The relationship between social responsibility, green marketing strategy, corporate reputation and business performance - Research on tourism and travel businesses in Ho Chi Minh City

Total Variance Explained

Factor

Initial Eigenvalues			Extraction Sums of Squared Loadings
Total	% of Variance	cumulative %	Total	% of Variance	cumulative %
1	7,264	80,716	80,716	7,073	78,585	78,585
2	.508	5,646	86,362
3	.477	5,299	91,661
4	.235	2,616	94,277
5	.156	1,730	96,008
6	.149	1,651	97,658
7	.133	1,481	99,140
8	.056	.625	99,765
9	.021	.235	100,000

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Factor Matrix a

Factor
1
BP7	.988
BP8	.986
BP9	.939
BP6	.920
BP10	.891
BP3	.866
BP4	.826
BP5	.782
BP1	.750

Result (Default model) Minimum was achieved Chi-square = 1136.849

APPENDIX 6

CFA ANALYSIS RESULTS

Degrees of freedom = 484 Probability level = .000

Regression Weights: (Group number 1 - Default model)

Estimate	SE	CR	P	Label
CSR5	<---	CSR	1,144	.083	13,771	***
BP3	<---	BP	1,000
BP4	<---	BP	1,096	.064	16,995	***
BP5	<---	BP	.900	.061	14,848	***
BP6	<---	BP	1,077	.056	19,072	***
BP7	<---	BP	1,072	.045	23,579	***
BP9	<---	BP	.995	.047	21,117	***
BP8	<---	BP	1,060	.045	23,671	***
GMS2	<---	GMS	1,018	.101	10,056	***
GMS3	<---	GMS	1.011	.096	10,582	***
GMS4	<---	GMS	1,050	.094	11,198	***
GMS5	<---	GMS	1,000
GMS6	<---	GMS	1,014	.092	11,028	***
GMS7	<---	GMS	.940	.078	12,093	***
GMS9	<---	GMS	.954	.069	13,912	***
GMS10	<---	GMS	.978	.070	13,884	***
GMS11	<---	GMS	1,007	.070	14,378	***
GMS12	<---	GMS	.965	.076	12,741	***

Estimate	SE	CR	P	Label
GMS13	<---	GMS	1,007	.070	14,462	***
GMS14	<---	GMS	.745	.080	9.301	***
GMS18	<---	GMS	.794	.077	10,298	***
BP1	<---	BP	.869	.056	15,548	***
BP10	<---	BP	.936	.051	18,336	***
CSR4	<---	CSR	1,046	.079	13,314	***
CSR2	<---	CSR	.895	.067	13,394	***
CSR1	<---	CSR	.864	.058	14,790	***
CSR6	<---	CSR	1,000
CSR7	<---	CSR	.878	.077	11,425	***
CSR8	<---	CSR	1,119	.081	13,888	***
CR4	<---	CR	.882	.103	8,564	***
CR1	<---	CR	1,518	.141	10,732	***
CR2	<---	CR	1,152	.116	9,947	***
CR3	<---	CR	1,000

Model Fit Summary CMIN

Model

NPAR	CMIN	DF	P	CMIN/DF
Default model	77	1136.849	484	.000	2,349
Saturated model	561	.000	0
Independence model	33	9313.762	528	.000	17,640

RMR, GFI

Model

RMR	GFI	AGFI	PGFI
Default model	.130	.765	.728	.660
Saturated model	.000	1,000
Independence model	.651	.132	.077	.124

Baseline Comparisons

Model

NFI Delta1	RFI rho1	IFI Delta2	TLI rho2	CFI
Default model	.878	.867	.926	.919	.926
Saturated model	1,000		1,000		1,000
Independence model	.000	.000	.000	.000	.000

Parsimony-Adjusted Measures

Model

PRACTICE	PNFI	PCFI
Default model	.917	.805	.849
Saturated model	.000	.000	.000
Independence model	1,000	.000	.000

NCP

Model

NCP	LO 90	HI 90
Default model	652,849	558,256	755,137
Saturated model	.000	.000	.000
Independence model	8785.762	8476.022	9101.905

FMIN

Model

FMIN	F0	LO 90	HI 90
Default model	5,239	3.009	2,573	3,480
Saturated model	.000	.000	.000	.000
Independence model	42,921	40,487	39,060	41,944

RMSEA

Model

RMSEA	LO 90	HI 90	PCLOSE
Default model	.079	.073	.085	.000
Independence model	.277	.272	.282	.000

AIC

Model

AIC	BCC	BIC	CAIC
Default model	1290.849	1319.461	1551.455	1628.455
Saturated model	1122,000	1330.459	3020.702	3581.702
Independence model	9379.762	9392.025	9491.451	9524.451

