7
Financial Leasing Company | 10 | |
8 | People's Credit Fund | 905 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Proportion of Highly Liquid Assets Before and After Deducting Loans from State Bank and Commercial Banks in the Market of Some Commercial Banks

Source: State Bank of Vietnam, May 2006
a) Vietnam Banking Group
Vietnam's banking group includes five state-owned commercial banks, one policy bank and 37 joint stock commercial banks.
The current Vietnamese commercial banking system still accounts for the majority of the deposit and lending market (see Table 3). This is because the Vietnamese financial market is not yet fully open, so foreign banks still face some restrictions in the domestic market. Meanwhile, domestic banks do not have to face restrictions on the scale of operations or the number of branches in an area. In addition, domestic banks still receive great support from state-owned enterprises as these enterprises still mainly use the services of these banks. This has created an advantage for the domestic banking system compared to foreign banks when Vietnam has not yet fully opened its financial market.
Table 3: Market share of Vietnamese commercial banks
Unit : %
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | |
Market share of Vietnamese commercial banks in capital mobilization | ||||||
State Commercial Bank | 77 | 80.1 | 79.3 | 78.1 | 75.2 | 73.93 |
Joint Stock Bank | 11.3 | 9.2 | 10.1 | 11.2 | 13.2 | 16.72 |
Total | 88.3 | 89.3 | 89.4 | 89.3 | 88.4 | 90.65 |
Market share of Vietnamese commercial banks in lending | ||||||
State Commercial Bank | 76.7 | 79 | 79.9 | 78.6 | 76.9 | 70.80 |
Joint Stock Bank | 9.2 | 9.3 | 9.5 | 10.8 | 11.6 | 14.76 |
Total | 85.9 | 88.3 | 88.4 | 89 | 88.5 | 85.56 |
Source: Annual Report – 2005, State Bank of Vietnam
The figures in the table above show that Vietnamese banks still account for a high proportion of capital mobilization from the economy and tend to increase again after a decrease of 0.9% in 2004 compared to 2003. However, we can also see that while the State-owned commercial banks are gradually reducing their market share, joint-stock banks are gradually increasing their market share in total capital mobilized from the economy. This is because most State-owned commercial banks still focus on serving large State-owned enterprises while joint-stock commercial banks have found niche markets serving small and medium-sized enterprises as well as individuals - markets with very high capital reserves.
On the contrary, the market share of Vietnamese banks in lending has been continuously decreasing since 2003, although the market share of joint-stock commercial banks has increased significantly thanks to the development of these banks. The reason is that foreign credit institutions are gradually expanding their operations and in the early stages, to attract customers, they have introduced more flexible lending mechanisms. Meanwhile, state-owned commercial banks are still not really sensitive to market demand. This will become a big challenge when Vietnam joins the WTO.
b) Foreign Banking Group
Currently, there are 3 types of foreign credit institutions operating in Vietnam: foreign bank branches, joint venture banks and 100% foreign-owned credit institutions (including joint venture finance companies, 100% foreign-owned finance companies, joint venture financial leasing companies and 100% foreign-owned financial leasing companies). As of the end of December 2005, there were 31 foreign bank branches, 5 joint venture banks, 2 100% foreign-owned main financial leasing companies, 1 joint venture main financial leasing company and 45 foreign bank representative offices operating in Vietnam 4 .
The group of foreign banks accounts for a modest market share, less than 10%, in both the credit and lending sectors (see Table 4). Reasons explaining the current situation
4 State Bank of Vietnam, December 2005
This means that these banks still have to face restrictions on customer groups and ceilings for loans ... However, because Vietnam officially joined the WTO on November 7, 2006, in the near future these restrictions will no longer be an obstacle for foreign credit institutions.
