Joint Stock Commercial Bank
41.75 | 47.91 | 45.2 | 44.43 | |
Foreign Bank Branch | 7.53 | 5.60 | 9.62 | 12.30 |
Joint venture bank | 1.01 | 1.20 | 1.38 | 1.57 |
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Market Share of Vietnamese Commercial Banks -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Increasing capital mobilization from individual customers of commercial banks - Case study of Vietnam Joint Stock Commercial Bank for Investment and Development, Phu Tho Branch - 1 -
Current Status of Foreign Currency Business Development in the International Market of Vietnamese Commercial Banks -
Capital Mobilization Management of Commercial Banks
Source: Report of State Bank of Vietnam [23]
In terms of absolute value, by the end of 2013, the market share of mobilized capital of banks remained stable and growing, in which the group of joint stock commercial banks and the group of state-owned commercial banks such as Vietcombank, BIDV, Vietinbank, Agribank accounted for 62.2% of the total value of mobilized capital of the entire Vietnamese commercial banking system.
Figure 2.8 Market share of capital mobilization of Vietnamese commercial banks
by the end of 2013 (unit: billion VND, %)

Source: Report of State Bank of Vietnam [23]
Capital mobilization activities have a direct impact on credit granting activities, credit risk management, liquidity, and safety in general operations of commercial banks based on the assessment of the credit granting ratio compared to mobilized capital, in which capital mobilized from market 1 is most highly valued, this ratio is called LDR (loan - to - deposit ratio) and is used and evaluated in the form of the relationship between loans and deposits. The State Bank of Vietnam manages commercial banks on safety ratios in the operations of credit institutions through the implementation of Circular 13/2010/TT-NHNN dated May 20, 2010 of the State Bank, which includes regulations on the credit granting ratio compared to mobilized capital (LDR).
In terms of general operational risk management and credit and liquidity risk management,
In particular, internal analysts and managers also regularly evaluate
The ability of a bank to repay its depositors and other creditors without incurring excessive costs while maintaining growth in its capital is known as liquidity or solvency of a bank, along with assessing operational risk through a diverse set of tools and techniques such as the loan-to-deposit ratio (LDR) which is one of the most widely studied measures.
As of the end of 2013, the credit ratio index compared to mobilized capital of the Vietnamese commercial banking system was within the safe range, in which the group of financial leasing companies and the Vietnam Cooperative Bank exceeded 100%, reflecting the correct function and scope of operation of this group in the entire system.
Figure 2.9 Ratio (%) of credit granted compared to mobilized capital (TT1) of Vietnamese commercial banks as of the end of 2013
383.71
97.13
74.66
64.8
112.23
Source: Report of State Bank of Vietnam [23]
2.1.4 Credit activities of Vietnamese commercial banks (2009 -2013)
Credit activities of Vietnamese commercial banks in the period from 2009 to 2013 grew in difficult conditions, with high interest rates, inflation and rapidly increasing overdue debt. Credit growth of commercial banks in the period from 2009 to 2013, besides the positive aspect of promoting GDP growth (Gross Domestic Product), is also considered the cause of high inflation because the money supply of commercial banks has not been strictly controlled and has not been used for the real purpose of those in need of loans.
Table 2.3 Credit Growth Rate to GDP and Inflation 2009-2013
Unit : billion VND, %
Target
2009 | 2010 | 2011 | 2012 | 2013 | |
Total outstanding debt | 1,497,774 | 2,059,887 | 2,702,367 | 3,091,507 | 3,478,255 |
Growth rate credit | 37.53 | 31.19 | 14.4 | 8.85 | 12.51 |
GDP growth | 5.32 | 6.78 | 6.24 | 5.25 | 5.42 |
Inflation rate | 6.52 | 11.75 | 18.13 | 6.81 | 6.04 |
Source: General Statistics Office [25]
By the end of 2013, the credit balance of the entire banking system reached
3,478,255 billion VND, in which state-owned commercial banks and large joint-stock commercial banks account for a high proportion and dominate the entire commercial banking system. Table 2.4 Credit market share of commercial bank groups 2009-2012 ( unit %)
Year
Criteria
2009 | 2010 | 2011 | 2012 | |
State Commercial Bank | 63.50 | 59.9 | 57.6 | 51.92 |
Joint Stock Commercial Bank | 22.90 | 26.5 | 28.94 | 31.40 |
Foreign Bank Branch | 12.06 | 12.10 | 11.27 | 12.80 |
Joint venture bank | 1.54 | 1.5 | 2.23 | 3.88 |
Source: Report of State Bank of Vietnam [23]
In terms of value for each bank and banking group, the data below for 2013 shows that the credit market share still belongs to the group of state-owned commercial banks and some large joint-stock commercial banks such as ACB, Sacombank, Techcombank, Vpbank, MB, Eximbank.
Figure 2.10 Credit market share of Vietnamese commercial banks as of the end of 2013 (unit: billion VND, %)

