Table 2.6: Developments in outstanding loans of 08 joint stock commercial banks in Hanoi from 2002 - 2008
Unit: billion VND
Bank
Year 2002 | Year 2003 | Year 2004 | Year 2005 | Year 2006 | Year 2007 | Year 2008 | |
I. Large-scale bank group: | |||||||
- Vietnam Technological and Commercial | 1,858 | 2,296 | 3,465 | 5,293 | 8,696 | 20,486 | 26,022 |
- Army | 1,710 | 2,455 | 3,462 | 4,468 | 6.166 | 10,630 | 15,400 |
- International | 687 | 1.103 | 2,218 | 5,278 | 9,137 | 16,744 | 19,774 |
II. Medium-sized banks: | |||||||
- Hanoi House | 995 | 1,596 | 2,362 | 3.330 | 5,983 | 9,419 | 10,515 |
- Non-State Owned | 1.103 | 1.525 | 1,865 | 3.014 | 5.031 | 13,323 | 12,986 |
- Maritime | 1,282 | 1,146 | 1,662 | 2,333 | 2,888 | 6,528 | 11,210 |
- Southeast Asia | 116 | 276 | 533 | 1,350 | 3.363 | 11,041 | 7,586 |
III. Small-scale banks: | |||||||
-Global Oil and Gas | 545 | 1,719 | 2,787 | ||||
Province | 7,751 | 10,397 | 15,567 | 25,067 | 41,809 | 89,890 | 106,280 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Data source: State Bank, Hanoi branch)
Through table 2.6, it can be seen that in terms of credit scale, the group of 3 large-scale banks had a total outstanding debt as of December 31, 2008 higher than that of 05 medium and small-scale banks.
This shows a clear difference in the ability to supply capital to the economy between banks of different sizes. In terms of credit growth rate, the group of small and medium-sized banks increased by 44%, the group of large-sized banks increased by 28% compared to 2007. Although the growth rate of outstanding loans of the group of large-sized banks is slower than the growth rate of the group of small and medium-sized banks, the 1% growth in absolute numbers is much larger.
In general, the local commercial banks have a positive credit growth rate. The lending market share of the commercial bank system as of December 31, 2008 was 18%, 1.18 times higher than in 2007, ranking second only to the state-owned commercial bank system (43.5%).
Of which, Vietnam Technological and Commercial Joint Stock Bank has the largest growth rate. In 2002, International Commercial Joint Stock Bank was only 1/3 larger than Military Commercial Joint Stock Bank, but by 2007,
đ+ increased significantly. Dong Nam Commercial Joint Stock Bank ¸ started very low in 2002 but in 2008 đ+ had outstanding loans of more than 7,500 billion VND, 65 times higher. This is a very high growth rate among the 8 commercial joint stock banks.
Lending on market 2 (interbank)
In the condition of cautious lending, outstanding loans increase slowly at commercial banks.
Promote capital mobilization for wholesale to other organizations with conditions to expand safe lending and short-term lending in the interbank market.
Table 2.7: Developments in deposits and loans in market 2 of 08 joint stock commercial banks in Hanoi from 2002 to 2008
Unit: Billion VND
Bank
Year 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | Year 2008 | |
I. Banking Regulations large scale: | |||||||
- Vietnam Technological and Commercial | 1,884 | 2,208 | 3,073 | 2,632 | 4,458 | 9,303 | 12,636 |
- Army | 1,300 | 808 | 2,571 | 2,951 | 5,716 | 11,938 | 10,970 |
- International | 191 | 3 | 0 | 0 | 53 | 500 | 0 |
II. Medium-sized Bank Group: | |||||||
- Hanoi House | 0 | 113 | 129 | 83 | 125 | 176 | 0 |
- Non-State Owned | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
- Maritime | 110 | 0 | 0 | 174 | 557 | 0 | 200 |
-Southeast Asia | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
III. Banking Category small scale: | |||||||
- Global Oil and Gas | 0 | 0 | 85 | ||||
Province | 3,294 | 2,412 | 5,773 | 5,840 | 10,296 | 21,917 | 23,891 |
( Data source: State Bank of Vietnam, Hanoi branch) In general, only relatively large-scale commercial banks (Techcombank and Military), with strong capital growth, actively participated in lending in the interbank market. In the first half of 2008, when interest rates
In this market, this type of loan brings relatively high income to commercial banks.
As of December 31, 2008, the total outstanding loans in market 2 of 08 commercial banks in the area were 23,891 billion VND, an increase of 625% compared to 2002 and an increase of 9% compared to 2007. Through table 2.7, the activities in market 2 of the large-scale banking group are 83 times larger than the activities of the small and medium-sized banking group.