Table 4: Market share of foreign banks in Vietnam
Unit : %
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | |
Market share of foreign banks in capital mobilization | ||||||
Foreign bank branch | 9.2 | 8.8 | 8.1 | 7.8 | 8.2 | 6.95 |
Joint Venture Bank | 1.1 | 1.2 | 1.3 | 1.5 | 1.5 | 0.97 |
Total | 10.3 | 10 | 9.4 | 9.3 | 9.7 | 7.92 |
Market share of foreign banks in lending | ||||||
Foreign bank branch | 11.3 | 9.5 | 7.7 | 7.7 | 8.3 | 8.31 |
Joint Venture Bank | 1 | 1 | 1.1 | 1.2 | 1.2 | 1.17 |
Total | 12.3 | 10.5 | 8.8 | 8.9 | 9.5 | 9.48 |
Source: Annual Report – 2005, State Bank of Vietnam
As analyzed above, although foreign credit institutions have an advantage in capital and are increasingly expanding their operations effectively in the Vietnamese market, due to certain limitations, the market share of this group of banks in lending as well as capital mobilization from the economy remains low. In particular, the market share in capital mobilization of foreign credit institutions in 2005 decreased significantly compared to 2004 (from 9.7% to 7.92%). If preferential loans from state-owned commercial banks for government projects are excluded, the market share of foreign banks in a more competitive market would increase to 15-17%.
2.1.1.2 The development of banking services in Vietnam
In recent years, the banking services market has undergone many important changes in improving the quality of traditional banking services as well as introducing modern banking services. The implementation of commitment roadmaps in the financial and banking sector has given customers the opportunity to access a variety of products and services.
a) Traditional banking services
Account provisioning services
Personal Account Total Accounts
10000
8000
6000
4000
2000
0
Year
2001 2002 2003 2004 2005
Thousand assets
Through the account opening, customers can use non-cash payment methods such as checks, collection orders, payment orders, cards... to make transactions, transfer money, pay for living services such as electricity, water, telephone... conveniently and safely. Realizing these benefits, in recent years (since 2003), the number of accounts opened at all Vietnamese banks has increased continuously at a rate of over 300%/year and by the end of June 2006, the number of accounts had reached 15 million accounts, of which the number of personal accounts increased rapidly with the development of card business services.
Figure 1: Number of accounts opened at Vietnamese banks, 2001 – 2005
Mobilizing capital from economic organizations and residents
This is a form of mobilizing idle funds from economic organizations and residents that commercial banks have promoted in recent years because they realize that this is a source of capital with great potential. Currently, the type of deposits that customers deposit in banks is mainly Vietnamese Dong and some strong foreign currencies such as US Dollar, British Pound and Euro. Table 5: Capital mobilization situation of state-owned commercial banks, 2001 - 2005
Unit: Billion VND
2001 | 2002 | 2003 | 2004 | 2005 | |
Vietcombank | 76,810 | 81,495 | 97,320 | 105,000 | 122,452 |
Incombank | 49,402 | 59,284 | 71,146 | 81,596 | 96,447 |
Agribank | 33,406 | 46,768 | 60,130 | 76,500 | 92,848 |
BIDV | 39,049 | 46,189 | 60,024 | 67,262 | 87,026 |
2005 marked strong growth of banks in capital mobilization.
mobilize capital from the residential sector by the race on deposit interest rates of banks.
Typically, the Investment and Development Bank had a capital mobilization growth rate of 129% in 2005 and the Bank for Agriculture and Rural Development had a capital mobilization growth rate of 126% in 2005.
Issuance of securities
Issuing valuable papers is a form of capital mobilization of the Bank. Valuable papers such as promissory notes, bonds and certificates of deposit are debt instruments, recording the Bank's debt to customers who own those instruments. In an effort to effectively expand medium and long-term credit, commercial banks have continuously issued valuable papers such as promissory notes, certificates of deposit or bonds with attractive interest rates.
Document discounting service
Discounting of documents is the act of commercial banks to buy back valuable documents that have not yet reached maturity to meet the capital needs of customers. There are 2 main types of discounts:
• Discounting of valuable documents: Commercial banks purchase documents such as promissory notes and savings books issued by commercial banks.
• Discounting export payment documents, including:
- Non-recourse discount: Commercial bank buys all documents.
- Recourse discount: The discounting bank has the right to reclaim money from customers if the foreign bank refuses to pay.