Source: Report of State Bank of Vietnam [23]
If we temporarily divide commercial banks into three groups including state-owned commercial banks, joint-stock commercial banks and the remaining groups, over the past 5 years, the outstanding loans of the banking groups have also shifted in the direction of the market share of state-owned commercial banks decreasing and joint-stock commercial banks increasing but not much, while the remaining groups tend to maintain their market share.
Assessing the credit growth rate of the commercial banking system in the last 10 years, the commercial banks with the highest growth rate were in 2007 with a rate of 53.89%. 2007 was assessed as the period when commercial banks developed credit rapidly with the aim of capturing market share. At the same time, this period was also assessed as the cause of bad debt and high inflation in the following years. Below, Figure 2.11 describes the clearest change in credit market share of the 3 main banking groups: state-owned commercial banks, joint-stock commercial banks and the remaining groups.
Figure 2.11 Developments in market share of outstanding credit of banking groups 2007-2013
Unit: %
Source: Source: Report of State Bank of Vietnam [23]
Regarding lending interest rates: The early stages of the years from 2003 to 2008 showed that the Vietnamese banking system operated very stably in terms of lending interest rates and deposit interest rates.
dynamic, this is the period when joint stock commercial banks did not have much market share. However, from 2009 to 2013, the market share of joint stock commercial banks increased significantly due to commercial banks accelerating their network, customers, so the supply and demand for lending and deposit interest rates also began to lose control, leading to races in deposit interest rates and leading to races in lending interest rates, which peaked in 2012 and 2013. Although, the credit growth rate in 2012 and 2013 slowed down because the State Bank implemented a tight monetary policy through the interest rate channel (ceiling on deposit interest rates) and through the credit channel (credit growth limit and tight credit limit for some discouraged industries), which stopped the credit growth rate. As a result, the credit growth rate of banks since 2012 has slowed down and tends to decrease, but on the contrary, lending interest rates are still increasing. This is also the reason why many customers of the banking system gradually lose their ability to repay their debts and accelerate the increase in bad debt ratio.
Figure 2.12: Developments in credit balance and average interest rate of banks

