- Enta 200, step into the moment of style
With its compact size, enta200 is a machine room-less elevator that is suited for low-rise buildings, such as high-end residential buildings and mid-level commercial buildings. The fashionable and practical design provides comfortable journeys for passengers.
Maximum travel: 45m
Speed: 1.50m/s
Load capacity: 1200kg
- Evolution1, high efficiency machine room-less elevator
Medium-rise residential and commercial buildings. Evolution1 is a machine room-less elevator for medium-rise residential and commercial buildings. In commercial buildings, Evolution1 is used where traffic is moderate - for example, Evolution1 serves as a service elevator in a shopping mall combined with an escalator as a means of transportation.
Maximum travel: 110m
Speed: 2m/s
Load capacity: 1600kg
- Meta100 brings added value to mid-rise buildings
Meta100 is aimed at mid-rise residential buildings. meta100 is a worthy investment solution that helps reduce construction costs and install quickly.
Maximum travel: 110m
Speed: 2m/s
Load capacity: 1,150kg
- Evolution, flexible elevator products.
Evolution is a versatile, durable, high-performance elevator product. Whether you are looking for a "heavy-duty" elevator solution for a public transport project or an elevator that can be easily integrated into a hospital building, evolution is the perfect piece for your project. With site-specific designs, you are sure to find the right solution for your specific needs.
Maximum travel: 110m
Speed: 2.5m/s
Load capacity: 2000kg
- GL, high efficiency machine room elevator
Designed to meet high operational requirements, the GL is the ideal solution for mid-rise and high-end residential and commercial buildings. The sturdy cabin design, the use of sound-absorbing materials caused by moving components and the high-precision motor system ensure smooth operation with precise floor stopping ability.
Maximum travel: 150m
Speed: 3m/s
Load capacity: 1600kg
-HP61 - taller, faster, smarter
HP61 is designed for medium and high-rise commercial buildings. With a compact machine room and medium and high speed operation, HP61 is suitable for office buildings and hotels with high traffic, bringing a premium experience to the project.
Maximum travel: 200 m
Speed: 4m/s
Load capacity: 1600kg
TWIN. 2 cabins, 1 shaft, 0 blockages
Our TWIN elevator system is a unique solution, the first in the industry to feature two independent cabins in the same shaft. Double the transport capacity, saving 25% of space. TWIN allows you to realize unique and innovative transportation ideas, while setting a new standard in operational efficiency.
Maximum travel: 250 m
Maximum speed: 7.0 m/s
Load capacity: 1,800kg
The company's products have met international standards, so when they arrived in Vietnam, they were changed and innovated to suit the Vietnamese market.
- Product price
+ In the Vietnamese market at this time, there are dozens of companies manufacturing and supplying elevator products that compete directly with Thyssenkrupp. Many of these companies are domestic companies with the advantage of products "Vietnamese people prioritize using Vietnamese products".
+ Because the quality is always guaranteed, with extremely solid processing and production, and ensuring all standards, the information about the initial Thyssenkrupp elevator quote will be very high. However, when put into use and through the operation process, the quality in actual operation helps save a lot during use. Thyssenkrupp elevators are not too fussy about every detail, because they care a lot about the actual experience of the user, so this is a simple, sophisticated product but brings extremely satisfying experiences and trust of customers when using this device. Sometimes the price of the Thyssenkrupp elevator quote initially will surprise many people. But it is not for nothing that people still prefer and accept to spend a
A large amount of money to own such durable, sturdy and not so fussy elevators.
+ In addition, targeting the psychology of Vietnamese consumers, many years ago Thyssenkrupp had an extremely smart strategy of investing in the quality and durability of the product down to every detail, creating a high Thyssenkrupp elevator quote in the elevator market segment, providing unique information and images to attract the attention of consumers. And of course, with the mindset: "You get what you pay for" will appeal to the psychology of consumers who want to explore and truly experience the quality of this product. And when put into practice, convincing customers from the actual quality, as well as its solidity and durability, Thyssenkrupp elevator products have spoken for themselves as a brand to those who own them.
+ It can be seen that the investment in quality as well as the sophistication in the manufacturing process, building reputation and long-term development of the Thyssenkrupp brand is a remarkable investment in the high-tech equipment manufacturing industry. They are always confident in their capacity and quality to offer the price of Thyssenkrupp joint venture elevators - the price with their own brand, and build trust with customers from the most practical experiences to gradually gain position and standing in the thinking and way of thinking of consumers.
+ For Thyssenkrupp elevators, each type of elevator has a different price, sometimes the price of the elevator is also calculated based on the consumer's design structure.