ECVI

Model

ECVI	LO 90	HI 90	MECVI
Default model	5,949	5.513	6,420	6,080
Saturated model	5.171	5.171	5.171	6.131
Independence model	43,225	41,797	44,682	43,281

HOELTER

Model

HOELTER

.05

HOELTER

.01

Default model

103

107

Independence model

APPENDIX 7

RESULTS OF CALCULATION OF THE TOTAL RELIABILITY COEFFICIENT AND THE TOTAL EXTRACTED VARIANCE OF EACH FACTOR

Standardized regression coefficients

			Lambda (  )	Lambda^2 (  2 )	(1-lamda^2) (1-  2 )	Indicator name	%
Green Marketing Strategy Scale (GMS)
GMS2		GMS	0.688	0.473	0.527	(Total lambda)^2	111.62
GMS3		GMS	0.724	0.524	0.476	Composite reliability coefficient (  c )	96.35%
GMS4		GMS	0.766	0.587	0.413	Total extracted variance (  vc )	67.51%
GMS5		GMS	0.705	0.497	0.503
GMS6		GMS	0.755	0.570	0.430
GMS7		GMS	0.828	0.686	0.314
GMS9		GMS	0.954	0.910	0.090
GMS10		GMS	0.952	0.906	0.094
GMS11		GMS	0.987	0.974	0.026
GMS12		GMS	0.873	0.762	0.238
GMS13		GMS	0.993	0.986	0.014
GMS14		GMS	0.636	0.404	0.596
GMS18		GMS	0.704	0.496	0.504
Total			10,565	8,776	4,224
Corporate Social Responsibility (CSR) Scale
CSR1		CSR	0.871	0.7586	0.241	(Total lambda)^2	32.06
CSR2		CSR	0.809	0.6545	0.346	Composite reliability coefficient (  c )	93.02%
CSR4		CSR	0.809	0.6545	0.346	Total extracted variance (  vc )	65.62%
CSR5		CSR	0.826	0.6823	0.318
CSR6		CSR	0.800	0.6400	0.360
CSR7		CSR	0.716	0.5127	0.487
CSR8		CSR	0.831	0.6906	0.309

Total

5,662	4,593	2,407
Corporate Reputation (CR) Scale
CR1		CR	0.846	0.716	0.284	(Total lambda)^2	8.72
CR2		CR	0.759	0.576	0.424	Composite reliability coefficient (  c )	82.91%
CR3		CR	0.705	0.497	0.503	Total extracted variance (  vc )	55.06%
CR4		CR	0.643	0.413	0.587
Total			2,953	2.202	1,798
Business Performance (BP) Scale
BP1		BP	0.732	0.536	0.464	(Total lambda)^2	62.93
BP3		BP	0.857	0.734	0.266	Composite reliability coefficient (  c )	97.00%
BP4		BP	0.850	0.723	0.278	Total extracted variance (  vc )	78.36%
BP5		BP	0.787	0.619	0.381
BP6		BP	0.902	0.814	0.186
BP7		BP	0.988	0.976	0.024
BP8		BP	0.989	0.978	0.022
BP9		BP	0.944	0.891	0.109
BP10		BP	0.884	0.781	0.219
Total			7,933	7,053	1,947

Result (Default model) Minimum was achieved Chi-square = 1136.849

APPENDIX 8

SEM ANALYSIS RESULTS

Degrees of freedom = 484 Probability level = .000

Regression Weights: (Group number 1 - Default model)

Estimate	SE	CR	P	Label
GMS	<---	CSR	.159	.056	2,853	.004
CR	<---	CSR	.483	.068	7,082	***
CR	<---	GMS	.170	.069	2,463	.014
BP	<---	GMS	.546	.075	7,305	***
BP	<---	CR	.247	.083	2,963	.003
BP	<---	CSR	.134	.064	2,096	.036
CSR5	<---	CSR	1,144	.083	13,771	***
BP3	<---	BP	1,000
BP4	<---	BP	1,096	.064	16,995	***
BP5	<---	BP	.900	.061	14,848	***
BP6	<---	BP	1,077	.056	19,072	***
BP7	<---	BP	1,072	.045	23,579	***
BP9	<---	BP	.995	.047	21,117	***
BP8	<---	BP	1,060	.045	23,671	***
GMS2	<---	GMS	1,018	.101	10,056	***
GMS3	<---	GMS	1.011	.096	10,582	***
GMS4	<---	GMS	1,050	.094	11,198	***
GMS5	<---	GMS	1,000

The relationship between social responsibility, green marketing strategy, corporate reputation and business performance - Research on tourism and travel businesses in Ho Chi Minh City - 24

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