel is teenagers aged 15 - 30 years old, but the group that regularly watches the program is mostly students. In addition, a number of viewers asked showed that they are parents and also often watch VTV6 channel to understand the thoughts, feelings and lives of their children.
* About education level:
Chart 2.2: Education level of TV viewers
The survey results show that the educational level of the audience watching TV is very diverse, in which the highest is the audience with college degree (accounting for 35%) and the lowest is the audience with high school and university degree. Young audiences with college degree are those who like to interact, like to participate in activities around television more than the elderly. As age increases, people tend to go into depth, quietness, interested in information, social, economic, political issues.
The survey results show that the most interactive audience is from 15 to 22 years old, the least interactive audience is over 30 years old. The over 30 age group is the audience group that needs to watch TV in the traditional way, mainly passively receiving information rather than participating in two-way interactive activities.
On the contrary, the 15-22 age group is the group with the most conditions to participate in interaction: means and time. With the main audience aged 15-22, there is a need to interact and interact more with comments shared about the program. The youth group themselves are individualistic audiences and proactive in receiving information on television. With the main job of the student audience being to study, so in addition to study time, they also want to spend their time relaxing and entertaining.
* About career
Table 2.1: Results of the survey on occupations of TV viewers
Job
Quantity | % | |
Students | 70 | 35 |
Business | 50 | 25 |
Agriculture | 30 | 15 |
Staff | 30 | 15 |
Free | 20 | 10 |
Maybe you are interested!
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Professional Qualifications and Ethics of Bailiffs, Executors, Judges, and Court Officials -
Professional Qualifications, Teaching Ability, and Sense of Responsibility of the Teaching Staff -
Professional Qualifications of Workers Before Land Acquisition -
Training and Professional Development of Land Price Management Team -
Organize training activities for preschool teachers according to professional standards
The survey results show that the largest audience for interactive TV programs is students (35%), followed by business people, and the lowest is freelancers (10%). This shows that professions with time and technological conditions have a greater need to watch interactive TV programs than other professions.
It can be seen that students make up the largest number. That also reflects the survey results about the age range from 15 - 22 years old and is the main audience of the Happy Lunch channel . Therefore, they will be an active group when participating in interactive activities. Moreover, this is the audience group that uses social networks the most and has the ability to update digital technology quickly.
The remaining group of subjects in terms of occupation is the group of subjects who have gone to work, accounting for 33%. Of which, office workers are the group that participates in the most interactions. Because they have a relatively stable work schedule, free time
quite suitable for the broadcast time of the programs.
About interactive media
Table 2.2. Media used by audiences to communicate on TV
Interactive media
Quantity | % | |
Phone | 120 | 60 |
Computer | 70 | 35 |
The results of the audience survey of the program Happy Lunch and Healthy Living Every Day, the main interactive activities are interactions on Facebook, via the second screen (VTY plus software), via email and via hotline. To interact, the audience needs to have high-tech mobile devices (smartphones, tablets), computers/laptops, regular mobile phones/landlines. The results of the survey assessing the standard of living are also based on these factors.
Thus, it can be seen that TV viewers all have devices to interact with the program in one form or another, the number of people who own computers or laptops is dominant. Next is smart mobile phones. These devices all help viewers to watch TV and perform quick interactive activities: second screen interaction, via Facebook, via email. There is a large number of viewers who only have regular mobile phones, which will be limited in interaction. They can only perform interactive activities in the form of making calls or sending messages.
* On the conditions of mass media and television systems
The survey results show that currently, with the rapid development of science and technology, the explosion of information and the public's need for information, the mass media system of our country has undergone major changes, of a
turning point in both quantity and quality. Up to now, the Central, ministerial and local television stations have covered most households. The development of television stations constantly expanding the scope and scale of influence of the television system is an objective requirement of society. Currently, with the development of science and technology, the coverage of Vietnamese television is increasingly expanding. The public in remote areas, border areas, and offshore areas can access television through satellite signals, dishes, and cable television.
With wide coverage and a variety of information layers, the general public can easily receive and watch central and local television programs.
The press in general and television in particular, if they want to increase their appeal, must pay attention to the needs and reception conditions of the public. To study the conditions to better meet the reception conditions in reality, it is necessary to pay attention to the function of guiding tastes, improving the level of taste for the audience, that is, creating a new habit associated with culture, ethics, and tradition.
* Interactive forms
The programs Happy Lunch, Healthy Living Every Day are programs that carry out interactive activities on television. Each form of interaction will bring excitement to the audience when watching the program about the form of interaction in the program.
It can be seen that although the Happy Lunch program does not use many interactive methods and forms like the other programs, interactive activities are still the main factor to promote the interactive effectiveness of the program (accounting for 50%). This is the program that attracts the most viewers with more regular and occasional viewers than Live Healthy Every Day due to the broadcast time. That shows that the audience interaction rate is high and the program has attracted the public.
According to survey results, viewers of the program Live Healthy Every Day
often still not high (40%), that also partly leads to the participation results.