Stock investment
Securities investment is an important form of capital use of commercial banks. Mobilized capital is invested in valuable papers, other types of securities, mainly some shares of joint stock enterprises, government bonds, construction bonds, urban bonds, bonds of state corporations... Through branches or securities companies of commercial banks, large commercial banks invest thousands of billions to buy government bonds, urban bonds of Hanoi and Ho Chi Minh City, bonds of corporations.
Vietnam Electricity.
Table 2.8: Securities investment developments of 08 joint stock commercial banks in Hanoi from 2002 to 2008
Unit: Billion VND
Bank
Year 2002 | Year 2003 | Year 2004 | Year 2005 | Year 2006 | Year 2007 | Year 2008 | |
- Vietnam Technological and Commercial | 108 | 745 | 725 | 1,943 | 2,877 | 6,842 | 10,401 |
- Army | 15 | 72 | 63 | 478 | 920 | 306 | 8,517 |
- International | 584 | 303 | 524 | 628 | 2,588 | 6,748 | 4,872 |
- Hanoi House | 155 | 152 | 299 | 859 | 1,565 | 2,480 | 3,556 |
- Non-State Owned | 0 | 5 | 666 | 1,778 | 2,091 | 179 | 1,699 |
- Maritime | 0 | 0 | 20 | 186 | 1,016 | 2,169 | 3,929 |
-Southeast Asia | 38 | 30 | 138 | 1,218 | 2,304 | 4,727 | 3.019 |
-Global Oil and Gas | 362 | 2,191 | 2,069 | ||||
Province | 900 | 1,307 | 2,435 | 7,090 | 13,723 | 25,642 | 38,062 |
( Data source: State Bank of Vietnam, Hanoi branch)
Investment and trading of securities of commercial banks include equity securities and debt securities. In 2006 and 2007, the stock market increased sharply, and some banks invested in stocks. At the end of 2007, the stock market declined rapidly, forcing banks to set aside provisions for devaluation of securities (TechcomBank, MB). In 2008, the bank with the highest investment and trading of securities was TechcomBank: 10,401 billion VND, the lowest was GPBank:
2,069 billion VND. (See table 2.8)
Implementing the State Bank's tightening monetary policy, in March 2008, all 8 commercial banks fully purchased the State Bank's mandatory treasury bills, many banks also purchased government bonds to participate in the open market, supporting liquidity. Investment in valuable papers of banks up to December 31, 2008 reached over 38,062 billion VND, mainly in debt securities, equity securities accounted for a low proportion so the risk was not high.
Investing in highly liquid securities from an asset management perspective, when necessary, commercial banks will trade securities on the State Bank's open market to meet liquidity needs and improve their available capital.
Investment in capital contribution and share purchase:
Table 2.9: Capital contribution of 08 joint stock commercial banks in Hanoi from 2002 to 2008
Unit: Billion VND
Bank
Year 2002 | Year 2003 | Year 2004 | Year 2005 | Year 2006 | Year 2007 | Year 2008 | |
- Vietnam Technological and Commercial | 9 | 8 | 8 | 12 | 31 | 37 | 452 |
- Army | 14 | 17 | 25 | 51 | 175 | 720 | 1294 |
- International | 5 | 5 | 5 | 87 | 30 | 143 | 233 |
- Hanoi House | 9 | 13 | 15 | 32 | 130 | 268 | 302 |
- Non-State Owned | 13 | 13 | 12 | 13 | 82 | 564 | 48 |
- Maritime | 9 | 7 | 6 | 7 | 12 | 30 | 79 |
-Southeast Asia | 10 | 10 | 44 | 22 | 28 | 45 | 84 |
-Global Oil and Gas | 27 | 117 | 63 | ||||
Province | 69 | 73 | 115 | 224 | 515 | 1,924 | 2.555 |
( Data source: State Bank of Vietnam, Hanoi branch)
In general, the capital contribution of the 8 joint stock commercial banks is not large due to the State Bank's regulation that the capital contribution must be taken from the owner's equity. The Military Joint Stock Commercial Bank has the largest capital contribution of 1,294 billion VND. In 2008, the capital contribution to buy shares of VPBank decreased sharply by 516 billion VND, GPBank decreased by 54 billion VND. Due to the general difficulties of the economy, organizations rarely expand investment and cannot increase owner's equity. See table 2.9.