Loan Services
Commercial banks provide loans to meet customers' capital needs in Vietnamese Dong or strong foreign currencies with loan terms divided into 3 main types: Short-term, medium-term and long-term. To meet the increasingly diverse market needs, current lending methods are also very diverse: single-time lending, lending by limit, lending by project and especially syndicated lending.
b) Modern banking services
Expanding international trade means the development of financial and banking services, especially modern banking services that can meet the general requirements of the international market. Modern banking services currently provided by the Vietnamese commercial banking system include:
Guarantee services
Currently, commercial banks are providing the following types of guarantees:
• Guarantee medium and long-term commercial credit for economic organizations;
• Credit guarantee for State customers;
• Short-term / medium and long-term loan guarantees
• Contract performance / payment guarantee;
• Bid security;
• Counter-guarantee/on a counter-basis
• Confirmation of guarantee;
• Other types of guarantees.
Financial leasing services
In order to support customers who need medium and long-term investment to renew equipment and develop production and business, the Bank provides financial leasing services through which customers can use the leased assets and gradually pay the rental during the agreed period and cannot cancel the lease contract early. Along with the diverse and rich development of international trade, the demand for financial leasing services is increasing in both quality and leasing objects. Currently, the financial leasing objects that the Bank provides include: construction and mining equipment, means of transportation and irrigation, technological lines and industrial equipment, medical equipment, hydraulic lifting equipment, precision mechanics, office telecommunications equipment, specialized equipment and other types of real estate.
International payment services
Most of Vietnam's commercial banks have now joined the SWIFT payment system (Syst. Worldwide Interbank Financial Telecommunication). Through this payment system, customers can pay import-export contracts quickly, conveniently and safely. Therefore, in recent years, the import-export payment turnover of banks has increased sharply, especially Vietcombank:
Table 6: Export and import payment turnover – Vietcombank, 2001 – 2005
Year
2001 | 2002 | 2003 | 2004 | 2005 | ||||||
Value | Market share | Value (percent) USD) | Market share (a) | Value (percent) USD) | Market share (a) | Value (percent) USD) | Market share (a) | Value (billion USD) | Market share (a) | |
DSTT Export | 4,341 | 28.5% | 4,675 | 28.3% | 5,692 | 28.2% | 9,414 | 26.3% | 9,375 | 28.9% |
DSTT NK | 4,470 | 29% | 5,541 | 28.7% | 6,756 | 26.8% | 6,968 | 29.5% | 11,583 | 31.3% |
Growth rate | - | 28.5% | 21.9% | 31.6% | 27.8% | |||||
a Market share compared to the country's export and import turnover
b Growth rate of import-export turnover compared to previous year
Money transfer service
With the use of the international quality SWIFT payment system, commercial banks can now receive and process all money transfer requests from domestic and foreign customers in an updated, accurate, safe manner, with simple procedures and at the most attractive fees. Especially for large commercial banks with a network of transaction offices and branches in most provinces and cities, this service is increasingly of high quality and meets the increasing demands of all customers.
Card Services
In recent years, card issuance and payment services have developed at a very fast pace, especially payment card services. The payment card market began to form in Vietnam in the 90s of the last century and really exploded since 2002, when banks issued domestic debit cards (ATM cards) and ATM systems. In 2002 alone, 25,000 cards (including domestic debit cards and international cards) were newly issued, nearly double the total number of cards issued in the period 1996-2001.
With a growth rate of 300% in the last 3 consecutive years, it is forecasted that by the end of 2006, the total number of payment cards issued in Vietnam will exceed 3.5 million. Payment turnover, therefore, has also grown strongly. In 2002-2006 alone, international card usage turnover is estimated to increase 50 times and reach 200 million USD by the end of this year 5 .
DOMESTIC CREDIT CARDS ISSUED 2003 – 2005
Thousand cards
2240
1200
390
3000
INTERNATIONAL CREDIT CARD ISSUED 2003 – 2005
Thousand cards
122.8
86.5
70
150
2000 100
1000 50
0
2003 2004 2005
0
2003 2004 2005
Figure 2a Figure 2b
Figure 2a, 2b: Domestic and international credit cards issued
5 Figures were published by the Vietnam Bank Card Association on August 15, 2006.




![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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