Source: Report of State Bank of Vietnam [23]
2.1.5 On overdue debt at Vietnamese commercial banks (2009 -2013)
2.1.5.1 Overdue debt
Due to the impact of the financial crisis and global economic recession from 2008 to present, our country's economy has been negatively impacted and the macro economy has many unfavorable factors. Production and business activities of enterprises have encountered many difficulties. Therefore, bad debts of the credit institution system have tended to increase from 2009 to present, especially bad debts increased sharply in 2012.
Figure 2.13: bad debt ratio of the banking system 2009 - 2013 (unit: %)
8.82
4.61
3.06
2.01
2.16
10
8
6
4
2
0
2009 2010 2011 2012 2013
Source: Report of the State Bank of Vietnam [23] In the period of 2009-2013, the growth rate of mobilization and lending of credit institutions was the highest in the region, in which the commercial banking system played a key role with a credit market share of over 80% of the entire system of credit institutions (CIs). Credit for the economy has grown by an average of over 30% per year in the period of 2009-2013. Besides the strong growth with positive contributions to the economy in the recent past, the hot credit growth in the past 5 years has left many outstanding problems, the most prominent and always of great concern is the issue of bad debt. Bad debt is an inevitable existence in the credit granting activities of the commercial banking system, however, bad debt is only truly dangerous when it goes beyond the control threshold. For Vietnam, the bad debt situation in the period of 2012 to present is really
alarming, but needs to be dealt with decisively to avoid serious consequences.
Table 2.5 Bad debt of Vietnamese commercial banks in the period 2009 -2013
Unit: billion VND
Year
Target
2009 | 2010 | 2011 | 2012 | 2013 | |
Total outstanding debt | 1,750,000 | 2,271,500 | 2,504,911 | 3,086,750 | 3,300,000 |
Total bad debt | 35,175 | 49,064 | 76,650 | 272,251 | 160,050 |
Bad debt ratio %) | 2.01 | 2.16 | 3.06 | 8.82 | 4.85 |
Source: Report of State Bank of Vietnam [23,24]
Figure 2.14: Bad debt ratio of the group
Commercial Bank
Source: Report of State Bank of Vietnam [23,25]
If considering the bad debt ratio of commercial bank groups by 2013, the bad debt of state-owned commercial banks including Agribank, Vietinbank, BIDV, Vietcombank accounted for 45.60%. Joint stock commercial banks accounted for 35%. In which, the bad debt of the entire Agribank system was 7.56%, the estimated bad debt of Agribank was nearly 33,519 billion VND, accounting for
25% of total bad debt in the whole system. Vietinbank is 8,518 billion VND, accounting for 2.46% of total outstanding debt, Vietcombank is 2.62%, with bad debt balance of 7,212.47 billion VND, and BIDV is 1.96%, nearly 7,300 billion VND.
Figure 2.15: Bad debt ratio of groups of sectors
economic sector
Source: Report of State Bank of Vietnam [23,25
If assessing bad debt by industry and lending sector, in the State Bank's year-end summary report of 2013 on bad debt by economic sector, the lending sectors of commercial banks with high proportions of overdue debt are the transport lending sectors, real estate business and service sectors. These sectors, often have terms considered medium.
long-term and concentrated largely on state-owned enterprises, so these loans often arise at state-owned commercial banks.
2.1.5.2 Debt classification
The Vietnamese commercial banking system classifies debt according to the regulations of the State Bank as follows:
Decision 493/2005/QD-NHNN dated April 22, 2005 of the State Bank of Vietnam regulating debt classification, provisioning and use of provisions to handle credit risks, Circular 02/2013/TT-NHNN dated January 21, 2013, and Circular 09/2014/TT-NHNN dated March 18, 2014. According to the contents on debt classification, provisioning and use of provisions to handle credit risks in banking activities, bad debts are debts classified into group 3 (substandard debts), group 4 (doubtful debts), group 5 (debts with the possibility of losing capital). Based on the above criteria, Vietnamese commercial banks determine
debt classification based on 2 factors: overdue for more than 90 days and the borrower's ability to repay is doubtful (According to international accounting standards - IAS 39).
Figure 2.16 Bad debt value of Vietnamese commercial banks by the end of 2013. (Unit: billion VND)


Source: Report of State Bank of Vietnam [23]
From Figure 2.14, it can be seen that, according to the above regulations of the State Bank, the overdue debt of Agribank, Vietinbank, BIDV, Vietcombank and the group of joint stock commercial banks including Techcombank, MB, ACB, Sacombank, VPBank, Eximbank accounts for over 82% of the total bad debt of the entire banking system. The remaining joint stock commercial banks have outstanding debt and overdue debt with low absolute numbers, so they account for a low proportion in the entire system. However, if we consider each specific bank, this number is very high, in which Habubank or Navibank is one of these cases.
2.1.5.3 Bad debt settlement

Bad debt settlement is a regular and continuous task of commercial banks in any period, the period 2009-2013 is no exception, but it can be affirmed that 2013 is the year in which bad debt settlement is carried out at all levels from commercial banks, State Bank,
The government is most concerned and applies many measures, in which the establishment of the debt trading company VAMC is a strong step forward and is considered the most expected solution in resolving bad debt. However, the effectiveness of resolving bad debt is still


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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