Fifth: Regularly monitoring products and conducting public surveys helps the program production team make timely adjustments to meet the increasing needs and demands of the public.
CONCLUSION AND RECOMMENDATIONS
1. CONCLUSION
Through each chapter of the thesis, we have a broader perspective on the TV programs about startups of Vietnam Television. TV programs about startups are new but very diverse and rich in content. Although it is a TV program with political experience in both social, economic, and political fields, TV programs about startups, especially technology startups, are the development trend of Vietnam Television in the coming time.
Maybe you are interested!
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Building an internet communication program for Danacen International Company Da Nang - 1 -
Managing experiential activities of students at Nam Son Secondary School, Bac Ninh City according to the orientation of the new general education program - 2 -
The effectiveness of marketing communication activities for the program "An gia lap nghiep" for individual customers at Vietnam Joint Stock Commercial Bank for Investment and Development - Thua Thien Hue branch - 13 -
Factors Affecting the Implementation of the Digitalization Policy of Terrestrial Television Broadcasting in Dak Lak Province -
Local radio news (Survey on radio and television stations in Bac Giang, Bac Ninh, Lang Son from October 2014 to April 2015) - 15
Through the research within the framework of this thesis from the theoretical basis to the results of the practical survey of the production of two startup programs "Startup Bus" on VTV6 and "Startup Nation" on VTV1, the author of the thesis hopes to bring new perspectives on startup television as stated in the thesis, and at the same time will contribute to a more comprehensive and diverse view of startup television programs in particular and television programs in general.
In terms of theory: The author has systematized the basic views on television, television programs, startups, the role of journalism in television. From that theoretical systematization, the author of the thesis has more conditions to study the rich and diverse knowledge of television journalism in the development trend of modern journalism today.
In terms of practice: Through practical research (chapter 2), the thesis has reflected the most basic situation of quantity, duration, broadcasting frequency, attractiveness as well as production process of two startup programs on VTV: "Startup Bus" program and "Startup Nation" program. In some aspects, it also points out the factors that limit the quality of the program and which aspects promote the quality of the program.
From there, there have been solutions as mentioned in chapter 3: Pay attention to investing in equipment for the production of startup TV programs; Professionalize the personnel involved in the production of startup TV programs; Professionalize the production process of startup TV programs on VTV; Focus on the psychological and emotional strengths of the audience watching startup TV programs; Regularly monitor the product, survey the public to help the program production team make timely adjustments to meet the increasing needs and demands of the public.
With the research results within the framework of the thesis, with solutions to improve the production efficiency and quality of startup TV programs, the author hopes that this work will have a certain value for the recognition and proper investment in startup TV programs in the coming time to make the program increasingly attractive, practical and more attractive to the public.
2. RECOMMENDATIONS
Through a survey of two TV programs about startups of Vietnam Television, it can be affirmed that the press has done a good job of communicating about startups. However, besides the achievements that the two programs have achieved, there are still limitations that need attention in the process of implementing the program.
1. The content and format of the program are still not rich and monotonous. Assuming that the program is built in time, it will be boring for the audience, because they can predict the program's motif in the next episodes. The content of both startup TV programs still lacks the proposal of policies to support the startup movement from the Party and the State from the characters' own experiences of the program. Therefore, in the coming time, when considering the construction of the content of the startup program, journalists need to consider and seriously study this opinion of the author.
thesis to make the program more and more satisfying to the audience's needs as well as better quality.
2. Starting a business is a thorny process, not everyone can do it. To start a business successfully depends on many factors: Capacity, knowledge, vision of the entrepreneur; Finance for the startup process; startup market segment; Target customers. Therefore, building TV programs about startups is not easy. When "Startup Bus" was broadcast, many people were skeptical about whether the program's crew had built the characters in an overly heroic image, causing people to have a "rosy" view of startups? Or like the talk show "Startup Nation", will everything stop at analyzing and commenting on "big and tough" issues? And the game show "Technology Startup" will also have doubts about the quality of phone applications, the ability to apply them in real life after the applications leave the program's studio? Therefore, in addition to inspiring startups through building heroic images of startups and famous people, startup programs can pay attention to making startup-related programs such as finance, market, and customers for a successful startup process.
With the research within the framework of the thesis, the author hopes that the TV programs on startups of Vietnam Television will continue to receive the right attention from the leaders at all levels to bring the audience more and more good, attractive and practical programs, contributing to creating a startup ecosystem that attracts many young people who are ready to start a business in new fields with the desire to build brands and products "Make in Vietnam".
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APPENDIX
APPENDIX 1
PUBLIC SURVEY
The AUTHOR is working on a Master's thesis entitled "Current TV programs on startups of Vietnam Television (Survey of the program "Startup Bus - VTV6; Startup Nation - VTV1"). Through a case study, the AUTHOR will propose some solutions to improve TV programs on startups in the future. To complete this thesis, the AUTHOR is looking forward to receiving your help. The information you provide is only for practical research of the thesis.
Please answer the questions below by marking a cross (X) in the box () that you think is appropriate. Thank you very much!
A. STARTUP BUS PROGRAM ON VTV6
1-Do you often watch the program "Startup Bus" on VTV 6 of Vietnam Television?
- Frequent
- Quite often
- Sometimes
- Very little
2-How do you rate the quality of the program "Startup Bus" on VTV6 of Vietnam Television today?
- Good