+ The price of the elevator depends on the following factors: Height of the building, elevator type (Korean elevator, Chinese elevator or German elevator), elevator load, speed.
of the elevator and many other factors. Thyssenkrupp Elevator is one of the companies with higher product prices compared to competitors in the industry.
- Distribution
+ Since its inception, the company has built and consolidated its distribution network, sought customers, and expanded its market. Currently, the company has four main distribution facilities: Hanoi, Da Nang, Nha Trang, and Ho Chi Minh City. In addition, the company also has intermediary distributors and affiliated companies.
Client
Sales & Marketing Department
Distributors and affiliates
Client
Figure 2-2. Company distribution system model
Source: internal company (2020)
Over the years, the number of customers has increased. Currently, the company has 2 customers: organizations and individuals.
Through direct channels, the company's sales department employees will approach organizations, individuals... If the company's employees sell, they can reduce costs because they do not have to go through intermediaries. There are many forms of sales such as: bidding, bidding to bring products into these organizations. The result is that it accounts for half of the company's business profits, so
The company is promoting direct sales and prioritizing and developing this direct channel.
For the intermediary channel is also a channel that accounts for a large amount of consumption, so the company always focuses and cares about introducing products to advertise the company's products.
To let customers know about the company's products, the company uses advertising in many different forms such as: newspapers, internet sites...
- Promotion
As a company with a big brand in the elevator industry, the company always focuses on sales promotion. The company mainly uses direct promotion and advertising on some electronic newspapers. Through advertising websites, the company provides customers with a comprehensive view of the company such as service areas, consulting... offering many options for customers to have the optimal solution to best serve their needs. This is a form that the company considers effective compared to low cost.
As for using company catalogs to introduce to customers the products that the company provides. These are effective forms that help the company not only introduce the types of products that the company sells but also build the reputation of the company.
- Technical services
Since its establishment, the company has always brought satisfaction to customers because the company's services always ensure the best quality. With extensive expertise, Thyssenkrupp can effectively integrate high-quality machine parts produced by the company with your existing system. All to create a new generation of machine systems, meeting customer needs and current standards and regulations, while bringing added value to the project.
The company always starts from understanding the needs and current systems of customers to design the most suitable solutions. The final result will always be the optimal solution for public works, houses, offices or hotels.
The company always works closely with customers to provide the most optimal solutions to meet their requirements, upgrading a part or replacing the entire elevator system. The company is also committed to providing solutions with the highest quality, flexibility, precision and efficiency. Thyssenkrupp provides top quality system solutions and machine parts designed according to the characteristics of each project. The company's team of technicians on site always aims to make the most of old components that are still working well, while synchronizing new products with existing systems.
Technical service is a measure to help reduce repair costs, reduce system errors, save energy, and help the machine operate smoothly, improve performance, safety and aesthetics.
2.2.4. Planning resources for the business strategy of the enterprise
2.2.4.1 Human resources
All organizations or businesses want to have abundant human resources, with management qualifications, working capacity, and rich experience at Thyssenkrupp company. This is important for the business to stand firm and develop, so the use and selection of labor is very necessary for the development of the company. In the working environment, there is always competition, requiring workers to have qualifications, quickly absorb new things to improve themselves. The company always changes its human resources to suit the development. Therefore, every year the company always opens training courses to improve the skills of officers and employees.
Company labor structure:
Table 2-4 Company labor structure
STT
Item | Quantity | Proportion | |
1 | Board of Directors | 3 | 0.7% |
2 | Department Head | 6 | 1.4% |
3 | Office staff, development business development | 40 | 9.7% |
4 | Maintenance staff | 210 | 51.3% |
5 | Technical staff | 150 | 36.9% |
Total | 409 | 100% |
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Source: HR Department (2020)
Structure table by level:
Table 2-5 Structure by level
STT
Item | Quantity | Proportion | |
1 | Above university | 5 | 1.22% |
2 | University | 120 | 29.33% |
3 | High school | 180 | 44.03% |
4 | Other | 104 | 25.42% |
Total | 409 | 100% |
Source: Human Resources Department (2020)
2.2.4.2 Financial capacity
Thyssenkrupp Elevator Vietnam is a branch of the Thyssenkrupp Group of Germany, so the company's financial resources are provided by the parent company, so the economic resources are very stable, helping the company to expand more and more. Always invest in new equipment to suit modern technology. With a strong financial capacity, the company is standing firm when 2020 is a difficult year globally, including Vietnam. The company always supports partners to develop together and overcome the current difficult period.