2.3.1.3 Relationship between capital mobilization and lending
The average credit and deposit growth rate of 08 commercial banks in the area in the period 2002-2008 was high at 68%. However, in 2008, many banks lacked capital in VND and foreign currency, some banks faced liquidity difficulties. In particular, banks restricted credit in the economy, causing credit growth to slow down to 18%, down 97% compared to 2007. See chart 2.6
Unit: billion VND
total mobilized capital
160,000
145,714
140,000
120,000
106,280
105,576
100,000
89,890
80,000
`
60,000
47,162
40,000
41,809
28,887
17,247
20,000
10,248
25,067
8,222
15,567
10,397
0
7,751
2002
2003 2004 2005 2006 2007 2008
(Source: State Bank of Vietnam, Hanoi Branch)
Chart 2.6: Credit growth and capital mobilization
of 08 joint stock commercial banks in Hanoi from 2002-2008
2.3.1.4 Development of modern banking services
In the period 2002-2008, some banks paid attention to developing banking services, especially electronic banking services (TechcomBank, VIB). However, the development of new banking products and services focused on quantity without paying attention to service quality. Some banking services were allowed by the State Bank of Vietnam but were not developed at banks: Payment factoring, Future, Option. There were 05/07 banks that issued domestic cards with many utilities: deposit, cash withdrawal and overdraft via card, buying phone cards including TechcomBank, MB, HabuBank, VIB, VPBank. Some banks signed service provision contracts with foreign countries such as: Fast money transfer service with RIA (USA), signed a contract
co-supplying financial switching and card management systems with CTL (UK), this is a modern, comprehensive, flexible card technology solution that will support banks to make breakthroughs in the card field. TechcomBank is one of the units that strongly develop card services and other banking services.
Regarding the development of existing foreign exchange business services: focusing on groups 1 and 2 of commercial banks in Hanoi, which have quite strong competitiveness and occupy a relatively high market share compared to other commercial banks in the area. There are even services in which commercial banks are superior to other commercial banks, such as remittance payment services, occupying 65-70% of the market share; developing a foreign exchange network ... this is an important source of additional foreign currency for commercial banks to increase lending and import-export payments, which was previously always in a deficit situation.
- Currency options services:
Currency options service is a new service in Vietnam, Vietnam Technological and Commercial Joint Stock Bank (TCB) is the first bank in the area.
implementation. Up to now, there are 02 banks in Hanoi providing this service, including 2 joint stock commercial banks; Techcombank; VIB and some state-owned commercial banks such as: Bank for Foreign Trade of Vietnam, Bank for Investment and Development, Vietnam Bank for Industry and Trade. For the number of customers using this service are enterprises. Accordingly, enterprises can buy and sell a certain foreign currency on the market through the bank at an exchange rate that is beneficial to the enterprise at the specified time. This service limits the maximum
Many risks for businesses when exchange rates fluctuate, competition because when businesses need to pay, they have to buy foreign currency at high prices or sell at low prices.
- Option Service: Currently, Techcombank has deployed this service, which brings many benefits to customers and banks by limiting risks due to price fluctuations. At the same time, it creates conditions for banks to be proactive in exploiting and using capital in gold or
ensure the value of gold, as well as gold trading activities.
- Some commercial banks in Hanoi strongly develop these services such as: Techcombank, VIBank, Habubank, Military, VPBank, Dong Nam
¸ . Card payment turnover in 2008 was 22,430 billion VND, 70 times higher than in 2002, in which commercial banks in Hanoi accounted for 55.4% of total card payment turnover.
Commercial banks participate in payment card services in 3 forms:
- Participate as members of international card organizations (Visa card, Mastercard..). Currently, there are 4 commercial banks in the area (TCB, MB, VIB, VPB) that have participated in international card organizations, some other banks are completing procedures to join international card organizations. - The advantage of joining is that commercial banks are supported in terms of operations, technology, infrastructure, and a wide payment network worldwide.
- Card payment agent, with products: Visa International, Mastercard, International; JCB International; Diners Club International; American Express International ... Currently, local commercial banks are agents of many different card companies in the world.
- Issuing domestic cards, with products: cash withdrawal cards, domestic debit cards such as TCB Card; TCB e-Card; MB Card; VIB Card.
This is a popular service, currently some commercial banks develop multi-function ATM card services such as withdrawing savings deposits; withdrawing and depositing into personal deposit accounts, paying electricity and water bills, postal fees ...
- These are the products and services that commercial banks are interested in implementing together with other banks in the area such as: financial consulting and currency investment services; payment by mobile phone; online banking; home banking services; phone banking services;
Table 2.10: Proportion of income from service activities to total income of banking systems from 2002 to 2008
Unit: %
Bank
2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
DV Collection | DV Collection | DV Collection | DV Collection | DV Collection | DV Collection | DV Collection | |
Joint Stock Commercial Bank | 7.08 | 8.5 | 8.7 | 8.8 | 9 | 10.5 | 11 |
State-owned commercial banks | 6.5 | 7 | 7.8 | 8.9 | 10.5 | 12.5 | 15 |
(Source: State Bank of Vietnam, Hanoi Branch) Table 2.10: The proportion of income from service activities to total income of banking systems from 2002 to 2008 below reflects the general results achieved in the process of developing banking and financial services of commercial banks in comparison with other banking systems.
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![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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